ux strategy how to devise innovative digital products that people want

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Ux Strategy

Author : Jaime Levy
ISBN : 9781449373016
Genre : Computers
File Size : 59. 10 MB
Format : PDF, ePub
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Read : 680

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User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

Ux Strategy

Author : Jaime Levy
ISBN : 9781449373009
Genre : Computers
File Size : 60. 33 MB
Format : PDF, ePub
Download : 775
Read : 751

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User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

Ux Strategy

Author : Jaime Levy
ISBN : 9781449373016
Genre : Computers
File Size : 30. 68 MB
Format : PDF
Download : 254
Read : 1310

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User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

Ux For Dummies

Author : Kevin P. Nichols
ISBN : 9781118852781
Genre : Computers
File Size : 64. 48 MB
Format : PDF, Docs
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Defines what UX is, why businesses should focus on it, and how to embrace UX best practices.

A Project Guide To Ux Design

Author : Russ Unger
ISBN : 9780132931724
Genre : Computers
File Size : 63. 48 MB
Format : PDF, Docs
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User experience design is the discipline of creating a useful and usable Web site or application that’s easily navigated and meets the needs of the site owner and its users. There’s a lot more to successful UX design than knowing the latest Web technologies or design trends: It takes diplomacy, management skills, and business savvy. That’s where the updated edition of this important book comes in. With new information on design principles, mobile and gestural interactions, content strategy, remote research tools and more, you’ll learn to: Recognize the various roles in UX design, identify stakeholders, and enlist their support Obtain consensus from your team on project objectives Understand approaches such as Waterfall, Agile, and Lean UX Define the scope of your project and avoid mission creep Conduct user research in person or remotely, and document your findings Understand and communicate user behavior with personas Design and prototype your application or site Plan for development, product rollout, and ongoing quality assurance

Designing Connected Products

Author : Claire Rowland
ISBN : 1449372562
Genre : Computers
File Size : 59. 41 MB
Format : PDF, ePub, Mobi
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The Internet of Things (IoT) promises a wealth of new possibilities for interacting with the world around us. But it is still an immature and technology-driven field, and there are many barriers to creating compelling consumer products. This book explains in simple terms what the challenges are and explores practical solutions for solving them. Drawing on the best of current design practice and academic research, Designing Connected Products provides an introduction to the technology of IoT and practical guidance on designing for diverse devices, cross-device interactions, and complex ecosystems. UX for connected devices is about much more than UI and interaction design. It requires you to think about interusability, industrial design, conceptual models, productization, and platform design. This book provides a clear and practical roadmap for approaching product strategy and design in this novel market, suitable for both UX design and technology experts.

Mapping Experiences

Author : James Kalbach
ISBN : 1491923539
Genre :
File Size : 59. 47 MB
Format : PDF
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If you want to create products and services that provide real value, you should first identify touchpoints—areas where business and customer needs intersect. This practical book shows you how. Using various mapping techniques from UX design, you’ll learn how to turn customer observations into actionable insight for product design. Author Jim Kalbach, Principal UX Designer with Citrix, introduces you to the principles behind alignment diagrams—a class of deliverable also known as experience mapping—using several examples. You’ll learn how to visually map your existing customer experience, based on user research, and demonstrate how and where customer perspectives intersect with business goals. Using alignment diagrams, you’ll not only be able to orchestrate business-customer touchpoints, but also gain stakeholder support for a product or service that provides value to both your business and your customers. This book is ideal for product managers, marketers, customer experience professionals, and designers.

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