the tipping point how little things can make a big difference

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The Tipping Point

Author : Malcolm Gladwell
ISBN : 0759574731
Genre : Business & Economics
File Size : 80. 15 MB
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Cirque Du Freak The Saga Of Darren Shan Book 1

Author : Darren Shan
ISBN : 9780007539468
Genre : Juvenile Fiction
File Size : 33. 68 MB
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The amazing manga retelling of Darren Shan’s international best-selling vampire saga, with illustrations by Japanese artist Takahiro Arai.

100 Statements About The Tipping Point

Author : Max Rell
ISBN : 5458787692
Genre :
File Size : 40. 40 MB
Format : PDF
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In this book, we have hand-picked the most sophisticated, unanticipated, absorbing (if not at times crackpot!), original and musing book reviews of "The Tipping Point: How Little Things Can Make a Big Difference." Don't say we didn't warn you: these reviews are known to shock with their unconventionality or intimacy. Some may be startled by their biting sincerity; others may be spellbound by their unbridled flights of fantasy. Don't buy this book if: 1. You don't have nerves of steel. 2. You expect to get pregnant in the next five minutes. 3. You've heard it all.

What The Dog Saw

Author : Malcolm Gladwell
ISBN : 0316076201
Genre : Psychology
File Size : 50. 77 MB
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What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century? In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from The New Yorker over the same period. Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate. "Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head." What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary.

David And Goliath

Author : Malcolm Gladwell
ISBN : 9780316204385
Genre : Psychology
File Size : 43. 35 MB
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Malcolm Gladwell, the #1 bestselling author of The Tipping Point, Blink, Outliers, and What the Dog Saw, offers his most provocative---and dazzling---book yet. Three thousand years ago on a battlefield in ancient Palestine, a shepherd boy felled a mighty warrior with nothing more than a stone and a sling, and ever since then the names of David and Goliath have stood for battles between underdogs and giants. David's victory was improbable and miraculous. He shouldn't have won. Or should he have? In David and Goliath, Malcolm Gladwell challenges how we think about obstacles and disadvantages, offering a new interpretation of what it means to be discriminated against, or cope with a disability, or lose a parent, or attend a mediocre school, or suffer from any number of other apparent setbacks. Gladwell begins with the real story of what happened between the giant and the shepherd boy those many years ago. From there, David and Goliath examines Northern Ireland's Troubles, the minds of cancer researchers and civil rights leaders, murder and the high costs of revenge, and the dynamics of successful and unsuccessful classrooms---all to demonstrate how much of what is beautiful and important in the world arises from what looks like suffering and adversity. In the tradition of Gladwell's previous bestsellers---The Tipping Point, Blink, Outliers and What the Dog Saw---David and Goliath draws upon history, psychology, and powerful storytelling to reshape the way we think of the world around us.

Malcolm Gladwell Collected

Author : Malcolm Gladwell
ISBN : 0316123099
Genre : Psychology
File Size : 65. 10 MB
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In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point, Blink, and Outliers. Regarded by many as the most gifted and influential author and journalist in America today, Gladwell's rare ability to connect with audiences of such varied interests has ensured that each title become a phenomenal bestseller with more than ten million copies in print combined. Now, Gladwell's landmark investigations into the world around us are collected together for the first time. Beautifully repackaged and redesigned, including for the first time illustrations throughout each book, MALCOLM GLADWELL: COLLECTED is a perfect treasury of prose and provocation for Gladwell fans old and new.

Tipping Point For Planet Earth

Author : Anthony D. Barnosky
ISBN : 9781466852013
Genre : Nature
File Size : 25. 63 MB
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Four people are born every second of every day. Conservative estimates suggest that there will be 10 billion people on Earth by 2050. That is billions more than the natural resources of our planet can sustain without big changes in how we use and manage them. So what happens when vast population growth endangers the world’s food supplies? Or our water? Our energy needs, climate, or environment? Or the planet’s biodiversity? What happens if some or all of these become critical at once? Just what is our future? In Tipping Point for Planet Earth, world-renowned scientists Anthony Barnosky and Elizabeth Hadly explain the growing threats to humanity as the planet edges toward resource wars for remaining space, food, oil, and water. And as they show, these wars are not the nightmares of a dystopian future, but are already happening today. Finally, they ask: at what point will inaction lead to the break-up of the intricate workings of the global society? The planet is in danger now, but the solutions, as Barnosky and Hadly show, are still available. We still have the chance to avoid the tipping point and to make the future better. But this window of opportunity will shut within ten to twenty years. Tipping Point for Planet Earth is the wake-up call we need.

The Tipping Point

Author : Malcolm Gladwell
ISBN : OCLC:808086049
Genre :
File Size : 73. 58 MB
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Do Humankind S Best Days Lie Ahead

Author : Steven Pinker
ISBN : 9781786070777
Genre : Political Science
File Size : 39. 64 MB
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Four of the world’s most renowned thinkers take on one of the biggest debates of the modern era. “It’s just a brute fact that we don't throw virgins into volcanoes any more. We don't execute people for shoplifting a cabbage. And we used to.” - Steven Pinker “The idea that because things have gotten better in the past they will continue to do so in the future is a fallacy I would have thought confined to the lower reaches of Wall Street.” - Malcolm Gladwell

All Marketers Are Liars

Author : Seth Godin
ISBN : 110118454X
Genre : Business & Economics
File Size : 20. 8 MB
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The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.” From the Trade Paperback edition.

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