the marketing agency blueprint the handbook for building hybrid pr seo content advertising and web firms

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The Marketing Agency Blueprint

Author : Paul Roetzer
ISBN : 9781118176887
Genre : Business & Economics
File Size : 63. 48 MB
Format : PDF, Mobi
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Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency. The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.

The Marketing Performance Blueprint

Author : Paul Roetzer
ISBN : 9781118883587
Genre : Business & Economics
File Size : 80. 44 MB
Format : PDF, ePub
Download : 822
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Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.

Integrated Marketing Communication

Author : Jerome M. Juska
ISBN : 9781315526799
Genre : Business & Economics
File Size : 29. 27 MB
Format : PDF, ePub, Docs
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This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.

Marketing Communications

Author : Lynne Eagle
ISBN : 9781317697756
Genre : Business & Economics
File Size : 22. 71 MB
Format : PDF, ePub, Mobi
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With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won’t sell without the right reach to your potential customers and the right message to engage them. This textbook applies a uniquely practical approach to the topic so that, whilst a structured overview of planning, development, implementation and evaluation of marketing communications is in place, the detailed cases made available by the Institute for Practitioners in Advertising (IPA) show how actual challenges faced by professionals in the field were addressed. This book will help you to develop the skills you need to turn theory into the right integrated communication plan, in order to succeed in an increasingly competitive environment. Aided by a veritable wealth of pedagogical features, Marketing Communications will be essential reading for both students and professionals in marketing, communications and public relations. This textbook also benefits from a companion website which includes a comprehensive instructor’s guide with PowerPoint slides, testbank questions and answer checklists.

Author : Ian Kershaw
ISBN : 9789601645636
Genre : History
File Size : 84. 33 MB
Format : PDF, Kindle
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Μια βαθιά διορατική κοινωνική ιστορία της ανόδου του Χίτλερ στην εξουσία και των στάσεων που τήρησε ο γερμανικός λαός κατά τη διάρκεια της περιόδου του Τρίτου Ράιχ.Βασισμένο σε τρεις και πλέον δεκαετίες εξαντλητικής ιστοριογραφικής έρευνας γύρω από τη ναζιστική Γερμανία, το βιβλίο του Kershaw συνθέτει για πρώτη φορά τις σημαντικότερες και πιο σημαίνουσες πτυχές της έρευνας του διαπρεπούς Βρετανού ιστορικού για το Ολοκαύτωμα. Τα κεφάλαια είναι δομημένα σε τρεις ενότητες –ο Χίτλερ και η Τελική Λύση, η κοινή γνώμη και οι Εβραίοι στη ναζιστική Γερμανία, και η Τελική Λύση στην ιστοριογραφία– ενώ ο συγγραφέας προσφέρει επίσης μια εισαγωγή, και έναν επίλογο για τη μοναδικότητα του ναζισμού. Ο ιστορικός Ian Kershaw είναι θεμελιωτής της κοινωνικής ιστορίας του Τρίτου Ράιχ και σε όλη τη διάρκεια της καριέρας του διεξήγε πρωτοποριακές έρευνες για τα κοινωνικά αίτια και τις επιπτώσεις της ναζιστικής πολιτικής. Με το έργο του έχει φέρει στο φως αμέτρητα στοιχεία ως προς τους τρόπους με τους οποίους οι διάφορες στάσεις που υιοθέτησε ο γερμανικός λαός διαμόρφωσαν ή δε διαμόρφωσαν τη ναζιστική πολιτική. Ο παρών τόμος προσφέρει μια σφαιρική, πολυεπίπεδη εικόνα τόσο της ολέθριας δυναμικής της ναζιστικής ηγεσίας όσο και της στάσης και συμπεριφοράς απλών Γερμανών ενόσω ο διωγμός των Εβραίων κλιμακωνόταν για να πάρει τη μορφή ολοσχερούς γενοκτονίας.

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