the myth of the garage

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The Myth Of The Garage

Author : Chip Heath
ISBN : 9781448135943
Genre : Business & Economics
File Size : 46. 25 MB
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From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage ... and other minor surprises, a collection of the authors' best columns for Fast Company magazine. There are 16 pieces in all, plus a previously unpublished piece entitled 'The Future Fails Again'. In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world: - Why you should never buy another mutual fund ('The Horror of Mutual Funds') - Why your gut may be more ethical than your brain ('In Defense of Feelings') - How to communicate with numbers in a way that changes decisions ('The Gripping Statistic') - Why the 'Next Big Thing' often isn't ('The Future Fails Again') - Why you may someday pay $300 for a pair of socks ('The Inevitability of $300 Socks') - And 12 others . . . Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).


Author : Chip Heath
ISBN : 9780307361141
Genre : Business & Economics
File Size : 45. 26 MB
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The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions--in our lives, careers, families and organizations. In Decisive, Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch, tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, companies and careers. When it comes to decision making, our brains are flawed instruments. But given that we are biologically hard-wired to act foolishly and behave irrationally at times, how can we do better? A number of recent bestsellers have identified how irrational our decision making can be. But being aware of a bias doesn't correct it, just as knowing that you are nearsighted doesn't help you to see better. In Decisive, the Heath brothers, drawing on extensive studies, stories and research, offer specific, practical tools that can help us to think more clearly about our options, and get out of our heads, to improve our decision making, at work and at home.

The Myth Of Death

Author : Peter Wludyka
ISBN : 9781453518205
Genre : Fiction
File Size : 75. 59 MB
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In the year 2041 minimum brain function clones are grown to be harvested for organs or to receive surgically transplanted brains, allowing individuals to perpetuate themselves indefinitely in healthy bodies. Although legal, cloning has been driven underground by anti-cloning activists — the cloners that remain use hidden maturation chambers in such places as basements or attics to grow clones. Anti-cloning groups enlist undercover operatives — Martin Storm is one — to ferret out the hiding places so that clones can be “humanely terminated” before they can be used. The sinister and secret anti-cloning society the Brethren of Life goes one step farther: the Brethren terminate cloners as well as their clones. Martin’s first mission is to determine whether Nobel laureate scientist Adrian Zeit and his wife are cloners. Though obsessively opposed to cloning, Martin cannot help sympathizing with the aged, gentle Dr. Zeit. Martin is both repulsed by and mysteriously attracted to Adrian Zeit’s beautiful “young” wife, Marla. Unearthing the hiding place for their clones, Martin discovers he has a competitor in his search. Alice, a girl-next-door wannabee actress — she has been posing as the Zeit’s maid and cook — tracks down clones for the reward money surreptitiously paid by anti-cloning organizations. Terminating the clones leads to a startling discovery which sends Martin and Alice on a frightening and romantic odyssey. Who is Martin Storm and why are the Brethren out to kill him? “Wludyka again concocts a thought provoking scenario...the story’s central idea is captivating...the mystery of Martin’s past absorbing.” Kirkus Discoveries


Author : Matthew Syed
ISBN : 9780061991394
Genre : Business & Economics
File Size : 76. 7 MB
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In the vein of the international bestselling Freakonomics, award-winning journalist Matthew Syed reveals the hidden clues to success—in sports, business, school, and just about anything else that you’d want to be great at. Fans of Predictably Irrational and Malcolm Gladwell’s The Tipping Point will find many interesting and helpful insights in Bounce.

The Myth Of Theory

Author : William Righter
ISBN : 9780521445443
Genre : Literary Criticism
File Size : 20. 98 MB
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What is critical theory, and can it claim to exist as a free-standing entity independent of the object of enquiry? Is the much discussed gulf between Anglo-Saxon empiricism and Continental poststructuralism more apparent than real? In The Myth of Theory Righter explores the nature of thinking about literature, and the assumed polarities between the abstract reasonings of philosophy and the concrete exploratory maneuvers of critical practice. He goes on to examine the role of theory in critical observation, through extended case studies of the work of critics including Barthes, Bloom, Poulet, Eliot, Empson, Kristeva and Derrida.


Author : William Poundstone
ISBN : 1429943939
Genre : Business & Economics
File Size : 47. 11 MB
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Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination. In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.

The Myth Of Osteoporosis

Author : Gill Sanson
ISBN : UOM:39015064132924
Genre : Health & Fitness
File Size : 47. 11 MB
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A well-researched, evidenced-based work that provides insight into the myths that motivate both patient and physician into a lifetime of unnecessary testing and drug therapy. Invaluable knowledge for creating and maintaining bone health.

The Man The Myth The Legend

Author : Chris Orcutt
ISBN : 9780996278324
Genre : Fiction
File Size : 62. 49 MB
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Voted by IndieReader as one of the Best Indie Books of 2013. Chris Orcutt has riveted and delighted readers with his critically acclaimed Dakota Stevens Mystery Series. Now in his new short story collection, The Man, The Myth, The Legend, Orcutt applies his artistry and fertile imagination to the perfect genre for busy readers of ebooks—short fiction. A collection of entertaining and unique stories about 10 men, The Man, The Myth, The Legend explores the idea that while men may come from very different walks of life, at root they are more alike than they seem, grappling with the same issues and facing the same dilemmas: love, lust, adultery, greed, pride, ambition, revenge, death, and a desire for their lives to mean something. From the emotionally poignant to the outrageously humorous, these stories dramatize the lives of a wide range of fascinating men: - African big-game hunter - Writer and bond salesman - Homicidal violinist - Road sign "engineer" - Bootlegger - Global grain explorer - Corporate speechwriter - Professional dogcatcher - Fine arts painter - Civil War general In the award-winning story "The Bootlegger," an ordinary man goes to extraordinary lengths to provide for his family during the Great Depression. In "The Blonde Imperative," a modern man contends with something all men have since the beginning of time—gut-wrenching temptation. And in "The Lost Dispatches of General George B. McClellan," an infamous Civil War general reveals the pitiful but hilarious depths of his own self-deception. Brimming with action-adventure, ample humor, and clean, picturesque writing, The Man, The Myth, The Legend combines the compelling narrative drive of great movies ("What happens next?") with the gemlike beauty of the short story form. Praise from Readers: "Chris Orcutt's writing is a surprise at every turn of the page. The writing is impeccable and filled with underlying humor and wit." "I would recommend The Man, The Myth, The Legend to anyone who enjoys suspense, romance, intrigue and humor. So, pretty much anyone." "Orcutt's glib use of language and deft ability to switch into multifarious voices and writing styles captures the nuances of time, setting and mentality of each protagonist...making each story unique, engaging and insightful." "I absolutely loved this collection of short stories. Each story is unique and has a different feel to it. I personally loved the story 'Seven Whole Grains on a Mission.' It's just incredibly clever and made me laugh out loud through the entire thing." "Again, I was thoroughly engaged in Chris's beautiful use of our language." "Let this book take you away from the ordinary and whisk you away to other worlds of interesting lives. You'll find yourself engrossed in every chapter, thinking about the stories you've read days later." "This book is like a mahogany box of sample liquors and cigar on the side, each bottle providing a new flavor and a memorable aftertaste."


Author : David Almond
ISBN : 9780385729888
Genre : Juvenile Fiction
File Size : 76. 90 MB
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David Almond’s Printz Honor–winning novel celebrates its 10th anniversary! Ten-year-old Michael was looking forward to moving into a new house. But now his baby sister is ill, his parents are frantic, and Doctor Death has come to call. Michael feels helpless. Then he steps into the crumbling garage. . . . What is this thing beneath the spiders' webs and dead flies? A human being, or a strange kind of beast never before seen? The only person Michael can confide in is his new friend, Mina. Together, they carry the creature out into the light, and Michael's world changes forever. . . . From the Trade Paperback edition.

The Demon Haunted World

Author : Carl Sagan
ISBN : 9780307801043
Genre : Science
File Size : 35. 58 MB
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A prescient warning of a future we now inhabit, where fake news stories and Internet conspiracy theories play to a disaffected American populace “A glorious book . . . A spirited defense of science . . . From the first page to the last, this book is a manifesto for clear thought.”—Los Angeles Times How can we make intelligent decisions about our increasingly technology-driven lives if we don’t understand the difference between the myths of pseudoscience and the testable hypotheses of science? Pulitzer Prize-winning author and distinguished astronomer Carl Sagan argues that scientific thinking is critical not only to the pursuit of truth but to the very well-being of our democratic institutions. Casting a wide net through history and culture, Sagan examines and authoritatively debunks such celebrated fallacies of the past as witchcraft, faith healing, demons, and UFOs. And yet, disturbingly, in today's so-called information age, pseudoscience is burgeoning with stories of alien abduction, channeling past lives, and communal hallucinations commanding growing attention and respect. As Sagan demonstrates with lucid eloquence, the siren song of unreason is not just a cultural wrong turn but a dangerous plunge into darkness that threatens our most basic freedoms. Praise for The Demon-Haunted World “Powerful . . . A stirring defense of informed rationality. . . Rich in surprising information and beautiful writing.”—The Washington Post Book World “Compelling.”—USA Today “A clear vision of what good science means and why it makes a difference. . . . A testimonial to the power of science and a warning of the dangers of unrestrained credulity.”—The Sciences “Passionate.”—San Francisco Examiner-Chronicle

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