unleashing the power of digital signage content strategies for the 5th screen

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Unleashing The Power Of Digital Signage

Author : Keith Kelsen
ISBN : 9781136023859
Genre : Language Arts & Disciplines
File Size : 54. 71 MB
Format : PDF, Docs
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Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables. You'll learn how to: create a strategic communications blueprint and style guide for your network keep content flowing automatically-and therefore remaining relevant use data on viewers and traffic to build a programming schedule legally acquire and repurpose content more accurately predict where the future of content will lead Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"

Digital Signage

Author : Jimmy Schaeffler
ISBN : 9781136031540
Genre : Language Arts & Disciplines
File Size : 68. 76 MB
Format : PDF, Docs
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Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen content and software management programs, and technologies like systems integrations and network infrastructures are all covered.

The Digital Signage Playbook Ebook Version

Author : Paul Flanigan
ISBN : 9781329660106
Genre : Business & Economics
File Size : 21. 58 MB
Format : PDF, Mobi
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Digital Signage is everywhere you look. Every day new digital screens are being installed at locations in every industry. But the process of developing and deploying engaging digital signage is much more complex than simply hanging a screen and turning it on. In this book, Paul Flanigan will guide you through the process of creating an effective digital signage strategy, from understanding the user and the environment to building your network and proper management. You'll have hundreds of questions to ask, case studies, and references that will give you the foundational knowledge to deploy a network that works. Whether you're a Fortune 100 company or a family owned business on the corner, this book is a must for creating effective engagement through digital screens.

Economy Finance And Business In Southeastern And Central Europe

Author : Anastasios Karasavvoglou
ISBN : 9783319703770
Genre : Business & Economics
File Size : 36. 87 MB
Format : PDF, ePub
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This volume comprises papers presented at the 8th international conference “The Economies of the Balkan and Eastern European Countries in the Changing World” (EBEEC) held in Split, Croatia in 2016. The papers cover a wide range of current issues relevant for the whole of Eastern Europe, such as European integration, economic growth, labour markets, education and tourism. Written by experienced researchers in the field of economic challenges for Eastern Europe, the papers not only analyse recent problems, but also offer policies to resolve them. Furthermore, they offer insights into the theoretical and empirical foundations of the economic processes described. The proceedings of the conference appeals to all those interested in the further economic development of the Balkan and Eastern European countries.

Digital Signage Made Simple For Retailers

Author : David Bawarsky
ISBN : 1523877413
Genre :
File Size : 35. 62 MB
Format : PDF, ePub
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The Complete "How-to" Book for Retailers Seeking to Incorporate Digital Signage to Increase Sales, Build Your Brand, and Keep Your Customers Informed and Entertained Gain the knowledge of this new and exciting digital technology to grow any retail business. All elements of digital signage are covered in simple terms, including displays, signage players, software, content, installation, and management of your signage network. Learn how to find competent installers, content developers, consultants, and equipment and software vendors. Thirty-eight digital signage solutions to use in any type of retail environment. Understand how this medium works, financial costs and benefits and how to get your return on investment back quickly. How to successfully deploy any number of screens in one location or thousands, worldwide. Learn how to prevent costly mistakes in purchasing incorrect equipment and software and save hundreds and thousands of dollars. How to successfully deploy any number of screens in one location or thousands, worldwide. Gain the confidence and knowledge to deal with equipment and software vendors, installers and content professionals. Learn to strategically position screens to create immediate "call-to-action" targeted messages. The big differences between consumer and commercial displays and how to select the right displays for your applications. Target the right messages, at the right time, to the right consumers. How to use interactivity and analytics software to improve your messages for maximum effectiveness.

Executive Writing Skills For Managers

Author : Fiona Talbot
ISBN : 9780749458492
Genre : Business & Economics
File Size : 54. 33 MB
Format : PDF, ePub
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Executive Writing Skills for Managers deals with the English business writing you need at the top of your career. It focuses on writing English as a key business tool in international business which may have to be tailored for a multicultural readership. The invaluable guidance includes how to harmonize the English you and your teams use (for example, for performance evaluation, sales pitch etc) and introduces the notion of Word Power Skills 2.0 for unified writing that keeps everyone in the loop. The book is for anyone who has to excel in their English business writing and the guidance helps you understand how to write successfully for both a native or non-native English readership, avoiding the misunderstandings and other impediments to performance that can so easily arise.

Imagination First

Author : Eric Liu
ISBN : 1118013689
Genre : Business & Economics
File Size : 34. 11 MB
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Shares over twenty-eight practices designed to help people cultivate their imaginations, and includes stories of leaders, teachers, artists, and others that demonstrate the importance of imagination in every area of life.

The Art Of Connecting

Author : Claire Raines
ISBN : 9780814429631
Genre : Business & Economics
File Size : 24. 3 MB
Format : PDF, Kindle
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In an increasingly diverse workplace, it’s more important and challenging than ever to communicate well. We must build bridges that cross our differences to connect our similarities. The Art of Connecting reveals five core principles and presents corresponding, specific strategies for overcoming communications barriers and connecting effectively with anyone, regardless of professional, generational, ethnic, cultural, or other differences. The authors also explain how the most skillful connectors are able to shift perspectives -- to see a situation from three points of view: “me,” “you,” and “them.” All of the principles and strategies are brought to life through absorbing examples and scenarios, plus engaging descriptions of “masters of connection” -- like famed National Public Radio interviewer Terry Gross -- doing what they do. There is always a bridge. The Art of Connecting shows how to find it -- every time.

What S Holding You Back

Author : Sam Horn
ISBN : 9781250103574
Genre : Self-Help
File Size : 43. 80 MB
Format : PDF, Mobi
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You never again need feel powerless in the face of uncertainty, awkward with strangers, or helpless in new situations.With What's Holding You Back?, Sam Horn shows you the way to a solid sense of self-assurance that doesn't depend on where you are or who you're with. This is a practical, user-friendly program that is filled with techniques you can begin using immediately. In With What's Holding You Back? you will learn how to: -Walk into a room full of strangers and turn them into friends. - Be a self-coach rather than your own worst critic, able to turn mistakes into lessons instead of failures. - Converse with comfort and never again worry about what to say. - Go places alone and have fun instead of being intimidated. - Spring free from the comparison trap. With Sam Horn's down-to-earth advice, amusing anecdotes, and no-nonsense wisdom, this valuable guide will benefit anyone-- regardless of background or circumstance-- who wants to move through life with ever-present grace, serenity, and strength.

Managing Multiple Projects

Author : Michael Tobis
ISBN : 0071415440
Genre : Business & Economics
File Size : 70. 77 MB
Format : PDF, ePub
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THE BRIEFCASE BOOKS SERIES Now translated into nine languages! This reader-friendly, icon-rich series is must reading for all managers at every level. All managers, whether brand new to their positions or well established in the corporate hierarchy, can use a little "brushing up" now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. Today's workplace is often complex and unpredictable, yet most project management books address only the topic of managing individual projects and solving specific problems. Managing Multiple Projects presents a realistic method for developing the individual and group skills needed to cope with competing demands. It shows readers how to develop a reliable system for taking on multiple projects, work with others to allocate conflicting workloads, cope with the stress that comes from managing multiple projects, and more.

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