understanding communication research methods a theoretical and practical approach

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Understanding Communication Research Methods

Author : Stephen M. Croucher
ISBN : 9781351683654
Genre : Social Science
File Size : 65. 45 MB
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Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action.

Understanding Communication Theory

Author : Stephen M. Croucher
ISBN : 9781317751373
Genre : Language Arts & Disciplines
File Size : 88. 50 MB
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This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory—the social scientific, interpretive, and critical approaches—and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider’s glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.

Author : Robert B. Cialdini
ISBN : 9789960547466
Genre : Business & Economics
File Size : 83. 28 MB
Format : PDF
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التأثير, الكتاب الكلاسيكي حول عملية الإقناع, يشرح مبادئ علم النفس التي تقف وراء قول الناس «نعم» لأي طلب كان, كما يشرح كيفية تطبيق فهم هذه المبادئ. الدكتور روبرت سيالديني مدرّس خبير في حقلي التأثير والإقناع المتناميين بسرعة. إن هذا الكتاب الذي ينظر إليه في الأوساط العلمية نظرة مرموقة جداً؛ فهو حصيلة خمس وثلاثين سنة من الأبحاث الدقيقة المعتمدة على الأدلة القوية، إضافة إلى برنامج استمر ثلاث سنوات من الدراسة الميدانية لما يدفع الناس إلى تغيير سلوكهم. سوف نتعلم المبادئ الستة الأساسية, وكيف نستعملها كي نصبح مهرة في فن الإقناع- وكيف ندافع عن أنفسنا ضد من يحاول أن يستغلنا بإقناعنا بما يريد. هذا الكتاب مثالي لجميع الناس العاملين في جميع نواحي الحياة. سوف تغيّر مبادئ التأثيرشخصيتك تغييراً إيجابياً قوياً وتقودك نحو النجاح. العبيكان للنشر

Communication And Mental Illness

Author : Jenny France
ISBN : 9781853027321
Genre : Psychology
File Size : 51. 83 MB
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This book is for improving understanding of individuals with mental illness. It offers theoretical knowledge of the methods of communication commonly adopted by individuals with a variety of diagnoses of mental illness and how information about communication can influence service provision, ending with suggestions for future policy and practice.

Applied Communication Research Methods

Author : Michael Boyle
ISBN : 9781317513612
Genre : Language Arts & Disciplines
File Size : 29. 97 MB
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Applied Communication Research Methods: Getting Started as a Researcher demonstrates how to apply concepts to research problems, issues, projects, and questions that communication practitioners face every day. Recognizing that students engage more directly with research methods when they experience research through hands-on practice, authors Michael Boyle and Mike Schmierbach developed this text to demonstrate the relevance of research in professional roles and communication careers. Along with its distinctive approach to research methods instruction, this text also serves as an enhanced glossary and a superior reference. Students can easily navigate key concepts and terminology, which are linked to practical exercises within the context of the instruction. In-unit activities and features provide numerous opportunities to delve further into topics covered in class, including: Research in Depth – examples of a concept being used in scholarly research Reflect and React – thought-provoking problems and issues that promote reflection and discussion Voices from Industry – Q&As with professionals working in communication industries End-of-unit activities – exercises that reinforce concepts and content Online resources, including sample syllabi, test banks, and more, are available on the companion website: www.routledge.com/cw/boyle.Applied Communication Research Methods is a concise, engaging work that today’s students and industry practitioners will embrace and keep on-hand throughout their careers.

Key Concepts In Business And Management Research Methods

Author : Peter Stokes
ISBN : 9780230346000
Genre : Business & Economics
File Size : 72. 69 MB
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A detailed yet concise handbook clarifying all the major terms needed for a thorough understanding of key research methodology concepts in business and management. An invaluable guide for students at all levels seeking assistance with projects, research proposals, dissertations and theses; including case studies and suggestions for further reading.

Proceedings Of The 11th European Conference On Research Methods

Author : Rachel McClean
ISBN : 9781908272454
Genre : Business
File Size : 39. 29 MB
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Media And Communication Research Methods

Author : Arthur Asa Berger
ISBN : 9781412987776
Genre : Language Arts & Disciplines
File Size : 86. 39 MB
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In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - to update and enhance this bestselling introductory text. Combining discussions of both qualitative and quantitative research methods, in a clear and engaging writing style, the book is ideal for beginning research students at both graduate and undergraduate level.

Media And Communication Research

Author : Arthur Asa Berger
ISBN : 0761918531
Genre : Language Arts & Disciplines
File Size : 52. 49 MB
Format : PDF
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In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and quantitative research methods in media and communication research.

Social Approaches To Communication

Author : Wendy Leeds-Hurwitz
ISBN : 0898628733
Genre : Language Arts & Disciplines
File Size : 78. 84 MB
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Long before there were formal organizations or mass media, there was face-to-face interaction--the practice which comprises very core of the study of communication. Until recently, however, research in the field of interpersonal communication has been dominated by a behavioral science approach closely aligned with experimental social psychology. This timely and provocative volume critiques the limitations of past models, exploring a range of "social approaches" which help bring communication up to date. Social approaches, writes Leeds-Hurwitz, question whether the traditional theoretical assumptions and research methods followed in the field are still valid and appropriate. While the roots of these approaches are diverse and interdisciplinary, they overlap in their concern for the social construction of self, other, and event, and in their acknowledgment of the researcher's role in establishing not only the research questions but also the research context. Social approaches stress the necessity of recognizing the impact of cultural differences on communication research, and identify the ways in which research inquiry creates meanings at the same time as it investigates them. Most importantly, they focus on instances of contact between individuals, the actual social transactions in which people engage. Together they demonstrate the ability to disregard labels in pursuit of a common goal, the construction of a more adequate understanding of human interaction. Robert T. Craig's Foreword describes the historical tension in interpersonal communication between behavioral science approaches, on the one hand, and interpretive social approaches, on the other. Parts I and II of the volume highlight the theoretical underpinnings of social approaches and the philosophical grounding of some of the more central ideas. Part III elaborates on the assumptions shared by social approaches, focusing on a series of key concepts, including the dichotomy between qualitative and quantitative research; reflexivity; social constructionism; and the individual. Part IV begins the task of applying social approaches to particular research topics, including the use of case studies, rapport in research interviews, ethnography as theory, continuity in relationships, and the co-construction of personal narratives. Part V examines where the various chapters lead us, making a strong case for practical theory as the necessary next step. A unique overview of current theoretical innovations in the study of interpersonal communication, SOCIAL APPROACHES TO COMMUNICATION belongs on the shelf of every professional and student in communication. It will be especially valuable to those interested in communication theory, interpersonal communication, and social interaction.

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