when the headline is you an insider s guide to handling the media j b international association of business communicators

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When The Headline Is You

Author : Jeff Ansell
ISBN : 0470875593
Genre : Business & Economics
File Size : 20. 62 MB
Format : PDF, ePub
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Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include: A behind-the-scenes look at how news is made Complete guidelines to creating compelling messages Specific messaging formulae for building trust when the news is bad Step-by-step strategies for managing hostile or relentless questions Insider tips on how to identify and handle misleading questions An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.

Popular Culture

Author : Imre Szeman
ISBN : 9781119140337
Genre : Social Science
File Size : 66. 83 MB
Format : PDF
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"Adapted from Popular Culture: A User's Guide, Third Edition [published in 2014 by Nelson Education]."

Business Writing Today

Author : Natalie Canavor
ISBN : 9781483358673
Genre : Business & Economics
File Size : 60. 86 MB
Format : PDF, Mobi
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Confident writers succeed. Whether you aim for a career in the business, nonprofit or government world, good writing equips you to stand out. In this accessible and reader-friendly book, Natalie Canavor shares a step-by-step framework to help you write strategically, win opportunities, and perform better on the job. You’ll know what to say and how to say it in any medium from email to blog, cover letter, proposal, resume, report, website, tweet, news release, and more. You’ll discover practical, grammar-free techniques to improve all your writing and learn how to recognize and fix your own problems with clear demonstrations. Business Writing Today, Second Edition, gives you tools, techniques and inside tips drawn from the worlds of journalism, corporate communications and public relations. It prepares you to better understand the business world and communicate in ways that achieve your own immediate and long range goals in today’s highly competitive work environment.

The Insiders Guide To Becoming A Yacht Stewardess 2nd Edition

Author : Julie Perry
ISBN : 9781614487869
Genre : Sports & Recreation
File Size : 66. 17 MB
Format : PDF, Kindle
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Welcome to the World of the Rich and Famous. . .Travel, Adventure, and Multi-Million-Dollar Yachts: Part how-to guide, part travelogue, The Insiders’ Guide to Becoming a Yacht Stewardess: Confessions from My Years Afloat with the Rich and Famous not only outlines the step-by-step process to getting a job on a luxury yacht, it also reveals what life is really like aboard these oceangoing toys of mankind’s most affluent. Packed with anecdotal stories from her time on the high seas, catering to some of the most demanding guests in the world, Julie Perry’s account of life “below deck” on a megaa-yacht is informative and humorous.

Lead With A Story

Author : Paul Smith
ISBN : 9780814420300
Genre : Business & Economics
File Size : 25. 24 MB
Format : PDF, Kindle
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"Features powerful stories for 21 of the toughest challenges businesspeople face"--Jacket.

Ongoing Crisis Communication

Author : W. Timothy Coombs
ISBN : 9781483322674
Genre : Business & Economics
File Size : 29. 68 MB
Format : PDF, ePub, Mobi
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Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated and multi-disciplinary approach to the entire crisis communication process. Drawing on his extensive firsthand experience, Dr. Timothy Coombs uses a three-staged approach to crisis management (pre-crisis, crisis, and post-crisis), explains how crisis management can prevent or reduce the threats of a crisis, and provides guidelines for how best to act and react in an emergency situation. The book includes new coverage of social media, social networking sites, and terrorist threats while drawing from recent works in management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.

Communicating Risks And Benefits

Author : Baruch Fischhoff
ISBN : 0160901790
Genre : Health & Fitness
File Size : 70. 57 MB
Format : PDF, Kindle
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Effective risk communication is essential to the well-being of any organization and those people who depend on it. Ineffective communication can cost lives, money and reputations. Communicating Risks and Benefits: An Evidence-Based User’s Guide provides the scientific foundations for effective communications. The book authoritatively summarizes the relevant research, draws out its implications for communication design, and provides practical ways to evaluate and improve communications for any decision involving risks and benefits. Topics include the communication of quantitative information and warnings, the roles of emotion and the news media, the effects of age and literacy, and tests of how well communications meet the organization’s goals. The guide will help users in any organization, with any budget, to make the science of their communications as sound as the science that they are communicating.

The News A User S Manual

Author : Alain De Botton
ISBN : 9780307911728
Genre : Social Science
File Size : 86. 39 MB
Format : PDF, Kindle
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The news is everywhere. We can’t stop constantly checking it on our computer screens, but what is this doing to our minds? We are never really taught how to make sense of the torrent of news we face every day, writes Alain de Botton (author of the best-selling The Architecture of Happiness), but this has a huge impact on our sense of what matters and of how we should lead our lives. In his dazzling new book, de Botton takes twenty-five archetypal news stories—including an airplane crash, a murder, a celebrity interview and a political scandal—and submits them to unusually intense analysis with a view to helping us navigate our news-soaked age. He raises such questions as Why are disaster stories often so uplifting? What makes the love lives of celebrities so interesting? Why do we enjoy watching politicians being brought down? Why are upheavals in far-off lands often so boring? In The News: A User’s Manual, de Botton has written the ultimate guide for our frenzied era, certain to bring calm, understanding and a measure of sanity to our daily (perhaps even hourly) interactions with the news machine. (With black-and-white illustrations throughout.) From the Hardcover edition.

The Business Style Handbook Second Edition An A To Z Guide For Effective Writing On The Job

Author : Helen Cunningham
ISBN : 9780071800105
Genre : Business & Economics
File Size : 68. 77 MB
Format : PDF, Docs
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Revised and updated for today's increasingly connected business world, The Business Style Handbook, 2e, provides readers with up-to-date and offering best practices for writing quickly and effectively

Business Communication For Success

Author : Scott McLean
ISBN : 1936126117
Genre : Business communication
File Size : 50. 54 MB
Format : PDF, ePub, Docs
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