understanding social media understanding contemporary culture series

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Understanding Social Media

Author : Sam Hinton
ISBN : 9781446283127
Genre : Social Science
File Size : 70. 31 MB
Format : PDF, Kindle
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Understanding Social Media provides a critical and timely conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, this book provides a clear and concise explanation of the key concepts but also goes beyond specific brands, sites and practices to show readers how to place social media more critically within the changing media and cultural landscape. As an aid to understanding, key concepts in each chapter are illustrated by case studies to give real-world examples of theory in action. Cutting across the many dimensions of social media, from the political, economic and visual, this book explores the industries, ideologies and cultural practices that are increasingly becoming part of global popular culture.

Understanding Judith Butler

Author : Anita Brady
ISBN : 9781847876072
Genre : Social Science
File Size : 61. 4 MB
Format : PDF
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Using contemporary and topical examples from the media, popular culture, and everyday life, this lively and accessible introduction shows how the issues, concepts, and theories in Judith Butler’s work function as socio-cultural practices. Giving due consideration to Butler’s earlier and most recent work, and showing how her ideas on subjectivity, gender, sexuality and language overlap and interrelate, this book gives a better understanding not only of Butler’s work, but of its applications to modern-day social and cultural practices and contexts.

Understanding Digital Culture

Author : Vincent Miller
ISBN : 1446246485
Genre : Social Science
File Size : 26. 70 MB
Format : PDF, Docs
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"This is an outstanding book. It is one of only a few scholarly texts that successfully combine a nuanced theoretical understanding of the digital age with empirical case studies of contemporary media culture. The scope is impressive, ranging from questions of digital inequality to emergent forms of cyberpolitics." - Nick Gane, York University "Well written, very up-to-date with a good balance of examples and theory. It's good to have all the major issues covered in one book." - Peter Millard, Portsmouth University "This is just the text I was looking for to enable first year undergraduates to develop their critical understanding of the technologies they have embedded so completely in their lives." - Chris Simpson, University College of St Mark & St John This is more than just another book on Internet studies. Tracing the pervasive influence of 'digital culture' throughout contemporary life, this text integrates socio-economic understandings of the 'information society' with the cultural studies approach to production, use, and consumption of digital media and multimedia. Refreshingly readable and packed with examples from profiling databases and mashups to cybersex and the truth about social networking, Understanding Digital Culture: Crosses disciplines to give a balanced account of the social, economic and cultural dimensions of the information society. Illuminates the increasing importance of mobile, wireless and converged media technologies in everyday life. Unpacks how the information society is transforming and challenging traditional notions of crime, resistance, war and protest, community, intimacy and belonging. Charts the changing cultural forms associated with new media and its consumption, including music, gaming, microblogging and online identity. Illustrates the above through a series of contemporary, in-depth case studies of digital culture. This is the perfect text for students looking for a full account of the information society, virtual cultures, sociology of the Internet and new media.

Understanding Representation

Author : Jen Webb
ISBN : 9780857026590
Genre : Social Science
File Size : 38. 15 MB
Format : PDF, ePub, Mobi
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"This is an extraordinarily lucid book. I am not sure that there is anyone who can do this sort of thing better than Jen Webb. It is a gift to students; extremely accessible yet complex and sophisticated in its treatment of theories and concepts of representation." - Jim McGuigan, Loughborough University Understanding Representation offers a contemporary, coherent and genuinely interdisciplinary introduction to the concept of representation. Drawing together the full range of ideas, practices, techniques and disciplines associated with the subject, this book locates them in a historical context, presents them in a readable fashion, and shows their relevance to everyday life in an engaging and accessible manner. Readers will be shown how to develop a sophisticated attitude to meaning, and understand the relationship to truth and identity that is brought into focus by communicative practices. With chapters on linguistic and political representation, art and media, and philosophical and cognitive approaches, this book: Guides readers through complex theoretical terrain with a highly readable and refreshing writing style. Explains the techniques and perspectives offered by semiotics, discourse analysis, poetics, politics, narratology, visual culture, cognitive theory, performance theory and theories of embodied subjectivity. Covers the new ideas and practices that have emerged since the work of Barthes, Eco and Foucault - especially communication and meaning-making in the digital environment, and the new paradigms of understanding associated with cognitive theories of identity and language. Teaches readers how to interpret and interrogate the world of signs in which they live. Understanding Representation provides students across the social sciences and humanities with an invaluable introduction to what is meant by 'representation'.

Understanding Social Media

Author : Damian Ryan
ISBN : 9780749473570
Genre : Business & Economics
File Size : 83. 94 MB
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Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.

Culture And Economy In The Age Of Social Media

Author : Christian Fuchs
ISBN : 9781317558200
Genre : PSYCHOLOGY
File Size : 74. 20 MB
Format : PDF, ePub
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Understanding social media requires us to engage with the individual and collective meanings that diverse stakeholders and participants give to platforms. It also requires us to analyse how social media companies try to make profits, how and which labour creates this profit, who creates social media ideologies, and the conditions under which such ideologies emerge. In short, understanding social media means coming to grips with the relationship between culture and the economy. In this thorough study, Christian Fuchs, one of the leading analysts of the Internet and social media, delves deeply into the subject by applying the approach of cultural materialism to social media, offering readers theoretical concepts, contemporary examples, and proposed opportunities for political intervention. Culture and Economy in the Age of Social Media is the ultimate resource for anyone who wants to understand culture and the economy in an era populated by social media platforms such as Twitter, Facebook, and Google in the West and Weibo, Renren, and Baidu in the East. Updating the analysis of thinkers such as Raymond Williams, Karl Marx, Ferruccio Rossi-Landi, and Dallas W. Smythe for the 21st century, Fuchs presents a version of Marxist cultural theory and cultural materialism that allows us to critically understand social media’s influence on culture and the economy.

Social Media Roi

Author : Olivier Blanchard
ISBN : 0132678020
Genre : Business & Economics
File Size : 29. 35 MB
Format : PDF, Kindle
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Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.

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