the magazine from cover to cover

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The Magazine From Cover To Cover

Author : Sammye Johnson
ISBN : 0199829845
Genre : Language Arts & Disciplines
File Size : 74. 73 MB
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The leading textbook on how to turn a budding idea into a full-fledged magazine has evolved, adapting to the current trends in the industry. Now in its third edition, The Magazine from Cover to Cover has been thoroughly updated to include the effects of technology and current events on magazine publishing. In this comprehensive overview, authors Sammye Johnson and Patricia Prijatel provide a fascinating perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry. They use case histories from selected magazines and interviews with editors, designers, and other publishing professionals to showcase the creativity that is propelling magazine publishing forward. WHAT'S NEW IN THE THIRD EDITION? - A new Chapter 2, "The Magazine in a Digital World," written by Lori Blachford, Peggy Fisher and Larry Stelter Chair of Magazine Journalism at Drake University, delves into the constant evolution of the magazine industry in this digital age - Updated throughout to reflect the impact of technological change and the economic crisis on all aspects of the magazine field

The Magazine From Cover To Cover

Author : Sammye Johnson
ISBN : 0195304179
Genre : Language Arts & Disciplines
File Size : 69. 17 MB
Format : PDF
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For anyone wanting to learn about magazine publishing--whether a professional currently working within the industry, or a student who wants to design, edit, and manage magazines in the future--this book is a timely resource. It provides a perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry. This wide-ranging study encompasses consumer titles, the business press, organization and association publications, public relations magazines, and imprint and custom publishing. Case histories of selected magazines are included, as are insights from publishers and editors.--From publisher description.

The Magazine From Cover To Cover

Author : Sammye Johnson
ISBN : IND:30000079179283
Genre : Language Arts & Disciplines
File Size : 82. 39 MB
Format : PDF, Kindle
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Combining extensive research with engaging and attractive presentation, this wide-ranging study encompasses consumer titles, the business press, organizational and association publications, public relations magazines, and imprint and custom publishing. Case histories of selected magazines are included, as are insights from publishers and editors and essays from top magazine professionals on specific industry issues, ranging from ad-free magazines to celebrity journalism.

The Book Publishing Industry

Author : Albert N. Greco
ISBN : 9781136850349
Genre : Business & Economics
File Size : 26. 64 MB
Format : PDF, ePub
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The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry. This third edition features a chapter on e-books and provides an overview of the current shift toward digital media in the US book publishing industry.

The Art Of Making Magazines

Author : Victor Navasky
ISBN : 9780231504690
Genre : Language Arts & Disciplines
File Size : 83. 67 MB
Format : PDF, ePub
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From finding and cultivating authors to effectively incorporating art and design, from the importance of fact checking and copyediting to the critical relationship between advertising dollars and content, this anthology provides a rare, behind-the-scenes look at the making of a successful and influential magazine. It also engages with the industry’s most pressing issues, such as the future of magazines in a digital environment and the increasing pressure of business interests on editorial decisions, acting as both a how-to and a how-to-be guide for a variety of readers. Top editors, writers, art directors, and publishers from such magazines as Gourmet, The New Yorker, The New Republic, Elle, and Harper’s speak on developing great talent; obtaining an entry level position that can be parlayed into a masthead title; managing the interests (and potential conflicts) of various departments; and handling the requests of advertisers. They explore the creative strategies and practical mechanics of writing for magazines and the role of opinion in shaping or enhancing editorial content. One essay directly confronts the inherent strengths and weaknesses of women’s magazines, while Felix Dennis recounts creating Maxim. In other essays, Barbara Wallraff speaks about the famed copyediting department at The Atlantic while Ruth Reichl and Tina Brown speculate on the many changes the magazine industry has undergone in the past two decades. An anthology full of intimate reflections and surprising revelations, this volume holds immense value for current editors and practicing journalists, as well as for students of culture and journalism, and it holds wide appeal for anyone hoping to peek between the lines of their favorite magazines.

Magazine Publishing

Author : Sammye Johnson
ISBN : 0844233560
Genre : Language Arts & Disciplines
File Size : 21. 9 MB
Format : PDF, Mobi
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Presents an overview of the magazine industry from concept to finished product, focusing on how magazines use information to build relationships with special audiences, and on theories and principles of magazine publishing. Vignettes, case histories, and insights from professionals demonstrate the c

The Writer S Digest Guide To Good Writing

Author : Thomas Clark
ISBN : 0898798078
Genre : Reference
File Size : 42. 95 MB
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Essays, selected from the first seventy-five years of Writer's Digest magazine, cover style, genre, dialogue, plot, research, organization, and endings

Mad

Author : Frank Jacobs
ISBN : 0823016846
Genre : Art
File Size : 57. 89 MB
Format : PDF, ePub
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Celebrates the 400th issue of the satire magazine with reproductions of the magazine's best covers created by artists such as Norman Mingo, Kelly Freas, Richard Williams, and Mort Drucker.

The Magazines Handbook

Author : Jenny McKay
ISBN : 9780415617567
Genre : Language Arts & Disciplines
File Size : 31. 49 MB
Format : PDF, Docs
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The Magazines Handbook remains the comprehensive introduction to magazine journalism and the magazine industry. It describes the business of publishing magazines and explores the work of magazine journalists. Using examples from consumer magazines, trade journals, periodicals and specialist publications, Jenny McKay discusses the key jobs in the industry, from sub-editor to fashion assistant and journalist through to publisher. The Magazines Handbook outlines the specialist skills involved in magazine journalism including commissioning, writing news and features, researching, interviewing, sub-editing and production. Specialist chapters discuss electronic publishing and online journalism, magazine design, photography and picture editing as well as the legal framework in which magazine journalists have to operate. The Magazines Handbook includes Interviews with magazine journalists, editors, picture researchers and publishers Advice on starting out and freelancing in the magazine industry An analysis of 'new journalism' and reportage A glossary of key terms and specialist concepts Information on contacts, courses and professional training Fully updated and rewritten chapters on electronic publishing and electronic journalism, and the magazine journalist and the law.

The Book A Cover To Cover Exploration Of The Most Powerful Object Of Our Time

Author : Keith Houston
ISBN : 9780393244809
Genre : History
File Size : 68. 31 MB
Format : PDF
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“Everybody who has ever read a book will benefit from the way Keith Houston explores the most powerful object of our time. And everybody who has read it will agree that reports of the book’s death have been greatly exaggerated.”—Erik Spiekermann, typographer We may love books, but do we know what lies behind them? In The Book, Keith Houston reveals that the paper, ink, thread, glue, and board from which a book is made tell as rich a story as the words on its pages—of civilizations, empires, human ingenuity, and madness. In an invitingly tactile history of this 2,000-year-old medium, Houston follows the development of writing, printing, the art of illustrations, and binding to show how we have moved from cuneiform tablets and papyrus scrolls to the hardcovers and paperbacks of today. Sure to delight book lovers of all stripes with its lush, full-color illustrations, The Book gives us the momentous and surprising history behind humanity’s most important—and universal—information technology.

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