the king of california j g boswell and the making of a secret american empire

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The King Of California

Author : Mark Arax
ISBN : 9780786752799
Genre : History
File Size : 23. 6 MB
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J.G. Boswell was the biggest farmer in America. He built a secret empire while thumbing his nose at nature, politicians, labor unions and every journalist who ever tried to lift the veil on the ultimate "factory in the fields." The King of California is the previously untold account of how a Georgia slave-owning family migrated to California in the early 1920s,drained one of America 's biggest lakes in an act of incredible hubris and carved out the richest cotton empire in the world. Indeed, the sophistication of Boswell 's agricultural operation -from lab to field to gin - is unrivaled anywhere. Much more than a business story, this is a sweeping social history that details the saga of cotton growers who were chased from the South by the boll weevil and brought their black farmhands to California. It is a gripping read with cameos by a cast of famous characters, from Cecil B. DeMille to Cesar Chavez.

Obscene In The Extreme

Author : Rick Wartzman
ISBN : 9781586483319
Genre : History
File Size : 33. 47 MB
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Describes how, after its publication in 1939 and then becoming the nation's best-selling book, a great conflict arose in Kern County, California, as a giant cotton grower and a determined librarian went head-to-head over the issue of censorship with public burnings of this masterpiece at center stage.

Cadillac Desert

Author : Marc Reisner
ISBN : 1440672822
Genre : Technology & Engineering
File Size : 56. 76 MB
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"The definitive work on the West's water crisis." --Newsweek The story of the American West is the story of a relentless quest for a precious resource: water. It is a tale of rivers diverted and dammed, of political corruption and intrigue, of billion-dollar battles over water rights, of ecological and economic disaster. In his landmark book, Cadillac Desert, Marc Reisner writes of the earliest settlers, lured by the promise of paradise, and of the ruthless tactics employed by Los Angeles politicians and business interests to ensure the city's growth. He documents the bitter rivalry between two government giants, the Bureau of Reclamation and the U.S. Army Corps of Engineers, in the competition to transform the West. Based on more than a decade of research, Cadillac Desert is a stunning expose and a dramatic, intriguing history of the creation of an Eden--an Eden that may only be a mirage. From the Trade Paperback edition.

Transforming California

Author : Stephanie S. Pincetl
ISBN : 0801873126
Genre : Political Science
File Size : 66. 47 MB
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In Transforming California, Stephanie Pincetl argues that the transformation of nature in order to enhance economic development lies at the heart of much of the state's recent history. She sees late-twentieth-century California on a path of continued environmental degradation, gripped by cynicism about government. Transforming California describes the evolution of the state's institutions of government as they apply to land use and development, and it shows how land-use decisions affect people's quality of life and their daily interactions with each other and with their environment. Pincetl offers an alternative vision for the renewal of the democratic spirit and process in California and for a reconciliation with nature.

West Of The West

Author : Mark Arax
ISBN : 9781459613645
Genre :
File Size : 84. 18 MB
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Teddy Roosevelt once exclaimed, ''When I am in California, I am not in the West, I am west of the West,'' and in this book, Mark Arax sets out to explain just what TR meant. His is a compelling, sometimes ominous portrait of a place and its people who are often surviving on the edge, reliving history, and losing their way in the promised land: ''The Summer of the Death of Hilario Guzman'' is a deeply-felt portrait of an immigrant family from Oaxaca, followed through harrowing border crossings and raisin harvests; ''the Last Okie of Lamont,'' (the inspiration for the town featured in The Grapes of Wrath) has only one Okie left, who tells Arax his life story as he drives to a funeral to bury one more Dust Bowl migrant; and ''Highlands of Humboldt'' is a visit to the marijuana growing capital of the U.S., where the local bank collects a sizeable daily deposit of cash, most of which reeks of marijuana.Combining hard-hitting reporting and stellar writing, Arax captures both the atmosphere of social upheaval and the sense of being rooted in a community. Once you meet the people portrayed in this book, you won't forget them.

Garden Of The Sun

Author : Wallace Smith
ISBN : STANFORD:36105114288579
Genre : History
File Size : 44. 18 MB
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This comprehensive history of the San Joaquin Valley begins with a study of the indigenous Native American tribes of the area and their interactions with one another. It then explores the occupation by the Spanish, the trapping industry, the arrival of settlers from the eastern United States, and the formation of expansive cattle ranches. The development of agriculture and irrigation and the subsequent battles over land and water rights are addressed. Also discussed is the grand era of the railroad, which would forever change the valley, bringing light industry and modern agricultural practices.

Rubies In The Orchard

Author : Lynda Resnick
ISBN : 9780385529426
Genre : Business & Economics
File Size : 30. 49 MB
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NATIONAL BESTSELLER POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them. Resnick believes that every company can find "rubies" in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer. Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004. A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her "mistake" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power. From the Hardcover edition.

Battling The Inland Sea

Author : Robert Kelley
ISBN : 9780520214286
Genre : History
File Size : 70. 39 MB
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"Of late historians have become increasingly interested in the vast re-ordering of the environment involved in the creation of America. Nowhere was this more true than in the Sacramento Valley where re-ordering edged into folly. Battling the Inland Sea is a powerful evocation of the losses and gains involved in battling the mighty Sacramento River. But more than this, it is an exploration of the national will as it sought to rearrange nature herself with such mixed results. Here is history dealing with the most elemental forces of land, water and engineering as they are shaped by public policy. Here is the profound drama of value and symbol which occurs when Americans come into conflict with forces over which they can exercise, as Robert Kelley shows, only the most transitory and pyrrhic victories."—Kevin Starr, author of the Americans and the California Dream "Robert Kelley's research into the origins of California's first great flood control system has already helped to inform the shaping of the state's water laws. Now he opens up the benefits of that work for the average reader in a wonderfully clear and engaging story that manages, among other things, to show that water development in the United States hasn't been just a matter of engineering but a cultural and intellectual achievement as well."—William Kahrl, author of Water and Power "A vividly written narrative of one of the major transformations of the physical world we inhabit. Robert Kelley draws upon his rich store of learning and insight to set the struggles over the Sacramento Valley into a broad context. His book contains important lessons for those who would understand the American economy, environment, politics, or culture."—Daniel W. Howe, author of The Political Culture of the American Whigs

Industrial Cowboys

Author : David Igler
ISBN : 9780520245341
Genre : Business & Economics
File Size : 63. 11 MB
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"Ambitiously conceived, abundantly researched, effectively plotted, elegantly composed, and concisely argued, Igler's study of the rise and fall of Miller & Lux will be hailed as a landmark contribution. No other work on late nineteenth-century California so stylishly and convincingly brings together the social, economic, and ecological dimensions of the state's post-Gold Rush development."—Stephen Aron, author of How the West Was Lost: The Transformation of Kentucky from Daniel Boone to Henry Clay "David Igler writes this intriguing history at the intersection of landscape, work and industry. He places the emergence of Western resource based corporations at the center of a set of cultural, economic, and natural changes that intersect and ramify in unforeseen directions."—Richard White, author of "It's Your Misfortune and None of My Own": A New History of the American West

In My Father S Name

Author : Mark Arax
ISBN : 9780671010027
Genre : Biography & Autobiography
File Size : 53. 45 MB
Format : PDF
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A Los Angeles Times reporter recounts his twenty-two-year search for the truth behind his father's murder, an event that devastated his childhood and eventually revealed startling truths

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