the handbook of international advertising research handbooks in communication and media

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The Handbook Of International Advertising Research

Author : Hong Cheng
ISBN : 9781118378458
Genre : Language Arts & Disciplines
File Size : 78. 87 MB
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This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers

Handbook Of Research On International Advertising

Author : Shintaro Okazaki
ISBN : 178347601X
Genre : Business & Economics
File Size : 47. 31 MB
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'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. from culture to methodologies to the newest in digital approaches, international advertising research has never gotten as complete coverage as found in this one volume.' - Don E. Schultz, Northwestern University, US

The Handbook Of International Crisis Communication Research

Author : Andreas Schwarz
ISBN : 9781118516768
Genre : Social Science
File Size : 26. 40 MB
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The Handbook of International Crisis Communication Research articulates a broader understanding of crisis communication, discussing the theoretical, methodological, and practical implications of domestic and transnational crises, featuring the work of global scholars from a range of sub-disciplines and related fields. Provides the first integrative international perspective on crisis communication Articulates a broader understanding of crisis communication, which includes work from scholars in journalism, public relations, audience research, psychology, political science, sociology, economics, anthropology, and international communication Explores the topic from cross-national and cross-cultural crisis communication approaches Includes research and scholars from countries around the world and representing all regions Discusses a broad range of crisis types, such as war, terrorism, natural disasters, pandemia, and organizational crises

The Handbook Of Political Economy Of Communications

Author : Janet Wasko
ISBN : 1444395394
Genre : Social Science
File Size : 39. 16 MB
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Over the last decade, political economy has grown rapidly as a specialist area of research and teaching within communications and media studies and is now established as a core element in university programmes around the world. The Handbook of Political Economy of Communications offers students and scholars a comprehensive, authoritative, up-to-date and accessible overview of key areas and debates. Combines overviews of core ideas with new case study materials and the best of contemporary theorization and research Written many of the best known authors in the field Includes an international line-up of contributors, drawn from the key markets of North and Latin America, Europe, Australasia, and the Far East

The Handbook Of Global Media Research

Author : Ingrid Volkmer
ISBN : 9781118255292
Genre : Social Science
File Size : 31. 92 MB
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Bringing together the perspectives of more than 40 internationally acclaimed authors, The Handbook of Global Media Research explores competing methodologies in the dynamic field of transnational media and communications, providing valuable insight into research practice in a globalized media landscape. Provides a framework for the critical debate of comparative media research Posits transnational media research as reflective of advanced globalization processes, and explores its roles and responsibilities Articulates the key themes and competing methodological approaches in a dynamic and developing field Showcases the perspectives and ideas of 30 leading internationally acclaimed scholars Offers a platform for the discussion of crucial issues from a variety of theoretical, methodical and practical viewpoints

The Handbook Of International Crisis Communication Research

Author : Andreas Schwarz
ISBN : 9781118516768
Genre : Social Science
File Size : 54. 64 MB
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The Handbook of International Crisis Communication Research articulates a broader understanding of crisis communication, discussing the theoretical, methodological, and practical implications of domestic and transnational crises, featuring the work of global scholars from a range of sub-disciplines and related fields. Provides the first integrative international perspective on crisis communication Articulates a broader understanding of crisis communication, which includes work from scholars in journalism, public relations, audience research, psychology, political science, sociology, economics, anthropology, and international communication Explores the topic from cross-national and cross-cultural crisis communication approaches Includes research and scholars from countries around the world and representing all regions Discusses a broad range of crisis types, such as war, terrorism, natural disasters, pandemia, and organizational crises

The Handbook Of Development Communication And Social Change

Author : Karin Gwinn Wilkins
ISBN : 9781118505366
Genre : Social Science
File Size : 54. 90 MB
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This valuable resource offers a wealth of practical and conceptual guidance to all those engaged in struggles for social justice around the world. It explains in accessible language and painstaking detail how to deploy and to understand the tools of media and communication in advancing the goals of social, cultural, and political change. A stand-out reference on a vital topic of primary international concern, with a rising profile in communications and media research programs Multinational editorial team and global contributors Covers the history of the field as well as integrating and reconceptualising its diverse perspectives and approaches Provides a fully formed framework of understanding and identifies likely future developments Features a wealth of insights into the critical role of digital media in development communication and social change

The Handbook Of Global Health Communication

Author : Rafael Obregon
ISBN : 9781118241905
Genre : Language Arts & Disciplines
File Size : 81. 68 MB
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International in scope, The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change Brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programs Offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health Adopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches

The Handbook Of Global Media And Communication Policy

Author : Marc Raboy
ISBN : 1118799453
Genre : Social Science
File Size : 20. 5 MB
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"The Handbook of Global Media and Communication Policy" offers insights into the boundaries of this field of study, assesses why it is important, who is affected, and with what political, economic, social, and cultural consequences. Contributors draw on theory and empirical research to offer diverse perspectives on the local, national, regional, and global forums in which policy debate occurs. Policy is understood as an emergent process, informed by historical context, power dynamics, and local/global interdependencies. Changes in the press, broadcasting, telecommunication, and the Internet are shown to result from complex interactions among players including states, corporations, and civil society organizations as well as those who produce and use media and communications in all their guises.

The Handbook Of Communication And Corporate Reputation

Author : Craig E. Carroll
ISBN : 9781118335499
Genre : Social Science
File Size : 51. 32 MB
Format : PDF, ePub
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With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation

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