the media book

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The Media Book

Author : Chris Newbold
ISBN : 0340740477
Genre : Social Science
File Size : 69. 29 MB
Format : PDF, Kindle
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The Media Book provides today's students with a comprehensive foundation for the study of the modern media. It has been systematically compiled to map the field in a way which corresponds to the curricular organization of the field around the globe, providing a complete resource for students in their third year to graduate level courses in the U.S.

We The Media

Author : Dan Gillmor
ISBN : 9780596102272
Genre : Computers
File Size : 46. 50 MB
Format : PDF, Mobi
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Not content to accept the news as reported, grassroots journalists are publishing in real time to a worldwide audience via the Internet. The impact of their work is just beginning to be felt by professional journalists and the newsmakers they cover. Dan Gillmor tells the story of this phenomenon.

Christ And The Media

Author : Malcolm Muggeridge
ISBN : 1573832529
Genre : Religion
File Size : 61. 32 MB
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"The media in general, and TV in particular, are incomparably the greatest single influence in our society . This influence is, in my opinion, largely exerted irresponsibly, arbitrarily, and without reference to any moral or intellectual, still less spiritual guidelines whatsoever." Throughout his journalistic career, Malcolm Muggeridge was a commentator. On radio and television, as a lecturer, journalist and author, he fascinated, delighted, provoked-and sometimes infuriated-his audiences. Christ and the Media is a sharp, witty critique of media-oriented culture with such intriguing fantasies as the "the Fourth Temptation," in which Jesus is approached with the offer of a worldwide TV network. "Future historians," wrote Muggeridge, "will surely see us as having created in the media a Frankenstein monster which no one knows how to control or direct, and marvel that we should have so meekly subjected ourselves to its destructive and often malign influence. Born in 1903 started his career as a university lecturer at the university in Cairo before taking up journalism. As a journalist he worked around the world on the Guardian, Calcutta Statesman, the Evening Standard and the Daily Telegraph, and then in 1953 became editor of Punch where he remained for four years. In later years he became best known as a broadcaster both on television and radio for the BBC. His other books include Jesus Rediscovered, Jesus: The Man Who Lives, and A Third Testament. He died in 1990.

Law And The Media

Author : Tom Crone
ISBN : 9781136024412
Genre : Language Arts & Disciplines
File Size : 20. 78 MB
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Tom Crone's classic text has been thoroughly revised by an impressive team of legal experts. It provides an essential source of reference for the key legal issues encountered by those who work in the media such as journalists, editors and producers, as well as media lawyers. Topics covered include: Protection of Reputation Copyright and Rights Clearance New Media Breach of Confidence and Privacy The Data Protection Act 1998 Reporting Restrictions, Contempt of Court and Protection of Journalistic Sources The Freedom of Information Act 2000 and Official Secrets Professional Regulatory Bodies and Advertising The Human Rights Act 1998 The Law in Scotland and the United States of America Comprehensive supplementary reference material is also provided, including a glossary of legal terms, addresses, telephone numbers and web sites of professional bodies, and specimen agreements including interview agreements and moral rights waivers. With contributions from: Terence Bergin, Marietta Cauchi, Jane Colston, Mark Cranwell, Charles de Fleurieu, Simon Dowson-Collins, David Green, Peter Grundberg, Rebecca Handler, Joanna Ludlam, Rosalind McInnes, Hugh Tomlinson and John Wadham.

The B2b Social Media Book

Author : Kipp Bodnar
ISBN : 9781118214305
Genre : Business & Economics
File Size : 57. 52 MB
Format : PDF, ePub
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Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

The Media And Austerity

Author : Laura Basu
ISBN : 9781351714778
Genre : Social Science
File Size : 57. 76 MB
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The Media and Austerity examines the role of the news media in communicating and critiquing economic and social austerity measures in Europe since 2010. From an array of comparative, historical and interdisciplinary vantage points, this edited collection seeks to understand how and why austerity came to be perceived as the only legitimate policy response to the financial crisis for nearly a decade after it began. Drawing on an international range of contributors with backgrounds in journalism, politics, history and economics, the book presents chapters exploring differing media representations of austerity from UK, US and European perspectives. It also investigates practices in financial journalism and highlights the role of social media in reporting public responses to government austerity measures. They reveal that, without a credible and coherent alternative to austerity from the political opposition, what had been an initial response to the consequences of the financial crisis, became entrenched between 2010 and 2015 in political discourse. The Media and Austerity is a clear and concise introduction for students of journalism, media, politics and finance to the connections between the media, politics and society in relation to the public perception of austerity after the 2008 global financial crash.

Media Life

Author : Mark Deuze
ISBN : 9780745680538
Genre : Social Science
File Size : 73. 80 MB
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Research consistently shows how through the years more of our time gets spent using media, how multitasking our media has become a regular feature of everyday life, and that consuming media for most people increasingly takes place alongside producing media. Media Life is a primer on how we may think of our lives as lived in rather than with media. The book uses the way media function today as a prism to understand key issues in contemporary society, where reality is open source, identities are - like websites - always under construction, and where private life is lived in public forever more. Ultimately, media are to us as water is to fish. The question is: how can we live a good life in media like fish in water? Media Life offers a compass for the way ahead.

The Media Student S Book

Author : Gill Branston
ISBN : 0415256100
Genre : Social Science
File Size : 79. 66 MB
Format : PDF, Mobi
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A comprehensive introduction for students of media studies, this third edition of The Media Student's Book has been thoroughly revised and updated in response to feedback from lecturers using the second edition, and now focuses on the higher education syllabus more than ever before.It covers all the key topics encountered at undergraduate level and provides a detailed and clear guide to concepts and debates. Key features include:* think points and discussion points to get students really engaging with the topics* lists of useful web sites, resource centres and suggestions for further reading to encourage additional study* follow-up activities and essay questions which can be used to set tutorial work*marginal terms, definitions and cross references to provide clear explanations of key concepts and complex theories* case studies throughout taken from advertising, films, radio, television, newspapers, magazines, photography and the Internet to ensure students are exposed to a rich range of media forms.Including a glossary of key terms for quick reference and revision, this third edition will be used by lecturers as a flexible teaching resource and by students to aid independent study.

Saving The Media

Author : Julia Cagé
ISBN : 9780674968714
Genre : Social Science
File Size : 42. 61 MB
Format : PDF, Kindle
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Julia Cagé explains the economics and history of the media crisis and offers a solution: a nonprofit media organization, midway between a foundation and a joint stock company, supported by readers, employees, and innovative financing such as crowdfunding. Her business model is inspired by a central idea: that news, like education, is a public good.

Gender And The Media

Author : Rosalind Gill
ISBN : 9780745698991
Genre : Social Science
File Size : 43. 70 MB
Format : PDF, Kindle
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Written in a clear and accessible style, with lots of examples from Anglo-American media, Gender and the Media offers a critical introduction to the study of gender in the media, and an up-to-date assessment of the key issues and debates. Eschewing a straightforwardly positive or negative assessment the book explores the contradictory character of contemporary gender representations, where confident expressions of girl power sit alongside reports of epidemic levels of anorexia among young women, moral panics about the impact on men of idealized representations of the 'six-pack', but near silence about the pervasive re-sexualization of women's bodies, along with a growing use of irony and playfulness that render critique extremely difficult. The book looks in depth at five areas of media - talk shows, magazines, news, advertising, and contemporary screen and paperback romances - to examine how representations of women and men are changing in the twenty-first century, partly in response to feminist, queer and anti-racist critique. Gender and the Media is also concerned with the theoretical tools available for analysing representations. A range of approaches from semiotics to postcolonial theory are discussed, and Gill asks how useful notions such as objectification, backlash, and positive images are for making sense of gender in today's Western media. Finally, Gender and the Media also raises questions about cultural politics - namely, what forms of critique and intervention are effective at a moment when ironic quotation marks seem to protect much media content from criticism and when much media content - from Sex and the City to revenge adverts - can be labelled postfeminist. This is a book that will be of particular interest to students and scholars in gender and media studies, as well as those in sociology and cultural studies more generally.

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