understanding social media understanding contemporary culture series

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Understanding Social Media

Author : Sam Hinton
ISBN : 9781446283127
Genre : Social Science
File Size : 90. 7 MB
Format : PDF, Kindle
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Understanding Social Media provides a critical and timely conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, this book provides a clear and concise explanation of the key concepts but also goes beyond specific brands, sites and practices to show readers how to place social media more critically within the changing media and cultural landscape. As an aid to understanding, key concepts in each chapter are illustrated by case studies to give real-world examples of theory in action. Cutting across the many dimensions of social media, from the political, economic and visual, this book explores the industries, ideologies and cultural practices that are increasingly becoming part of global popular culture.

Understanding Sports Culture

Author : Tony Schirato
ISBN : 9781848607460
Genre : Sports & Recreation
File Size : 83. 58 MB
Format : PDF, ePub, Mobi
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"In only 138 pages of text he manages a broad sweep across sports history and culture... Schirato brings the eye of a critical fan to his analysis of sport - he treats it seriously as a social practice and as a social institution... [He] achieves his aims by providing a useful, provocative and non-dogmatic text that should be useful to undergraduate and graduate sport studies programmes." - Malcolm MacLean, Sport in History "A particular strength of Understanding Sports Culture is the author's ability to meet the claim for breadth of student readership. The book is clearly structured, flagging from the outset a journey from ancient sporting times and the assumed human need of play to the development of modern and ultimately global and highly commercialized sporting cultures." - John Hughson, European Journal of Cultural Studies ?Understanding Sport Culture traces and analyzes the development of the modern field of sport from its ancient and medieval precursors (the festivals of Greece and Rome, and games such as folk football), through to its inception in the mid-nineteenth century as a set of activities designed to instill character and discipline in students in exclusive British public schools, up to its transformation into a global institution and popular spectacle. The narrative also focuses on and provides a detailed account of the gradual coming together of sport and the media. It explains how this relationship has accentuated sport's status as one of the most important sites in contemporary culture, while simultaneously threatening its existence. As part of the Understanding Contemporary Culture series this book is aimed at a broad range of students from undergraduate to graduate level, who want to know more and be fully informed on sport, its relationship to the media, and its cultural dynamics.

Understanding Digital Culture

Author : Vincent Miller
ISBN : 9781446209738
Genre : Social Science
File Size : 48. 34 MB
Format : PDF, Docs
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"This is an outstanding book. It is one of only a few scholarly texts that successfully combine a nuanced theoretical understanding of the digital age with empirical case studies of contemporary media culture. The scope is impressive, ranging from questions of digital inequality to emergent forms of cyberpolitics." - Nick Gane, York University "Well written, very up-to-date with a good balance of examples and theory. It's good to have all the major issues covered in one book." - Peter Millard, Portsmouth University "This is just the text I was looking for to enable first year undergraduates to develop their critical understanding of the technologies they have embedded so completely in their lives." - Chris Simpson, University College of St Mark & St John This is more than just another book on Internet studies. Tracing the pervasive influence of 'digital culture' throughout contemporary life, this text integrates socio-economic understandings of the 'information society' with the cultural studies approach to production, use, and consumption of digital media and multimedia. Refreshingly readable and packed with examples from profiling databases and mashups to cybersex and the truth about social networking, Understanding Digital Culture: Crosses disciplines to give a balanced account of the social, economic and cultural dimensions of the information society. Illuminates the increasing importance of mobile, wireless and converged media technologies in everyday life. Unpacks how the information society is transforming and challenging traditional notions of crime, resistance, war and protest, community, intimacy and belonging. Charts the changing cultural forms associated with new media and its consumption, including music, gaming, microblogging and online identity. Illustrates the above through a series of contemporary, in-depth case studies of digital culture. This is the perfect text for students looking for a full account of the information society, virtual cultures, sociology of the Internet and new media.

Understanding Judith Butler

Author : Anita Brady
ISBN : 9781847876072
Genre : Social Science
File Size : 85. 89 MB
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Using contemporary and topical examples from the media, popular culture, and everyday life, this lively and accessible introduction shows how the issues, concepts, and theories in Judith Butler’s work function as socio-cultural practices. Giving due consideration to Butler’s earlier and most recent work, and showing how her ideas on subjectivity, gender, sexuality and language overlap and interrelate, this book gives a better understanding not only of Butler’s work, but of its applications to modern-day social and cultural practices and contexts.

Understanding The Visual

Author : Tony Schirato
ISBN : 1446236110
Genre :
File Size : 21. 24 MB
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This is a splendid book. It is both intellectually sophisticated and written in an extremely accessible manner' - "Professor Jim McGuigan, Loughborough University " Eloquently written, admirably clear, passionately argued, Schirato and Webb have given us one of the best textbooks on the emergent field of visual culture. Smart, clear and relevant examples challenge readers to question their visual environments and become critics and creators themselves' - "Sean Cubitt, University of Waikato " In a world increasingly preoccupied with the visual, it has become essential to understand the dynamics of images and be able to interpret them skilfully. The authors outline our relationship to the visual from ancient times to the cyber-present. Understanding the Visual shows the reader how to analyse the structure, conventions, contexts and uses of the visual in western cultures. Richly illustrated and crossing the fields of cultural studies, communication and media studies, film, art, design, and sociology the authors show how to make sense of visual objects of all kinds.

Social Media Roi

Author : Olivier Blanchard
ISBN : 0132678020
Genre : Business & Economics
File Size : 68. 98 MB
Format : PDF
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Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.

Culture And Economy In The Age Of Social Media

Author : Christian Fuchs
ISBN : 9781317558200
Genre : PSYCHOLOGY
File Size : 67. 58 MB
Format : PDF, Mobi
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Understanding social media requires us to engage with the individual and collective meanings that diverse stakeholders and participants give to platforms. It also requires us to analyse how social media companies try to make profits, how and which labour creates this profit, who creates social media ideologies, and the conditions under which such ideologies emerge. In short, understanding social media means coming to grips with the relationship between culture and the economy. In this thorough study, Christian Fuchs, one of the leading analysts of the Internet and social media, delves deeply into the subject by applying the approach of cultural materialism to social media, offering readers theoretical concepts, contemporary examples, and proposed opportunities for political intervention. Culture and Economy in the Age of Social Media is the ultimate resource for anyone who wants to understand culture and the economy in an era populated by social media platforms such as Twitter, Facebook, and Google in the West and Weibo, Renren, and Baidu in the East. Updating the analysis of thinkers such as Raymond Williams, Karl Marx, Ferruccio Rossi-Landi, and Dallas W. Smythe for the 21st century, Fuchs presents a version of Marxist cultural theory and cultural materialism that allows us to critically understand social media’s influence on culture and the economy.

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