the magazine from cover to cover

Download Book The Magazine From Cover To Cover in PDF format. You can Read Online The Magazine From Cover To Cover here in PDF, EPUB, Mobi or Docx formats.

The Magazine From Cover To Cover

Author : Sammye Johnson
ISBN : 0199829845
Genre : Language Arts & Disciplines
File Size : 83. 17 MB
Format : PDF, ePub
Download : 173
Read : 593

Download Now


The leading textbook on how to turn a budding idea into a full-fledged magazine has evolved, adapting to the current trends in the industry. Now in its third edition, The Magazine from Cover to Cover has been thoroughly updated to include the effects of technology and current events on magazine publishing. In this comprehensive overview, authors Sammye Johnson and Patricia Prijatel provide a fascinating perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry. They use case histories from selected magazines and interviews with editors, designers, and other publishing professionals to showcase the creativity that is propelling magazine publishing forward. WHAT'S NEW IN THE THIRD EDITION? - A new Chapter 2, "The Magazine in a Digital World," written by Lori Blachford, Peggy Fisher and Larry Stelter Chair of Magazine Journalism at Drake University, delves into the constant evolution of the magazine industry in this digital age - Updated throughout to reflect the impact of technological change and the economic crisis on all aspects of the magazine field

The Magazine From Cover To Cover

Author : Sammye Johnson
ISBN : 0195304179
Genre : Language Arts & Disciplines
File Size : 58. 86 MB
Format : PDF, Mobi
Download : 791
Read : 731

Download Now


For anyone wanting to learn about magazine publishing--whether a professional currently working within the industry, or a student who wants to design, edit, and manage magazines in the future--this book is a timely resource. It provides a perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry. This wide-ranging study encompasses consumer titles, the business press, organization and association publications, public relations magazines, and imprint and custom publishing. Case histories of selected magazines are included, as are insights from publishers and editors.--From publisher description.

The Magazine From Cover To Cover

Author : Sammye Johnson
ISBN : IND:30000079179283
Genre : Language Arts & Disciplines
File Size : 87. 37 MB
Format : PDF, ePub, Docs
Download : 718
Read : 559

Download Now


Combining extensive research with engaging and attractive presentation, this wide-ranging study encompasses consumer titles, the business press, organizational and association publications, public relations magazines, and imprint and custom publishing. Case histories of selected magazines are included, as are insights from publishers and editors and essays from top magazine professionals on specific industry issues, ranging from ad-free magazines to celebrity journalism.

Magazine Publishing

Author : Sammye Johnson
ISBN : 0844233560
Genre : Language Arts & Disciplines
File Size : 72. 71 MB
Format : PDF, ePub, Docs
Download : 153
Read : 1112

Download Now


Presents an overview of the magazine industry from concept to finished product, focusing on how magazines use information to build relationships with special audiences, and on theories and principles of magazine publishing. Vignettes, case histories, and insights from professionals demonstrate the c

Magazines

Author : David E. Sumner
ISBN : 082047617X
Genre : Business & Economics
File Size : 50. 7 MB
Format : PDF, ePub, Mobi
Download : 978
Read : 182

Download Now


Here is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing and distribution. Looking at magazine publishing from the «micro» view – individual magazines – to the «macro» view – industry trends, history, and issues – this book contains chapters on how to launch a new magazine and write a business plan. Magazines: A Complete Guide to the Industry is ideal for students in magazine editing, management, and publishing courses; entrepreneurs who want to launch a new magazine; or magazine staff members who are new to the industry.

The Book A Cover To Cover Exploration Of The Most Powerful Object Of Our Time

Author : Keith Houston
ISBN : 9780393244809
Genre : History
File Size : 57. 52 MB
Format : PDF, Kindle
Download : 749
Read : 762

Download Now


“Everybody who has ever read a book will benefit from the way Keith Houston explores the most powerful object of our time. And everybody who has read it will agree that reports of the book’s death have been greatly exaggerated.”—Erik Spiekermann, typographer We may love books, but do we know what lies behind them? In The Book, Keith Houston reveals that the paper, ink, thread, glue, and board from which a book is made tell as rich a story as the words on its pages—of civilizations, empires, human ingenuity, and madness. In an invitingly tactile history of this 2,000-year-old medium, Houston follows the development of writing, printing, the art of illustrations, and binding to show how we have moved from cuneiform tablets and papyrus scrolls to the hardcovers and paperbacks of today. Sure to delight book lovers of all stripes with its lush, full-color illustrations, The Book gives us the momentous and surprising history behind humanity’s most important—and universal—information technology.

Mad

Author : Frank Jacobs
ISBN : 0823016846
Genre : Art
File Size : 22. 41 MB
Format : PDF, Docs
Download : 224
Read : 1281

Download Now


Celebrates the 400th issue of the satire magazine with reproductions of the magazine's best covers created by artists such as Norman Mingo, Kelly Freas, Richard Williams, and Mort Drucker.

The Layers Of Magazine Editing

Author : Michael Robert Evans
ISBN : 9780231502788
Genre : Language Arts & Disciplines
File Size : 67. 18 MB
Format : PDF, Mobi
Download : 538
Read : 876

Download Now


-- Peter Jacobi, University of Indiana, School of Journalism

The Book Publishing Industry

Author : Albert N. Greco
ISBN : 9781136850349
Genre : Business & Economics
File Size : 25. 27 MB
Format : PDF, ePub
Download : 286
Read : 1265

Download Now


The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry. This third edition features a chapter on e-books and provides an overview of the current shift toward digital media in the US book publishing industry.

The Art Of Making Magazines

Author : Victor Navasky
ISBN : 9780231504690
Genre : Language Arts & Disciplines
File Size : 20. 24 MB
Format : PDF, Docs
Download : 160
Read : 1109

Download Now


From finding and cultivating authors to effectively incorporating art and design, from the importance of fact checking and copyediting to the critical relationship between advertising dollars and content, this anthology provides a rare, behind-the-scenes look at the making of a successful and influential magazine. It also engages with the industry’s most pressing issues, such as the future of magazines in a digital environment and the increasing pressure of business interests on editorial decisions, acting as both a how-to and a how-to-be guide for a variety of readers. Top editors, writers, art directors, and publishers from such magazines as Gourmet, The New Yorker, The New Republic, Elle, and Harper’s speak on developing great talent; obtaining an entry level position that can be parlayed into a masthead title; managing the interests (and potential conflicts) of various departments; and handling the requests of advertisers. They explore the creative strategies and practical mechanics of writing for magazines and the role of opinion in shaping or enhancing editorial content. One essay directly confronts the inherent strengths and weaknesses of women’s magazines, while Felix Dennis recounts creating Maxim. In other essays, Barbara Wallraff speaks about the famed copyediting department at The Atlantic while Ruth Reichl and Tina Brown speculate on the many changes the magazine industry has undergone in the past two decades. An anthology full of intimate reflections and surprising revelations, this volume holds immense value for current editors and practicing journalists, as well as for students of culture and journalism, and it holds wide appeal for anyone hoping to peek between the lines of their favorite magazines.

Top Download:

Best Books