the public relations handbook media practice

Download Book The Public Relations Handbook Media Practice in PDF format. You can Read Online The Public Relations Handbook Media Practice here in PDF, EPUB, Mobi or Docx formats.

The Public Relations Handbook

Author : Alison Theaker
ISBN : 9781317487364
Genre : Business & Economics
File Size : 63. 32 MB
Format : PDF, Mobi
Download : 167
Read : 1185

Get This Book


The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children. Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including: public relations, politics and the media media relations in the social media age using new technology effectively in public relations public relations and engagement in the not-for-profit sector business-to-business public relations the public relations of globalisation.

The Public Relations Handbook

Author : Alison Theaker
ISBN : 9781317487371
Genre : Business & Economics
File Size : 36. 16 MB
Format : PDF, Kindle
Download : 856
Read : 306

Get This Book


The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children. Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including: public relations, politics and the media media relations in the social media age using new technology effectively in public relations public relations and engagement in the not-for-profit sector business-to-business public relations the public relations of globalisation.

The Public Relations Handbook

Author : Alison Theaker
ISBN : 9781134369225
Genre : Business & Economics
File Size : 62. 95 MB
Format : PDF, ePub, Docs
Download : 153
Read : 485

Get This Book


In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.

The Global Public Relations Handbook

Author : Krishnamurthy Sriramesh
ISBN : 9780805839227
Genre : Social Science
File Size : 81. 23 MB
Format : PDF, Kindle
Download : 713
Read : 1289

Get This Book


This handbook provides a comprehensive theoretical framework for studying and practicing public relations around the world. Organized by continent, chapters provide the history, development, and current status of the public relations industry. Contributors use the theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. In addition, each chapter considers the public relations profession in relation to factors, such as a country's political environment, level of economic development, societal and corporate culture, media environment, and activism. Each country-specific chapter also includes a case study typifying public relations practice in that country. This volume sets itself apart from other volumes in international public relations with the inclusion of: *coverage on the status of the public relations profession in 18 countries, covering Asia and Australasia, Africa, Europe, and the Americas; *consideration of public relations practice in a global setting; *coverage of public relations practices in economies in transition from socialistic economies to market-oriented ones in Eastern Europe and Asia; *descriptions and analyses of public relations operations of multinational corporations, multinational public relations agencies and NGOs; and *a contribution on the public communication efforts of the UNESCO. Additional highlights of the book include: *a foreword by the Director-General of the UNESCO; *contributions from 35 leading scholars and professionals with first-hand knowledge about the status of the public relations industry in their region; and *a thorough discussion on the transnational public relations activities of governments and NGOs. With its global contributors and broad focus, this handbook offers invaluable insights on global public relations practice, enabling scholars and researchers to understand the nature of public relations as it is practiced around the world, the communication tactics unique to a nation or culture, and the linkage between such practice and the environment in which it takes place. The information contained in this handbook will also prove helpful to public relations professionals by introducing them to the unique environments they will face in the different regions of an increasingly globalizing world.

Handbook Of Public Relations

Author : Robert L. Heath
ISBN : 1412909546
Genre : Business & Economics
File Size : 77. 91 MB
Format : PDF, Mobi
Download : 464
Read : 263

Get This Book


The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

The Public Relations Handbook For Nonprofits

Author : Art Feinglass
ISBN : IND:30000102962523
Genre : Business & Economics
File Size : 83. 88 MB
Format : PDF
Download : 437
Read : 265

Get This Book


Nonprofit organizations must employ effective, professional public relations techniques in order to get the recognition, support and dollars they need to fulfill their missions. The Public Relations Handbook for Nonprofits offers you the first comprehensive guide to all the practices organizations need to do well in their efforts to do good. This title examines all the elements, tools and processes involved in an effective nonprofit PR campaign. Offering a combination of theory and practice, it shows you how to market to your key audiences, both inside and outside of your organization. In addition to helping you understand you target markets and shaping your message for your audience, Feinglass discusses all the key public relations vehicles, including: news releases press kits brochures newsletters annual reports direct mail advertising the internet special events A final chapter walks you step by step through the process of developing your own comprehensive public relations campaign.

The Global Public Relations Handbook Revised And Expanded Edition

Author : Krishnamurthy Sriramesh
ISBN : 9781135845544
Genre : Business & Economics
File Size : 84. 11 MB
Format : PDF, Mobi
Download : 970
Read : 614

Get This Book


Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.

Effective Media Relations

Author : Michael Bland
ISBN : 0749433825
Genre : Business & Economics
File Size : 89. 20 MB
Format : PDF
Download : 404
Read : 880

Get This Book


The power of the media is unquestionable -- the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential part of the public relations practitioner's repertoire of skills. In this second edition of ""Effective Media Relations,"" three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation. In Part 2, David Wragg looks at the opportunities that are available in the written press and gives practical advice on how to work with them. Michael Bland takes a behind-the-scenes look at broadcast media in Part 3 and provides an insight into how radio and television interviews should be handled. Effective Media Relations provides an ideal primer for the newcomer to public relations. For the seasoned practitioner, it serves as a useful refresher for updating skills and provides invaluable overview of media relations.

The Global Public Relations Handbook

Author : Krishnamurthy Sriramesh
ISBN : 9781135645489
Genre : Business & Economics
File Size : 42. 15 MB
Format : PDF, ePub, Mobi
Download : 497
Read : 402

Get This Book


This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.

Journalism And Public Relations

Author : John Lloyd
ISBN : 9781784530624
Genre : Business & Economics
File Size : 79. 34 MB
Format : PDF, ePub, Docs
Download : 605
Read : 1028

Get This Book


Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. In recent years, developments in corporate PR and in political communications mean that the news media outlets are less and less important to the persuaders. The communications business is often able to bypass the gatekeepers. The internet, especially social media, has made reputation more precarious - but it has also given companies, governments and public figures channels of communication of their own. The need to proclaim and protect the brand - personal, corporate or political - means that public relations is now a top-table profession - whilst journalism struggles for survival. This unique study illuminates and analyses a new media age.

Top Download:

Best Books