the myth of the garage

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The Myth Of The Garage

Author : Chip Heath
ISBN : 9781448135943
Genre : Business & Economics
File Size : 53. 73 MB
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From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage ... and other minor surprises, a collection of the authors' best columns for Fast Company magazine. There are 16 pieces in all, plus a previously unpublished piece entitled 'The Future Fails Again'. In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world: - Why you should never buy another mutual fund ('The Horror of Mutual Funds') - Why your gut may be more ethical than your brain ('In Defense of Feelings') - How to communicate with numbers in a way that changes decisions ('The Gripping Statistic') - Why the 'Next Big Thing' often isn't ('The Future Fails Again') - Why you may someday pay $300 for a pair of socks ('The Inevitability of $300 Socks') - And 12 others . . . Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).

The Myth Of The Garage

Author : Dan Heath
ISBN :
Genre :
File Size : 86. 76 MB
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From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors' best columns for Fast Company magazine—16 pieces in all, plus a previously unpublished piece entitled "The Future Fails Again." In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world: • Why you should never buy another mutual fund ("The Horror of Mutual Funds") • Why your gut may be more ethical than your brain ("In Defense of Feelings") • How to communicate with numbers in a way that changes decisions ("The Gripping Statistic") • Why the "Next Big Thing" often isn't ("The Future Fails Again") • Why you may someday pay $300 for a pair of socks ("The Inevitability of $300 Socks") • And 12 others . . . Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).

Garage

Author : Olivia Erlanger
ISBN : 026203834X
Genre : Architecture
File Size : 80. 78 MB
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A secret history of the garage as a space of creativity, from its invention by Frank Lloyd Wright to its use by start-ups and garage bands. Frank Lloyd Wright invented the garage when he moved the automobile out of the stable into a room of its own. Steve Jobs and Steve Wozniak (allegedly) started Apple Computer in a garage. Suburban men turned garages into man caves to escape from family life. Nirvana and No Doubt played their first chords as garage bands. What began as an architectural construct became a cultural construct. In this provocative history and deconstruction of an American icon, Olivia Erlanger and Luis Ortega Govela use the garage as a lens through which to view the advent of suburbia, the myth of the perfect family, and the degradation of the American dream. The stories of what happened in these garages became self-fulfilling prophecies the more they were repeated.Hewlett-Packard was founded in a garage that now bears a plaque: The Birthplace of Silicon Valley. Google followed suit, dreamed up in a Menlo Park garage a few decades later. Also conceived in a garage: the toy company Mattel, creator of Barbie, the postwar, posthuman representation of American women.Garages became guest rooms, game rooms, home gyms, wine cellars, and secret bondage lairs, a no-commute destination for makers and DIYers--surfboard designers, ski makers, pet keepers, flannel-wearing musicians, weed-growing nuns. The garage was an aboveground underground, offering both a safe space for withdrawal and a stage for participation--opportunities for isolation or empowerment.

The Myth Of Morality

Author : Richard Joyce
ISBN : 1139430939
Genre : Philosophy
File Size : 89. 88 MB
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In The Myth of Morality, Richard Joyce argues that moral discourse is hopelessly flawed. At the heart of ordinary moral judgements is a notion of moral inescapability, or practical authority, which, upon investigation, cannot be reasonably defended. Joyce argues that natural selection is to blame, in that it has provided us with a tendency to invest the world with values that it does not contain, and demands that it does not make. Should we therefore do away with morality, as we did away with other faulty notions such as witches? Possibly not. We may be able to carry on with morality as a 'useful fiction' - allowing it to have a regulative influence on our lives and decisions, perhaps even playing a central role - while not committing ourselves to believing or asserting falsehoods, and thus not being subject to accusations of 'error'.

The Myth Of Homeland Security

Author : Marcus Ranum
ISBN : 9780764555794
Genre : Computers
File Size : 23. 28 MB
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The Myth Of Hastinapur

Author : Rahul Rai
ISBN : 9788827504130
Genre : Fiction
File Size : 88. 23 MB
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Not so good...Not so evil...A saga of humanity Book Description Mahabharata, one of the greatest epics in the history of civilization, from multiple vantages: The inevitability of Kurukshetra war Kunti’s death and Lakshagraha The sacrifice of Bheema’s wife Hidimba The perspective of foot soldiers and dasis Krishna’s life experiences and their relation to his utterance of Geeta Shalya, the uncle of Nakul and Sahadeva, siding with the Kauravas The rage of Rudravatar Ashwatthama and many others... …This book is a tribute to Krishna Dwaipayana Vyasa, the original one. This is just an interpretation of what he had created. This is just a footnote in the rich history of our civilization which is full of stories that continue to cast magic upon us. This is Mahabharata. About the Book ...Refreshingly different because it examines from multiple perspectives the motivations, obligations, dilemmas and feelings of characters as they are drawn into this internecine war - Ashok Soota A lot of grey than black and white…Heroes falter and villains triumph…one of the most insightful recollection of the past - A.S. Singh Ex-Member Secretary Indian Council of Historical Research (ICHR) Mahabharata is such a great narrative…recreating it with a contemporary façade is a huge challenge…The Myth of Hastinapur faces this challenge wonderfully well and turns it into a great reading - V.N. Rai Eminent Author & Columnist (Hindustan) Retired IPS & Ex-Vice Chancellor A compelling story, imaginatively told - Sujit Bhattacharyya Co-founder and COO, CL Educate Ltd. (parent company of 'Career Launcher') IIT-IIM Alumnus About the Author An Indian Institute of Technology (IIT) graduate, Rahul is working in Gurugram in an analytics consulting firm as a Data Scientist. This is his first collection of short stories. Like many children, he got introduced to the alleys of Indian mythology from his grandmother and has been enchanted since. Storyboarding is an essential part of his daily job which he enjoys considering his knack to look at things laterally.

The Lampshade

Author : Mark Jacobson
ISBN : 1416566309
Genre : History
File Size : 81. 40 MB
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Few growing up in the aftermath of World War II will ever forget the horrifying reports that Nazi concentration camp doctors had removed the skin of prisoners to makes common, everyday lampshades. In The Lampshade, bestselling journalist Mark Jacobson tells the story of how he came into possession of one of these awful objects, and of his search to establish the origin, and larger meaning, of what can only be described as an icon of terror. Jacobson’s mind-bending historical, moral, and philosophical journey into the recent past and his own soul begins in Hurricane Katrina–ravaged New Orleans. It is only months after the storm, with America’s most romantic city still in tatters, when Skip Henderson, an old friend of Jacobson’s, purchases an item at a rummage sale: a very strange looking and oddly textured lampshade. When he asks what it’s made of, the seller, a man covered with jailhouse tattoos, replies, “That’s made from the skin of Jews.” The price: $35. A few days later, Henderson sends the lampshade to Jacobson, saying, “You’re the journalist, you find out what it is.” The lampshade couldn’t possibly be real, could it? But it is. DNA analysis proves it. This revelation sends Jacobson halfway around the world, to Yad Vashem in Jerusalem and to the Buchenwald concentration camp in Germany, where the lampshades were supposedly made on the order of the infamous “Bitch of Buchenwald,” Ilse Koch. From the time he grew up in Queens, New York, in the 1950s, Jacobson has heard stories about the human skin lampshade and knew it to be the ultimate symbol of Nazi cruelty. Now he has one of these things in his house with a DNA report to prove it, and almost everything he finds out about it is contradictory, mysterious, shot through with legend and specious information. Through interviews with forensic experts, famous Holocaust scholars (and deniers), Buchenwald survivors and liberators, and New Orleans thieves and cops, Jacobson gradually comes to see the lampshade as a ghostly illuminator of his own existential status as a Jew, and to understand exactly what that means in the context of human responsibility. One question looms as his search goes on: what to do with the lampshade—this unsettling thing that used to be someone? It is a difficult dilemma to be sure, but far from the last one, since once a lampshade of human skin enters your life, it is very, very hard to forget.

The Man The Myth The Legend

Author : Chris Orcutt
ISBN : 9780996278324
Genre : Fiction
File Size : 77. 81 MB
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Voted by IndieReader as one of the Best Indie Books of 2013. Chris Orcutt has riveted and delighted readers with his critically acclaimed Dakota Stevens Mystery Series. Now in his new short story collection, The Man, The Myth, The Legend, Orcutt applies his artistry and fertile imagination to the perfect genre for busy readers of ebooks—short fiction. A collection of entertaining and unique stories about 10 men, The Man, The Myth, The Legend explores the idea that while men may come from very different walks of life, at root they are more alike than they seem, grappling with the same issues and facing the same dilemmas: love, lust, adultery, greed, pride, ambition, revenge, death, and a desire for their lives to mean something. From the emotionally poignant to the outrageously humorous, these stories dramatize the lives of a wide range of fascinating men: - African big-game hunter - Writer and bond salesman - Homicidal violinist - Road sign "engineer" - Bootlegger - Global grain explorer - Corporate speechwriter - Professional dogcatcher - Fine arts painter - Civil War general In the award-winning story "The Bootlegger," an ordinary man goes to extraordinary lengths to provide for his family during the Great Depression. In "The Blonde Imperative," a modern man contends with something all men have since the beginning of time—gut-wrenching temptation. And in "The Lost Dispatches of General George B. McClellan," an infamous Civil War general reveals the pitiful but hilarious depths of his own self-deception. Brimming with action-adventure, ample humor, and clean, picturesque writing, The Man, The Myth, The Legend combines the compelling narrative drive of great movies ("What happens next?") with the gemlike beauty of the short story form. Praise from Readers: "Chris Orcutt's writing is a surprise at every turn of the page. The writing is impeccable and filled with underlying humor and wit." "I would recommend The Man, The Myth, The Legend to anyone who enjoys suspense, romance, intrigue and humor. So, pretty much anyone." "Orcutt's glib use of language and deft ability to switch into multifarious voices and writing styles captures the nuances of time, setting and mentality of each protagonist...making each story unique, engaging and insightful." "I absolutely loved this collection of short stories. Each story is unique and has a different feel to it. I personally loved the story 'Seven Whole Grains on a Mission.' It's just incredibly clever and made me laugh out loud through the entire thing." "Again, I was thoroughly engaged in Chris's beautiful use of our language." "Let this book take you away from the ordinary and whisk you away to other worlds of interesting lives. You'll find yourself engrossed in every chapter, thinking about the stories you've read days later." "This book is like a mahogany box of sample liquors and cigar on the side, each bottle providing a new flavor and a memorable aftertaste."

The Myth Of Excellence

Author : Fred Crawford
ISBN : 9780307422194
Genre : Business & Economics
File Size : 51. 85 MB
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The Undiscovered Consumer . . .and the Mistake of Universal Excellence What do customers really want? And how can companies best serve them? Fred Crawford and Ryan Mathews set off on what they describe as an "expedition into the commercial wilderness" to find the answers. What they discovered was a new consumer -- one whom very few companies understand, much less manufacture products for or sell products or services to. These consumers are desperately searching for values, a scarce resource in our rapidly changing and challenging world. And increasingly they are turning to business to reaffirm these values. As one consumer put it: "I can find value everywhere but can't find values anywhere." Crawford and Mathews's initial inquiries eventually grew into a major research study involving more than 10,000 consumers, interviews with executives from scores of leading companies around the world, and dozens of international client engagements. Their conclusion: Most companies priding themselves on how well they "know" their customers aren't really listening to them at all. Consumers are fed up with all the fuss about "world-class performance" and "excellence." What they are aggressively demanding is recognition, respect, trust, fairness, and honesty. Believing that they are still in a position to dictate the terms of commercial engagement, businesses have bought into the myth of excellence -- the clearly false and destructive theory that a company ought to be great at everything it does, that is, all the components of every commercial transaction: price, product, access, experience, and service. This is always a mistake because "the predictable outcome [is] that the company ends up world-class at nothing; not well-differentiated and therefore not thought of by consumers at the moment of need." Instead, Crawford and Mathews suggest that companies engage in Consumer Relevancy, a strategy of dominating in one element of a transaction, differentiating on a second, and being at industry par (i.e., average) on the remaining three. It's not necessary for businesses to equally invest time and money on all five attributes, and their customers don't want them to. Imagine the confusion if Tiffany & Co. started offering deep discounts on diamonds and McDonald's began selling free-range chicken and tofu. The Myth of Excellence provides a blueprint for companies seeking to offer values-based products and services and shows how to realize the commercial opportunities that exist just beyond their current grasp -- opportunities to reduce operating costs, boost bottom-line profitability, and, most important, begin to engage in a meaningful dialogue with customers. From the Hardcover edition.

The Myth Of Falling

Author : Charlee Jacob
ISBN : 1500830690
Genre :
File Size : 24. 81 MB
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There is an old myth that says if one dreams of falling and goes all the way to the sudden end, this one will never wake up. For writer Charlee Jacob that form of dream death never came. She'd strike rocks and get up again. However, in other nightmares she's died almost every conceivable (and inconceivable) way, including being murdered. A child of relentless bullying, family violence, and stonings in the street...wife of starvation, psychological degredation, and abandonment, she put her fury and pain into writing. Her horrific fiction is extreme, often as lyrical as it is monstrous. Having written for nearly twenty years, illness completely disabled her. Later, a different diagnosis and maximum doses of her medications, she's written her first book in eight years. 'The Myth Of Falling' is a collection of frequently gruesome fiction, cruelty, sexual deviance, and essays of living with horror. She's fallen, hit bottom, and got up again.

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