the focus group guidebook focus group kit focus group guidebook v 1

Download Book The Focus Group Guidebook Focus Group Kit Focus Group Guidebook V 1 in PDF format. You can Read Online The Focus Group Guidebook Focus Group Kit Focus Group Guidebook V 1 here in PDF, EPUB, Mobi or Docx formats.

The Focus Group Guidebook

Author : David L. Morgan
ISBN : 0761908188
Genre : Medical
File Size : 48. 78 MB
Format : PDF, ePub, Mobi
Download : 838
Read : 346

Download Now


Providing a general introduction to focus group research, Morgan includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. He provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. The author covers the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as managers or clients who will be using focus groups.

Planning Focus Groups

Author : David L. Morgan
ISBN : 076190817X
Genre : FAMILY & RELATIONSHIPS
File Size : 49. 43 MB
Format : PDF, ePub, Docs
Download : 774
Read : 212

Download Now


David L Morgan covers the wide range of practical tasks required in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size and much more. This volume also features a detailed discussion of personnel and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. Practical material includes checklists and recruitment tools.

Analyzing And Reporting Focus Group Results

Author : David L. Morgan
ISBN : 0761908161
Genre : Medical
File Size : 42. 35 MB
Format : PDF, ePub
Download : 441
Read : 415

Download Now


Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips.

Successful Focus Groups

Author : David L. Morgan
ISBN : 9780803948747
Genre : Medical
File Size : 25. 47 MB
Format : PDF
Download : 900
Read : 996

Download Now


This is the first book to systematically address the issues, practical wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state-of-the-art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.

Focus Groups As Qualitative Research

Author : David L. Morgan
ISBN : 0761903437
Genre : Medical
File Size : 56. 60 MB
Format : PDF, ePub, Docs
Download : 571
Read : 377

Download Now


The extensively revised edition of the best-selling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines. Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion, the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.

Involving Community Members In Focus Groups

Author : David L. Morgan
ISBN : 076190820X
Genre : Medical
File Size : 51. 81 MB
Format : PDF
Download : 929
Read : 1316

Download Now


This book is a must for those who want to teach others to conduct focus group interviews, particularly non-researchers in communities. Richard Krueger and Jean King draw upon years of experience working with communities and present practical strategies for working alongside non-researchers. They argue that volunteers can often gather and present results more effectively than professionals. However, a critical element is how the volunteers are prepared and the manner in which they work together. This book offers countless tips, advice and exercises for preparing people to conduct focus groups, whether they are preparing a team to conduct a community study or teaching one person to help in a study.

Moderating Focus Groups

Author : Richard A. Krueger
ISBN : 9781506320601
Genre : Social Science
File Size : 39. 30 MB
Format : PDF, ePub, Docs
Download : 344
Read : 453

Download Now


This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use and strategies for handling difficult situations. Beginners will find an invaluable guide and the more experienced will discover tips and strategies for honing their skills.

Developing Questions For Focus Groups

Author : David L. Morgan
ISBN : 0761908196
Genre : Medical
File Size : 55. 21 MB
Format : PDF
Download : 383
Read : 1047

Download Now


Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview. For example, he suggests asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions easier by outlining a process and offering many examples.

Planning Focus Groups

Author : David L. Morgan
ISBN : 076190817X
Genre : FAMILY & RELATIONSHIPS
File Size : 30. 84 MB
Format : PDF, Kindle
Download : 383
Read : 960

Download Now


David L Morgan covers the wide range of practical tasks required in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size and much more. This volume also features a detailed discussion of personnel and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. Practical material includes checklists and recruitment tools.

Analyzing And Reporting Focus Group Results

Author : David L. Morgan
ISBN : 0761908161
Genre : Medical
File Size : 38. 30 MB
Format : PDF, Kindle
Download : 635
Read : 179

Download Now


Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips.

Top Download:

Best Books