the media book

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The Media Book

Author : Chris Newbold
ISBN : 0340740477
Genre : Social Science
File Size : 39. 32 MB
Format : PDF, Kindle
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The Media Book provides today's students with a comprehensive foundation for the study of the modern media. It has been systematically compiled to map the field in a way which corresponds to the curricular organization of the field around the globe, providing a complete resource for students in their third year to graduate level courses in the U.S.

The Media Book

Author : Chris Newbold
ISBN : 0340740485
Genre : Social Science
File Size : 75. 3 MB
Format : PDF, ePub
Download : 764
Read : 711

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The Media Book provides today's students with a comprehensive foundation for the study of the modern media. It has been systematically compiled to map the field in a way which corresponds to the curricular organization of the field around the globe, providing a complete resource for students in their third year to graduate level courses in the U.S.

Why Study The Media

Author : Roger Silverstone
ISBN : 0761964541
Genre : Social Science
File Size : 29. 85 MB
Format : PDF, Kindle
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`It's easy to be snobbish about media culture; the great merit of Roger Silverstone's book is to make the reader understand just how important that culture is' - Richard Sennett, New York University `A remarkable book which argues for a new paradigm for the study of the media' - Daniel Dayan, Centre National de la Recherche `A persuasive and sophisticated discussion of the role of the media in modern life at the threshold of the twenty-first century' - Ellen Seiter, University of California `A very important book, one that moves media theory and argument on at long last. This is an attempt to get people to think differently about the media - not ju

The B2b Social Media Book

Author : Kipp Bodnar
ISBN : 9781118214305
Genre : Business & Economics
File Size : 79. 22 MB
Format : PDF, ePub
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Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

The Media And Austerity

Author : Laura Basu
ISBN : 9781351714778
Genre : Social Science
File Size : 63. 22 MB
Format : PDF, Mobi
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The Media and Austerity examines the role of the news media in communicating and critiquing economic and social austerity measures in Europe since 2010. From an array of comparative, historical and interdisciplinary vantage points, this edited collection seeks to understand how and why austerity came to be perceived as the only legitimate policy response to the financial crisis for nearly a decade after it began. Drawing on an international range of contributors with backgrounds in journalism, politics, history and economics, the book presents chapters exploring differing media representations of austerity from UK, US and European perspectives. It also investigates practices in financial journalism and highlights the role of social media in reporting public responses to government austerity measures. They reveal that, without a credible and coherent alternative to austerity from the political opposition, what had been an initial response to the consequences of the financial crisis, became entrenched between 2010 and 2015 in political discourse. The Media and Austerity is a clear and concise introduction for students of journalism, media, politics and finance to the connections between the media, politics and society in relation to the public perception of austerity after the 2008 global financial crash.

The Mass Media Book

Author : Rod Holmgren
ISBN : MINN:31951000527742N
Genre : Mass media
File Size : 30. 84 MB
Format : PDF, Kindle
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The New Media Book

Author : Dan Harries
ISBN : UCSC:32106016679950
Genre : Performing Arts
File Size : 60. 51 MB
Format : PDF, ePub, Docs
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Advanced textbook that overviews the impact of new media and digital technology on film and television.

The Influencing Machine Brooke Gladstone On The Media

Author : Brooke Gladstone
ISBN : 9780393077797
Genre : Social Science
File Size : 76. 32 MB
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The cohost of NPR's On the Media narrates, in cartoon form, two millennia of the influence of the media on the populace, from newspapers in Caesar's Rome to the penny press of the American Revolution to today. 30,000 first printing.

Obesity Eating Disorders And The Media

Author : Dr Karin Eli
ISBN : 9781472404688
Genre : Social Science
File Size : 30. 31 MB
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How do the media represent obesity and eating disorders? How are these representations related to one another? And how do the news media select which scientific findings and policy decisions to report? Multi-disciplinary in approach, Obesity, Eating Disorders and the Media presents critical new perspectives on media representations of obesity and eating disorders, with analyses of print, online, and televisual media framings. Exploring abjection and alarm as the common themes linking media framings of obesity and eating disorders, Obesity, Eating Disorders and the Media shows how the media similarly position these conditions as dangerous extremes of body size and food practice. The volume then investigates how news media selectively cover and represent science and policy concerning obesity and eating disorders, with close attention to the influence of pre-existing framings alongside institutional and moral agendas. A rich, comprehensive analysis of media framings of obesity and eating disorders - as embodied conditions, complex disorders, public health concerns, and culturally significant phenomena - this volume will be of interest to scholars and students across the social sciences and all those interested in understanding cultural aspects of obesity and eating disorders.

Gender And The Media

Author : Rosalind Gill
ISBN : 9780745698991
Genre : Social Science
File Size : 69. 22 MB
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Written in a clear and accessible style, with lots of examples from Anglo-American media, Gender and the Media offers a critical introduction to the study of gender in the media, and an up-to-date assessment of the key issues and debates. Eschewing a straightforwardly positive or negative assessment the book explores the contradictory character of contemporary gender representations, where confident expressions of girl power sit alongside reports of epidemic levels of anorexia among young women, moral panics about the impact on men of idealized representations of the 'six-pack', but near silence about the pervasive re-sexualization of women's bodies, along with a growing use of irony and playfulness that render critique extremely difficult. The book looks in depth at five areas of media - talk shows, magazines, news, advertising, and contemporary screen and paperback romances - to examine how representations of women and men are changing in the twenty-first century, partly in response to feminist, queer and anti-racist critique. Gender and the Media is also concerned with the theoretical tools available for analysing representations. A range of approaches from semiotics to postcolonial theory are discussed, and Gill asks how useful notions such as objectification, backlash, and positive images are for making sense of gender in today's Western media. Finally, Gender and the Media also raises questions about cultural politics - namely, what forms of critique and intervention are effective at a moment when ironic quotation marks seem to protect much media content from criticism and when much media content - from Sex and the City to revenge adverts - can be labelled postfeminist. This is a book that will be of particular interest to students and scholars in gender and media studies, as well as those in sociology and cultural studies more generally.

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