the sage handbook of political communication

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The Sage Handbook Of Political Communication

Author : Holli A Semetko
ISBN : 9781446265987
Genre : Political Science
File Size : 46. 21 MB
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This authoritative and comprehensive survey of political communication draws together a team of the world's leading scholars to provide a state-of-the-art review that sets the agenda for future study. It is divided into five sections: Part One: explores the macro-level influences on political communication such as the media industry, new media, technology, and political systems Part Two: takes a grassroots perspective of the influences of social networks - real and online - on political communication Part Three: discusses methodological advances in political communication research Part Four: focuses on power and how it is conceptualized in political communication Part Five: provides an international, regional, and comparative understanding of political communication in its various contexts The SAGE Handbook of Political Communication is an essential benchmark publication for advanced students, researchers and practitioners in the fields of politics, media and communication, sociology and research methods.

The Sage Handbook Of Political Advertising

Author : Lynda Lee Kaid
ISBN : 9781452261546
Genre : Political Science
File Size : 56. 55 MB
Format : PDF
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The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments.

Encyclopedia Of Political Communication

Author : Lynda Lee Kaid
ISBN : 9781412917995
Genre :
File Size : 59. 7 MB
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The Sage Handbook Of Media Studies

Author : John D. H. Downing
ISBN : 9781452206646
Genre : Language Arts & Disciplines
File Size : 80. 9 MB
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The SAGE Handbook of Media Studies examines the theories, practices, and future of this fast-growing field. Editor John Downing and associate editors Denis McQuail, Philip Schlesinger, and Ellen Wartella have brought together a team of international contributors to provide a varied critical analysis of this intensely interesting field of study. The Handbook offers a comprehensive review within five interconnected areas: humanistic and social scientific approaches; global and comparative perspectives; the relation of media to economy and power; media users; and elements in the media mosaic ranging from popular music to digital technologies, from media ethics to advertising, and from Hollywood and Bollywood to alternative media.

Handbook Of Pol Tical Communication

Author : Dan D. Nimmo
ISBN : 0803917147
Genre : Language Arts & Disciplines
File Size : 45. 60 MB
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What role does mass communication play in shaping public opinion? Why is advertising so effective as a means of political persuasion? How have technical advances in communication altered the processes of policy and decision making? The massive, 28 chapter Handbook of Political Communication addresses these and other questions in this evolving field. It is the first book to comprehensively address the origins, future potential and findings of the field. `This book is, without pretense, a scholarly work, and it uses scholarly approaches to the entire field of political communication...As Ed McMahon might say, "EVERYTHING you would ever want to know about political communication is here in this one volume!" You are right, encyclopedia-breath.' -- Campaigns-Elections, Summer 1982. `A necessary and welcome first distillation from a body of knowledge in ferment...a benchmark for subsequent knowledge developed in the unfolding field.' -- Choice, June 1982.

Communication Research Strategies And Sources

Author : Rebecca B. Rubin
ISBN : 9780495095880
Genre : Language Arts & Disciplines
File Size : 81. 98 MB
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Designed to help students learn how to successfully use literature and other sources in writing effective papers, COMMUNICATION RESEARCH: STRATEGIES AND SOURCES, Seventh Edition, demystifies the research process by helping students master library skills, scholarly writing and the latest research technology tools. In addition, this communication research text places special emphasis on using library resources to help students effectively strategize, develop, and complete communication research. The new edition welcomes talented scholar, Paul Haridakis, as a new coauthor on the book. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The Sage Handbook Of Gender And Communication

Author : Bonnie J. Dow
ISBN : 9781412904230
Genre : Language Arts & Disciplines
File Size : 44. 26 MB
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The SAGE Handbook of Gender and Communication is a vital resource for those seeking to explore the complex interactions of gender and communication. Editors Bonnie J. Dow and Julia T. Wood, together with an illustrious group of contributors, review and evaluate the state of the gender and communication field through the discussion of existing theories and research, as well as through identification of important directions for future scholarship. The first of its kind, this Handbook examines the primary contexts in which gender and communication are shaped, reflected, and expressed: interpersonal, organizational, rhetoric, media, and intercultural/global.

On Message

Author : Pippa Norris
ISBN : 0761960740
Genre : Social Science
File Size : 76. 43 MB
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To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences.

Handbook Of Political Communication Research

Author : Lynda Lee Kaid
ISBN : 9781135650940
Genre : Language Arts & Disciplines
File Size : 28. 26 MB
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The Handbook of Political Communication Research is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communication. Editor Lynda Lee Kaid brings together exemplary scholars to explore the current state of political communication research in each of its various facets. Reflecting the interdisciplinary nature of political communication scholarship, contributions represent research coming from communication, political science, journalism, and marketing disciplines, among others. The Handbook demonstrates the broad scope of the political communication discipline and emphasizes theoretical overviews and research synthesis, with each chapter providing discussion of the major lines of research, theory, and findings for the area of concern. Chapters are organized into sections covering: *The theoretical background, history, structure, and diversity of political communication; *Messages predominant in the study of political communication, ranging from classical rhetorical modes to political advertising and debates; *News media coverage of politics, political issues, and political institutions; *Public opinion and the audiences of political communication; *European and Asian perspectives on political communication; and *Trends in political communication study, including the Internet, and its role in changing the face of political communication. As a comprehensive and thorough examination of the political communication discipline--the first in over two decades--this Handbook is a "must-have" resource for scholars and researchers in political communication, mass communication, and political science. It will also serve readers in public opinion, political psychology, and related areas.

Vom Traditionellen China Zum Modernen Taiwan

Author : Chih-Chieh Tang
ISBN : 9783322813114
Genre : Social Science
File Size : 44. 78 MB
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Chih-Chieh Tang untersucht die gesellschaftliche Entwicklung vom archaischen über das traditionelle China bis zum modernen Taiwan nach dem systemtheoretischen Ansatz. Er präsentiert ein heuristisches Gesamtbild und diskutiert Übereinstimmungen und Differenzen zwischen der im Lande entstandenen und der endogenen funktionalen Differenzierung im Westen.

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