thinking with type 2nd revised and expanded edition a critical guide for designers writers editors students

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Thinking With Type

Author : Ellen Lupton
ISBN : 9781616890452
Genre : Design
File Size : 43. 49 MB
Format : PDF, Kindle
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Our all-time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form--what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular companion website to Thinking with Type (www.thinkingwithtype.com.) has been revised to reflect the new material in this second edition.

Type On Screen

Author : Ellen Lupton
ISBN : 9781616893460
Genre : Design
File Size : 78. 63 MB
Format : PDF
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The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.

How To Be A Graphic Designer Without Losing Your Soul

Author : Adrian Shaughnessy
ISBN : 1856694100
Genre : Commercial art
File Size : 79. 16 MB
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This guidebook addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work, but want to avoid becoming a hired drone working on soulless projects. It offers straight-talking advice on how to establish your design career and practical suggestions for running a successful business.

Graphic Design

Author : Ellen Lupton
ISBN : 1568987021
Genre : Art
File Size : 56. 6 MB
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"This guide for students and professionals refocuses design instruction on the study of the fundamentals of form, informed by contemporary media, theory, and software systems. Through visual demonstrations and concise commentary, the book shows how to build interest and complexity around simple relationships between formal elements of two-dimensional design, and explains key concepts of visual language that inform any work of design, from a logo to a web site. Through visual demonstrations and concise commentary, the book shows how to build interest and complexity around simple relationships between formal elements of two-dimensional design, and explains key concepts of visual language that inform any work of design, from a logo to a web site." - product description.

Type Rules

Author : Ilene Strizver
ISBN : 9780470637555
Genre : Design
File Size : 39. 18 MB
Format : PDF, Mobi
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Beautiful Users

Author : Ellen Lupton
ISBN : 9781616893842
Genre : Design
File Size : 37. 41 MB
Format : PDF, ePub, Mobi
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In the mid-twentieth century, Henry Dreyfuss—widely considered the father of industrial design—pioneered a user-centered approach to design that focuses on studying people's behaviors and attitudes as a key first step in developing successful products. In the intervening years, user-centered design has expanded to undertake the needs of differently abled users and global populations as well as the design of complex systems and services. Beautiful Users explores the changing relationship between designers and users and considers a range of design methodologies and practices, from user research to hacking, open source, and the maker culture.

D I Y Design It Yourself

Author : Ellen Lupton
ISBN : 1568985525
Genre : Architecture
File Size : 59. 13 MB
Format : PDF, Kindle
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Instruction for designing blogs, books, business cards, CD and DVD packaging, embroidery, envelopes, flyers, gifts, housewares, invitations, logos, newsletters, note cards, photo albums, presentations, press kits, stationery, stickers, t-shirts, totes, wall graphics, web sites, and zines.

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