understanding media the extensions of man

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Understanding Media

Author : Marshall McLuhan
ISBN : 153743005X
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When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Understanding Media

Author : Marshall McLuhan
ISBN : 0415253977
Genre : Social Science
File Size : 42. 19 MB
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Written 20 years before the PC revolution and 30 years before the rise of the Internet, Marshall McLuhan believed that the message of electronic media foretold the end of humanity as it was known.

Understanding Media Extensions Man

Author : Marchall McLuhan
ISBN :
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File Size : 75. 59 MB
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Understanding Media

Author : Marshall McLuhan (Théoricien de la communication, Canada, Etats-Unis)
ISBN : OCLC:633746291
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File Size : 54. 15 MB
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Understanding New Media

Author : Robert K. Logan
ISBN : 1433111268
Genre : Biography & Autobiography
File Size : 27. 57 MB
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Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a Global Village, making us more interconnected than television, The closing of the gap between consumers and producers, The elimination of space and time as barriers to communication, And The melting of national borders. He is also famously remembered for coining the expression: The medium is the message. These predictions form the genesis of this new volume by Robert Logan – a friend and colleague who worked with McLuhan. Logan argues that these predictions are more pronounced today than when McLuhan first made them in the '60s. In Understanding New Media Logan expertly serves to update Understanding Media to analyze the "new media" McLuhan foreshadowed and yet was never able to analyze or experience. Understanding New Media is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. The volume comes with an accompanying website. Visit understandingnewmedia.org For The latest updates on this book.

Understanding Media

Author : Lambert M Surhone
ISBN : 6134450928
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File Size : 29. 54 MB
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Understanding Media: The Extensions of Man (1st Ed. McGraw Hill, NY, 1964; reissued MIT Press, 1994, with introduction by Lewis H. Lapham; reissued by Gingko Press, 2003 ISBN 1-58423-073-8) is a pioneering study in media theory written by Marshall McLuhan. In it McLuhan proposed that media themselves, not the content they carry, should be the focus of study. McLuhan's insight was that a medium affects the society in which it plays a role not by the content delivered over the medium, but by the characteristics of the medium itself. McLuhan pointed to the light bulb as a clear demonstration of this concept. A light bulb does not have content in the way that a newspaper has articles or a television has programs, yet it is a medium that has a social effect; that is, a light bulb enables people to create spaces during nighttime that would otherwise be enveloped by darkness.

Understanding Media The Extensions Of Man

Author : Marshall McLuhan (Théoricien de la communication, Canada, Etats-Unis)
ISBN : OCLC:633967195
Genre : Communication
File Size : 55. 56 MB
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The Medium Is The Massage

Author : Marshall McLuhan
ISBN : 0671689975
Genre : Language Arts & Disciplines
File Size : 62. 10 MB
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Millions of "global villagers" connected by the communications revolution Marshall McLuhan foresaw, have never read the most influential, prophetic, and entertaining book ever written on the subject--The Medium is the Massage (originally published in 1967). The authors have selected excerpts from McLuhan's most electrifying theories and insights. By linking text with images, they created this mesmerizing, first-of-its kind book. Photos and illustrations.

Marshall Mcluhan

Author : Douglas Coupland
ISBN : 9788876383274
Genre : Biography & Autobiography
File Size : 35. 94 MB
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Understanding Media

Author : Marshall McLuhan
ISBN : PSU:000030470750
Genre : Language Arts & Disciplines
File Size : 62. 90 MB
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The Canadian educator examines means of meeting the intellectual challenge presented by the communication media of the electronic age

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