the magazine from cover to cover

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The Magazine From Cover To Cover

Author : Sammye Johnson
ISBN : 0199829845
Genre : Language Arts & Disciplines
File Size : 49. 51 MB
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The leading textbook on how to turn a budding idea into a full-fledged magazine has evolved, adapting to the current trends in the industry. Now in its third edition, The Magazine from Cover to Cover has been thoroughly updated to include the effects of technology and current events on magazine publishing. In this comprehensive overview, authors Sammye Johnson and Patricia Prijatel provide a fascinating perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry. They use case histories from selected magazines and interviews with editors, designers, and other publishing professionals to showcase the creativity that is propelling magazine publishing forward. WHAT'S NEW IN THE THIRD EDITION? - A new Chapter 2, "The Magazine in a Digital World," written by Lori Blachford, Peggy Fisher and Larry Stelter Chair of Magazine Journalism at Drake University, delves into the constant evolution of the magazine industry in this digital age - Updated throughout to reflect the impact of technological change and the economic crisis on all aspects of the magazine field

The Routledge Handbook Of Magazine Research

Author : David Abrahamson
ISBN : 9781317524533
Genre : Language Arts & Disciplines
File Size : 87. 68 MB
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Scholarly engagement with the magazine form has, in the last two decades, produced a substantial amount of valuable research. Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation. Each of 33 chapters surveys the last 20 years of scholarship in its subject area, identifying the major research themes, theoretical developments and interpretive breakthroughs. Exploration of the digital challenges and opportunities which currently face the magazine world are woven throughout, offering readers a deeper understanding of the magazine form, as well as of the sociocultural realities it both mirrors and influences. The book includes six sections: -Methodologies and structures presents theories and models for magazine research in an evolving, global context. -Magazine publishing: the people and the work introduces the roles and practices of those involved in the editorial and business sides of magazine publishing. -Magazines as textual communication surveys the field of contemporary magazines across a range of theoretical perspectives, subjects, genre and format questions. -Magazines as visual communication explores cover design, photography, illustrations and interactivity. -Pedagogical and curricular perspectives offers insights on undergraduate and graduate teaching topics in magazine research. -The future of the magazine form speculates on the changing nature of magazine research via its environmental effects, audience, and transforming platforms.

A Companion To Nietzsche

Author : Keith Ansell Pearson
ISBN : 9781444356175
Genre : Philosophy
File Size : 73. 31 MB
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A Companion to Nietzsche provides a comprehensive guide to all the main aspects of Nietzsche's philosophy, profiling the most recent research and trends in scholarship. Brings together an international roster of both rising stars and established scholars, including many of the leading commentators and interpreters of Nietzsche. Showcases the latest trends in Nietzsche scholarship, such as the renewed focus on Nietzsche’s philosophy of time, of nature, and of life. Includes clearly organized sections on Art, Nature, and Individuation; Nietzsche's New Philosophy of the Future; Eternal Recurrence, the Overhuman, and Nihilism; Philosophy of Mind; Philosophy and Genealogy; Ethics; Politics; Aesthetics; Evolution and Life. Features fresh treatments of Nietzsche’s core and enigmatic doctrines.

Magazine Journalism

Author : Tim Holmes
ISBN : 9781446292037
Genre : Business & Economics
File Size : 49. 94 MB
Format : PDF
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"For those of us who long ago experienced the magazine love-bite and have been battling the prejudice and scant attention shown this beautiful medium ever since, here at last is the book to set the record straight." - Nicholas Brett, Deputy Managing Director, BBC Magazines "At a time when magazines are undergoing active redefinition, this book represents a welcome intervention. It engages with a host of pressing issues in a manner alert to professional priorities while, at the same time, encouraging new ways of thinking about the challenges shaping this fast-moving field. Holmes and Nice are trustworthy guides, taking the reader on what proves to be a fascinating journey." - Stuart Allan, Professor of Journalism, Bournemouth University Magazines are the most successful media format ever to have existed: so begins Magazine Journalism as it traces how magazines arose from their earliest beginnings in 1665 to become the ubiquitous format we know today. This book combats the assumptions among media academics as well as journalists that magazines somehow don't count, and presents a compelling assessment of the development and innovation at the heart of magazine publishing. In magazines we find some of the key debates in journalism, from the genesis of 'marketing to the reader' to feminist history, subcultures and tabloidization. Embedding these questions in a thoroughly historical framework, Holmes and Nice argue for an understanding of magazine journalism as essential in the media landscape. Moving beyond the semiotic and textual analysis so favoured by critics of the past, the authors complete the story with an exploration of the production and consumption of magazines. Drawing on interviews with more than 30 magazine journalists across the industry, what emerges is a story of resilience, innovation and a unique ability to embrace new markets and readerships. Magazine Journalism takes the reader to the heart of key questions in the past, present and future of journalism and is essential reading for students across journalism and the creative industries.

Die Ersten Tage Von Berlin

Author : Ulrich Gutmair
ISBN : 9783608103618
Genre : Political Science
File Size : 33. 4 MB
Format : PDF
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Nach dem Fall der Mauer wird Berlin für einen Moment zur Hauptstadt der Gegenwart. Berlin-Mitte mit seinen Brachen und zerfallenden Häusern ist das Zentrum einer neuen Bewegung. Künstler, Hausbesetzer, Clubbetreiber, Galeristen, DJs und Raver eignen sich die alte Stadtmitte an und erwecken sie wieder zum Leben. Diese Zwischenzeit, die das Image der Stadt noch heute prägt, dauert nur ein paar Jahre. Die meisten Bars, Clubs und Galerien, die zwischen 1990 und 1997 entstanden, gibt es nicht mehr. Zahlreiche Geschichten kursieren über die unmittelbare Zeit nach der Wende, aber nur wenige wurden aufgeschrieben. Ulrich Gutmair war dabei. Er lässt Akteure von damals zu Wort kommen und verwebt Erinnerungen mit historischem Material zu einem elektrisierenden Porträt der gerade wiedervereinigten Stadt auf dem Sprung zur Metropole.

Magazines

Author : David E. Sumner
ISBN : 082047617X
Genre : Business & Economics
File Size : 58. 26 MB
Format : PDF
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Here is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing and distribution. Looking at magazine publishing from the «micro» view – individual magazines – to the «macro» view – industry trends, history, and issues – this book contains chapters on how to launch a new magazine and write a business plan. Magazines: A Complete Guide to the Industry is ideal for students in magazine editing, management, and publishing courses; entrepreneurs who want to launch a new magazine; or magazine staff members who are new to the industry.

Monkey S Birthday And Other Stories

Author : Simon Crump
ISBN : 9781408842737
Genre : Fiction
File Size : 29. 81 MB
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Three novellas stamped with a surreal, sometimes hilarious, often moving humanity. In 'Monkey's Birthday' we get to know the inhabitants of a street through their houses and the bizarre objects, memories and longings which furnish them. In 'English Electric' Crump grips us with the tension of not quite knowing how the main character is linked to the death of a young girl. 'Early Doors' is pure CARRY ON where people really are disgusting and duplicitous; where people suffer the outrageous accidents that befall them; where people die and we feel bereft. When the hatchet falls, as it inevitably does, the strength of Crump's writing is confirmed by how deeply we care.

The Art Of Editing For The Corporate Market

Author : Mary Johnson
ISBN : 9781880407073
Genre :
File Size : 52. 75 MB
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Fashioning Teenagers

Author : Kelley Massoni
ISBN : 9781315428529
Genre : Social Science
File Size : 65. 52 MB
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Founded in 1944 by Helen Valentine, Seventeen magazine was the first modern “teen magazine.” An immediate success, it became iconic in establishing the tastes and behaviors of successive generation of teen girls covering the last half of the 20th century. Kelley Massoni has written the first cultural history of the origins of Seventeen and its role in shaping the modern teen girl ideal. Using content analysis, interviews, letters, oral histories, and promotional materials, Massoni is able to show how Seventeen helped create the modern concept of “teenager.” The early Seventeen provided a generation of thinking young women with information on citizenship and clothing, politics and popularity, adult occupations and adolescent preoccupations, until economic and social forces converged to reshape the magazine toward teen consumerism. A chapter on the 21st century Seventeen brings the story to the present. Fashioning Teenagers will be of interest to students of popular culture, sociology, gender studies, mass media, journalism, business, and American studies.

Dwell

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ISBN :
Genre :
File Size : 56. 96 MB
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At Dwell, we're staging a minor revolution. We think that it's possible to live in a house or apartment by a bold modern architect, to own furniture and products that are exceptionally well designed, and still be a regular human being. We think that good design is an integral part of real life. And that real life has been conspicuous by its absence in most design and architecture magazines.

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