the language of advertising written texts intertext

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The Language Of Advertising

Author : Angela Goddard
ISBN : 0415278031
Genre : Business & Economics
File Size : 40. 55 MB
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This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on advertising. It includes activities, sample texts, commentaries and further activity suggestions.

The Language Of Work

Author : Almut Koester
ISBN : 0415307295
Genre : Language Arts & Disciplines
File Size : 26. 59 MB
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The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. Working with Texts: A Core Introduction to Language Analysis (second edition 2001) is the foundation text, which is complemented by a range of 'satellite' titles. These provide students with hands-on practical experience of textual analysis through special topics, and can be used individually or in conjunction with Working with Texts. The Language of Work: examines how language is used in business and the workplace, looking at a range of situations and data: from meetings to informal negotiations, promotional letters to emails explores representations of work in advertising, career magazines and workplace talk looks at the way people in business interact through small talk, politeness, customer care and management-employee relationships is illustrated with lively examples taken from the real world and includes a full index of terms features a useful section on entering the world of work, exploring job adverts and texts that give advice on CV writing and developing 'transferable skills'.

Working With Texts

Author : Maggie Bowring
ISBN : 9781134758272
Genre : Language Arts & Disciplines
File Size : 89. 92 MB
Format : PDF
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Working with Texts: A Core Book for Language Analysis provides a basic foundation for understanding aspects of English language crucial in the analysis of text. The major topics covered include writing, the sound system of spoken English, words, sentence grammar and discourse construction. The wide range of texts examined include literary extracts from prose fiction (Jeanette Winterson, Anne Tyler), poetry (D. H. Lawrence, Margaret Atwood), drama (John Godber) and graphic novels (Neil Gaiman), but also a huge diversity of texts from contemporary media: newspaper articles, advertisements (Gap, Kelloggs), political speeches and original authentic materials (children's writing, signs, everyday conversation). Student-friendly features include: * Activities showing how language works in texts and their contexts * Commentaries which follow each activity, highlighting main points of language use * Wide coverage of different genres: literary texts, notes, memos, signs, advertisements, leaflets, speeches, conversation * Suggestions for further reading and additional self-study exercises * Key words highlighted and a full index of terms Ideal for introductory courses to English Language and Literature and Linguistics. Also of interest to students of media and communication studies.

The Language Of Speech And Writing

Author :
ISBN : 1138126624
Genre :
File Size : 81. 39 MB
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Language And Gender

Author : Angela Goddard
ISBN : 0415201772
Genre : Language Arts & Disciplines
File Size : 74. 4 MB
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Language and Gender * explores the relationship between language and our ideas about men and women * challenges commonly expressed views on the subject of language and gender * highlights the individuals role in the expression of gender stereotyping * includes a range of text types as diverse as personal ads, wildlife documentary, literary fiction and classical music programmes * includes a comprehensive glossary of terms.

The Language Of Conversation

Author : Francesca Pridham
ISBN : 9781134583201
Genre : Language Arts & Disciplines
File Size : 89. 87 MB
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This accessible satellite textbook in the Routledge Intertext series offers students hands-on practical experience of textual analysis of conversation. Written in a clear, user-friendly style by an experienced teacher, it combines practical activities with texts, accompanied by commentaries and suggestions for further study. It can be used individually or in conjunction with the series core textbook Working With Texts Aimed at A-Level and beginning undergraduate students, The Language of Conversation: * Analyses exactly what happens during conversation and why * Discusses the structure, purpose, and features of conversation * Explores the relationship between speaker and listener * Examines different kinds of conversation, such as chatroom conversations, extracts from chatshows and everyday conversation * Provides a clear introduction to technical terms.

The Language Of Children

Author : Julia Gillen
ISBN : 9781134448876
Genre : Language Arts & Disciplines
File Size : 37. 70 MB
Format : PDF, Kindle
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The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. Working with Texts: A Core Introduction to Language Analysis (second edition, 2001) is the foundation text, which is complemented by a range of 'satellite' titles. These provide students with hands-on practical experience of textual analysis through special topics and can be used individually or in conjunction with Working with Texts. The Language of Children: introduces the key theories of language acquisition and provides a historical overview of the subject looks at all the ways children learn to communicate, from writing and talking to playing and using computers includes a wide variety of real texts and data, from records of childrens first words to children's hand-written stories and emails explores the language of children from a range of backgrounds and abilities, including deaf and bilingual children is user-friendly and accessible, and provides a full glossary.

Language And Technology

Author : Angela Goddard
ISBN : 113813578X
Genre :
File Size : 50. 71 MB
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The INTERTEXT series has been specifically designed to meet the needs of contemporary English Language Studies. Working with Texts: A core introduction to language analysis (third edition, 2007) is the foundation text which is complemented by a range of satellite titles. These provide students with hands-on practical experience of textual analysis through special topics, and can be used individually or in conjunction with Working with Texts. This accessible textbook in the Routledge Intertext series offers students hands-on practical experience of textual analysis focused on language and technology. Written in a clear, user-friendly style, it combines practical activities with texts, accompanied by commentaries and suggestions for further study. Aimed at A-Level and beginning undergraduate students, Language and Technology: explores the history of new communication tools such as texting; Facebook and online forums examines the public discourses about these new tools incorporates real texts such as adverts, newspaper articles and chat room data includes a comprehensive glossary of terms. "

Intertextuality And Prestige Advertising A Discursive Semiotic Analysis Of Australian Tv Advertisements

Author : Christian Wöller
ISBN : 9783638104647
Genre : Literary Collections
File Size : 46. 80 MB
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Thesis (M.A.) from the year 2001 in the subject English Language and Literature Studies - Linguistics, grade: 1.7 (A-), LMU Munich (Institute for English Philology), 50 entries in the bibliography, language: English, abstract: Introduction 1.1. Foreword Intertextuality is a term that has often been discussed in the linguistic analysis of literature texts. More recently it has become a popular term in media research, especially the analysis of advertisements. But what about Intersemioticity? Intersemioticity is a term that was coined only recently by Lipka (personal note). Like intertextuality, it deals with the relationship of texts to each other but refers not only to textual and verbal messages but also to non-verbal information such as pictures or sounds. It can simply be seen as a web of references that link the textual, visual and aural elements of a primary message with textual, visual and aural elements from other messages. Even the interaction of semiotic modes within a message marks a form of intertextuality which can be referred to as intra-semioticity. In modern TV advertising, both intra- and intersemioticity play an important role as visual and verbal information continually overlap each other and consequently can no longer be defined as independent referential systems. Prestige is a relatively broad term that, according to the Cambridge Online Dictionary (dictionary.cambridge.org/), is used to refer to the "respect and admiration given to someone or something, usually because of a reputation for high quality, success or social influence". In advertising, it is often associated with luxurious goods or prestige items such as expensive cars or watches but also with personal prestige. Celebrated public characters often advertise for a product, which enhances the value of both the product and sometimes the celebrity. In a more cultural context, prestige refers to the respect and admiration that is given to a cultural group because of its positive values and qualities. In the opinion of most Australians, Australian culture stands for: friendliness, liberal thinking, personal independence, naturalness, openness, good humour, sportsmanship, nature loving and national pride. Advertisers who wish to boost the sales of an Australian product to Australian consumers often address their target group by making references to these highly estimated "national characteristics". [...]

The Language Of Magazines

Author : Linda McLoughlin
ISBN : 9780415214247
Genre : Language Arts & Disciplines
File Size : 55. 42 MB
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This accessible satellite textbook offers students hands-on practical experience of textual analysis focused on magazines. It examines how image and text combine to produce meaning and discusses how ideological messages are conveyed.

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