the new rules of marketing and pr how to use social media online video mobile applications blogs news releases and viral marketing to reach buyers directly

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The New Rules Of Marketing Pr

Author : David Meerman Scott
ISBN : 9781118711071
Genre : Business & Economics
File Size : 31. 27 MB
Format : PDF, ePub, Docs
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The New Rules Of Marketing And Pr

Author : David Meerman Scott
ISBN : 9780470379288
Genre : Business & Economics
File Size : 30. 67 MB
Format : PDF, ePub, Mobi
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Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

The New Rules Of Marketing And Pr

Author : David Meerman Scott
ISBN : 9780470166857
Genre : Business & Economics
File Size : 28. 76 MB
Format : PDF, ePub, Mobi
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The New Rules Of Marketing Pr

Author : David Meerman Scott
ISBN : 9781118119662
Genre : Business & Economics
File Size : 72. 80 MB
Format : PDF, Kindle
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Buyer Personas

Author : Adele Revella
ISBN : 9781118961506
Genre : Business & Economics
File Size : 65. 80 MB
Format : PDF, ePub, Docs
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See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Learn who buys what, and why Understand your buyer's goals and how you can address them Tailor your marketing activities to your buyer's expectations See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years – but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.

Content Rules

Author : Ann Handley
ISBN : 0470948728
Genre : Business & Economics
File Size : 32. 60 MB
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Emarketing Excellence

Author : Dave Chaffey
ISBN : 9781136181450
Genre : Business & Economics
File Size : 64. 9 MB
Format : PDF
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Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes brand new sections on online marketing legislation and QR codes, plus an expanded section on email marketing, the most commonly used e-marketing tool. Offering a highly structured and accessible guide to a critical and far-reaching subject, Emarketing Excellence 4e provides a vital reference point for all students of business or marketing and marketers and e-marketers involved in marketing strategy and implementation and who want a thorough yet practical grounding in e-marketing.

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