viralnomics how to get people to want to talk about you

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Author : Jonathan Goodman
ISBN : 1518880975
Genre :
File Size : 36. 55 MB
Format : PDF, Kindle
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"A refreshing look at social media, influence and the behavioral science behind it all. A must-read for anyone who wants to win at social." - Jonah Berger (NYT Bestselling author of Contagious: Why Things Catch On) ***Discover how to get the right type of people to talk about you.*** ARE YOU SHARING GREAT WORK, but it seems nobody is listening? Does it seem like you're at the mercy of social networks' mysterious algorithms? Do you feel like it is an insurmountable task to understand and leverage social media? In Viralnomics: How to Get People to Want to Talk About You, Jonathan Goodman shows you how to appeal to people's desires and get them to share your message as an extension of themselves. In this engaging, entertaining, and educational quick read you will discover: Methods to ethically persuade on social media. (pg 105) How to identify and befriend the real influencers (they aren't who you think they are). (pg 23) A concept buried deep in psychological research that holds the secret to purposeful social sharing. (pg 53) The two keys to creating true power with Internet marketing. (pg 65) How to craft your messages and build your networks. (pg 115) If you desire to use social media marketing to get your product, service, or small business out to the right audience you don't need to understand what buttons to push, you need to understand and appeal to the people pushing them. This book will help. Don't delay, scroll up and buy your copy today!

Ignite The Fire

Author : Jonathan Goodman
ISBN : 1505787610
Genre : Health & Fitness
File Size : 88. 22 MB
Format : PDF, ePub
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"A look at personal training that goes beyond the textbooks." - Muscle & Fitness Now in a revised, expanded, and upgraded edition, Ignite the Fire is the highly practical approach to personal training already relied on by thousands of trainers Worldwide. Repeatedly called one of the "best books for personal trainers", it provides a clear road map teaching you how to become a personal trainer, to getting a personal trainer certification, to building your career from the bottom up so you can build a clientele, your reputation, and income. HAVE YOU EVER wanted to know the best, high-integrity techniques to get more clients, run a fitness business, or have a solid system for selling personal training? You're not alone. For years Jon's been asked these questions so he read, watched, researched and interviewed the best in the world to compile Ignite the Fire. This powerful book for certified personal trainers will show you how to: Find your dream job in the fitness industry (pg 26) Find, market to, and sell your ideal client while seamlessly dealing with objections (pg 64) Build amazing workouts for beginners (pg 124) Deal with difficult client types (pg 160) Develop multiple income streams while maintaining your reputation (pg 202) Ignite the Fire provides a clear road map to building your career from the bottom up so you can build a clientele, your reputation, and income.

The Race To The Top

Author : Jonathan Goodman
ISBN : 1477519580
Genre : Business & Economics
File Size : 70. 84 MB
Format : PDF, Docs
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We're entering an age of information overload. Almost every company in the modern World is trying to use social media. Most are terrible at it. It doesn't matter how many "likes" you have on Facebook or followers on Twitter. They are not the end game. Your product is. Social media is a tool to engage the customer, build a relationship, develop trust, and eventually sell your product. Think of it this way. We ignore advertisements, skip TV commercials, and search engines are a dying breed. People don't listen to messages unless they have a reason to care. Yours could be the most powerful message in the world and it won't spread unless you package it properly and give others a reason to care. You have an idea, a service, or a product. How do you get people to notice you? By winning the race to the top of the feed. Everything in the feed is a recommendation, and a powerful one. Never before has the process of getting referrals been so scaleable. Never before has advertising been so cheap. Social media has leveled out the corporate playing field. Whether you're a real estate agent, a CEO, a neighbourhood shopkeeper, or a fitness gym owner, this little book will teach you why people hit the share button – and how you can make them hit it more often with you in mind. Read the book and you will learn how to make your business the go-to in your neighbourhood, your city, the world. Facebook and Twitter may not be around in 5 years. Blog change daily. This book will give you the tools to get your message out. The race to the bottom has been won. You have to win the race to the top.

Personal Trainer Pocketbook

Author : Jonathan Goodman
ISBN : 1505839793
Genre : Health & Fitness
File Size : 25. 21 MB
Format : PDF, ePub, Docs
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"Do You Have These Questions About Personal Training?" How do I overcome the “too-expensive” objection? How do I market myself as a trainer? What do I do when my clients keep cancelling? How do I (or can I) advise clients on nutrition? How do I sell personal training? What are my options for multiple income streams? From the author of the highly acclaimed, Ignite the Fire: The Secrets to Building a Successful Personal Training Career comes a handy reference guide that answers all of your questions about personal training. From the UK to Canada, United States to Australia, and everywhere in between, Jonathan Goodman has been answering questions about succeeding in personal training to 100's of thousands of trainers Worldwide since 2009. For the first time ever, these 48 invaluable answers have all been compiled into one handy reference – no stone is left unturned. Amongst other things, you'll finally know how to: Market, sell, and keep clients Get your career started right Deal with all possible objections Deal with difficult client types Become more organized and efficient every day Turn your job into a career by making more money both in-training, and beyond. With the Personal Trainer Pocketbook by your side, you'll never be alone again.

Burn The Fat Feed The Muscle

Author : Tom Venuto
ISBN : 9780804137850
Genre : Health & Fitness
File Size : 60. 8 MB
Format : PDF, ePub
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A no-nonsense plan that has been proven and tested by more than 300,000 people in 154 countries. Whether you want to shed 10 pounds or 100, whether you want to build muscle or just look more toned, this book is the original “bible of fitness” that shows you how to get permanent results the safe, healthy, and natural way. Do you want to shed fat and sculpt a new body shape at the same time? Do you want a program without gimmicks, hype, or quick fixes? Do you want a program guaranteed to work, no matter how old you are or what kind of shape you’re in now? For twenty-five years, industry veteran and bestselling author Tom Venuto has built a reputation as one of the world’s most respected fat-loss experts. In Burn the Fat, Feed the Muscle—known by fans as “the bible of fat loss”—Tom reveals the body transformation secrets of the leanest people in the world. This is not a diet and it’s not just a weight-loss program; this is a breakthrough system to change your life and get you leaner, stronger, fitter, and healthier with the latest discoveries in exercise and nutrition science. Inside, you’ll discover: - The simple but powerful LEAN formula, revealing the four crucial elements of body transformation success. - The New Body 28 (TNB-28): a four-week training plan for sculpting lean muscle, plus a quick start primer workout perfect for beginners - A lifestyle program that’s more flexible and easier than ever to follow, even if you are busy, have dietary restrictions, or have never worked out before. - The motivation strategies it takes to stick with your plan. Burn the Fat, Feed the Muscle is not about getting as ripped as a fitness model or becoming a bodybuilder like Tom did (unless you want to); it’s about using their secrets to achieve your own personal goals. You are sure to call it your fitness bible for many years to come. From the Hardcover edition.

Construction Management Jumpstart

Author : Barbara J. Jackson
ISBN : 9780470768082
Genre : Computers
File Size : 21. 10 MB
Format : PDF, Docs
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Launch your career in construction management with this one-of-a-kind book The construction management industry is expected to increase employment by 16 percent over the next decade. This second edition of a bestselling introduction to construction management walks you through each stage of the construction management process. Written from the constructor's perspective, this book will familiarize you with all the construction management fundamentals and how Building Information Modeling (BIM) is impacting the construction management profession. Covers interoperability of technology advances in the construction industry Explains how BIM is challenging the traditional approach to project delivery and how this affects the constructor's role Elaborates each stage of the design and construction process and the tasks associated with each of them Shows step-by-step how to estimate project costs, administer contracts, manage job site and construction operations, plan and schedule a project, monitor project performance, manage project quality and safety, and assess project risks Provides review questions at the end of each chapter to help enforce understanding The tried-and-true project management principles presented in this book will help ensure you a successful start to your career.

The Fat Loss Prescription

Author : Spencer Nadolsky
ISBN : 1518824226
Genre :
File Size : 25. 13 MB
Format : PDF, ePub, Docs
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Do you feel like you're doing everything right to lose weight, but it's just not working? You're not alone. The Fat Loss Prescription is a step-by-step manual that uses the same evidence-based methods that obesity physician Dr. Spencer Nadolsky uses in the clinic to help his patients lose hundreds of pounds. Did you know that your medicines could be preventing you from losing weight? The Fat Loss Prescription includes not only how to set up a diet and exercise plan than will melt fat, but also information on medicines and conditions that actually stop weight loss. Forget fad diets and crazy workout plans that don't last. Reading this book and using the steps inside will lead to long-term weight loss success. FAQ Q. Do you list every medicine that causes weight gain? A. I tried to include every medicine that causes weight gain and their alternatives. Q. How much weight can I lose using this book? A. It totally depends on where you start. Some have lost over 100 pounds. Others have lost 25 pounds, but didn't have as much to lose. Q. Is there a workout plan included? A. I put two workout plans in the book. One for beginners and one for advanced (or for those switching from the beginner plan). Q. Do you even lift? A. Yes. Does your doctor even lift?

Inside The Magic Kingdom

Author : Thomas K. Connellan
ISBN : UOM:49015002826288
Genre : Business & Economics
File Size : 34. 45 MB
Format : PDF, Mobi
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Now an insider takes you inside the incredible Disney service culture and presents simple, powerful concepts in a fun, memorable way.

How To Build A Six Figure Personal Training Business

Author : Dave Fletcher
ISBN : 0957369123
Genre :
File Size : 45. 84 MB
Format : PDF, ePub
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In How to Build a Six-Figure Personal Training Business, Dave Fletcher draws upon his experience as a highly successful personal trainer and outlines the six steps you need to take to generate a six-figure income. He will show you how to set up your own business, market yourself effectively, attract the highest paying customers, dominate Google rankings and build your media profile. He will guide you step-by-step towards transforming your passion for health and fitness into a six- figure business.


Author : Jonah Berger
ISBN : 9781451686593
Genre : Business & Economics
File Size : 36. 46 MB
Format : PDF, ePub, Mobi
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New York Times bestseller What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

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