the social media side door how to bypass the gatekeepers to gain greater access and influence

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The Social Media Side Door How To Bypass The Gatekeepers To Gain Greater Access And Influence

Author : Ian Greenleigh
ISBN : 9780071816748
Genre : Business & Economics
File Size : 31. 38 MB
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Skip the line at the front door and unlock privileged access to top influencers and decision makers Barriers used to be everywhere, in the form of gatekeepers and rules that governed access to people with power, authority, budgets, expertise, and fame. But social media side doors--alternate avenues of access through social media—have opened all around us. Through them, we can engage with top business executives, thought leaders, and tastemakers. In this groundbreaking guide, social media strategist Ian Greenleigh reveals how to detect and walk right through the social media side doors that lie hidden in plain sight--to forge valuable relationships, create business opportunities, raise your thought leader profile, or land the perfect job. It will enable readers to expand their own means of access to those they wish to engage with, and the ways in which this access--in both directions--can be used to unlock a new level of ROI. "One of the most informative and effective social media books I've ever read." -- Joe Fernandez, CEO and cofounder of Klout "Authentic relationship building is the new marketing. Consider The Social Media Side Door your map and Greenleigh your trusted guide." -- Ekaterina Walter, partner and CMO of Branderati and bestselling author of Think Like Zuck

A World Gone Social

Author : Ted Coine
ISBN : 9780814433270
Genre : Business & Economics
File Size : 52. 73 MB
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The Social Revolution's impact on the business world cannot be over-estimated. Like the meteor that likely precipitated the end of the dinosaurs, Social is the catalyst in an extinction event--and business as we know it has changed forever. A World Gone Social offers an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion: Customers now have the power--just watch what happens as more realize it! With increased transparency, businesses must be more ethical--no more pretending Command-and-control leadership is now so inefficient, it is a liability Nimble and small is the new competitive advantage--few corporations are capable of the agility required by evolving marketplaces Recruiting is now a two-way proposition, with job seekers able to peer behind the corporate curtain Relationship and community-building is how customers and brand ambassadors are won--and retained Engagement--with partners, employees, and customers--is not a luxury; it is a requirement. Each chapter provides compelling stories and concrete examples of companies demonstrating enlightened business practices and doing Social right--and some that are not--and the lessons to be learned from their experiences. Finally, readers will discover how to objectively assess the fit ness of their own company's culture and social presence...so they may successfully transition from a 20th- to a 21st-century "social" organization.

Think Point Shoot

Author : Annette Danto
ISBN : 9781317536406
Genre : Language Arts & Disciplines
File Size : 55. 14 MB
Format : PDF
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Think/Point/Shoot gives students a thorough overview of the role of ethics in modern media creation. Case studies emphasize the critical issues in global media ethics today in all stages of media creation from preproduction research and development, to production and post production. This volume features practicing filmmakers, journalists, and media creators who provide insight into dealing with real-world ethical dilemmas. For this era, digital imagery, sounds, and web communication have opened doors to sharing thoughts and ideas instantaneously to potentially vast audiences. This presents exciting opportunities, but also serious ethical, legal, and social challenges. The cases and exercises found in this book are applicable to the current media field while still remaining grounded in strong ethical theory. Think/Point/Shoot explains the challenge of communicating a story to a worldwide audience while maintaining ethical standards. A companion website provides additional resources for students and instructors: media ethics game chapter summaries and case studies important forms Instructors will also find: classroom exercises PowerPoints video from the "Global Media Ethics" Conference from March 2013

Social Theory After The Internet

Author : Ralph Schroeder
ISBN : 9781787351226
Genre : Social Science
File Size : 25. 12 MB
Format : PDF
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The internet has fundamentally transformed society in the past 25 years, yet existing theories of mass or interpersonal communication do not work well in understanding a digital world. Nor has this understanding been helped by disciplinary specialization and a continual focus on the latest innovations. Ralph Schroeder takes a longer-term view, synthesizing perspectives and findings from various social science disciplines in four countries: the United States, Sweden, India and China. His comparison highlights, among other observations, that smartphones are in many respects more important than PC-based internet uses. Social Theory after the Internet focuses on everyday uses and effects of the internet, including information seeking and big data, and explains how the internet has gone beyond traditional media in, for example, enabling Donald Trump and Narendra Modi to come to power. Schroeder puts forward a sophisticated theory of the role of the internet, and how both technological and social forces shape its significance. He provides a sweeping and penetrating study, theoretically ambitious and at the same time always empirically grounded.The book will be of great interest to students and scholars of digital media and society, the internet and politics, and the social implications of big data.

No More Cold Calling Tm

Author : Joanne S. Black
ISBN : 9780446562171
Genre : Business & Economics
File Size : 68. 98 MB
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Cold calling is one of the most awkward -- and unsuccessful -- ways to obtain clients in business. Now Joanne S. Black shares her proven 5-step Referral Selling system, so no businessperson ever has to make a cold call again. In this unique and practical guide, Black offers a tutorial on how to differentiate your business from your competitors, make favorable impressions on current clients so they'll refer their acquaintances, and set a "hook" that will leave them wanting more. NO MORE COLD CALLING provides selling scripts, presentation techniques, troubleshooting advice, and a host of helpful insights to increase any sales force's productivity.

It S Complicated

Author : danah boyd
ISBN : 9780300166316
Genre : Computers
File Size : 31. 16 MB
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Surveys the online social habits of American teens and analyzes the role technology and social media plays in their lives, examining common misconceptions about such topics as identity, privacy, danger, and bullying.

The Good Research Guide

Author : Martyn Denscombe
ISBN : 9780335220229
Genre : Study Aids
File Size : 20. 95 MB
Format : PDF, ePub
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As a best-selling introductory book on the basics of social research, The Good Research Guide provides an accessible yet comprehensive introduction to the main approaches to social research and the methods most commonly used by researchers in the social sciences. This edition has been updated to account for recent developments in the field such as: The emergence of mixed methods approaches Increased use of internet research More frequent use of methods such as triangulation and focus groups Developments in research ethics Written for anyone undertaking a small-scale research project, either as part of an academic course or as part of their professional development, this book provides: A clear, straightforward introduction to data collection methods and data analysis Explanations of the key decisions researchers need to take, with practical advice on how to make appropriate decisions Essential checklists to guide good practice This book is perfect for the first-time researcher looking for guidance on the issues they should consider and traps they should avoid when embarking on a social research project.

The New Rules Of Marketing And Pr

Author : David Meerman Scott
ISBN : 9780470379288
Genre : Business & Economics
File Size : 39. 77 MB
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Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

The New Digital Age

Author : Eric Schmidt
ISBN : 9780307957139
Genre : Computers
File Size : 79. 50 MB
Format : PDF, ePub
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Outlines a transformational vision of a connected world, drawing on expertise to address questions regarding power balances, the relationship between privacy and security, and the role of technology in combating or enabling terrorism.

Social Health Insurance

Author : Charles Normand
ISBN : CORNELL:31924092407455
Genre : Business & Economics
File Size : 25. 27 MB
Format : PDF, Kindle
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