the entrepreneurial journalist

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The Entrepreneurial Journalist S Toolkit

Author : Sara Kelly
ISBN : 9781317597209
Genre : Language Arts & Disciplines
File Size : 73. 83 MB
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Today’s journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. In addition to mastering the basics of converged journalism practice, they need training in business entrepreneurship, mass communication and business law, and career and reputation management. The Entrepreneurial Journalist's Toolkit provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards. This book details the process of pitching and working with clients, managing multi-platform communication campaigns to maximize reach, keeping the books, and filing taxes. It is provides everything a new or experienced journalist needs to get started as a media entrepreneur.

Personal Branding For Entrepreneurial Journalists And Creative Professionals

Author : Sara Kelly
ISBN : 9781315437552
Genre : Business & Economics
File Size : 61. 96 MB
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Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.

Entrepreneurial Journalism How To Build What S Next For News

Author : Mark Briggs
ISBN : 9781608714209
Genre : Language Arts & Disciplines
File Size : 30. 3 MB
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Launch yourself into the new news economy. The digital revolution that provides so many options for news consumers also means massive opportunity for journalists. The trick: see the disruption as an opening you can attack. Entrepreneurial Journalism will inspire you with what's possible and show you the mechanics behind building a business. Working through eight clear and concise stages, you'll explore the secrets of successful news startups (including how they're making money) and learn how to be an upstart yourself, building an innovative and sustainable news business from scratch. Each chapter starts with a real entrepreneur's experience, teasing out how savvy and opportunistic journalists found their way to success. Mark Briggs then helps you size up the market, harness technology, turn your idea into a product or service, explore revenue streams, estimate costs, and launch. "Build Your Business" action items at the end of each chapter get you thinking through each step of your business plan. Discover how traditional news organizations are evolving and innovating, where the jobs are today and where the new jobs will be tomorrow. Learn from the pioneers, and become one.

Entrepreneurial Journalism

Author : Paul Marsden
ISBN : 9781317278979
Genre : Social Science
File Size : 46. 44 MB
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Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online. Topics include: • advice on launching digital start-ups; • how to use key analytics to track and focus readership; • engaging with mobile journalism by utilising smartphone and app technology; • developing revenue streams that can make digital journalism sustainable; • legal and ethical dilemmas faced in a modern newsroom; • the challenges of producing news for mobile readers. The book features leading figures from the BBC, Google and the Guardian, as well as some of Britain’s best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content. Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism.

Entrepreneurial Journalism

Author : Kevin Rafter
ISBN : 1138070297
Genre :
File Size : 60. 7 MB
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Entrepreneurial journalism has emerged as a 'hot topic' for 21st century journalism, not just in the industry itself, but also in the academic community. This timely book seeks to make sense of the dramatic transformation of journalism, with a specific focus on what entrepreneurialism means for the world of journalism. The volume brings together leading international scholars to examine critical topics such as the role of, and the ethics underpinning, new funding models such as crowdfunding; best practices in entrepreneurial journalism education; the implications of the emergence of a start-up culture; and differing interpretations of what is understood by the term 'entrepreneurialism' in the field of journalism. The collection analyses and discusses the future of journalism from the perspective of entrepreneurial culture drawing on relevant case studies from the United Kingdom, Belgium, France, Spain, Greece, Denmark, Canada and the United States. This book was originally published as a special issue of Journalism Practice.

Online Journalism

Author : Steve Hill
ISBN : 9781446293232
Genre : Language Arts & Disciplines
File Size : 21. 37 MB
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"An essential guide for anyone hungry to learn how journalism should be practised today, and will be tomorrow. Hill and Lashmar encapsulate the transformative impact technology is having on journalism, but anchor those changes in the basic principles of reporting." - Paul Lewis, The Guardian "As the news business transforms, Online Journalism is a fantastic new resource for both students and lecturers. Informative, straightforward and easily digested, it’s a one-stop shop for the skills, knowledge, principles and mindset required for journalistic success in the digital age." - Mary Braid, Kingston University Online and social media have become indispensible tools for journalists, but you still have to know how to find and tell a great story. To be a journalist today, you must have not only the practical skills to work with new technologies, but also the understanding of how and why journalism has changed. Combining theory and practice, Online Journalism: The Essential Guide will take you through the classic skills of investigating, writing and reporting as you master the new environments of mobile, on-demand, social, participatory and entrepreneurial journalism. You will also develop must-have skills in app development for smartphones and tablets, as well as techniques in podcast, blog and news website production. What this book does for you: Tips and advice from leading industry experts in their own words QR codes throughout the book to take you straight to multimedia links A fully up-to-date companion website loaded with teaching resources, detailed careers advice and industry insights (http://onlinejournalismguide.com/) Exercises to help you hone your skills Top five guided reading list for each topic, so you can take it further Perfect for students throughout a journalism course, this is your essential guide!

The Entrepreneurship Movement And The University

Author : C. Sá
ISBN : 9781137401014
Genre : Business & Economics
File Size : 90. 17 MB
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Entrepreneurship is widely embraced today in political discourse, popular culture, and economic policy prescriptions. Several groups actively promote entrepreneurial thinking and practices in higher education. This book examines how this 'Entrepreneurship Movement' impacts higher education in Canada and the United States.

Das Kapital Des Staates

Author : Mariana Mazzucato
ISBN : 9783956140013
Genre : Political Science
File Size : 62. 71 MB
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Freie Märkte, smarte junge Erfinder und Wagniskapital treiben die Wirtschaft voran; der Staat stört dabei nur und muss daher nach Kräften zurückgedrängt werden. Wie ein Mantra wird dieser oberste Glaubensartikel des Neoliberalismus seit Jahrzehnten wiederholt – aber stimmt er auch? Die Ökonomin Mariana Mazzucato, die seit Jahren über den Zusammenhang zwischen Innovation und Wachstum forscht, beweist das Gegenteil: Wann und wo immer technologische Innovationen zu wirtschaftlichem Aufschwung und Wohlstand geführt haben, hatte ein aktiver Staat die Hand im Spiel. Von der Elektrifizierung bis zum Internet – Motor der Entwicklung, oft bis zur Markteinführung, war stets der Staat. Apples Welterfolg gründet auf Technologien, die sämtlich durch die öffentliche Hand gefördert wurden; innovative Medikamente, für die die Pharmaindustrie ihren Kunden gern hohe Entwicklungskosten in Rechnung stellt, stammen fast ausnahmslos aus staatlicher Forschung. Innovationen und nachhaltiges Wachstum, das derzeit alle fordern, werden also kaum von der Börse kommen. Viel eher von einem Staat, der seine angestammte Rolle neu besetzt, sein einzigartiges Kapital nutzt und mit langem Atem Zukunftstechnologien wie den Ausbau erneuerbarer Energien vorantreibt. Ein brandaktuelles Buch, das die aktuelle Diskussion über die Zukunft der Wirtschaft und die Rolle des Staates vom Kopf auf die Füße stellt.

What S Next In Journalism

Author : Margaret Simons
ISBN : 9781922072733
Genre : Social Science
File Size : 50. 13 MB
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For the first time in human history, most people in developed countries are able to publish their news and thoughts to the world within a few minutes of deciding to do so. Meanwhile, the big industrial-scale media organisations are in decline, and at the same time there is a new blog, website, or social-media presence almost every hour. This book takes the temperature of this emerging sector of news media, with a collection of contributions by new-media entrepreneurs from a variety of backgrounds — journalism, IT innovation, social activism, and community work. They talk about connecting with their audiences, and what just might be a new kind of news ecosystem in which everyone gets to play. What’s Next in Journalism? is edited by journalist and media commentator Margaret Simons, who has also written the introduction. The contributors include Tim Burrowes (from Mumbrella), Eyal Halamish (OurSay), Wendy Harmer (The Hoopla), Matthew Landauer (OpenAustralia), Renai LeMay (Delimiter), Giles Parkinson (RenewEconomy), Karen Poh (Meld Magazine), Melissa Sweet (Croakey), and Chris Were (Newsflock).

The Practice And Challenges Of Media Coverage Of Entrepreneurship Issues In Ethiopian Broadcasting Corporation Ebc

Author : Bilal Worku
ISBN : 9783668520646
Genre : Language Arts & Disciplines
File Size : 66. 51 MB
Format : PDF
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Master's Thesis from the year 2017 in the subject Communications - Journalism, Journalism Professions, grade: Excellent (A+), Addis Ababa University (Journalism and Communication), course: Journalism, language: English, abstract: This research attempted to examine the practice and challenges of media coverage of entrepreneurship issues in Ethiopian Broadcasting Corporation (EBC). Specifically, the study evaluated the extent of the coverage and prominence being offered to entrepreneurship news, the source of entrepreneurship news, the way of presentation of massages in the stories (frame) and challenges of reporting on entrepreneurship news. The study was formed by development communication, social responsibility and framing theoretical frameworks. The study employed mainly quantitative method and supplemented by qualitative one. A content analysis was conducted on the stories carried by the corporation to provide a brief description on the extent of the coverage, frames and source of entrepreneurship news. In addition, an in-depth interview with 12 key informants was used as supplementary tool to support the quantitative findings and to find out challenges of reporting on the issue. Analysis of data was made by SPSS using descriptive, graphs, charts, and tables. The study revealed that EBC did not give necessary and adequacy attention to the coverage of entrepreneurship issue. It also showed that the amount of coverage and the degree of prominence given to the issue were very low and not strong enough. Government officials influence the journalist’s news frame and they have better chance of getting the voice rather than entrepreneurs. Most of entrepreneurship news stories are event based and sourced by the government organizations. In general, the coverage is favors what the government is doing on entrepreneurs and entrepreneurship development rather than what the entrepreneurs are doing. Internally trends of collecting money among reporters and media as an institution to give fine coverage of news in favor of the payer and lack of understanding on the issue and externally the government influence are the major challenges of reporting on the issue. The findings of the study imply EBC fails to create awareness, inspire and mobilize the society at large on the power and value of entrepreneurship development. Based on the findings, pertinent recommendations were forwarded.

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