the last mile

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The Last Mile

Author : David Baldacci
ISBN : 1509820361
Genre :
File Size : 42. 6 MB
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The Last Mile

Author : Dilip Soman
ISBN : 9781442616646
Genre : Business & Economics
File Size : 88. 26 MB
Format : PDF
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Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial “last mile” where consumers come to their website, store, or sales representatives and make a choice. In The Last Mile, Dilip Soman shows how to use insights from behavioral science in order to close that gap. Beginning with an introduction to the last mile problem and the concept of choice architecture, the book takes a deep dive into the psychology of choice, money, and time. It explains how to construct behavioral experiments and understand the data on preferences that they provide. Finally, it provides a range of practical tools with which to overcome common last mile difficulties. The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations’ last mile problems, whether they work in business, government, or the nonprofit sector. Appealing to anyone who was fascinated by Dan Ariely’s Predictably Irrational, Richard Thaler and Cass Sunstein’s Nudge, or Daniel Kahneman’s Thinking, Fast and Slow but was not sure how those insights could be practically used, The Last Mile is full of solid, practical advice on how to put the lessons of behavioral science to work.

The Last Mile Home

Author : Di Morrissey
ISBN : 9781459622326
Genre : Australian fiction
File Size : 20. 69 MB
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It is 1953 in a small Australian country town, a time of post-war prosperity and hope. The Holtens are wealthy, yet austere, graziers who have lived on the land for generations. The McBrides are a large and loving shearer's family who are new arrivals to the district. When the McBrides' eldest daughter falls in love with the Holtens' only son and heir, it seems impossible that they can have a future together. As conflict and tragedy confront them, it is only with great determination that their love can survive. The Last Mile Home is an unforgettable story of the power of enduring love.

The Last Mile

Author : Dilip Soman
ISBN : 9781442650435
Genre : Choice (Psychology)
File Size : 60. 58 MB
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The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations last mile problems, whether they work in business, government, or the nonprofit sector."

The Last Mile To Huesca

Author : Judith Keene
ISBN : UOM:39015019477309
Genre : Military nursing
File Size : 47. 93 MB
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Uderground Utilities For The Last Mile How Secure Are They Or Can They Be

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File Size : 89. 11 MB
Format : PDF
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Investment Climate Reform Going The Last Mile

Author : Benjamin Herzberg
ISBN :
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File Size : 31. 74 MB
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"Herzberg examines the Bulldozer Initiative in Bosnia and Herzegovina, an innovative reform methodology that successfully overcame the lack of political will and capacity at the government level through a bottom-up approach. Using an innovative grassroots and public awareness methodology, the initiative mobilized the local business community to bulldoze barriers by identifying concrete legislative changes and advocating for their adoption and implementation. By delivering fast results--50 reforms in 150 days--the initiative won the confidence of entrepreneurs and empowered them to institutionalize permanent grassroots reform committees. The force of this lobby group created political will by putting public pressure on the politicians to do their part to enact the reforms. Most important, it carried investment climate reform the last mile by delivering concrete, quantifiable results in all sectors of the economy. Over time, the initiative is establishing a dynamic of reform and public-private partnership that will facilitate the tackling of more complicated structural reforms. Complementing the systemic approach and framework reform efforts of governments and international agencies, competitiveness partnerships mobilize the local business community to catalog concrete problems across the full spectrum of investment climate concerns, pinpoint solutions, campaign for their adoption, and follow up on reform implementation. The author attempts to determine the applicability of competitiveness partnerships to different settings by modeling the interactions between several key success factors, thus providing a pertinent tool for development professionals, government officials, and private sector advocates who wish to establish a renewed implementation dynamic through this kind of results-oriented reform process. This paper--a product of the Investment Climate Unit--is part of a larger effort in the unit to communicate best practices in investment climate reform"--World Bank web site.

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