unleashing the power of digital signage content strategies for the 5th screen

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Unleashing The Power Of Digital Signage

Author : Keith Kelsen
ISBN : 9781136023859
Genre : Language Arts & Disciplines
File Size : 80. 79 MB
Format : PDF, Kindle
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Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables. You'll learn how to: create a strategic communications blueprint and style guide for your network keep content flowing automatically-and therefore remaining relevant use data on viewers and traffic to build a programming schedule legally acquire and repurpose content more accurately predict where the future of content will lead Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"

The Digital Signage Playbook Ebook Version

Author : Paul Flanigan
ISBN : 9781329660106
Genre : Business & Economics
File Size : 42. 72 MB
Format : PDF, ePub
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Digital Signage is everywhere you look. Every day new digital screens are being installed at locations in every industry. But the process of developing and deploying engaging digital signage is much more complex than simply hanging a screen and turning it on. In this book, Paul Flanigan will guide you through the process of creating an effective digital signage strategy, from understanding the user and the environment to building your network and proper management. You'll have hundreds of questions to ask, case studies, and references that will give you the foundational knowledge to deploy a network that works. Whether you're a Fortune 100 company or a family owned business on the corner, this book is a must for creating effective engagement through digital screens.

Successful Campus Outreach For Academic Libraries

Author : Peggy Keeran
ISBN : 9781538113721
Genre : Language Arts & Disciplines
File Size : 64. 36 MB
Format : PDF, ePub
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Successful Campus Outreach for Academic Libraries: Building Community Through Collaboration brings together a variety of ways academic libraries engage with communities. This edited volume is a resource for discovering new programming ideas and principles of effective marketing, and it will aid strategic thinking about outreach activities.

Digital Signage

Author : Jimmy Schaeffler
ISBN : 9781136031540
Genre : Language Arts & Disciplines
File Size : 62. 73 MB
Format : PDF, Kindle
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Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen content and software management programs, and technologies like systems integrations and network infrastructures are all covered.

Executive Writing Skills For Managers

Author : Fiona Talbot
ISBN : 9780749458492
Genre : Business & Economics
File Size : 38. 93 MB
Format : PDF, ePub
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Executive Writing Skills for Managers deals with the English business writing you need at the top of your career. It focuses on writing English as a key business tool in international business which may have to be tailored for a multicultural readership. The invaluable guidance includes how to harmonize the English you and your teams use (for example, for performance evaluation, sales pitch etc) and introduces the notion of Word Power Skills 2.0 for unified writing that keeps everyone in the loop. The book is for anyone who has to excel in their English business writing and the guidance helps you understand how to write successfully for both a native or non-native English readership, avoiding the misunderstandings and other impediments to performance that can so easily arise.

The Art Of Connecting

Author : Claire Raines
ISBN : 9780814429631
Genre : Business & Economics
File Size : 32. 9 MB
Format : PDF
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In an increasingly diverse workplace, it’s more important and challenging than ever to communicate well. We must build bridges that cross our differences to connect our similarities. The Art of Connecting reveals five core principles and presents corresponding, specific strategies for overcoming communications barriers and connecting effectively with anyone, regardless of professional, generational, ethnic, cultural, or other differences. The authors also explain how the most skillful connectors are able to shift perspectives -- to see a situation from three points of view: “me,” “you,” and “them.” All of the principles and strategies are brought to life through absorbing examples and scenarios, plus engaging descriptions of “masters of connection” -- like famed National Public Radio interviewer Terry Gross -- doing what they do. There is always a bridge. The Art of Connecting shows how to find it -- every time.

Why God Won T Go Away

Author : Andrew Newberg, M.D.
ISBN : 9780307493156
Genre : Religion
File Size : 62. 14 MB
Format : PDF, Kindle
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Why have we humans always longed to connect with something larger than ourselves? Why does consciousness inevitably involve us in a spiritual quest? Why, in short, won't God go away? Theologians, philosophers, and psychologists have debated this question through the ages, arriving at a range of contradictory and ultimately unprovable answers. But in this brilliant, groundbreaking new book, researchers Andrew Newberg and Eugene d'Aquili offer an explanation that is at once profoundly simple and scientifically precise: the religious impulse is rooted in the biology of the brain. Newberg and d'Aquili base this revolutionary conclusion on a long-term investigation of brain function and behavior as well as studies they conducted using high-tech imaging techniques to examine the brains of meditating Buddhists and Franciscan nuns at prayer. What they discovered was that intensely focused spiritual contemplation triggers an alteration in the activity of the brain that leads us to perceive transcendent religious experiences as solid and tangibly real. In other words, the sensation that Buddhists call "oneness with the universe" and the Franciscans attribute to the palpable presence of God is not a delusion or a manifestation of wishful thinking but rather a chain of neurological events that can be objectively observed, recorded, and actually photographed. The inescapable conclusion is that God is hard-wired into the human brain. In Why God Won't Go Away, Newberg and d'Aquili document their pioneering explorations in the field of neurotheology, an emerging discipline dedicated to understanding the complex relationship between spirituality and the brain. Along the way, they delve into such essential questions as whether humans are biologically compelled to make myths; what is the evolutionary connection between religious ecstasy and sexual orgasm; what do Near Death Experiences reveal about the nature of spiritual phenomena; and how does ritual create its own neurological environment. As their journey unfolds, Newberg and d'Aquili realize that a single, overarching question lies at the heart of their pursuit: Is religion merely a product of biology or has the human brain been mysteriously endowed with the unique capacity to reach and know God? Blending cutting-edge science with illuminating insights into the nature of consciousness and spirituality, Why God Won't Go Away bridges faith and reason, mysticism and empirical data. The neurological basis of how the brain identifies the "real" is nothing short of miraculous. This fascinating, eye-opening book dares to explore both the miracle and the biology of our enduring relationship with God. From the Hardcover edition.

Showdown With The Shepherd

Author : Marianne Hering
ISBN : 1604828714
Genre : Juvenile Fiction
File Size : 84. 46 MB
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Mr. Whittaker uses the Imagination Station to transport cousins Patrick and Beth to the Holy Land in 1000 B.C., where Hugh is trying to change history by helping the Philistines defeat the Israelites.

What S Holding You Back

Author : Sam Horn
ISBN : 9781250103574
Genre : Self-Help
File Size : 34. 4 MB
Format : PDF, ePub
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You never again need feel powerless in the face of uncertainty, awkward with strangers, or helpless in new situations.With What's Holding You Back?, Sam Horn shows you the way to a solid sense of self-assurance that doesn't depend on where you are or who you're with. This is a practical, user-friendly program that is filled with techniques you can begin using immediately. In With What's Holding You Back? you will learn how to: -Walk into a room full of strangers and turn them into friends. - Be a self-coach rather than your own worst critic, able to turn mistakes into lessons instead of failures. - Converse with comfort and never again worry about what to say. - Go places alone and have fun instead of being intimidated. - Spring free from the comparison trap. With Sam Horn's down-to-earth advice, amusing anecdotes, and no-nonsense wisdom, this valuable guide will benefit anyone-- regardless of background or circumstance-- who wants to move through life with ever-present grace, serenity, and strength.

Facebook Marketing For Dummies

Author : John Haydon
ISBN : 9781118238073
Genre : Business & Economics
File Size : 34. 63 MB
Format : PDF, ePub, Docs
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