the new rules of marketing and pr how to use social media online video mobile applications blogs news releases and viral marketing to reach buyers directly

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The New Rules Of Marketing Pr

Author : David Meerman Scott
ISBN : 9781118711071
Genre : Business & Economics
File Size : 55. 72 MB
Format : PDF, Mobi
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The New Rules Of Marketing And Pr

Author : David Meerman Scott
ISBN : 9780470379288
Genre : Business & Economics
File Size : 22. 78 MB
Format : PDF, ePub, Mobi
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Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

The New Rules Of Marketing And Pr

Author : David Meerman Scott
ISBN : 9780470166857
Genre : Business & Economics
File Size : 82. 26 MB
Format : PDF, ePub
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The New Rules Of Marketing Pr

Author : David Meerman Scott
ISBN : 9781118119662
Genre : Business & Economics
File Size : 75. 84 MB
Format : PDF, ePub, Docs
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Public Relations

Author : Edward L. Bernays
ISBN : 9780806189826
Genre : Business & Economics
File Size : 78. 42 MB
Format : PDF, Docs
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Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Content Rules

Author : Ann Handley
ISBN : 0470948728
Genre : Business & Economics
File Size : 28. 60 MB
Format : PDF, ePub, Mobi
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Emarketing Excellence

Author : Dave Chaffey
ISBN : 9781136181450
Genre : Business & Economics
File Size : 45. 60 MB
Format : PDF, Mobi
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Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes brand new sections on online marketing legislation and QR codes, plus an expanded section on email marketing, the most commonly used e-marketing tool. Offering a highly structured and accessible guide to a critical and far-reaching subject, Emarketing Excellence 4e provides a vital reference point for all students of business or marketing and marketers and e-marketers involved in marketing strategy and implementation and who want a thorough yet practical grounding in e-marketing.

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