the social media strategist build a successful program from the inside out management leadership

Download Book The Social Media Strategist Build A Successful Program From The Inside Out Management Leadership in PDF format. You can Read Online The Social Media Strategist Build A Successful Program From The Inside Out Management Leadership here in PDF, EPUB, Mobi or Docx formats.

The Social Media Strategist Build A Successful Program From The Inside Out

Author : Christopher Barger
ISBN : 9780071768559
Genre : Business & Economics
File Size : 27. 21 MB
Format : PDF, Mobi
Download : 329
Read : 415

Get This Book


Build a powerful social media strategy to increase buzz—and the bottom line In today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who master the social media space are the ones who come out on top. There is greater urgency than ever before to establish a vibrant social media program—and it all starts with a key strategist who can best organize and leverage all of the organization’s resources to cut through the bureaucracy and get real-time results. This is where The Social Media Strategist comes in. Before tackling specific social media programs, you first have to get your own organization—and everyone in it—on board with making social media a business strategy priority. Christopher Barger, the award-winning former social media director at General Motors and IBM’s former “blogger-in-chief,” describes all the challenges particular to getting a comprehensive social media program off the ground in a large firm. The Social Media Strategist teaches you how to: Manage internal office politics, from your legal team to the policy makers to the human resource department Present new ideas to lawyers and executives in a compelling, convincing way Teach your employees the guidelines and protocols they’ll need to represent your company Turn your organization into a true media outlet, publishing content that is generated by in-house employees and is truly engaging to an outside audience “Telling a company from the outside what it should do is one thing,” writes Barger. “Actually making it happen from the inside is quite another.” Here, he takes the bold step of starting where all successful endeavors begin: by planning well, by putting all the moving parts in the right place, by constructing a solid foundation. Consult The Social Media Strategist and build the best-suited social media infrastructure for your company. Then, and only then, can you begin to raise your profile, connect with customers, and increase your profits using the most powerful new business tool.

Social Media Crisis Communications

Author : ANN MARIE VAN DEN HURK.
ISBN : 9780133353884
Genre :
File Size : 35. 1 MB
Format : PDF, ePub
Download : 841
Read : 746

Get This Book


Normal 0 false false false MicrosoftInternetExplorer4 Plan, Prepare, React, and Get Ahead Of Any Crisis--In Real Time! Your business or organization will face a crisis. That's a fact. Here's another Thanks to social media, crises happen more often and accelerate out of control faster--much faster. So...what's your crisis communications plan? Don't have one? Let's fix that. Now. This book gives you a crisis communications blueprint that's fast, flexible, realistic, complete, and doable. You'll learn how to successfully defend yourself using the same social tools others are using against you. You'll see what works (and doesn't). You'll learn from folks who've been there and lived to talk about it: leaders who've been forced to execute their own crisis plans in the most brutally tough situations. When that crisis comes, you'll own this book. You'll be ready. You'll survive. You will win. Understand the radically new dynamics of today's crises Anticipate what might happen, so you can get ahead of any crisis Establish crisis response roles, teams, and notification/activation processes Use free and low-cost services to monitor online chatter for signs of trouble Respond in real time, before your crisis escalates Calibrate your response to the realities of what's happening Effectively integrate social media best practices throughout your response Avoid the disastrous mistakes panicked organizations often make Regain control of your organization's identity across the web

Changing Your Company From The Inside Out

Author : Gerald Davis
ISBN : 9781422185100
Genre : Business & Economics
File Size : 21. 7 MB
Format : PDF
Download : 283
Read : 503

Get This Book


MAKE YOUR COMPANY A FORCE FOR GOOD You’re ambitious. You’re not afraid to take risks. You want to bring about positive social change. And while your peers have left a trail of failed start-ups in their wake, you want to initiate change from within an established company, where you can have a more far-reaching, even global impact. Welcome to the club—you’re a social intrapreneur. But even with your enviable skill set, your unwavering social conscience, and your determination to change the world, your path to success is filled with challenges. So how do you get started and maintain your momentum? Changing Your Company from the Inside Out provides the tools to empower you to jump-start initiatives that matter to you—and that should matter to your company. Drawing on lessons from social movements as well as on the work of successful intrapreneurs, Gerald Davis and Christopher White provide you with a guide for creating positive social change from within your own organization. You’ll learn how to answer four key questions: • When is the right time for change? Learn how to read your organization’s climate. • Why is this a compelling change? Use language and stories to connect your initiative to your organization’s mission, strategy, and values. • Who will make this innovation possible? Identify the decision makers you need to persuade and the potential resisters you need to steer around. • How can you mobilize your supporters to collaborate on your innovation? Use the online and offline tools and platforms that best support your initiative. This book is a road map for intrapreneurs seeking to reshape their companies into drivers of positive change. If you want to spearhead social innovation from within your company, use this book as your guide.

Humanize

Author : Jamie Notter
ISBN : 9780789741127
Genre : Business & Economics
File Size : 67. 19 MB
Format : PDF, ePub, Mobi
Download : 334
Read : 356

Get This Book


"Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new way of doing business. Humanize takes the principles underlying social media's growth and applies them to the way we lead and manage our organizations"--Back cover.

The Art Of Strategic Leadership

Author : Steven J. Stowell
ISBN : 9781119213079
Genre : Business & Economics
File Size : 50. 37 MB
Format : PDF, Kindle
Download : 799
Read : 695

Get This Book


Develop the qualities of strategic leadership and become an active contributor to the short- and long-term success of your organization Today's organizations face two daunting challenges: 1. How to create new sources of competitive advantage to sustain long-term growth, and 2. How to engage leaders at every level of the organization so that they are more proactive and forward-looking in their area of responsibility. The Art of Strategic Leadership uses a unique approach to examine what it means to be a strategic leader. Instead of focusing on the skills, behaviors, and tools found in typical books on strategic leadership, the authors shed light on the attributes and qualities necessary to lead strategic change and help transform a business. Strategic leadership is what modern leadership is all about. Organizations expect leaders to anticipate and be proactive more than ever before. In this book, the authors draw on their vast experience working directly with leaders at all levels and use an intriguing narrative to explain this inside-out approach to understanding strategic leadership. The narrative follows the journey of how one manager discovered these critically important qualities. You will experience first-hand how these values and attributes manifest in the lives of realistic leaders; how they orchestrate long-term strategic change needed for the organization to compete and survive and actively shape the future while delivering short-term results. The Art of Strategic Leadership provides the content that will help you informally assess and reflect on your own strategic leadership qualities—those that are strengths and those that indicate areas you need to develop. It will guide you as you incorporate these values and qualities into your own leadership style and become a more effective catalyst for change. This book will help you in the following ways: Develop a more proactive, forward-thinking approach to leadership Approach strategy from both short- and long-term perspectives Adopt the core values and principles of a strategic leader Model the qualities exhibited by powerful leaders Strategic leaders serve as powerful examples to others in the organization. Their qualities and traits spread rapidly to those around them, empowering people at every level to take a more active role in meeting the demands of the future. The Art of Strategic Leadership will help you deepen and broaden your understanding of the core qualities of strategic leadership, leaving you better equipped to lead yourself and your team to a better place and create greater value for customers, owners, and employees.

Leadership From The Inside Out

Author : Kevin Cashman
ISBN : 9781523094363
Genre : Business & Economics
File Size : 52. 79 MB
Format : PDF, ePub, Mobi
Download : 966
Read : 666

Get This Book


Grow the Whole Person to Grow the Whole Leader This long-awaited third edition turns leadership development inside out for a new generation of authentic, purpose-inspired leaders. Balancing timeless principles with emerging research, this new edition offers: • Two new chapters: “Story Mastery” and “Coaching Mastery” • New case studies, stories, and exercises in every chapter • New validating research from the frontiers of leadership, neuroscience, psychology, and human potential • An even more powerful and transformative development experience Now framed in eight profound and pragmatic “mastery areas,” this book serves as an integrated growth experience that helps leaders understand how to harness their authentic, value-creating influence and elevate their impact. Cashman demonstrates that his trademark “grow the whole person to grow the whole leader” approach, focusing on purpose-driven leadership, is even more relevant in today's hypercomplex world. For everyone from CEOs to emerging leaders, this new edition of a proven classic advances the art and science of leadership.

Managing Innovation And Cultural Management In The Digital Era

Author : Rua-Huan Tsaih
ISBN : 9781317504627
Genre : Business & Economics
File Size : 44. 26 MB
Format : PDF, Mobi
Download : 580
Read : 387

Get This Book


The world-class National Palace Museum (NPM) in Taiwan possesses a repository of the largest collection of Chinese cultural treasures of outstanding quality. Through implementing a two-organizational restructuring, and shifting its operational focus from being object-oriented to public-centered, it aims to capture the attention of people and promote awareness of the culture and traditions of China. In this vein, the NPM combines its expertise in museum service with the possibilities afforded by Information Technology (IT). This book analyses the research results of a team sponsored by the National Science Council in Taiwan to observe the development processes and accomplishments, and to conduct scientific researches covering not only the technology and management disciplines, but also the humanities and social science disciplines. The development process of new digital content and IT-enabled services of NPM would be a useful benchmark for museums, cultural and creative organizations and traditional organizations in Taiwan and around the world.

Social Media Roi

Author : Olivier Blanchard
ISBN : 0132678020
Genre : Business & Economics
File Size : 22. 79 MB
Format : PDF, Docs
Download : 964
Read : 1051

Get This Book


Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.

Digital Human Resources Leadership Disrupted

Author : Ganesh Shermon
ISBN : 9781365584534
Genre : Business & Economics
File Size : 50. 35 MB
Format : PDF, ePub
Download : 961
Read : 244

Get This Book


HOW! Digital HR! We are often asked is there a method or a way to influence or build the desired culture. Is there something called a right or a wrong culture? Would organizations seek to alter its cultural path consciously and is it possible to do so? Our answer to that is a resounding YES. What "you got" is what "you get" and "what you have." Right or Wrong - Good or bad! And this is not about whether organizations are actually right or bad. It is what people perceive it to be in those organizations. CHROs Challenged! Good Folks Rule!

Strategy From The Outside In Profiting From Customer Value

Author : George Day
ISBN : 9780071760782
Genre : Business & Economics
File Size : 69. 91 MB
Format : PDF, ePub
Download : 441
Read : 922

Get This Book


Make customer value a C-Suite priority for lasting profits and growth While the Great Recession ravaged the balance sheets of long-standing leaders in their respective industries, many companies have actually gained market share, grown revenues and profits, and created more value for customers. These are not flash-in-the-pan companies—world-beaters one year and stragglers the next. They are companies like Johnson & Johnson, Procter & Gamble, Fidelity, Cisco, Philips, Walmart, and Amazon. The success of these organizations isn’t the result of a brilliant strategy for bad times; it’s the outcome of a highly effective long-term strategy that manages the company from the outside in. In Strategy from the Outside In, George S. Day and Christine Moorman explain that the key to such lasting and highly profitable success is the ability to compete on and profit from customer value. It means operating from the outside in. It means always building strategy on market insight, and ensuring that every part of the company puts customer value first. Applying years of research, Day and Moorman illustrate that an outside-in view requires constant vigilance and focus on four customer value imperatives: Be a customer value leader Innovate new value for customers Capitalize on the customer as an asset Capitalize on the brand as an asset Day and Moorman take you from theory to practice, with an emphasis on real world stories, practical models, and useable metrics so that you can profit from customer value. From the outside in.

Top Download:

Best Books