the multimediated rhetoric of the internet digital fusion routledge studies in rhetoric and communication

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The Multimediated Rhetoric Of The Internet

Author : Carolyn Handa
ISBN : 9781136257681
Genre : Language Arts & Disciplines
File Size : 71. 17 MB
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This project is a critical, rhetorical study of the digital text we call the Internet, in particular the style and figurative surface of its many pages as well as the conceptual, design patterns structuring the content of those same pages. Handa argues that as our lives become increasingly digital, we must consider rhetoric applicable to more than just printed text or to images. Digital analysis demands our acknowledgement of digital fusion, a true merging of analytic skills in many media and dimensions. CDs, DVDs, and an Internet increasingly capable of streaming audio and video prove that literacy today means more than it used to, namely the ability to understand information, however presented. Handa considers pedagogy, professional writing, hypertext theory, rhetorical studies, and composition studies, moving analysis beyond merely "using" the web towards "thinking" rhetorically about its construction and its impact on culture. This book shows how analyzing the web rhetorically helps us to understand the inescapable fact that culture is reflected through all media fused within the parameters of digital technology.

Software Evangelism And The Rhetoric Of Morality

Author : Jennifer Helene Maher
ISBN : 9781134491568
Genre : Language Arts & Disciplines
File Size : 48. 89 MB
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Examining the layers of meaning encoded in software and the rhetoric surrounding it, this book offers a much-needed perspective on the intersections between software, morality, and politics. In software development culture, evangelism typically denotes a rhetorical practice that aims to convert software developers, as well as non-technical lay users, from one platform to another (e.g., from the operating system Microsoft Windows to Linux). This book argues that software evangelism, like its religious counterpart, must also be understood as constructing moral and political values that extend well beyond the boundaries of the development culture. Unlike previous studies that locate such values in the effects of code in-use or in certain types of code like free and open source (FOSS) software, Maher argues that all code is meaningful beyond its technical, executable functions. To facilitate this analysis, this study builds a theory of evangelism and illustrates this theory at work in the proprietary software industry and FOSS communities. As an example of political liberalism at work at the level of code, these evangelical rhetorics of software construct competing conceptions of what is good that fall within a shared belief in what is just. Maher illustrates how these beliefs in goodness and justice do not always execute in replicable ways, as the different ways of decoding software evangelisms in the contexts of Brazil and China reveal. Demonstrating how software evangelisms exert a transformative force on the world, one comparable in significance to code itself, this book highlights the importance of rhetoric in even the most seemingly a-rhetorical of technical endeavors and foregrounds the crucial need for rhetorical literacy in the digital age.

Vernacular Christian Rhetoric And Civil Discourse

Author : Jeffrey M. Ringer
ISBN : 9781317357100
Genre : Language Arts & Disciplines
File Size : 76. 63 MB
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Vernacular Christian Rhetoric and Civil Discourse seeks to address the current gap in American public discourse between secular liberals and religiously committed citizens by focusing on the academic and public writing of millennial evangelical Christian students. Analysis of such writing reveals that the evangelical Christian faith of contemporary college students—and the rhetorical practice motivated by it—is marked by an openness to social context and pluralism that offers possibilities for civil discourse. Based on case studies of evangelical Christian student writers, contextualized within nationally-representative trends as reported by the National Study of Youth and Religion, and grounded in scholarship from rhetorical theory, composition studies, folklore studies, and sociology of religion, this book offers rhetorical educators a new terministic screen that reveals the complex processes at work within our students’ vernacular constructions of religious faith.

Rhetorics Of Names And Naming

Author : Star Medzerian Vanguri
ISBN : 9781317436041
Genre : Language Arts & Disciplines
File Size : 25. 32 MB
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This volume takes up rhetorical approaches to our primarily linguistic understanding of how names work, considering how theories of materiality in rhetoric enrich conceptions of the name as word or symbol and help explain the processes of name bestowal, accumulation, loss, and theft. Contributors theorize the formation, modification, and recontexualization of names as a result of technological and cultural change, and consider the ways in which naming influences identity and affects/grants power.

The Coaching Relationship

Author : Stephen Palmer
ISBN : 9781135165352
Genre : Psychology
File Size : 55. 15 MB
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The Coaching Relationship discusses how we can integrate process perspectives such as the quality of the coach-coachee relationship, and professional perspectives including the influences of training and supervision, for more effective outcomes. Stephen Palmer and Almuth McDowall bring together experts from the field of coaching to discuss different aspects of the coach-coachee relationship, topics covered include: the interpersonal perspective the role of assessment ethical issues cultural influences issues of power. The book also includes a chapter on the interpersonal relationship in the training and supervision of coaches to provide a complete overview of how the coaching relationship can contribute to successful coaching Illustrated throughout with case studies and client dialogue, The Coaching Relationship is essential reading for practicing coaches and coaching psychologists wishing to learn more about the interpersonal aspects of coaching.

Ontology Revisited

Author : Ruth Groff
ISBN : 9780415574112
Genre : Philosophy
File Size : 60. 19 MB
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Groff's argument runs counter to the familiar anti-metaphysical habit. Social and political philosophy, she maintains, is not as metaphysically neutral as it may seem. Even the most deontological of theories connects up with an attendant set of philosophical commitments regarding what kinds of things exist, as a fundamental ontological matter, and what they are like. These are topics of interest not just to social and political philosophers, but to social scientists and to philosophers of social science as well. "Ruth Groff has broken new ground in demonstrating the connection between social and political thought and the ontology of causal powers. Her account of the structure of Humean thinking about agency is excellent. Especially significant is the role that she assigns to Kantianism in the analysis that she develops. She moves effortlessly between contemporary metaphysics, political theory, critical social theory, and the history of modern philosophy, offering trenchant insights along the way into the work of thinkers ranging from Hume himself to Mill, Adorno, and Martha Nussbaum, and into debates over agent causation and emergence. There is even a discussion, in the final chapter, of Spinoza. This is big-picture philosophy at its best: rigorous and exacting at the level of detail; original, compelling and systematic in the whole." - Stephen Mumford, Professor of Metaphysics and Dean of the Faculty of Arts, University of Nottingham

Fuzzy Image Processing And Applications With Matlab

Author : Tamalika Chaira
ISBN : 9781351834216
Genre : Technology & Engineering
File Size : 38. 65 MB
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In contrast to classical image analysis methods that employ "crisp" mathematics, fuzzy set techniques provide an elegant foundation and a set of rich methodologies for diverse image-processing tasks. However, a solid understanding of fuzzy processing requires a firm grasp of essential principles and background knowledge. Fuzzy Image Processing and Applications with MATLAB® presents the integral science and essential mathematics behind this exciting and dynamic branch of image processing, which is becoming increasingly important to applications in areas such as remote sensing, medical imaging, and video surveillance, to name a few. Many texts cover the use of crisp sets, but this book stands apart by exploring the explosion of interest and significant growth in fuzzy set image processing. The distinguished authors clearly lay out theoretical concepts and applications of fuzzy set theory and their impact on areas such as enhancement, segmentation, filtering, edge detection, content-based image retrieval, pattern recognition, and clustering. They describe all components of fuzzy, detailing preprocessing, threshold detection, and match-based segmentation. Minimize Processing Errors Using Dynamic Fuzzy Set Theory This book serves as a primer on MATLAB and demonstrates how to implement it in fuzzy image processing methods. It illustrates how the code can be used to improve calculations that help prevent or deal with imprecision—whether it is in the grey level of the image, geometry of an object, definition of an object’s edges or boundaries, or in knowledge representation, object recognition, or image interpretation. The text addresses these considerations by applying fuzzy set theory to image thresholding, segmentation, edge detection, enhancement, clustering, color retrieval, clustering in pattern recognition, and other image processing operations. Highlighting key ideas, the authors present the experimental results of their own new fuzzy approaches and those suggested by different authors, offering data and insights that will be useful to teachers, scientists, and engineers, among others.

Making Digital Cultures

Author : Martin Hand
ISBN : 9781317102489
Genre : Social Science
File Size : 74. 21 MB
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Many people in the West or global North now live in a culture of 24/7 instant messaging, iPods and MP3s, streamed content, blogs, ubiquitous digital images and Facebook. But they are also surrounded by even more paper, books, telephone calls and material objects of one kind or another. The juxtaposition and proliferation of older and newer technologies is striking. Making Digital Cultures brings together recent theorizing of the 'digital age' with empirical studies of how institutions embrace these technologies in relation to older established technological objects, processes and practices. It asks how relations between 'analogue' and 'digital' are conceptualized and configured both in theory and inside the public library, the business organization and the archive. With its direct engagement with new media theory, science and technology studies, and cultural sociology, this volume will be of interest to scholars and students in the areas of media and communication and science and technology studies.

Folk Devils And Moral Panics

Author : Stanley Cohen
ISBN : 9781136807046
Genre : Social Science
File Size : 82. 93 MB
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'Richly documented and convincingly presented' -- New Society Mods and Rockers, skinheads, video nasties, designer drugs, bogus asylum seeks and hoodies. Every era has its own moral panics. It was Stanley Cohen’s classic account, first published in the early 1970s and regularly revised, that brought the term ‘moral panic’ into widespread discussion. It is an outstanding investigation of the way in which the media and often those in a position of political power define a condition, or group, as a threat to societal values and interests. Fanned by screaming media headlines, Cohen brilliantly demonstrates how this leads to such groups being marginalised and vilified in the popular imagination, inhibiting rational debate about solutions to the social problems such groups represent. Furthermore, he argues that moral panics go even further by identifying the very fault lines of power in society. Full of sharp insight and analysis, Folk Devils and Moral Panics is essential reading for anyone wanting to understand this powerful and enduring phenomenon. Professor Stanley Cohen is Emeritus Professor of Sociology at the London School of Economics. He received the Sellin-Glueck Award of the American Society of Criminology (1985) and is on the Board of the International Council on Human Rights. He is a member of the British Academy.

Discord And Direction

Author : Sharon James Mcgee
ISBN : 0874216176
Genre : Education
File Size : 34. 92 MB
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The argument of this collection is that the cultural and intellectual legacies of postmodernism impinge, significantly and daily, on the practice of the Writing Program Administrator. WPAs work in spaces where they must assume responsibility for a multifaceted program, a diverse curriculum, instructors with varying pedagogies and technological expertise—and where they must position their program in relation to a university with its own conflicted mission, and a state with its unpredictable views of accountability and assessment. The collection further argues that postmodernism offers a useful lens through which to understand the work of WPAs and to examine the discordant cultural and institutional issues that shape their work. Each chapter tackles a problem local to its author’s writing program or experience as a WPA, and each responds to existing discord in creative ways that move toward rebuilding and redirection. It is a given that accepting the role of WPA will land you squarely in the bind between modernism and postmodernism: while composition studies as a field arguably still reflects a modernist ethos, the WPA must grapple daily with postmodern habits of thought and ways of being. The effort to live in this role may or may not mean that a WPA will adopt a postmodern stance; it does mean, however, that being a WPA requires dealing with the postmodern.

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