the influential mind what the brain reveals about our power to change others

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The Influential Mind

Author : Tali Sharot
ISBN : 9781627792660
Genre : Psychology
File Size : 48. 83 MB
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A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better. In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain. Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.

The Influential Mind

Author : Tali Sharot
ISBN : 9781627792653
Genre : Psychology
File Size : 55. 51 MB
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"We all have a duty to affect others--from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts--from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control--are ineffective, because they are incompatible with how peoples minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain"--Amazon.com.

The Influential Mind

Author : Tali Sharot
ISBN : 9781408706084
Genre : Psychology
File Size : 36. 1 MB
Format : PDF, ePub, Mobi
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'Take it from a leading neuroscientist: every day, we all miss opportunities to influence others. This timely, intriguing book explains why it's so difficult to shift the attitudes and actions of others - and what we can do about it' Adam Grant, New York Times bestselling author of Originals and Give and Take 'The Influential Mind will make you gasp with surprise - and laugh with recognition. Many of our most cherished beliefs about how to influence others turn out to be wrong; Sharot sets them right. Packed with practical insights, this profound book will change your life. An instant classic' Cass R. Sunstein, bestselling co-author of Nudge A cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better. Part of our daily job as humans is to influence others; we teach our children, guide our patients, advise our clients, help our friends and inform our online followers. We do this because we each have unique experiences and knowledge that others may not. But how good are we at this role? It turns out we systematically fall back on suboptimal habits when trying to change other's beliefs and behaviors. Many of these instincts-from trying to scare people into action, to insisting the other is wrong or attempting to exert control-are ineffective, because they are incompatible with how the mind operates. The principle idea of this book is that an attempt to change will be successful if it is well-matched with the core elements that govern how our brain works. Sharot unveils the hidden power of influence, good and bad, and enables us to identify instances in which we fall prey to delusions. The book searches deep below the surface, relying on the latest research in neuroscience and psychology-to provide new insight into human behaviour.

The Optimism Bias

Author : Tali Sharot
ISBN : 9780307379832
Genre : Science
File Size : 76. 71 MB
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Psychologists have long been aware that most people maintain an irrationally positive outlook on life—but why? Turns out, we might be hardwired that way. In this absorbing exploration, Tali Sharot—one of the most innovative neuroscientists at work today—demonstrates that optimism may be crucial to human existence. The Optimism Bias explores how the brain generates hope and what happens when it fails; how the brains of optimists and pessimists differ; why we are terrible at predicting what will make us happy; how emotions strengthen our ability to recollect; how anticipation and dread affect us; how our optimistic illusions affect our financial, professional, and emotional decisions; and more. Drawing on cutting-edge science, The Optimism Bias provides us with startling new insight into the workings of the brain and the major role that optimism plays in determining how we live our lives.

The Secret Life Of The Mind

Author : Mariano Sigman
ISBN : 9780316549615
Genre : Psychology
File Size : 67. 39 MB
Format : PDF, Kindle
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From a world-renowned leader in neuroscience, a provocative, enthralling journey into the depths of the human mind. Where do our thoughts come from? How do we make choices and trust our judgments? What is the role of the unconscious? Can we manipulate our dreams? In this mind-bending international bestseller, award-winning neuroscientist Mariano Sigman explores the complex answers to these and many other age-old questions. Over the course of his 20-year career investigating the inner workings of the human brain, Dr. Sigman has cultivated a remarkable interdisciplinary vision. He draws on research in physics, linguistics, psychology, education, and beyond to explain why people who speak more than one language are less prone to dementia; how infants can recognize by sight objects they've previously only touched; how babies, even before they utter their first word, have an innate sense of right and wrong; and how we can "read" the thoughts of vegetative patients by decoding patterns in their brain activity. Building on the author's awe-inspiring TED talk, the cutting-edge research presented in The Secret Life of the Mind revolutionizes how we understand the role that neuroscience plays in our lives, unlocking the mysterious cerebral processes that control the ways in which we learn, reason, feel, think, and dream.

The Influential Mind

Author : Tali Sharot
ISBN : 0349140634
Genre : Psychology
File Size : 61. 35 MB
Format : PDF, ePub, Mobi
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'Take it from a leading neuroscientist: every day, we all miss opportunities to influence others. This timely, intriguing book explains why it's so difficult to shift the attitudes and actions of others - and what we can do about it' Adam Grant, New York Times bestselling author of Originals and Give and Take 'The Influential Mind will make you gasp with surprise - and laugh with recognition. Many of our most cherished beliefs about how to influence others turn out to be wrong; Sharot sets them right. Packed with practical insights, this profound book will change your life. An instant classic' Cass R. Sunstein, bestselling co-author of Nudge A cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better. Part of our daily job as humans is to influence others; we teach our children, guide our patients, advise our clients, help our friends and inform our online followers. We do this because we each have unique experiences and knowledge that others may not. But how good are we at this role? It turns out we systematically fall back on suboptimal habits when trying to change other's beliefs and behaviors. Many of these instincts-from trying to scare people into action, to insisting the other is wrong or attempting to exert control-are ineffective, because they are incompatible with how the mind operates. The principle idea of this book is that an attempt to change will be successful if it is well-matched with the core elements that govern how our brain works. Sharot unveils the hidden power of influence, good and bad, and enables us to identify instances in which we fall prey to delusions. The book will search deep below the surface-relying on the latest research in neuroscience and psychology-to provide new insight into human behavior.

Before You Know It

Author : John Bargh
ISBN : 9781501101236
Genre : Psychology
File Size : 21. 42 MB
Format : PDF
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Financial Times: One of the Best Books of 2017 Business Insider: One of the Best Science Books of 2017 Dr. John Bargh, the world’s leading expert on the unconscious mind, presents a groundbreaking book, twenty years in the making, which gives us an entirely new understanding of the hidden mental processes that secretly govern every aspect of our behavior. For more than three decades, Dr. John Bargh has been responsible for the revolutionary research into the unconscious mind, research that informed bestsellers like Blink and Thinking Fast and Slow. Now, in what Dr. John Gottman said “will be the most important and exciting book in psychology that has been written in the past twenty years,” Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways. Telling personal anecdotes with infectious enthusiasm and disclosing startling and delightful discoveries, Dr. Bargh takes the reader into his labs at New York University and Yale where he and his colleagues have discovered how the unconscious guides our behavior, goals, and motivations in areas like race relations, parenting, business, consumer behavior, and addiction. He reveals what science now knows about the pervasive influence of the unconscious mind in who we choose to date or vote for, what we buy, where we live, how we perform on tests and in job interviews, and much more. Because the unconscious works in ways we are completely unaware of, Before You Know It is full of surprising and entertaining revelations as well as tricks to help you remember to-do items, shop smarter, and sleep better. Destined to be a bestseller, Before You Know It is an intimate introduction to a fabulous world only recently discovered, the world that exists below the surface of your awareness and yet is the key to knowing yourself and unlocking new ways of thinking, feeling, and behaving.

The Hidden Brain

Author : Shankar Vedantam
ISBN : 1588369390
Genre : Social Science
File Size : 81. 37 MB
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The hidden brain is the voice in our ear when we make the most important decisions in our lives—but we’re never aware of it. The hidden brain decides whom we fall in love with and whom we hate. It tells us to vote for the white candidate and convict the dark-skinned defendant, to hire the thin woman but pay her less than the man doing the same job. It can direct us to safety when disaster strikes and move us to extraordinary acts of altruism. But it can also be manipulated to turn an ordinary person into a suicide terrorist or a group of bystanders into a mob. In a series of compulsively readable narratives, Shankar Vedantam journeys through the latest discoveries in neuroscience, psychology, and behavioral science to uncover the darkest corner of our minds and its decisive impact on the choices we make as individuals and as a society. Filled with fascinating characters, dramatic storytelling, and cutting-edge science, this is an engrossing exploration of the secrets our brains keep from us—and how they are revealed.

To Fight Against This Age On Fascism And Humanism

Author : Rob Riemen
ISBN : 9780393635874
Genre : Philosophy
File Size : 54. 22 MB
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“This is a book for people who want the West to regain its moral high ground, and who want to think hard about how to help achieve that.” —Anne Applebaum An international bestseller, To Fight Against This Age consists of two beautifully written, cogent, and urgent essays about the rise of fascism and the ways in which we can combat it. In “The Eternal Return of Fascism,” Rob Riemen explores the theoretical weakness of fascism, which depends on a politics of resentment, the incitement of anger and fear, xenophobia, the need for scapegoats, and its hatred of the life of the mind. He draws on history and philosophy as well as the essays and novels of Thomas Mann and Albert Camus to explain the global resurgence of fascism, often disguised by its false promises of ushering in freedom and greatness. Riemen’s own response to what he sees as the spiritual crisis of our age is articulated in “The Return of Europa,” a moving story about the meaning of European humanism with its universal values of truth, beauty, justice, and love for life—values that are the origin and basis of a democratic civilization. To Fight Against This Age is as timely as it is timeless, to be read by those who want to understand and change the world in which they live.

The Optimism Bias

Author : Tali Sharot
ISBN : 9781780333946
Genre : Psychology
File Size : 86. 83 MB
Format : PDF, Docs
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Psychologists have long been aware that most people tend to maintain an irrationally positive outlook on life. In fact, optimism may be crucial to our existence. Tali Sharot's original cognitive research demonstrates in surprising ways the biological basis for optimism. In this fascinating exploration, she takes an in-depth, clarifying look at how the brain generates hope and what happens when it fails; how the brains of optimists and pessimists differ; why we are terrible at predicting what will make us happy; how anticipation and dread affect us; and how our optimistic illusions affect our financial, professional, and emotional decisions. With its cutting-edge science and its wide-ranging and accessible narrative, The Optimism Bias provides us with startling new insight into how the workings of the brain create our hopes and dreams.

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