understanding media users from theory to practice

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Understanding Media Users

Author : Tony Wilson
ISBN : 9781444304961
Genre : Social Science
File Size : 51. 9 MB
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Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “active audience” at the core of media studies. examines the relationship between media and audiences by one of the world’s leading media scholars provides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies concludes with additional insights into the future of media reception in a global age

Consumption Psychology And Practice Theories

Author : Tony Wilson
ISBN : 9781317301264
Genre : Business & Economics
File Size : 64. 22 MB
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Practice theories of our equipped and situated tacit construction of participatory narrative meaning are evident in multiple disciplines from architectural to communication study, consumer, marketing and media research, organisational, psychological and social insight. Their hermeneutic focus is on customarily little reflected upon, recurrent but required, practices of embodied, habituated knowing how—from choosing ‘flaw-free’ fruit in a market to celebrating Chinese New Year Reunion Dining, caring for patients to social media ‘voice’. In ready-to-hand practices, we attend to the purpose and not to the process, to the goal rather than its generating. Yet familiar practices both presume and put in place fundamental understanding. Listening to Asian and Western consumers reflecting—not only subsequent to but also within practices—this book considers activity emplacing core perceptions from a liminal moment in a massive mall to health psychology research. Institutions configure practices-in-practices cohering or conflicting within their material horizons and space accessible to social analysis. Practices theory construes routine as minimally self-monitored, nonetheless considering it as being embodied narrative. In research output, such generic ‘storied’ activity is seen as (in)formed, shaped from a shifting hierarchy of ‘horizons’ or perspectives—from habituated to reflective—rather than a single seamless unfolding. Taking a communication practices route disentangles and avoids conflating tacit and transformative construction of identities in qualitative research. Practices research crosses discipline. Ubiquitous media use by managers and visitors throughout a shopping mall responds to investigating not only with digital tracking expertise but also from an interpretive marketing viewpoint. Visiting a practice perspective’s hermeneutic underwriting, spatio-temporal metaphorical concepts become available and appropriate to the analysis of communication as a process across disciplines. In repeated practices, ‘horizons of understanding’ are solidified. Emphasising our understanding of a material environment as ‘equipment’, practices theory enables correlation of use and demographic variable in quantitative study extending interpretive behavioural and haptic qualitative research. Consumption, Psychology and Practice Theories: A Hermeneutic Perspective addresses academics and researchers in communication studies, marketing, psychology and social theory, as well as university methodology courses, recognising philosophy guides a discipline’s investigative insight.

Digital Broadcasting

Author : Jo Pierson
ISBN : 9781472517272
Genre : Language Arts & Disciplines
File Size : 32. 59 MB
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Digital Broadcasting presents an introduction to how the classic notion of 'broadcasting' has evolved and is being reinterpreted in an age of digitization and convergence. The book argues that 'digital broadcasting' is not a contradiction in terms, but-on the contrary-both terms presuppose and need each other. Drawing upon an interdisciplinary and international field of research and theory, it looks at current developments in television and radio broadcasting on the level of regulation and policy, industries and economics, production and content, and audience and consumption practices.

Social Media And Local Governments

Author : Mehmet Zahid Sobaci
ISBN : 9783319177229
Genre : Law
File Size : 85. 80 MB
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Today, social media have attracted the attention of political actors and administrative institutions to inform citizens as a prerequisite of open and transparent administration, deliver public services, contact stakeholders, revitalize democracy, encourage the cross-agency cooperation, and contribute to knowledge management. In this context, the social media tools can contribute to the emergence of citizen-oriented, open, transparent and participatory public administration. Taking advantage of the opportunities offered by social media is not limited to central government. Local governments deploy internet-based innovative technologies that complement traditional methods in implementing different functions. This book focuses on the relationship between the local governments and social media, deals with the change that social media have caused in the organization, understanding of service provision, performance of local governments and in the relationships between local governments and their partners, and aims to advance our theoretical and empirical understanding of the growing use of social media by local governments. This book will be of interest to researchers and students in e-government, public administration, political science, communication, information science, and social media. Government officials and public managers will also find practical use recommendations for social media in several aspects of local governance

Understanding Media Economics

Author : Gillian Doyle
ISBN : 9781412931861
Genre : Language Arts & Disciplines
File Size : 63. 54 MB
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`This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.

Understanding Community Media

Author : Kevin Howley
ISBN : 9781412959056
Genre : Language Arts & Disciplines
File Size : 69. 66 MB
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With original contributions from an international team of well-known experts, media activists, and promising young scholars, this comprehensive volume examines community media from theoretical, empirical, historical, and practitioner perspectives. Organized thematically, this collection explores the intersection between community media and issues of democratic theory and the public sphere, cultural politics and social movement theory, neoliberal communication policy and media reform efforts, as well as media activism and international solidarity building. Foregrounding the relationship between symbolic and material relations of power in an increasingly interdependent world, this collection examines the role of alternative, independent, and community-based media in the global struggle for communicative democracy. Understanding Community Media explores a wide range of media forms and practice. Each essay considers the particular and distinctive ways local populations make use of various technologies for purposes of community communication. Taken together, this distinctive collection provides an incisive and timely analysis of the relationship between media and society, technology and culture, and communication and community. * Features more than 35 original, cutting-edge essays * Provides a comprehensive overview of community media around the world including essays on women's video collectives in India, indigenous radio in Colombia, street newspapers in Canada, and independent media in Nigeria. * Makes a timely and important contribution to a burgeoning sub-field of media and cultural studies.

Social Media Marketing

Author : Stephan Dahl
ISBN : 9781526423023
Genre : Business & Economics
File Size : 69. 74 MB
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The Second Edition of this text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing, whilst taking a thorough refreshment of the cases, examples and the literature. It offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, providing discussion questions and further reading throughout. Readers are invited to think about the different types of social media users and explore topics such as brand loyalty, co-creation, marketing strategy, measurement, mobile platforms, privacy and ethics. As well as tracing the emergence and trends of Web 2.0 and what they mean for marketing, the author also considers the future for social media marketing. The book is supported by real-life examples and case studies from a range of industries, companies and countries such as China, Canada, Sweden and Singapore. They include DHL (Germany), Dubai Foundation for Women and Children, Google (Taiwan), Addict Aide (France) Canada (opera Vancouver), Britain (British Tourism), Procter & Gamble (Global), Maggi (India), McDonalds (Global), eBags (US/Global), Vodafone (Romania). Online resources for this book are available here Suitable for Marketing, Advertising or Media students taking classes on social media or digital marketing at upper undergraduate, Masters or Doctoral level.

Media Society World

Author : Nick Couldry
ISBN : 9780745680767
Genre : Social Science
File Size : 50. 62 MB
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Media are fundamental to our sense of living in a social world. Since the beginning of modernity, media have transformed the scale on which we act as social beings. And now in the era of digital media, media themselves are being transformed as platforms, content, and producers multiply. Yet the implications of social theory for understanding media and of media for rethinking social theory have been neglected; never before has it been more important to understand those implications. This book takes on this challenge. Drawing on Couldry's fifteen years of work on media and social theory, this book explores how questions of power and ritual, capital and social order, and the conduct of political struggle, professional competition, and everyday life, are all transformed by today's complex combinations of traditional and 'new' media. In the concluding chapters Couldry develops a framework for global comparative research into media and for thinking collectively about the ethics and justice of our lives with media. The result is a book that is both a major intervention in the field and required reading for all students of media and sociology.

Social Media And Civic Engagement

Author : Scott P. Robertson
ISBN : 9781681733470
Genre : Computers
File Size : 79. 81 MB
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Social media platforms are the latest manifestation in a series of sociotechnical innovations designed to enhance civic engagement, political participation, and global activism. While many researchers started out as optimists about the promise of social media for broadening participation and enhancing civic engagement, recent events have tempered that optimism. As this book goes to press, Facebook is fighting a battle over the massive disclosure of user information during the 2016 U.S. presidential campaign, social analytics company Cambridge Analytica is being revealed as a major player in micro profiling voters in that same election, bots and fake news factories are undermining democratic discourse via social media worldwide, and the president of the United States is unnerving the world as a stream-of-consciousness Twitter user. This book is a foundational review of current research on social media and civic engagement organized in terms of history, theory, practice, and challenges. History reviews how researchers and developers have continuously pushed the envelope to explore technology enhancements for political and social discourse. Theory reveals that the use of globally-networked social technologies touches many fields including political science, sociology, psychology, media studies, network science, and more. Practice is examined through studies of political engagement both in democratic situations and in confrontational situations. Challenges are identified in order to find ways forward. For better or worse, social media for civic engagement has come of age. Citizens, politicians, and activists are utilizing social media in innovative ways, while bad actors are discovering possibilities for spreading dissension and undermining trust. We are at a sobering inflection point, and this book is your foundation for understanding how we got here and where we are going.

Theorising Media And Practice

Author : Birgit Bräuchler
ISBN : 9781845458546
Genre : Social Science
File Size : 42. 2 MB
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Although practice theory has been a mainstay of social theory for nearly three decades, so far it has had very limited impact on media studies. This book draws on the work of practice theorists such as Wittgenstein, Foucault, Bourdieu, Barth and Schatzki and rethinks the study of media from the perspective of practice theory. Drawing on ethnographic case studies from places such as Zambia, India, Hong Kong, the United States, Britain, Norway and Denmark, the contributors address a number of important themes: media as practice; the interlinkage between media, culture and practice; the contextual study of media practices; and new practices of digital production. Collectively, these chapters make a strong case for the importance of theorising the relationship between media and practice and thereby adding practice theory as a new strand to the study of anthropology of media.

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