the entrepreneurial journalist

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The Entrepreneurial Journalist S Toolkit

Author : Sara Kelly
ISBN : 9781317597209
Genre : Language Arts & Disciplines
File Size : 70. 21 MB
Format : PDF, Mobi
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Today’s journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. In addition to mastering the basics of converged journalism practice, they need training in business entrepreneurship, mass communication and business law, and career and reputation management. The Entrepreneurial Journalist's Toolkit provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards. This book details the process of pitching and working with clients, managing multi-platform communication campaigns to maximize reach, keeping the books, and filing taxes. It is provides everything a new or experienced journalist needs to get started as a media entrepreneur.

Entrepreneurial Journalism How To Build What S Next For News

Author : Mark Briggs
ISBN : 9781608714209
Genre : Language Arts & Disciplines
File Size : 46. 23 MB
Format : PDF, Kindle
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Launch yourself into the new news economy. The digital revolution that provides so many options for news consumers also means massive opportunity for journalists. The trick: see the disruption as an opening you can attack. Entrepreneurial Journalism will inspire you with what's possible and show you the mechanics behind building a business. Working through eight clear and concise stages, you'll explore the secrets of successful news startups (including how they're making money) and learn how to be an upstart yourself, building an innovative and sustainable news business from scratch. Each chapter starts with a real entrepreneur's experience, teasing out how savvy and opportunistic journalists found their way to success. Mark Briggs then helps you size up the market, harness technology, turn your idea into a product or service, explore revenue streams, estimate costs, and launch. "Build Your Business" action items at the end of each chapter get you thinking through each step of your business plan. Discover how traditional news organizations are evolving and innovating, where the jobs are today and where the new jobs will be tomorrow. Learn from the pioneers, and become one.

Entrepreneurial Journalism

Author : Paul Marsden
ISBN : 9781317278979
Genre : Social Science
File Size : 31. 26 MB
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Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online. Topics include: • advice on launching digital start-ups; • how to use key analytics to track and focus readership; • engaging with mobile journalism by utilising smartphone and app technology; • developing revenue streams that can make digital journalism sustainable; • legal and ethical dilemmas faced in a modern newsroom; • the challenges of producing news for mobile readers. The book features leading figures from the BBC, Google and the Guardian, as well as some of Britain’s best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content. Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism.

Media Innovation And Entrepreneurship

Author : Michelle Ferrier
ISBN : 1989014003
Genre :
File Size : 28. 3 MB
Format : PDF, ePub
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Media Innovation & Entrepreneurship is an open, collaboratively written and edited volume designed to fill the needs of a growing number of journalism and mass communications programs in the U.S. that are teaching media entrepreneurship, media innovation, and the business of journalism to undergraduate and graduate students.

Journalism Next

Author : Mark Briggs
ISBN : 9781506311036
Genre : Language Arts & Disciplines
File Size : 79. 73 MB
Format : PDF, ePub, Docs
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The Third Edition of Journalism Next: A Practical Guide to Digital Reporting and Publishing is the most informed, practical, and succinct guide to digital technology for journalists. Author Mark Briggs’ forward-thinking techniques and accessible style prepares today’s journalists for tomorrow’s media landscape transformations. Readers will learn how to effectively blog, crowdsource, use mobile technology, mine databases, and expertly capture audio and video to report with immediacy, cultivate community, and convey compelling stories. Briggs helps readers quickly improve their digital literacy by presenting the basics and building on them to progress towards more specialized skills within multimedia. Readers will become equipped to better manage online communities and build an online audience. Journalism Next is a quick yet valuable read that provides a detailed roadmap for journalists to reference time and time again.

Personal Branding For Entrepreneurial Journalists And Creative Professionals

Author : Sara Kelly
ISBN : 9781315437552
Genre : Business & Economics
File Size : 90. 33 MB
Format : PDF, ePub, Docs
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Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.

Entrepreneurial Journalism

Author : Mark Briggs
ISBN : 9781452241425
Genre : Language Arts & Disciplines
File Size : 42. 94 MB
Format : PDF, ePub, Mobi
Download : 857
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Entrepreneurial Journalism will inspire you with what's possible and show you the mechanics behind building a business. Working through eight clear and concise stages, you'll explore the secrets of successful news startups (including how they're making money) and learn how to be an upstart yourself, building an innovative and sustainable news business from scratch. Each chapter starts with a real entrepreneur's experience, teasing out how savvy and opportunistic journalists found their way to success. Mark Briggs then helps you size up the market, harness technology, turn your idea into a product or service, explore revenue streams, estimate costs, and launch. "Build Your Business" action items at the end of each chapter get you thinking through each step of your business plan.

Personal Branding For Entrepreneurial Journalists And Creative Professionals

Author : Sara Kelly
ISBN : 9781315437552
Genre : Business & Economics
File Size : 43. 87 MB
Format : PDF, ePub, Docs
Download : 366
Read : 309

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Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.

Writers Rights

Author : Nicole S. Cohen
ISBN : 9780773599772
Genre : Language Arts & Disciplines
File Size : 75. 18 MB
Format : PDF, Kindle
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As media industries undergo rapid change, the conditions of media work are shifting just as quickly, with an explosion in the number of journalists working as freelancers. Although commentary frequently lauds freelancers as ideal workers for the information age – adaptable, multi-skilled, and entrepreneurial – Nicole Cohen argues that freelance media work is increasingly precarious, marked by declining incomes, loss of control over one’s work, intense workloads, long hours, and limited access to labour and social protections. Writers’ Rights provides context for freelancers’ struggles and identifies the points of contention between journalists and big business. Through interviews and a survey of freelancers, Cohen highlights the paradoxes of freelancing, which can be simultaneously precarious and satisfying, risky and rewarding. She documents the transformation of freelancing from a way for journalists to resist salaried labour in pursuit of autonomy into a strategy for media firms to intensify exploitation of freelance writers’ labour power, and presents case studies of freelancers’ efforts to collectively transform their conditions. A groundbreaking and timely intervention into debates about the future of journalism, organizing precariously employed workers, and the transformation of media work in a digital age, Writers’ Rights makes clear what is at stake for journalism’s democratic role when the costs and risks of its production are offloaded onto individuals.

Entrepreneurial Journalism

Author : Kevin Rafter
ISBN : 1138070297
Genre :
File Size : 73. 34 MB
Format : PDF, ePub
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Entrepreneurial journalism has emerged as a 'hot topic' for 21st century journalism, not just in the industry itself, but also in the academic community. This timely book seeks to make sense of the dramatic transformation of journalism, with a specific focus on what entrepreneurialism means for the world of journalism. The volume brings together leading international scholars to examine critical topics such as the role of, and the ethics underpinning, new funding models such as crowdfunding; best practices in entrepreneurial journalism education; the implications of the emergence of a start-up culture; and differing interpretations of what is understood by the term 'entrepreneurialism' in the field of journalism. The collection analyses and discusses the future of journalism from the perspective of entrepreneurial culture drawing on relevant case studies from the United Kingdom, Belgium, France, Spain, Greece, Denmark, Canada and the United States. This book was originally published as a special issue of Journalism Practice.

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