the focus group guidebook focus group kit focus group guidebook v 1

Download Book The Focus Group Guidebook Focus Group Kit Focus Group Guidebook V 1 in PDF format. You can Read Online The Focus Group Guidebook Focus Group Kit Focus Group Guidebook V 1 here in PDF, EPUB, Mobi or Docx formats.

The Focus Group Guidebook

Author : David Morgan
ISBN : 0761908188
Genre : Medical
File Size : 36. 96 MB
Format : PDF, ePub, Docs
Download : 707
Read : 1055

Get This Book


Providing a general introduction to focus group research, Morgan includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. He provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. The author covers the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as managers or clients who will be using focus groups.

The Focus Group Guidebook

Author : David Morgan
ISBN : 0761908188
Genre : Medical
File Size : 26. 39 MB
Format : PDF, ePub
Download : 318
Read : 566

Get This Book


Providing a general introduction to focus group research, Morgan includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. He provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. The author covers the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as managers or clients who will be using focus groups.

Planning Focus Groups

Author : David Morgan
ISBN : 076190817X
Genre : FAMILY & RELATIONSHIPS
File Size : 68. 20 MB
Format : PDF
Download : 855
Read : 305

Get This Book


David L Morgan covers the wide range of practical tasks required in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size and much more. This volume also features a detailed discussion of personnel and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. Practical material includes checklists and recruitment tools.

Focus Groups As Qualitative Research

Author : David L. Morgan
ISBN : 0761903437
Genre : Medical
File Size : 55. 87 MB
Format : PDF, ePub
Download : 320
Read : 574

Get This Book


The extensively revised edition of the best-selling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines. Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion, the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.

Moderating Focus Groups

Author : Richard A. Krueger
ISBN : 9781506320601
Genre : Social Science
File Size : 72. 48 MB
Format : PDF, Docs
Download : 254
Read : 1286

Get This Book


This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use and strategies for handling difficult situations. Beginners will find an invaluable guide and the more experienced will discover tips and strategies for honing their skills.

Analyzing And Reporting Focus Group Results

Author : Richard A. Krueger
ISBN : 9781506339177
Genre : Social Science
File Size : 78. 93 MB
Format : PDF, Mobi
Download : 282
Read : 692

Get This Book


Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips.

Successful Focus Groups

Author : David Morgan
ISBN : 9780803948747
Genre : Medical
File Size : 34. 45 MB
Format : PDF, ePub, Docs
Download : 399
Read : 259

Get This Book


This is the first book to systematically address the issues, practical wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state-of-the-art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.

Developing Questions For Focus Groups

Author : David L. Morgan
ISBN : 0761908196
Genre : Medical
File Size : 63. 97 MB
Format : PDF, Docs
Download : 780
Read : 536

Get This Book


Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview. For example, he suggests asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions easier by outlining a process and offering many examples.

Involving Community Members In Focus Groups

Author : Richard A. Krueger
ISBN : 076190820X
Genre : Medical
File Size : 53. 87 MB
Format : PDF, ePub, Docs
Download : 235
Read : 814

Get This Book


This book is a must for those who want to teach others to conduct focus group interviews, particularly non-researchers in communities. Richard Krueger and Jean King draw upon years of experience working with communities and present practical strategies for working alongside non-researchers. They argue that volunteers can often gather and present results more effectively than professionals. However, a critical element is how the volunteers are prepared and the manner in which they work together. This book offers countless tips, advice and exercises for preparing people to conduct focus groups, whether they are preparing a team to conduct a community study or teaching one person to help in a study.

The Handbook For Focus Group Research

Author : Thomas L Greenbaum
ISBN : 0761912533
Genre : Business & Economics
File Size : 34. 33 MB
Format : PDF, ePub
Download : 334
Read : 824

Get This Book


As one of the most popular tools for gathering information in today's market place, focus groups require understanding of purpose and good grounding in the technique to be effective. Thomas Greenbaum provides the latest information on conducting effective focus groups in this revised edition of The Handbook for Focus Group Research. New chapters discuss the technology revolution and its relevance to focus group research, with particular reference to the strengths and weaknesses of video conferencing and the Internet; the globalization of focus groups and the need to understand the major differences between focus group research in different countries, and how to compare results across national boundaries. Included are the physician and general practitioner focus group – a much sought-after segment for market research in the 1990’s by drug companies; and what to do about the persistent weaknesses in the focus group process caused by ineffective management of field services, unacceptable recruiting, lack of thoroughness in rescreening and lack of professionalism in general.

Top Download:

Best Books