the experience economy updated edition

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The Experience Economy Updated Edition

Author : B. Joseph Pine II
ISBN : 9781422143438
Genre : Business & Economics
File Size : 43. 88 MB
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In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable—and lucrative—impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples—including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others—to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

The Experience Economy

Author : B. Joseph Pine
ISBN : 9781422161975
Genre : Business & Economics
File Size : 50. 35 MB
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Rev. ed. of: The experience economy: work is theatre & every business a stage. 1999.

Cio Survival Guide For The Experience Economy

Author : Chris Parker
ISBN : 9781105857546
Genre :
File Size : 62. 51 MB
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Handbook On The Experience Economy

Author : Jon Sundbo
ISBN : 9781781004227
Genre : Business & Economics
File Size : 41. 1 MB
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This illuminating Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the exp

Handbook Of Service Business

Author : John R. Bryson
ISBN : 9781781000410
Genre : Business & Economics
File Size : 38. 94 MB
Format : PDF, Kindle
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Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of service business is based around selling expertise, knowledge and experiences. This Handbook co

Experience Design

Author : Peter Benz
ISBN : 9781472571137
Genre : Design
File Size : 83. 99 MB
Format : PDF
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How can we design better experiences? Experience Design brings together leading international scholars to provide a cross-section of critical thinking and professional practice within this emerging field. Contributors writing from theoretical, empirical and applied design perspectives address the meaning of 'experience'; draw on case studies to explore ways in which specific 'experiences' can be designed; examine which methodologies and practices are employed in this process; and consider how experience design interrelates with other academic and professional disciplines. Chapters are grouped into thematic sections addressing positions, objectives and environments, and interactions and performances, with individual case studies addressing a wide range of experiences, including urban spaces, the hospital patient, museum visitors, mobile phone users, and music festival and restaurant goers.

Macroeconomics Updated Edition Revised Updated Study Guide

Author : J. Bradford De Long
ISBN : 0072866853
Genre : Business & Economics
File Size : 88. 32 MB
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Brad DeLong’s Macroeconomics offers a new approach to the subject. Drawing upon his vast experience teaching, researching, and advising the U.S. government on Economy policy has enabled him to write an intermediate macroeconomics text that will set the standard for books in this area for years to come. For example, DeLong focuses on the interest rate rather than the AS/AD diagram and he includes expanded coverage of the crucial topic of long-run growth. His lively text is modern, provides extensive insight into economic policy, incorporates a strong international perspective, and offers a broad historical perspective.Because of all the happenings in the macroeconomy since September of 2001, we are publishing a special Updated Edition Value Package of DeLong. This Updated Edition covers such important topics as the September 11, 2001 terrorist attacks and their remarkably strong but apparently short-lived effects on production and employment, the recession, the Argentinean financial crisis and more. The Updated Edition Value Package also includes the high-quality Study Guide, written by Martha Olney at University of California-Berkeley.y.

World War Ii Updated Edition

Author : Maurice Isserman
ISBN : 9781438100180
Genre :
File Size : 46. 71 MB
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The Case For Socialism Updated Edition

Author : Alan Maass
ISBN : 9781608461080
Genre : Political Science
File Size : 34. 53 MB
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Is socialism an impossible, discredited dream or the only realistic path for human survival? If you're not sure of the answer, or are just curious about what the Left really believes in, you need to read Maass. He's the Tom Paine of the contemporary American left." --Mike Davis, author of Planet of Slums "This is a vivid, fluent and rare book about socialism for those uninterested in tracts and excited by new prospects." --John Pilger, author of Freedom Next Time Growing numbers of people are disgusted by the disaster of poverty, war, oppression, and environmental destruction caused by global capitalism. But is there an alternative? Author Alan Maass argues that socialism—a democratically planned economy based on workers’ control—is rational, necessary, and possible. With an afterword by Howard Zinn. Alan Maass is the editor of the website

Riding Shotgun

Author : Nathan Bennett
ISBN : 9780804767705
Genre : Business & Economics
File Size : 88. 9 MB
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The role of Chief Operations Officer is clearly important. In fact, it has been argued that the number two position is the toughest job in a company. COOs are typically the key individuals responsible for the delivery of results on a day-to-day, quarter-to-quarter basis. They play a critical leadership role in executing the strategies developed by the top management team. And, in many cases, they are being groomed to be—or are actually being tested as—the firm's CEO-elect. Despite all this, the COO role has not received much attention. Riding Shotgun: The Role of the COO provides a new understanding of this little-understood role. The authors—a scholar and a consultant—develop a framework for understanding who the COO is, why a company would want to create this position, and the challenges associated with successful performance in the COO role. Drawing heavily on a number of first-person accounts from CEOs and other top executives in major corporations, the authors have developed a set of strategies or principles to inform individuals who aspire to serve in such a position. The executives who share their experiences in this book are from some of the most established and important companies in today's economy: AirTran; American Standard Companies; Amgen; Adobe Systems, Inc.; Autodesk, Inc; eBay; Heidrick & Struggles; InBev; Kohlberg Kravis Roberts & Company; Mattel, Inc; Motorola; PepsiCo; Raytheon Company; Starbucks; and many others. Excerpts from the Book: On focusing on success "The primary goal I set for myself on how I define what success looks like for me is am I working at a company that matters? Am I working with somebody who I think affects positive change? Am I providing a benefit to my family? Am I enjoying myself? Why would I put a limitation on my enjoyment? There is an old view on Wall Street that says, 'They love you until they don't.' I am going to stay happy until I am not."—Dan Rosensweig, COO Yahoo! On the relationship between the CEO and COO "Deep down, you have to trust each other and you have to like each other. If you don't like each other, and/or don't trust each other, it may work, kind of, but it will be at a fifty percent level at best."—Craig Weatherup, Director, Starbucks, and former Chairman, Pepsi On the challenges of transitioning into the COO role "If you can't conceptualize the strategic objectives or help drive that or participate in that, I don't think you are going to succeed. But, equally, if you can't translate that into an executable plan, you are not going to succeed either."—Shantanu Narayen, COO, Adobe Systems Additional Quotes: "Miles & Bennett tackle an important and drastically under-researched area: the role, personalities, fit and success factors of COOs. We've seen several COOs who have been total winners, but it's striking how different the models of success can be depending on role, personal competencies, business situation/cycle/type, team strengths, and CEO strengths. The authors have done a very nice job of tying all of this together."—Jim Williams, Partner, Texas Pacific Group "The lessons reported in this book will be very useful to Boards, Heads of Human Resources and CEOs as they consider succession planning and organizational design."—Dale Morrison, President & Chief Executive Officer, McCain Foods Limited "The job of COO is becoming more important as companies and their boards look internally for succession alternatives. One question they face: Will the organization continue to run as the number 2 becomes the number 1? Riding Shotgun will help answer this and many more questions about the COO role in today's corporate structure."—John Berisford, Senior Vice President, Human Resources, The Pepsi Bottling Group "The COO plays a critical leadership role in most businesses, but its particularly true in the natural resources industry. Getting the right person on board and making sure that they are set up for success is critical. The information presented in this book is long overdue and will certainly help CEOs and Boards successfully design and implement the COO position."—Charles (Chip) Goodyear, Chief Executive Officer, BHP Billiton "With the recent emphasis on enterprise performance and CEO succession planning, this book is a must-read for board members and executives who want to drive leadership capability and ensure sustained performance in their companies."—Carlos Cardoso, Chief Executive, Kennametal Inc. "Under a weak CEO, the job is nothing short of agony. Under a great CEO, the COO's job is the best in the world-grounded in execution and performance metrics."—Paula Rosput Reynolds, President and Chief Executive Officer, Safeco Corp. "The takeaways in this book are critical to anyone whose work touches that of the COO—CEOs, boards, top managers—COOs themselves. That said, a great deal of the lessons herein will help any one more effectively manage their relationship with their boss or their number two—wherever they sit in an organization."—Kevin Cox, Executive Vice President, Human Resources and Quality, American Express Financial Services, Inc. "What makes for a successful relationship between the CEO and chief operating officer? Why do there seem to be so many examples where it just doesn't work as intended? Miles and Bennett offer well thought through perspectives on the factors which influence the success or failure of the chief operating officer role in today's corporation, supported by candid interviews with a number of well-known leaders. The result is a highly readable book which will help those considering creating such a role to go into it with their eyes wide open."—Lucien Alziari, Senior Vice President, Human Resources, Avon Products, Inc. For more information, please visit the Riding Shotgun website.

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