theory of media literacy a cognitive approach

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Theory Of Media Literacy

Author : W. James Potter
ISBN : 9781452245409
Genre : Language Arts & Disciplines
File Size : 62. 12 MB
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Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning.

Media Literacy

Author : W. James Potter
ISBN : 9781483379340
Genre : Language Arts & Disciplines
File Size : 74. 83 MB
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In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so we can avoid the risks and maximize its potential to help us. Media Literacy, Eighth Edition shows readers how. Drawing from thousands of media literature studies, bestselling author W. James Potter explores the key components to understanding the fascinating world of mass media. In this updated, revised, and reorganized new edition, Potter presents numerous examples and facts for readers to understand how the media operate, how they attract attention, and how they influence us on a day-to-day basis.

Introduction To Media Literacy

Author : W. James Potter
ISBN : 9781483379609
Genre : Language Arts & Disciplines
File Size : 44. 94 MB
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Introduction to Media Literacy builds students’ media literacy step-by-step to make them more knowledgeable about all facets of the media and more strategic users of media messages. In nine streamlined chapters, all of the essential media topics are covered – from understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and violence – in a concise format that keeps students focused on improving their media literacy skills as effectively and efficiently as possible.

On Media Violence

Author : W. James Potter
ISBN : 9781452263557
Genre : Language Arts & Disciplines
File Size : 36. 40 MB
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This definitive examination of a contemporary social issue asks questions such as: How much media violence is there? What are the meanings conveyed in the way violence is portrayed? What effect does it have on viewers? Divided into four parts, the book reviews research on media violence; re-examines existing theories of media violence; considers methodological tools used to assess media, and introduces the concept of Lineation Theory, a perspective and new theoretical approach explaining media violence.

Mediacology

Author : Antonio Lopez
ISBN : 082049707X
Genre : Education
File Size : 67. 89 MB
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Traditional media literacy models are mostly left-brained, inherited from the legacy of alphabetic literacy, the Gutenberg press revolution, and industrial mass media production. New digital media radically alter the environment: their nonlinear, multisensory, field-like properties are more right-brain oriented. Consequently, rather than focus exclusively on deconstructing the products of design objects (such as an advertisement �text�), digital learning should respond to the design of the system itself, including cultural and cognitive bias. Mediacology proposes a design-for-pattern approach called �media permaculture�, which restructures media literacy to be in sync with new media practices connected with sustainability and the perceptual functions of the right brain hemisphere. In the same way that permaculture approaches gardening by establishing the natural parameters of its ecological niche, media permaculture explores the individual’s �mediacological niche� in the context of knowledge communities. By applying bioregional thinking to the symbolic order, media permaculture redresses the standard one-size-fits-all literacy model by taking into account diverse cognitive strategies and emerging convergence media practices. Antonio L�pez applies a practical knowledge of alternative media, cross-cultural communication, and ecology to build a meaningful theory of media education.

Making Media Literacy In America

Author : Michael RobbGrieco
ISBN : 9781498565332
Genre : Language Arts & Disciplines
File Size : 24. 49 MB
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This book provides a history of media literacy, presenting research that recovers how it has been conceived as reform, as understanding representation, and as pedagogy.

New Media And Digital Pedagogy

Author : Michael G. Strawser
ISBN : 9781498548526
Genre : Language Arts & Disciplines
File Size : 34. 62 MB
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This volume addresses the influence of new media on instruction, higher education, and pedagogy. It specifically examines the practical and theoretical implications of new media and the influence of new media on higher education.

Handbook Of Research On Media Literacy In Higher Education Environments

Author : Cubbage, Jayne
ISBN : 9781522540601
Genre : Education
File Size : 38. 88 MB
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Media is rapidly evolving, from social media to news channels, individuals are being bombarded with headlines, new technologies, and varying opinions. Teaching the next generation of communication professionals how to interact with varying forms of media is paramount as they will be the future distributors of news and information. The Handbook of Research on Media Literacy in Higher Education Environments provides emerging research on the role of journalism and mass communication education in the digital era. While highlighting topics such as community media labs, political cognition, and public engagement, this publication explores the impact of globalization and a changing and diversified world within the realm of higher education. This publication is an important resource for educators, academicians, professionals, and researchers seeking current research on applications and strategies in promoting media and digital studies in higher education.

Media Effects

Author : W. James Potter
ISBN : 9781412964692
Genre : Language Arts & Disciplines
File Size : 85. 11 MB
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Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of the mass media by organizing the book around two Media Effects Templates. The first template helps organize thinking about media influences on individuals, and the second focuses on media influences on larger social structures and institutions. Throughout the book, Potter encourages students to analyze their own experiences tby searching for evidence of these effects in their own lives, making the content meaningful.

International Handbook Of Media Literacy Education

Author : Belinha S. De Abreu
ISBN : 9781317240068
Genre : Language Arts & Disciplines
File Size : 35. 88 MB
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At the forefront in its field, this Handbook examines the theoretical, conceptual, pedagogical and methodological development of media literacy education and research around the world. Building on traditional media literacy frameworks in critical analysis, evaluation, and assessment, it incorporates new literacies emerging around connective technologies, mobile platforms, and social networks. A global perspective rather than a Western-centric point of view is explicitly highlighted, with contributors from all continents, to show the empirical research being done at the intersection of media, education, and engagement in daily life. Structured around five themes—Educational Interventions; Safeguarding/Data and Online Privacy; Engagement in Civic Life; Media, Creativity and Production; Digital Media Literacy—the volume as a whole emphasizes the competencies needed to engage in meaningful participation in digital culture.

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