the language of advertising written texts intertext

Download Book The Language Of Advertising Written Texts Intertext in PDF format. You can Read Online The Language Of Advertising Written Texts Intertext here in PDF, EPUB, Mobi or Docx formats.

The Language Of Advertising

Author : Angela Goddard
ISBN : 0415278031
Genre : Business & Economics
File Size : 58. 91 MB
Format : PDF, Kindle
Download : 677
Read : 1262

Get This Book


This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on advertising. It includes activities, sample texts, commentaries and further activity suggestions.

The Language Of Work

Author : Almut Koester
ISBN : 0415307295
Genre : Language Arts & Disciplines
File Size : 22. 54 MB
Format : PDF, Mobi
Download : 627
Read : 1103

Get This Book


The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. Working with Texts: A Core Introduction to Language Analysis (second edition 2001) is the foundation text, which is complemented by a range of 'satellite' titles. These provide students with hands-on practical experience of textual analysis through special topics, and can be used individually or in conjunction with Working with Texts. The Language of Work: examines how language is used in business and the workplace, looking at a range of situations and data: from meetings to informal negotiations, promotional letters to emails explores representations of work in advertising, career magazines and workplace talk looks at the way people in business interact through small talk, politeness, customer care and management-employee relationships is illustrated with lively examples taken from the real world and includes a full index of terms features a useful section on entering the world of work, exploring job adverts and texts that give advice on CV writing and developing 'transferable skills'.

Working With Texts

Author : Maggie Bowring
ISBN : 9781134758272
Genre : Language Arts & Disciplines
File Size : 72. 77 MB
Format : PDF, Mobi
Download : 227
Read : 545

Get This Book


Working with Texts: A Core Book for Language Analysis provides a basic foundation for understanding aspects of English language crucial in the analysis of text. The major topics covered include writing, the sound system of spoken English, words, sentence grammar and discourse construction. The wide range of texts examined include literary extracts from prose fiction (Jeanette Winterson, Anne Tyler), poetry (D. H. Lawrence, Margaret Atwood), drama (John Godber) and graphic novels (Neil Gaiman), but also a huge diversity of texts from contemporary media: newspaper articles, advertisements (Gap, Kelloggs), political speeches and original authentic materials (children's writing, signs, everyday conversation). Student-friendly features include: * Activities showing how language works in texts and their contexts * Commentaries which follow each activity, highlighting main points of language use * Wide coverage of different genres: literary texts, notes, memos, signs, advertisements, leaflets, speeches, conversation * Suggestions for further reading and additional self-study exercises * Key words highlighted and a full index of terms Ideal for introductory courses to English Language and Literature and Linguistics. Also of interest to students of media and communication studies.

The Language Of Children

Author : Julia Gillen
ISBN : 9781134448876
Genre : Language Arts & Disciplines
File Size : 44. 28 MB
Format : PDF, ePub
Download : 269
Read : 1089

Get This Book


The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. Working with Texts: A Core Introduction to Language Analysis (second edition, 2001) is the foundation text, which is complemented by a range of 'satellite' titles. These provide students with hands-on practical experience of textual analysis through special topics and can be used individually or in conjunction with Working with Texts. The Language of Children: introduces the key theories of language acquisition and provides a historical overview of the subject looks at all the ways children learn to communicate, from writing and talking to playing and using computers includes a wide variety of real texts and data, from records of childrens first words to children's hand-written stories and emails explores the language of children from a range of backgrounds and abilities, including deaf and bilingual children is user-friendly and accessible, and provides a full glossary.

The Language Of Speech And Writing

Author :
ISBN : 1138126624
Genre :
File Size : 22. 62 MB
Format : PDF, Docs
Download : 734
Read : 365

Get This Book



The Language Of Conversation

Author : Francesca Pridham
ISBN : 9781134583201
Genre : Language Arts & Disciplines
File Size : 46. 59 MB
Format : PDF, ePub
Download : 592
Read : 884

Get This Book


This accessible satellite textbook in the Routledge Intertext series offers students hands-on practical experience of textual analysis of conversation. Written in a clear, user-friendly style by an experienced teacher, it combines practical activities with texts, accompanied by commentaries and suggestions for further study. It can be used individually or in conjunction with the series core textbook Working With Texts Aimed at A-Level and beginning undergraduate students, The Language of Conversation: * Analyses exactly what happens during conversation and why * Discusses the structure, purpose, and features of conversation * Explores the relationship between speaker and listener * Examines different kinds of conversation, such as chatroom conversations, extracts from chatshows and everyday conversation * Provides a clear introduction to technical terms.

Intertextuality And Prestige Advertising A Discursive Semiotic Analysis Of Australian Tv Advertisements

Author : Christian Wöller
ISBN : 9783638104647
Genre : Literary Collections
File Size : 75. 49 MB
Format : PDF, ePub, Docs
Download : 216
Read : 542

Get This Book


Thesis (M.A.) from the year 2001 in the subject English Language and Literature Studies - Linguistics, grade: 1.7 (A-), LMU Munich (Institute for English Philology), 50 entries in the bibliography, language: English, abstract: Introduction 1.1. Foreword Intertextuality is a term that has often been discussed in the linguistic analysis of literature texts. More recently it has become a popular term in media research, especially the analysis of advertisements. But what about Intersemioticity? Intersemioticity is a term that was coined only recently by Lipka (personal note). Like intertextuality, it deals with the relationship of texts to each other but refers not only to textual and verbal messages but also to non-verbal information such as pictures or sounds. It can simply be seen as a web of references that link the textual, visual and aural elements of a primary message with textual, visual and aural elements from other messages. Even the interaction of semiotic modes within a message marks a form of intertextuality which can be referred to as intra-semioticity. In modern TV advertising, both intra- and intersemioticity play an important role as visual and verbal information continually overlap each other and consequently can no longer be defined as independent referential systems. Prestige is a relatively broad term that, according to the Cambridge Online Dictionary (dictionary.cambridge.org/), is used to refer to the "respect and admiration given to someone or something, usually because of a reputation for high quality, success or social influence". In advertising, it is often associated with luxurious goods or prestige items such as expensive cars or watches but also with personal prestige. Celebrated public characters often advertise for a product, which enhances the value of both the product and sometimes the celebrity. In a more cultural context, prestige refers to the respect and admiration that is given to a cultural group because of its positive values and qualities. In the opinion of most Australians, Australian culture stands for: friendliness, liberal thinking, personal independence, naturalness, openness, good humour, sportsmanship, nature loving and national pride. Advertisers who wish to boost the sales of an Australian product to Australian consumers often address their target group by making references to these highly estimated "national characteristics". [...]

What Writing Does And How It Does It

Author : Charles Bazerman
ISBN : 9781135649692
Genre : Language Arts & Disciplines
File Size : 20. 26 MB
Format : PDF, ePub, Mobi
Download : 643
Read : 1266

Get This Book


In What Writing Does and How It Does It, editors Charles Bazerman and Paul Prior offer a sophisticated introduction to methods for understanding, studying, and analyzing texts and writing practices. This volume addresses a variety of approaches to analyzing texts, and considers the processes of writing, exploring textual practices and their contexts, and examining what texts do and how texts mean rather than what they mean. Included are traditional modes of analysis (rhetorical, literary, linguistic), as well as newer modes, such as text and talk, genre and activity analysis, and intertextual analysis. The chapters have been developed to provide answers to a specified set of questions, with each one offering: *a preview of the chapter's content and purpose; *an introduction to basic concepts, referring to key theoretical and research studies in the area; *details on the types of data and questions for which the analysis is best used; *examples from a wide-ranging group of texts, including educational materials, student writing, published literature, and online and electronic media; *one or more applied analyses, with a clear statement of procedures for analysis and illustrations of a particular sample of data; and *a brief summary, suggestions for additional readings, and a set of activities. The side-by-side comparison of methods allows the reader to see the multi-dimensionality of writing, facilitating selection of the best method for a particular research question. The volume contributors are experts from linguistics, communication studies, rhetoric, literary analysis, document design, sociolinguistics, education, ethnography, and cultural psychology, and each utilizes a specific mode of text analysis. With its broad range of methodological examples, What Writing Does and How It Does It is a unique and invaluable resource for advanced undergraduate and graduate students and for researchers in education, composition, ESL and applied linguistics, communication, L1 and L2 learning, print media, and electronic media. It will also be useful in all social sciences and humanities that place importance on texts and textual practices, such as English, writing, and rhetoric.

The Discourse Of Advertising

Author : Guy Cook
ISBN : 0415234557
Genre : Language Arts & Disciplines
File Size : 77. 64 MB
Format : PDF, ePub, Mobi
Download : 490
Read : 258

Get This Book


This second edition considers advertising in the context of current changes in communication. All chapters have been fully revised and updated, and substantial new material has been added. The social functions and aesthetic effects of advertisements are comprehensively analysed across a wide range of media, from billboards to email and the Internet. Controversially, advertisements are contrasted and compared with literary texts throughout. The book clearly explains relevant concepts from semiotics, poetics, and linguistics, and can serve as an introduction to all of these disciplines. Practical exercises to stimulate further discussion are included at the end of each chapter.

Reading Between Texts

Author : Danna Nolan Fewell
ISBN : 0664253938
Genre : Religion
File Size : 84. 39 MB
Format : PDF, Docs
Download : 115
Read : 1263

Get This Book


Intertextuality (the reading of one text in terms of another) is a diverse practice. It is a central and prevalent subject in poststructuralist literary theory. Reading between Texts is the first book to address intertextuality as it relates specifically to interpretation of the Hebrew Bible. The contributors bring together lucid theoretical discussion and sophisticated interpretations from a variety of backgrounds, offering biblical scholars and students a helpful and thorough introduction to the issues and possibilities of intertextuality. The Literary Currents in Biblical Interpretation series explores current trends within the discipline of biblical interpretation by dealing with the literary qualities of the Bible: the play of its language, the coherence of its final form, and the relationships between text and readers. Biblical interpreters are being challenged to take responsibility for the theological, social, and ethical implications of their readings. This series encourages original readings that breach the confines of traditional biblical criticism.

Top Download:

Best Books