the dynamics of persuasion

Download Book The Dynamics Of Persuasion in PDF format. You can Read Online The Dynamics Of Persuasion here in PDF, EPUB, Mobi or Docx formats.

The Dynamics Of Persuasion

Author : Richard M. Perloff
ISBN : 9781317328872
Genre : Language Arts & Disciplines
File Size : 66. 49 MB
Format : PDF
Download : 337
Read : 843

Get This Book


The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors, expanding the pedagogical utilities and facilitating adoptions. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

The Dynamics Of Persuasion

Author : Richard M. Perloff
ISBN : 9781135203924
Genre : Language Arts & Disciplines
File Size : 20. 53 MB
Format : PDF, Docs
Download : 334
Read : 709

Get This Book


The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.

The Dynamics Of Political Communication

Author : Richard M. Perloff
ISBN : 9781317228936
Genre : Language Arts & Disciplines
File Size : 67. 17 MB
Format : PDF, ePub
Download : 737
Read : 767

Get This Book


What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do twenty-first-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age, Second Edition explores these issues and guides us through current political communication theories and beliefs by detailing the fluid landscape of political communication and offering us an engaging introduction to the field and a thorough tour of the discipline. Author Richard Perloff examines essential concepts in this arena, such as agenda-setting, agenda-building, framing, political socialization, and issues of bias that are part of campaign news. Designed to provide an understanding and appreciation of the principles involved in political communication along with methods of research and hypothesis-testing, each chapter includes materials that challenge us by encouraging reflection on controversial matters. Inside this Second Edition you’ll find: Expanded discussion of conceptual problems, communication complexities, and key issues in the field. New examples, concepts, and studies reflecting current political communication scholarship. The integration of technology throughout the text, reflecting its pervasive role in the political spectrum. Accompanied by an updated companion website with resources for students and instructors, The Dynamics of Political Communication prepares you to survey the political landscape with a more critical eye, and encourages a greater understanding of the challenges and occurrences presented in this constantly evolving field.

The Dynamics Of Persuasion Communication And Attitudes In The Twenty First Century

Author : CTI Reviews
ISBN : 9781467219808
Genre : Education
File Size : 80. 15 MB
Format : PDF
Download : 102
Read : 657

Get This Book


Facts101 is your complete guide to The Dynamics of Persuasion, Communication and Attitudes in the Twenty-First Century. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Covert Persuasion

Author : Kevin Hogan
ISBN : 9781458726643
Genre :
File Size : 41. 76 MB
Format : PDF, ePub
Download : 472
Read : 476

Get This Book


This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation.''-Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable.''-Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want.''-Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor FactorWhen you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for.''-David Garfinkel, author of Advertising Headlines That Make You Rich There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!""-Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning

Webs Of Influence The Psychology Of Online Persuasion

Author : Nathalie Nahai
ISBN : 9781292134628
Genre : Business & Economics
File Size : 46. 1 MB
Format : PDF, ePub, Mobi
Download : 911
Read : 251

Get This Book


With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way.

Reformation And The Culture Of Persuasion

Author : Andrew Pettegree
ISBN : 0521602645
Genre : History
File Size : 70. 7 MB
Format : PDF, Mobi
Download : 824
Read : 1069

Get This Book


A groundbreaking new history of the process of religious conversion during the European Reformation.

Age Of Propaganda

Author : Anthony R. Pratkanis
ISBN : 0805074031
Genre : Political Science
File Size : 58. 65 MB
Format : PDF, Kindle
Download : 688
Read : 1280

Get This Book


Examines the patterns, motives, and effects of mass persuasion, discussing the history of propaganda, how the message of propaganda is delivered, and counteracting the tactics of mass persuasion.

The Female Persuasion

Author : Meg Wolitzer
ISBN : 9780525533221
Genre : Fiction
File Size : 26. 42 MB
Format : PDF, ePub, Docs
Download : 620
Read : 1132

Get This Book


"Wolitzer's ultra-readable latest illuminates the oceanic complexity of growing up female and ambitious--and reveals the author's substantial insight into the tangles of gender and power." -Vogue "Symphonic... The perfect feminist blockbuster for our times." -Kirkus Reviews, starred review From the New York Times-bestselling author of The Interestings, an electric, multilayered novel about ambition, power, friendship, and mentorship, and the romantic ideals we all follow deep into adulthood, not just about who we want to be with, but who we want to be. To be admired by someone we admire - we all yearn for this: the private, electrifying pleasure of being singled out by someone of esteem. But sometimes it can also mean entry to a new kind of life, a bigger world. Greer Kadetsky is a shy college freshman when she meets the woman she hopes will change her life. Faith Frank, dazzlingly persuasive and elegant at sixty-three, has been a central pillar of the women's movement for decades, a figure who inspires others to influence the world. Upon hearing Faith speak for the first time, Greer- madly in love with her boyfriend, Cory, but still full of longing for an ambition that she can't quite place- feels her inner world light up. And then, astonishingly, Faith invites Greer to make something out of that sense of purpose, leading Greer down the most exciting path of her life as it winds toward and away from her meant-to-be love story with Cory and the future she'd always imagined. Charming and wise, knowing and witty, Meg Wolitzer delivers a novel about power and influence, ego and loyalty, womanhood and ambition. At its heart, The Female Persuasion is about the flame we all believe is flickering inside of us, waiting to be seen and fanned by the right person at the right time. It's a story about the people who guide and the people who follow (and how those roles evolve over time), and the desire within all of us to be pulled into the light.

Persuasion In Your Life

Author : Shawn T. Wahl
ISBN : 9781315536392
Genre : Language Arts & Disciplines
File Size : 55. 48 MB
Format : PDF, ePub
Download : 573
Read : 590

Get This Book


Persuasion in Your Life, 2nd Edition speaks directly to the student by focusing on real-life experiences, from critically viewing persuasive public campaigns to making business and health care decisions. This new edition concludes with a new chapter on the assessment of persuasive messages. It also features new chapter-opening vignettes that immediately apply concepts to daily life, as well as "What You’ve Learned" reviews for comprehension. Students and instructors can use the wealth of online resources that accompany this text, including an instructor manual, Power Point slides, test questions, and more. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their life and career.

Top Download:

Best Books