the political brain the role of emotion in deciding the fate of the nation

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The Political Brain

Author : Drew Westen
ISBN :
Genre : Political Science
File Size : 22. 36 MB
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The Political Brain is a groundbreaking investigation into the role of emotion in determining the political life of the nation. For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by most cognitive psychologists, political scientists, and economists—and Democratic campaign strategists. The idea of the mind as a cool calculator that makes decisions by weighing the evidence bears no relation to how the brain actually works. When political candidates assume voters dispassionately make decisions based on "the issues," they lose. That's why only one Democrat has been re-elected to the presidency since Franklin Roosevelt—and only one Republican has failed in that quest. In politics, when reason and emotion collide, emotion invariably wins. Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Westen shows, through a whistle-stop journey through the evolution of the passionate brain and a bravura tour through fifty years of American presidential and national elections, why campaigns succeed and fail. The evidence is overwhelming that three things determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions. Westen turns conventional political analyses on their head, suggesting that the question for Democratic politics isn't so much about moving to the right or the left but about moving the electorate. He shows how it can be done through examples of what candidates have said—or could have said—in debates, speeches, and ads. Westen's discoveries could utterly transform electoral arithmetic, showing how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years—such as abortion, guns, taxes, and race. You can't change the structure of the brain. But you can change the way you appeal to it. And here's how…

The Political Brain

Author : Drew Westen
ISBN : 1610396502
Genre : Political Science
File Size : 50. 81 MB
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This groundbreaking investigation by a renowned psychologist and neuroscientist proves it: We vote with our hearts, not our minds

The Political Brain

Author : Drew Westen
ISBN : 9781586485993
Genre : Political Science
File Size : 84. 80 MB
Format : PDF, ePub, Docs
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The Political Brain is a groundbreaking investigation into the role of emotion in determining the political life of the nation. For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by most cognitive psychologists, political scientists, and economists—and Democratic campaign strategists. The idea of the mind as a cool calculator that makes decisions by weighing the evidence bears no relation to how the brain actually works. When political candidates assume voters dispassionately make decisions based on "the issues," they lose. That's why only one Democrat has been re-elected to the presidency since Franklin Roosevelt—and only one Republican has failed in that quest. In politics, when reason and emotion collide, emotion invariably wins. Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Westen shows, through a whistle-stop journey through the evolution of the passionate brain and a bravura tour through fifty years of American presidential and national elections, why campaigns succeed and fail. The evidence is overwhelming that three things determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions. Westen turns conventional political analyses on their head, suggesting that the question for Democratic politics isn't so much about moving to the right or the left but about moving the electorate. He shows how it can be done through examples of what candidates have said—or could have said—in debates, speeches, and ads. Westen's discoveries could utterly transform electoral arithmetic, showing how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years—such as abortion, guns, taxes, and race. You can't change the structure of the brain. But you can change the way you appeal to it. And here's how…

Summary The Political Brain

Author : BusinessNews Publishing
ISBN : 9782511002391
Genre : Political Science
File Size : 54. 52 MB
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The must-read summary of Drew Westen's book: “The Political Brain: The Role of Emotion in deciding the Fate of the Nation”. This complete summary of "The Political Brain" by Drew Westen, a professor of psychology and psychiatry at Emory University, presents his argument that emotion wins over reason during elections, and illustrates how this is the case with a number of campaign ads, debates and candidate profiles that have won voters' hearts in America. Added-value of this summary: • Save time • Understand the role of emotion in making political decisions • Expand your knowledge of politics and psychology To learn more, read "The Political Brain" and discover how emotion affects voters' decisions, and how political parties can make use of this knowledge.

Political Campaign Communication

Author : Judith S. Trent
ISBN : 9781442206717
Genre : Political Science
File Size : 28. 23 MB
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Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite—a thoroughly researched, insightful, and reader-friendly text.

The Victory Lab

Author : Sasha Issenberg
ISBN : 9780307954817
Genre : Political Science
File Size : 39. 22 MB
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UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.

Harry Potter And The Millennials

Author : Anthony Gierzynski
ISBN : 9781421410333
Genre : Literary Criticism
File Size : 44. 22 MB
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Without a doubt the Harry Potter series has had a powerful effect on the Millennial Generation. Millions of children grew up immersed in the world of the boy wizard—reading the books, dressing up in costume to attend midnight book release parties, watching the movies, and even creating and competing in Quidditch tournaments. Beyond what we know of the popularity of the series, however, nothing has been published on the question of the Harry Potter effect on the politics of its young readers—now voting adults. Looking to engage his students in exploring the connections between political opinion and popular culture, Anthony Gierzynski conducted a national survey of more than 1,100 college students and examined these connections as well as Millennial politics. Harry Potter and the Millennials tells the fascinating story of how the team designed the study and gathered results, explains what conclusions can and cannot be drawn, and reveals the challenges social scientists face in studying political science, sociology, and mass communication. Specifically, the evidence indicates that Harry Potter fans are more open to diversity and are more politically tolerant than nonfans; fans are also less authoritarian, less likely to support the use of deadly force or torture, more politically active, and more likely to have had a negative view of the Bush administration. Furthermore, these differences do not disappear when controlling for other important predictors of these perspectives, lending support to the argument that the series indeed had an independent effect on its audience. In this clear and cogent account, Gierzynski demonstrates how social scientists develop and design research questions and studies. An appendix of questions and resulting data, including graphs and diagrams, will appeal especially to instructors seeking to explain the nuances of political socialization. Gierzynski’s captivating analysis of media’s impact on political views, combined with the enjoyable Potter story details, makes for an irresistible project that social scientists can use to work a little magic in their classrooms.

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