ultimate guide to local business marketing ultimate series

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Ultimate Guide To Local Business Marketing

Author : Perry Marshall
ISBN : 9781613083239
Genre : Business & Economics
File Size : 36. 32 MB
Format : PDF, ePub, Mobi
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MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords and Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results

Ultimate Guide To Facebook Advertising

Author : Perry Marshall
ISBN : 9781599185460
Genre : Business & Economics
File Size : 64. 75 MB
Format : PDF, ePub
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"Covering the latest and breaking news in Facebook advertising, this updated edition introduces revised, expanded, and new chapters covering fundamentals, Newsfeed ads, sidebar ads, and BIG data. In addition, advertisers are taken farther than just Facebook itself. Marshall and coauthors provide priceless insight into the audience, exploring what was happening before the visitor clicked on an ad and what needs to happen after - ten seconds later, ten minutes later, and in the following days and weeks. Presented in the same step-by-step format that made Marshall's Ultimate Guide to Google AdWords a top seller, this book guides online marketers with a potential audience of 1.11 billion people via a completely different, unbelievably powerful online advertising channel. Facebook presents enhanced tools and exciting opportunities to capture clicks and create brand-loyal customers"--

Ultimate Guide To Youtube For Business

Author : Jason R. Rich
ISBN : 9781613082416
Genre : Business & Economics
File Size : 69. 57 MB
Format : PDF, ePub
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From video production to promotion, author Jason R. Rich details how to use the power of YouTube to promote business brands, products, or services, ultimately attracting new customers. Unfamiliar entrepreneurs receive a full tutorial on pre-production and production essentials, from developing video ideas that attract attention to overcoming lighting and sound challenges. Amateur producers receive a full list of equipment needed, and they gain tips from well-known YouTube users on how to produce quality spots without breaking the bank. After covering the basics, Rich — joined by YouTube-savvy entrepreneurs — reveals how small business owners can drive viewers to contact their business. Rich also shows entrepreneurs how they can make money, while promoting themselves.

Ultimate Guide To Linkedin For Business

Author : Ted Prodromou
ISBN : 9781613083048
Genre : Business & Economics
File Size : 52. 83 MB
Format : PDF, ePub
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How To Get Connected with More than 300 Million Customers This popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective connections for greater exposure. Updates in this edition include: Staying up-to-date with LinkedIn Contacts, Pulse, and Publisher programs Expansion of premium accounts to help optimize business profiles, stand out in search results, and track impact How to implement new features like Showcase and Company Updates pages for extended presence in newsfeeds and with followers Smarter LinkedIn Search that saves time and money with customized, comprehensive results Other important topics covered include: Techniques and tips to easily navigate LinkedIn’s interface Time saving tips on finding and matching data from businesses and people Expert guidance on super-charging a business or individual profile Insider advice on getting found through LinkedIn and maximizing search Professional instruction on promoting a LinkedIn profile The latest information is illustrated with current snapshots, fresh examples, and case studies, along with new techniques to easily maneuver LinkedIn’s interface.

Ultimate Guide To Google Adwords

Author : Perry Marshall
ISBN : 9781613081785
Genre : Business & Economics
File Size : 38. 8 MB
Format : PDF, ePub, Mobi
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Double Your Web Traffic – Overnight! Google gets searched more than 1 billion times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing. Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive , streamlined campaign proven to increase your search engine visibility, consistently capture clicks and increase sales. No other guide is as comprehensive, or current in it's coverage of today’s fastest, most powerful advertising medium. • Pay only for leads, signups or sales rather than just clicks • Connect Google ads to social media • Use Google's Conversion Optimizer function to it's fullest • Best practices for using Google's Display Network • Know the latest information on “relevance” and how to keep Quality Scores high • Build a powerful, streamlined campaign from scratch • Develop high quality keyword lists • Write killer advertising and website copy that gets clicks • Get your ads in front of the best audience possible • Keep your ads showing up with high quality scores • Triple your traffic with Google’s Display Network • Earn high rankings in Google’s organic search results • Slash your bid prices • Gain more conversions and sales • Avoid costly mistakes made by all Google advertisers • Determine what’s working with Google’s conversion tracking

Ultimate Guide To Search Engine Optimization

Author : Jon Rognerud
ISBN : 9781613080207
Genre : Business & Economics
File Size : 64. 7 MB
Format : PDF, ePub, Mobi
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Written for beginners, Rognerud offers every tip, trick and secret from keyword research, competitive analysis, marketing and messaging, content development, link building, conversions and tracking of search engine positions. Local search, social media and blogging are new to this edition, and show examples and steps on how to optimize these important, new development areas. • Members only website offers free videos, step-by-step examples and updates and tools to help track your competition. • Social media search content is updated to reflect strategies and market information • Blog optimization steps are included with best SEO tactics for creating search engine friendly sites • Includes top 10 hottest WordPress plugins you must use for top traffic boost • Local SEO section shows you how to avoid the most common mistakes on optimizing for local search. local search. • The updated section on Google analytics shows how to track top keywords and pages. Find out where visitors are leaving your site and if they are coming back and give readers the tools to fix an existing site that may have traffic but doesn’t convert it into sales. • Offers an updated link building section with new white hat SEO link building tactics to provide better long term rankings and traffic building.

The Facebook Guide To Small Business Marketing

Author : Ramon Ray
ISBN : 9781118234761
Genre : Computers
File Size : 71. 48 MB
Format : PDF, ePub, Docs
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The guide for marketing a small business on Facebook The number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local businesses will benefit from these tips and best practices provided by Facebook insiders. Learn new ways to attract customers, create a business profile, and take advantage of Facebook’s many marketing features. With more than 350 million registered users, Facebook opens a worldwide forum for small businesses that were once dependent on local traffic alone This guide to small business marketing on Facebook, is packed with information from Facebook’s staff Guides you through creating a profile for your business, taking advantage of Facebook’s unique marketing features, following best practices, and getting the best return on your investment Packed with insider tips and creative marketing ideas If you have a small or local business, you can’t go wrong with the marketing advice in The Facebook Guide to Small Business Marketing.

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