understanding social media understanding contemporary culture series

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Understanding Social Media

Author : Sam Hinton
ISBN : 9781446283127
Genre : Social Science
File Size : 81. 60 MB
Format : PDF, Kindle
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Understanding Social Media provides a critical and timely conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, this book provides a clear and concise explanation of the key concepts but also goes beyond specific brands, sites and practices to show readers how to place social media more critically within the changing media and cultural landscape. As an aid to understanding, key concepts in each chapter are illustrated by case studies to give real-world examples of theory in action. Cutting across the many dimensions of social media, from the political, economic and visual, this book explores the industries, ideologies and cultural practices that are increasingly becoming part of global popular culture.

Understanding Judith Butler

Author : Anita Brady
ISBN : NWU:35556041403254
Genre : Philosophy
File Size : 25. 51 MB
Format : PDF
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'A rather perfect textbook at the right level. It opens up issues of transgender very well and is critical in just the right tone. Much needed in media and cultural studies' - Angela McRobbie, Goldsmiths, University of London Acknowledged as one of the most influential thinkers of modern times, an understanding of Judith Butler's work is ever more essential to an understanding of not just the landscape of cultural and critical theory, but of the world around us. Understanding Judith Butler, however, can be perceived as a...

Understanding Digital Culture

Author : Vincent Miller
ISBN : 9781847874979
Genre : Social Science
File Size : 58. 66 MB
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An account of digital culture in everyday life that explains the social, economic and cultural dimensions of the information society.

Understanding Foucault

Author : Geoff Danaher
ISBN : 8120818180
Genre :
File Size : 41. 34 MB
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Derided and disregarded by many of his contemporaries, Michel Foucault is now regarded as probably the most influential thinker of the twentieth century--his work is studied across the humanities and social sciences, among other disciplines. Readin

Culture Technology

Author : Jennifer Daryl Slack
ISBN : 0820450073
Genre : Biography & Autobiography
File Size : 24. 57 MB
Format : PDF, Kindle
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"Culture + Technology is an essential guide to the fascinating history of these debates, and offers new perspectives that give readers the tools they need to make informed decisions about the role of technology in our lives. In clear and compelling language, Slack and Wise untangle and expose the cultural assumptions that underlie our thinking about technology, stories so deeply held we often don't recognize their influence. The book considers the perceived inevitability of technological advance and our myths about progress. It also looks at sources of resistance to these stories from the Luddites of the 19th century to the Unabomber in our own time. Slack and Wise help readers sift through the confusions about culture and technology that arise in their own everyday lives."--BOOK JACKET.

Understanding Representation

Author : Jen Webb
ISBN : 9781412919197
Genre : Social Science
File Size : 80. 55 MB
Format : PDF, ePub
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Understanding Representation offers an accessible, engaging, and genuinely interdisciplinary introduction to the concept of representation. Drawing together the ideas, practices, and techniques associated with the subject, this book puts them in historical context and demonstrates their relevance to everyday life. Topics include linguistic and political representation, art and media, and philosophical and cognitive approaches.

Social Media Roi

Author : Olivier Blanchard
ISBN : 0132678020
Genre : Business & Economics
File Size : 64. 18 MB
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Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.

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