the media economy

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The Media Economy

Author : Alan B. Albarran
ISBN : 9780203927717
Genre : Business & Economics
File Size : 53. 7 MB
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The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household and individual) looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries. It includes examples from both developed and developing nations, as well as data and trends from these countries, offering a broad arena of study. Key features of this innovative text include: topics new to media economics texts, such as finance and investment, labor, and social aspects accessible discussion of complicated concepts and their application to media industries new directions for both theoretical and methodological areas. With the media industries in an ongoing state of change and transformation, The Media Economy offers new reference points for the field to consider when defining and analyzing media markets. It is essential reading for students and practitioners in media management and economics who need to understand the role of media in the global economy.

E Merging Media

Author : Axel Zerdick
ISBN : 9783540269526
Genre : Business & Economics
File Size : 47. 40 MB
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Examines the long-term developments for communication systems and the media industry Shows the structural changes of the media economy Authors are international renowned experts in the field

The Indian Media Economy 2 Volume Set

Author : Adrian Athique
ISBN : 9780199091782
Genre : Political Science
File Size : 86. 23 MB
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The twenty-first century has witnessed the rise of India as a major media producer and consumer market increasingly engaged with the global economy. Aided by rising incomes, technological remediation, regulatory strategies, and a shifting political terrain, the business of media has been given official recognition as a substantive component of India’s economy and as a prominent feature of its economic thinking. In light of these developments, these two pioneering volumes investigate the dynamics of an increasingly integrated media economy encompassing television, film, music, sport, and telecoms. Volume 1: Industrial Dynamics and Cultural Adaptation illustrates the distinctive industrial dynamics of India’s media economy, tracking the deeply embedded cultural, political, and economic forces that determine its everyday operation. The selection of essays serves to demonstrate the unique patterns of development and the complex field of exchanges that have constituted India’s media economy. As a whole, this volume posits a comprehensive approach to understanding the nature of media resources, the negotiation of industrial norms and the cultural context of a media economy firmly situated in the realities of India’s distinct regions, cultures, and human networks. Volume 2: Market Dynamics and Social Transactions provides a comprehensive analysis of the interlocking markets that constitute the media economy, focusing upon its particular commodity forms, labour conditions, and spaces of consumption. Taking account of a rich set of case studies, this volume argues for the necessary consideration of multiple and interdependent markets in explicating our everyday encounters with media. By foregrounding the social transactions that encapsulate market exchanges, it begins to illustrate some of the novel aspirations, meanings, and relationships arising with India’s media economy.

The Informal Media Economy

Author : Ramon Lobato
ISBN : 9780745694856
Genre : Social Science
File Size : 69. 11 MB
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How are “grey market” imports changing mediaindustries? What is the role of piracy in developing new marketsfor movies and TV shows? How do jailbroken iPhones driveinnovation? The Informal Media Economy provides a vivid, original, andgenuinely transnational account of contemporary media, by showinghow the interactions between formal and informal media systems area feature of all nations – rich and poor, large andsmall. Shifting the focus away from the formal businesses and publicenterprises that have long occupied media researchers, this bookcharts a parallel world of cultural intermediaries driving globalmedia production and circulation. It shows how unlicensed, untaxed,or unregulated networks, which operate across the boundaries ofestablished media markets, have been a driving force of mediaindustry transformation. The book opens up new insights on a rangeof topical issues in media studies, from the creative disruptionsof digitisation to amateur production, piracy and cybercrime.

Social Media Economy And Strategy

Author : Matti Luostarinen
ISBN : 9789524985277
Genre :
File Size : 26. 63 MB
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Media Economics

Author : Robert G. Picard
ISBN : 0803935013
Genre : Business & Economics
File Size : 48. 12 MB
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How is it possible for USA Today to succeed while hundreds of daily newspapers fail nationwide? With the advent of cable television, why has the audience share of major networks suffered while local independent stations remain largely unaffected? And, why does the videocassette market bear more resemblance to the book market than the television programming market? From competition and the demands of labor to market responses and economic performance, Media Economics examines those forces which directly--and indirectly--influence what we see in today's media. This concise volume explores such factors as government intervention in the market, the concept and role of the market, the impact of monopolies, consumer and producer choices, and media performance. In addition, this volume is richly illustrated with contemporary examples, situations, and case studies. Well-written and practical, this volume is ideally suited for all students and researchers who want a lively synthesis of available work on media economics. "Media Economics is an excellent introduction and guide to the concepts and major research literature in the field of media studies." --Media and Values "Picard's primer nicely fits the purpose of Sage's CommText series: to recite 'the substance' of mass communication scholarship concisely and inexpensively. . . . [This] little book tells us where we are and touches on where we might go next. It provides a useful service at a thrifty price. --Journal of Communication "A concise work." --Circular: The Bulletin of CIRCLE (Cultural Information and Research Centres Liaison in Europe) "Provides a beginner's guide to the concepts, theory, and issues of media economics. . . . Unlike most other books on media economics available, Picard does not presume a basic knowledge of economic theory and terminology. Rather, he provides that basic level of knowledge. The book does not avoid jargon, but does provide definitions for most of it in the text, as well as in the glossary. . . . An excellent basic introduction. . . . Media Economics would be very useful as a starting place for courses in media economics, or as a supporting text in courses in effects, structures, or policy that want to consider economic approaches to those subjects. It would also make a good introduction to the traditional economic perspective and approach." --Journalism Quarterly "Provides a very useful short guide to an area of increasing interest." --Communication Booknotes

Critical Political Economy Of The Media

Author : Jonathan Hardy
ISBN : 9781136486494
Genre : Performing Arts
File Size : 77. 54 MB
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How the media are organised and funded is central to understanding their role in society. Critical Political Economy of the Media provides a clear, comprehensive and insightful introduction to the political economic analysis of contemporary media. Jonathan Hardy undertakes a critical survey of political economy scholarship encompassing worldwide literature, issues and debates, and relationships with other academic approaches. He assesses different ways of making sense of media convergence and digitalisation, media power and influence, and transformations across communication markets. Many of the problems of the media that prompted critical political economy research remain salient, he argues, but the approach must continue to adapt to new conditions and challenges. Hardy advances the case for a revitalised critical media studies for the 21st century. Topics covered include: media ownership and financing news and entertainment convergence and the Internet media globalisation advertising and media alternative media media policy and regulation Introducing key concepts and research, this book explains how political economy can assist students, researchers and citizens to investigate and address vital questions about the media today.

Media Economics

Author : Stuart Cunningham
ISBN : 9781137516077
Genre : Business & Economics
File Size : 33. 52 MB
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Understanding the economic paradigms at work in media industries and markets is vitally important for the analysis of the media system as a whole. The changing dynamics of media production, distribution and consumption are stretching the capacity of established economic paradigms. In addition to succinct accounts of neo-classical and critical political economics, the text offers fresh perspectives for understanding media drawn from two 'heterodox' approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Media Economics stresses the value – and limits – of contending economic approaches in understanding how the media operates today. It is essential reading for all students of Media and Communication Studies, and also those from Economics, Policy Studies, Business Studies and Marketing backgrounds who are studying the media.

The Economics Of Sport And The Media

Author : Claude Jeanrenaud
ISBN : 1781958807
Genre : Business & Economics
File Size : 33. 97 MB
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'. . . this is a fascinating and informative volume and the bulk of it is accessible to readers without an economics background. It will be of interest to students of sport and the media and those interested in the commercialisation of leisure in general.' - A.J. Veal, Leisure Studies

Handbook On The Economics Of The Media

Author : Robert G Picard
ISBN : 9780857938893
Genre : Business & Economics
File Size : 75. 25 MB
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Media industries and services present a complex set of challenges to economic analysis: challenges made more difficult by the technological changes that have been transforming the media sector. Research on the economics of media has made major advances

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