understanding research coping with the quantitative qualitative divide

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Understanding Research

Author : M.I. Franklin
ISBN : 9781136312021
Genre : Political Science
File Size : 74. 12 MB
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Planning, undertaking and completing a research project – from dissertations to presentations - can be a daunting undertaking for any student, involving a number of easily taken mis-steps for those without adequate guidance. The objective of any research project is to gather data, analyse it based on your research question and present your findings and conclusions. For students, having the right approach to these steps can mean the difference between an easily handled process resulting in a well argued and presented project, or panicked flailing, misdirection and confusion. For those fearful of not getting enough research done, doing it the wrong way, putting it together incorrectly, or unsure of what the end result will be, then Understanding Research is an invaluable guide to getting it right and putting fears to bed. Successfully completing a research project is a major milestone in most university degrees, and it should be daunting – although not unassailable. This book provides students with the guidance necessary to start, undertake and present their research project in social science or the humanities. This text addresses: Where do I start? How do I begin my research and pull it together into a research question? - takes the student through the process of project design, starting research and gaining confidence in their choices Am I Researching the right things? Is it taking me in the direction I want to go? What direction is it taking me in? - explores the decision making process at all points of a research project and the implications of these decisions in the longer term Am I researching in the right way – should I be conducting interviews, reading articles or collecting statistical data? - outlines the practical and philosophical conundrums around specific techniques for gathering and analysing data Focussed explicitly on the needs and experiences of students and including a wealth of practical tips, this work is an essential resource for all students embarking on a research project. Understanding Research includes: 90 illustrations 2 tables 21 text boxes Glossary Further Reading guides for each chapter

Postcolonial Politics The Internet And Everyday Life

Author : M.I. Franklin
ISBN : 9781134301249
Genre : Computers
File Size : 80. 75 MB
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In this ground-breaking study M.I. Franklin explores the form and substance of everyday life online from a critical postcolonial perspective. With Internet access and social media uses accelerating in the Global South, in-depth studies of just how non-western communities, at home and living abroad, actually use the Internet and web-based media are still relatively few. This book’s pioneering use of virtual ethnography and mixed method research in this study of a longstanding ‘media diaspora’ incorporates online participant-observation with offline fieldwork to explore how postcolonial diasporas from the south Pacific have been using the Internet since the early ways of the web. Through a critical reconsideration of the work of Michel de Certeau in light of postcolonial and feminist theories, the book provides insights into the practice of everyday life in a global and digital age by non-western participants online and offline. Critical of techno- and media-centric analyses of cyberspatial practices and power hierarchies, Franklin argues that a closer look at the content and communicative styles of these contemporary Pacific traversals suggest other Internet futures. These are visions of social media that can be more hospitable, culturally inclusive and economically equitable than those promulgated by both powerful commercial interests and state actors looking to take charge of the Internet ‘after Web 2.0’. The book will be of interest to students of international politics, media and communications, cultural studies, science and technology studies, anthropology and sociology interested in how successive waves of new media interact with shifting power relations at the intersection of politics, culture, and society.

Handbook Of Qualitative Research Methods In Marketing

Author : Russell W. Belk
ISBN : 9781847204127
Genre : Business & Economics
File Size : 66. 35 MB
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A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.

Using Narrative In Social Research

Author : Jane Elliott
ISBN : 9781848600669
Genre : Social Science
File Size : 71. 6 MB
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'Jane Elliott's examination of the use of "narrative" within the broad context of social science inquiry is a must-read for both qualitative and quantitative researchers, novice and expert alike' - Journal of Advanced Nursing `This important book does an impressive job of synthesising a complex literature and bringing together both qualitative and quantitative methods of narrative analysis. It will become a milestone in the development of narrative methods. Although ground-breaking in many ways, it is very clearly written and accessible to readers from a wide variety of backgrounds and methodological experience' - Nigel Gilbert, University of Surrey `An elegantly written, scholarly and accessible text. Jane Elliott shows a sophisticated appreciation of contemporary methodological developments, and makes a persuasive case for the use of narrative approaches in both qualitative and quantitative research. The book challenges and advances debates about combining methods, and shows how stories can work within and across conventional research boundaries. It is a truly original contribution to the literature' - Amanda Coffey, Cardiff School of Social Sciences `An outstanding book. Jane Elliott breaks new ground by demonstrating to new generations of social scientists how the power of narrative can fruitfully be harnessed in social research. This is a "must read" book' - Professor Mike Savage, University of Manchester This is a lucid and accessible introduction to narrative methods in social research. It is also an important book about the nature, role and theoretical basis of research methodology in general. Jane Elliott instructs the reader on the basic methods and methodological assumptions that form the basis of narrative methods. She does so in a way that is practical and accessible and in a way that will make the book a favourite with students and experienced researchers alike. Elliott argues that both qualitative and quantitative methods are characterised by a concern with narrative, and that our research data can best be analyzed if it is seen in narrative terms. In concrete, step-by-step terms she details for the reader how to go about collecting data and how to subject that data to narrative analysis, while at the same time placing this process in its wider theoretical context. She works across the traditional quantitative/qualitative divide to set out the ways in which narrative researchers can uncover such issues as social change, causality and social identity. She also shows how the techniques and skills used by qualitative researchers can be deployed when doing quantitative research and, similarly, how qualitative researchers can sometimes profit from using quantitative skills and techniques. "This book provides both a fascinating and a challenging read. What sets this text apart from other books on research methodology and methods is that it does not focus exclusively on either quantitative or qualitative research approaches, but rather attempts to bridge the divide. The book should be compulsory reading not only for those aspiring to undertake narrative research and those students undertaking higher degree research courses, but also for those more experienced researches wishing to explore contemporary issues in research methods and methodology. As a recent recruit to a lecturer-practitioner post with little recnt experience in the subject area covered by this book, i found it met my needs very well. I would certainly recomment this book for purchase." Dr Andrew Pettipher, University of Nottingham, UK.

Conducting Research In Conservation

Author : Helen Newing
ISBN : 9781136934391
Genre : Science
File Size : 86. 81 MB
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Conducting Research in Conservation is the first textbook on social science research methods written specifically for use in the expanding and increasingly multidisciplinary field of environmental conservation. The first section on planning a research project includes chapters on the need for social science research in conservation, defining a research topic, methodology, and sampling. Section two focuses on practical issues in carrying out fieldwork with local communities, from fieldwork preparation and data collection to the relationships between the researcher and the study community. Section three provides an in-depth focus on a range of social science methods including standard qualitative and quantitative methods such as participant observation, interviewing and questionnaires, and more advanced methods, such as ethnobiological methods for documenting local environmental knowledge and change, and participatory methods such as the ‘PRA’ toolbox. Section four then demonstrates how to analyze social science data qualitatively and quantitatively; and the final section outlines the writing-up process and what should happen after the end of the formal research project. This book is a comprehensive and accessible guide to social science research methods for students of conservation related subjects and practitioners trained in the natural sciences. It features practical worldwide examples of conservation-related research in different ecosystems such as forests; grasslands; marine and riverine systems; and farmland. Boxes provide definitions of key terms, practical tips, and brief narratives from students and practitioners describe the practical issues that they have faced in the field.

Marketing Research

Author : Sunanda Easwaran
ISBN : CORNELL:31924107958088
Genre : Business & Economics
File Size : 54. 82 MB
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Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and the end-user. The text provides in-depth coverage of the key elements of the subject: its theoretical foundations, techniques of planning and design, research methodology for the implementation of quantitative and qualitative techniques, presentation and interpretation of findings through reports, and the use of marketing research techniques for developing and evaluating marketing strategies. Among the other important topics discussed are the role of research in marketing, planning for market research, types of research and sources of data, design of questionnaires and interview guides, interview techniques, methods of sampling, implementing qualitative and quantitative research, data editing and tabulation, data analysis, and computer-based techniques of data analysis. Users would find this book highly useful for its coverage of the fundamental concepts of marketing research and its relevance to business decision-making explained through classroom-tested case studies, caselets, tables, flow charts, and diagrams.

Challenging The Qualitative Quantitative Divide

Author : Barry Cooper
ISBN : 9781441142207
Genre : Education
File Size : 56. 44 MB
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An exploration of case-focused methods as a means of bridging the quantitative-qualitative divide and the key methodological issues.

Designing Social Inquiry

Author : Gary King
ISBN : 1400821215
Genre : Social Science
File Size : 87. 61 MB
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While heated arguments between practitioners of qualitative and quantitative research have begun to test the very integrity of the social sciences, Gary King, Robert Keohane, and Sidney Verba have produced a farsighted and timely book that promises to sharpen and strengthen a wide range of research performed in this field. These leading scholars, each representing diverse academic traditions, have developed a unified approach to valid descriptive and causal inference in qualitative research, where numerical measurement is either impossible or undesirable. Their book demonstrates that the same logic of inference underlies both good quantitative and good qualitative research designs, and their approach applies equally to each. Providing precepts intended to stimulate and discipline thought, the authors explore issues related to framing research questions, measuring the accuracy of data and uncertainty of empirical inferences, discovering causal effects, and generally improving qualitative research. Among the specific topics they address are interpretation and inference, comparative case studies, constructing causal theories, dependent and explanatory variables, the limits of random selection, selection bias, and errors in measurement. Mathematical notation is occasionally used to clarify concepts, but no prior knowledge of mathematics or statistics is assumed. The unified logic of inference that this book explicates will be enormously useful to qualitative researchers of all traditions and substantive fields.

Handbook Of Interview Research

Author : Jaber F. Gubrium
ISBN : UOM:39015053170463
Genre : Social Science
File Size : 27. 57 MB
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The Handbook of Interview Research is the most ambitious attempt yet at examining the place of the interview in contemporary society. Interviewing is the predominant mode of research in the social sciences. It's also the stock-in-trade of information seekers in organizations and institutions of all kinds, as well as in the mass media. Across the board, interviews provide today's leading window on the world of experience. The Handbook offers a comprehensive examination of the interview at the cutting edge of information technology. Drawing upon leading experts from a wide range of professional disciplines, this book addresses conceptual and technical challenges that confront both academic researchers and interviewers with more applied goals. From interview theory to the nuts-and-bolts of the interview process, the coverage is impressively broad and authoritative. The Handbook of Interview Research is both encyclopedic and thematic. As an encyclopedia, it provides extensive discussions of the methodological issues now surrounding interview practice, offering a multi-faceted assessment of what has become the method of choice for obtaining personal information in today's society. But the Handbook also is a story, which spins a particular tale of interviewing, one that moves from the commonly recognized individual interview to what is called `the interview society'. The gist of the presentation is that we can no longer regard the interview as simply an instrument for gathering data, but must now also view it an integral part of society.

Rethinking Social Inquiry

Author : Henry E. Brady
ISBN : 9781442203457
Genre : Political Science
File Size : 49. 80 MB
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With innovative new chapters on process tracing, regression analysis, and natural experiments, the second edition of Rethinking Social Inquiry further extends the reach of this path-breaking book. The original debate with King, Keohane, and Verba_now updated_remains central to the volume, and the new material illuminates evolving discussions of essential methodological tools. Thus, process tracing is often invoked as fundamental to qualitative analysis, but is rarely applied with precision. Pitfalls of regression analysis are sometimes noted, but often are inadequately examined. And the complex assumptions and trade-offs of natural experiments are poorly understood. The second edition extends the methodological horizon through exploring these critical tools. A distinctive feature of this edition is the online placement of four chapters from the prior edition, all focused on the dialogue with King, Keohane, and Verba. Also posted online are exercises for teaching process tracing and understanding process tracing.

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