the political brain the role of emotion in deciding the fate of the nation

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The Political Brain

Author : Drew Westen
ISBN : 9781586485993
Genre : Political Science
File Size : 80. 13 MB
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The Political Brain is a groundbreaking investigation into the role of emotion in determining the political life of the nation. For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by most cognitive psychologists, political scientists, and economists—and Democratic campaign strategists. The idea of the mind as a cool calculator that makes decisions by weighing the evidence bears no relation to how the brain actually works. When political candidates assume voters dispassionately make decisions based on "the issues," they lose. That's why only one Democrat has been re-elected to the presidency since Franklin Roosevelt—and only one Republican has failed in that quest. In politics, when reason and emotion collide, emotion invariably wins. Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Westen shows, through a whistle-stop journey through the evolution of the passionate brain and a bravura tour through fifty years of American presidential and national elections, why campaigns succeed and fail. The evidence is overwhelming that three things determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions. Westen turns conventional political analyses on their head, suggesting that the question for Democratic politics isn't so much about moving to the right or the left but about moving the electorate. He shows how it can be done through examples of what candidates have said—or could have said—in debates, speeches, and ads. Westen's discoveries could utterly transform electoral arithmetic, showing how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years—such as abortion, guns, taxes, and race. You can't change the structure of the brain. But you can change the way you appeal to it. And here's how…

The Political Brain

Author : Drew Westen
ISBN : 9781586484255
Genre : Political Science
File Size : 44. 83 MB
Format : PDF
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This groundbreaking investigation by a renowned psychologist and neuroscientist proves it: We vote with our hearts, not our minds

Summary The Political Brain

Author : BusinessNews Publishing
ISBN : 9782511002391
Genre : Political Science
File Size : 78. 28 MB
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The must-read summary of Drew Westen's book: “The Political Brain: The Role of Emotion in deciding the Fate of the Nation”. This complete summary of "The Political Brain" by Drew Westen, a professor of psychology and psychiatry at Emory University, presents his argument that emotion wins over reason during elections, and illustrates how this is the case with a number of campaign ads, debates and candidate profiles that have won voters' hearts in America. Added-value of this summary: • Save time • Understand the role of emotion in making political decisions • Expand your knowledge of politics and psychology To learn more, read "The Political Brain" and discover how emotion affects voters' decisions, and how political parties can make use of this knowledge.

Das Politische Gehirn

Author : Drew Westen
ISBN : 9783518772102
Genre : Political Science
File Size : 67. 28 MB
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»Das interessanteste und informativste Buch über Politik, das ich seit Jahren gelesen habe.« Bill Clinton Seit der Aufklärung gehen wir davon aus, daß Menschen sich bei politischen Entscheidungen in erster Linie von rationalen Kosten-Nutzen-Kalkulationen leiten lassen. Der Psychologe Drew Westen stellte diese Überzeugung mit einer Reihe spektakulärer Experimente in Frage. Er konnte zeigen, daß Emotionen, etwa vor Wahlen, eine mindestens ebenso wichtige Rolle spielen. Diesen Gedanken entfaltet Westen anhand zahlreicher Beispiele aus der jüngeren US-Wahlkampfgeschichte in seinem Buch »Das politische Gehirn«; auch hierzulande wächst seitdem in Politik und Wissenschaft das Interesse an der Bedeutung der Emotionen. Die deutsche Ausgabe enthält neben den zentralen Kapiteln des US-Bestsellers ein ausführliches Interview, in dem Westen sich mit der Kritik an seinem Ansatz, mit der Politik Barack Obamas und der Situation in anderen Ländern auseinandersetzt.

Das Unbeschriebene Blatt

Author : Steven Pinker
ISBN : 9783104903903
Genre : Social Science
File Size : 77. 39 MB
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Mit einem aktuellen Vorwort zur Neuausgabe! Auf John Locke geht die Vorstellung zurück, der Mensch sei ein leeres Blatt, auf dem im Verlauf des Lebens die persönlichen Erfahrungen eingetragen werden. In seinem mittlerweile klassischen Buch »Das unbeschriebene Blatt. Die moderne Leugnung der menschlichen Natur« bezieht Bestseller-Autor Steven Pinker ganz die Gegenposition: Mit Witz, Brillanz und Gelehrsamkeit analysiert er die Geschichte dieser Idee und zeigt, wie falsch sie ist – mit allen kruden Auswirkungen auf Vorstellungen von Sexualität, Rasse, Kindererziehung, Intelligenz usw. Die Rolle der Gene wird systematisch unterschätzt; aber das bedeutet nicht, dass wir ihnen völlig ausgeliefert sind. Pinker zeigt nämlich auch, wie befreiend diese Sichtweise sein kann. Ein unterhaltsames und anschauliches Buch zur Natur des Menschen, ein echter Lesegenuss.

Sold On Language

Author : Julie Sedivy
ISBN : 1119996082
Genre : Psychology
File Size : 79. 84 MB
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As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us. In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible. These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more techniques of persuasion are aimed squarely at the corner of our mind which automatically takes in information without conscious thought or deliberation, does 'endless choice' actually mean the end of true choice? Sold on Language offers thought-provoking insights into the choices we make as consumers and citizens – and the choices that are increasingly being made for us. Click here for more discussion and debate on the authors’ blog: http://www.psychologytoday.com/blog/sold-language [Wiley disclaims all responsibility and liability for the content of any third-party websites that can be linked to from this website. Users assume sole responsibility for accessing third-party websites and the use of any content appearing on such websites. Any views expressed in such websites are the views of the authors of the content appearing on those websites and not the views of Wiley or its affiliates, nor do they in any way represent an endorsement by Wiley or its affiliates.]

Multimodal Communication In Political Speech Shaping Minds And Social Action

Author : Isabella Poggi
ISBN : 9783642415456
Genre : Computers
File Size : 37. 49 MB
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This book constitutes the thoroughly refereed post-conference proceedings of the International Workshop on Multimodal Communication in Political Speech: Shaping Minds and Social Actions, held in Rome, Italy, during November 10-12, 2010. The 16 regular papers were carefully reviewed and selected from 33 submissions and presented with three key-notes. The purpose of the Political Speech workshops is to provide a forum for discussing research areas of persuasive agents and social signal processing. This book covers topics on multimodal aspects of political communication, including persuasion, fallacies, racist discourse, as well as music, autobiographic memories, metonymies, dominant postures, rhetorical strategies, interruptions, intonation, and voice appeal.

Die Europ Ische Union Russland Und Eurasien

Author : Winfried Schneider-Deters
ISBN : 9783830514664
Genre : Belarus
File Size : 34. 79 MB
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The Handy Psychology Answer Book

Author : Lisa J Cohen
ISBN : 9781578593545
Genre : Psychology
File Size : 86. 68 MB
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Featuring more than 800 answers to questions of how the human mind and the science of psychology really work, this fascinating discussion gives readers the real facts of modern psychology in a fun, approachable way. Avoiding the entertainment fluff of pop psychology and the dryness of overly academic works, this exploration gives insight into the current science of the mind by answering questions questions such as What makes a marriage last? Why do toddlers have temper tantrums? and What are the benefits of getting older? In addition to the question-and-answer section, an overview looks at the psychology of money, sex, morality, and everyday living.

Talking With The President

Author : John Wilson
ISBN : 9780190266851
Genre : Language Arts & Disciplines
File Size : 44. 86 MB
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This book provides a pragmatic analysis of presidential language. Pragmatics is concerned with "meaning in context," or the relationship between what we say and what we mean. John Wilson explores the various ways in which U.S. Presidents have used language within specific social contexts to achieve specific objectives. This includes obfuscation, misdirection, the use of metaphor or ambiguity, or in some cases simply lying. He focuses on six presidents: John F. Kennedy, Richard M. Nixon, Ronald W. Reagan, William F. Clinton, George W. Bush, and Barack H. Obama. These presidents cover most of the last half of the twentieth century, and the first decade of the twenty first century, and each has been associated with a specific linguistic quality. John F. Kennedy was famed for his quality of oratory, Nixon for his manipulative use of language, Reagan for his gift of telling stories, Clinton for his ability to engage the public and to linguistically turn arguments and descriptions in particular directions. Bush, on the other hand, was famed for his inability to use language appropriately, and Obama returns us to the rhetorical flourishes of early Kennedy. In the case of each president, a range of specific examples are explored in order to highlight the ways in which a pragmatic analysis may provide an insight into presidential language. In many cases, what the president says is not necessarily what the president means.

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