the myth of the garage

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The Myth Of The Garage

Author : Chip Heath
ISBN : 9781448135943
Genre : Business & Economics
File Size : 56. 66 MB
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From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage ... and other minor surprises, a collection of the authors' best columns for Fast Company magazine. There are 16 pieces in all, plus a previously unpublished piece entitled 'The Future Fails Again'. In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world: - Why you should never buy another mutual fund ('The Horror of Mutual Funds') - Why your gut may be more ethical than your brain ('In Defense of Feelings') - How to communicate with numbers in a way that changes decisions ('The Gripping Statistic') - Why the 'Next Big Thing' often isn't ('The Future Fails Again') - Why you may someday pay $300 for a pair of socks ('The Inevitability of $300 Socks') - And 12 others . . . Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).

The Myth Of The Garage

Author : Dan Heath
ISBN :
Genre :
File Size : 82. 77 MB
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From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors' best columns for Fast Company magazine—16 pieces in all, plus a previously unpublished piece entitled "The Future Fails Again." In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world: • Why you should never buy another mutual fund ("The Horror of Mutual Funds") • Why your gut may be more ethical than your brain ("In Defense of Feelings") • How to communicate with numbers in a way that changes decisions ("The Gripping Statistic") • Why the "Next Big Thing" often isn't ("The Future Fails Again") • Why you may someday pay $300 for a pair of socks ("The Inevitability of $300 Socks") • And 12 others . . . Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).

The Myth Of Homeland Security

Author : Marcus Ranum
ISBN : 9780764555794
Genre : Computers
File Size : 68. 92 MB
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Bounce

Author : Matthew Syed
ISBN : 9780061991394
Genre : Business & Economics
File Size : 47. 43 MB
Format : PDF, Kindle
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In the vein of the international bestselling Freakonomics, award-winning journalist Matthew Syed reveals the hidden clues to success—in sports, business, school, and just about anything else that you’d want to be great at. Fans of Predictably Irrational and Malcolm Gladwell’s The Tipping Point will find many interesting and helpful insights in Bounce.

The Myth Of The Idea And The Upsidedown Startup

Author : Newton M. Campos
ISBN : 1490992944
Genre : Business & Economics
File Size : 32. 83 MB
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Based on decades of global insights into the life of successful and unsuccessful entrepreneurs, Professor Campos deconstructs the myth that successful startups are built upon great ideas, once and for all proving the vast majority of aspiring entrepreneurs are positioned to explore their potential before having a specific idea in mind for a new venture. In a friendly yet defiant and inverted manner, the book starts with the traditional end - by drawing a supported conclusion about modern entrepreneurial endeavors. Professor Campos then succinctly navigates through real cases and recent powerful concepts such as Design Thinking, Effectuation and Lean Startup, in an audacious quest to explain why execution is emerging as the main source of entrepreneurial achievement around the world. The Upsidedown approach is presented in a conversational tone, allowing readers to discover an entrepreneurial process based on their ability to explore existing resources and social connections, thus debunking the myth that the idea is the crucial first step.

Priceless

Author : William Poundstone
ISBN : 1429943939
Genre : Business & Economics
File Size : 44. 11 MB
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Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination. In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.

Big Is Beautiful

Author : Robert D. Atkinson
ISBN : 9780262345675
Genre : Business & Economics
File Size : 57. 42 MB
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Why small business is not the basis of American prosperity, not the foundation of American democracy, and not the champion of job creation. In this provocative book, Robert Atkinson and Michael Lind argue that small business is not, as is widely claimed, the basis of American prosperity. Small business is not responsible for most of the country's job creation and innovation. American democracy does not depend on the existence of brave bands of self-employed citizens. Small businesses are not systematically discriminated against by government policy makers. Rather, Atkinson and Lind argue, small businesses are not the font of jobs, because most small businesses fail. The only kind of small firm that contributes to technological innovation is the technological start-up, and its success depends on scaling up. The idea that self-employed citizens are the foundation of democracy is a relic of Jeffersonian dreams of an agrarian society. And governments, motivated by a confused mix of populist and free market ideology, in fact go out of their way to promote small business. Every modern president has sung the praises of small business, and every modern president, according to Atkinson and Lind, has been wrong. Pointing to the advantages of scale for job creation, productivity, innovation, and virtually all other economic benefits, Atkinson and Lind argue for a “size neutral” policy approach in both the United States and around the world that would encourage growth rather than enshrine an anachronism. If we overthrow the “small is beautiful” ideology, we will be able to recognize large firms as the engines of progress and prosperity that they are.

Skellig

Author : David Almond
ISBN : 9780385729888
Genre : Juvenile Fiction
File Size : 88. 15 MB
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David Almond’s Printz Honor–winning novel celebrates its 10th anniversary! Ten-year-old Michael was looking forward to moving into a new house. But now his baby sister is ill, his parents are frantic, and Doctor Death has come to call. Michael feels helpless. Then he steps into the crumbling garage. . . . What is this thing beneath the spiders' webs and dead flies? A human being, or a strange kind of beast never before seen? The only person Michael can confide in is his new friend, Mina. Together, they carry the creature out into the light, and Michael's world changes forever. . . . From the Trade Paperback edition.

The Lampshade

Author : Mark Jacobson
ISBN : 1416566309
Genre : History
File Size : 89. 56 MB
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Few growing up in the aftermath of World War II will ever forget the horrifying reports that Nazi concentration camp doctors had removed the skin of prisoners to makes common, everyday lampshades. In The Lampshade, bestselling journalist Mark Jacobson tells the story of how he came into possession of one of these awful objects, and of his search to establish the origin, and larger meaning, of what can only be described as an icon of terror. Jacobson’s mind-bending historical, moral, and philosophical journey into the recent past and his own soul begins in Hurricane Katrina–ravaged New Orleans. It is only months after the storm, with America’s most romantic city still in tatters, when Skip Henderson, an old friend of Jacobson’s, purchases an item at a rummage sale: a very strange looking and oddly textured lampshade. When he asks what it’s made of, the seller, a man covered with jailhouse tattoos, replies, “That’s made from the skin of Jews.” The price: $35. A few days later, Henderson sends the lampshade to Jacobson, saying, “You’re the journalist, you find out what it is.” The lampshade couldn’t possibly be real, could it? But it is. DNA analysis proves it. This revelation sends Jacobson halfway around the world, to Yad Vashem in Jerusalem and to the Buchenwald concentration camp in Germany, where the lampshades were supposedly made on the order of the infamous “Bitch of Buchenwald,” Ilse Koch. From the time he grew up in Queens, New York, in the 1950s, Jacobson has heard stories about the human skin lampshade and knew it to be the ultimate symbol of Nazi cruelty. Now he has one of these things in his house with a DNA report to prove it, and almost everything he finds out about it is contradictory, mysterious, shot through with legend and specious information. Through interviews with forensic experts, famous Holocaust scholars (and deniers), Buchenwald survivors and liberators, and New Orleans thieves and cops, Jacobson gradually comes to see the lampshade as a ghostly illuminator of his own existential status as a Jew, and to understand exactly what that means in the context of human responsibility. One question looms as his search goes on: what to do with the lampshade—this unsettling thing that used to be someone? It is a difficult dilemma to be sure, but far from the last one, since once a lampshade of human skin enters your life, it is very, very hard to forget.

The Myth Of Falling

Author : Charlee Jacob
ISBN : 1500830690
Genre :
File Size : 42. 97 MB
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There is an old myth that says if one dreams of falling and goes all the way to the sudden end, this one will never wake up. For writer Charlee Jacob that form of dream death never came. She'd strike rocks and get up again. However, in other nightmares she's died almost every conceivable (and inconceivable) way, including being murdered. A child of relentless bullying, family violence, and stonings in the street...wife of starvation, psychological degredation, and abandonment, she put her fury and pain into writing. Her horrific fiction is extreme, often as lyrical as it is monstrous. Having written for nearly twenty years, illness completely disabled her. Later, a different diagnosis and maximum doses of her medications, she's written her first book in eight years. 'The Myth Of Falling' is a collection of frequently gruesome fiction, cruelty, sexual deviance, and essays of living with horror. She's fallen, hit bottom, and got up again.

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