when the headline is you an insider s guide to handling the media j b international association of business communicators

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When The Headline Is You

Author : Jeff Ansell
ISBN : 0470875593
Genre : Business & Economics
File Size : 41. 69 MB
Format : PDF, ePub, Mobi
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Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include: A behind-the-scenes look at how news is made Complete guidelines to creating compelling messages Specific messaging formulae for building trust when the news is bad Step-by-step strategies for managing hostile or relentless questions Insider tips on how to identify and handle misleading questions An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.

Business Writing Today

Author : Natalie Canavor
ISBN : 9781483358673
Genre : Business & Economics
File Size : 84. 88 MB
Format : PDF, ePub, Mobi
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Confident writers succeed. Whether you aim for a career in the business, nonprofit or government world, good writing equips you to stand out. In this accessible and reader-friendly book, Natalie Canavor shares a step-by-step framework to help you write strategically, win opportunities, and perform better on the job. You’ll know what to say and how to say it in any medium from email to blog, cover letter, proposal, resume, report, website, tweet, news release, and more. You’ll discover practical, grammar-free techniques to improve all your writing and learn how to recognize and fix your own problems with clear demonstrations. Business Writing Today, Second Edition, gives you tools, techniques and inside tips drawn from the worlds of journalism, corporate communications and public relations. It prepares you to better understand the business world and communicate in ways that achieve your own immediate and long range goals in today’s highly competitive work environment.

The Insiders Guide To Becoming A Yacht Stewardess 2nd Edition

Author : Julie Perry
ISBN : 9781614487869
Genre : Sports & Recreation
File Size : 24. 35 MB
Format : PDF, Kindle
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Welcome to the World of the Rich and Famous. . .Travel, Adventure, and Multi-Million-Dollar Yachts: Part how-to guide, part travelogue, The Insiders’ Guide to Becoming a Yacht Stewardess: Confessions from My Years Afloat with the Rich and Famous not only outlines the step-by-step process to getting a job on a luxury yacht, it also reveals what life is really like aboard these oceangoing toys of mankind’s most affluent. Packed with anecdotal stories from her time on the high seas, catering to some of the most demanding guests in the world, Julie Perry’s account of life “below deck” on a megaa-yacht is informative and humorous.

Communicating Risks And Benefits

Author : Baruch Fischhoff
ISBN : 0160901790
Genre : Health & Fitness
File Size : 81. 95 MB
Format : PDF, Mobi
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Effective risk communication is essential to the well-being of any organization and those people who depend on it. Ineffective communication can cost lives, money and reputations. Communicating Risks and Benefits: An Evidence-Based User’s Guide provides the scientific foundations for effective communications. The book authoritatively summarizes the relevant research, draws out its implications for communication design, and provides practical ways to evaluate and improve communications for any decision involving risks and benefits. Topics include the communication of quantitative information and warnings, the roles of emotion and the news media, the effects of age and literacy, and tests of how well communications meet the organization’s goals. The guide will help users in any organization, with any budget, to make the science of their communications as sound as the science that they are communicating.

Lead With A Story

Author : Paul Smith
ISBN : 9780814420300
Genre : Business & Economics
File Size : 25. 81 MB
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"Features powerful stories for 21 of the toughest challenges businesspeople face"--Jacket.

Business Communication For Success

Author : Scott McLean
ISBN : 1936126117
Genre : Business communication
File Size : 86. 94 MB
Format : PDF, ePub
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Service For Company Publications

Author :
ISBN : CORNELL:31924054219385
Genre : Industrial relations
File Size : 24. 12 MB
Format : PDF
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The Government Press Connection

Author : Stephen Hess
ISBN : 0815716249
Genre : Political Science
File Size : 36. 67 MB
Format : PDF, Mobi
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This book surveys press relations with the federal government, examines the way official press offices prepare and conduct briefings, and considers criticisms concerning the government's control of information.

Thank You For Being Late

Author : Thomas L. Friedman
ISBN : 9781250141224
Genre : Business & Economics
File Size : 58. 44 MB
Format : PDF, Mobi
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A New York Times Bestseller, One of The Wall Street Journal’s “10 Books to Read Now,” and One of Kirkus Reviews’s Best Nonfiction Books of Year We all sense it—something big is going on. You feel it in your workplace. You feel it when you talk to your kids. You can’t miss it when you read the newspapers or watch the news. Our lives are being transformed in so many realms all at once—and it is dizzying. In Thank You for Being Late, version 2.0, with a new afterword, Thomas L. Friedman exposes the tectonic movements that are reshaping the world today and explains how to get the most out of them and cushion their worst impacts. His thesis: to understand the twenty-first century, you need to understand that the planet’s three largest forces—Moore’s law (technology), the Market (globalization), and Mother Nature (climate change and biodiversity loss)—are accelerating all at once. These accelerations are transforming five key realms: the workplace, politics, geopolitics, ethics, and community. The year 2007 was the major inflection point: the release of the iPhone, together with advances in silicon chips, software, storage, sensors, and networking, created a new technology platform that is reshaping everything from how we hail a taxi to the fate of nations to our most intimate relationships. It is providing vast new opportunities for individuals and small groups to save the world—or to destroy it. With his trademark vitality, wit, and optimism, Friedman shows that we can overcome the multiple stresses of an age of accelerations—if we slow down, if we dare to be late and use the time to reimagine work, politics, and community. Thank You for Being Late is an essential guide to the present and the future.

How To Build A Billion Dollar App

Author : George Berkowski
ISBN : 9780349401386
Genre : Business & Economics
File Size : 69. 58 MB
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THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS - NOW REVISED AND UPDATED FOR 2017 'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga) 'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app' Michael Acton Smith, Founder and CEO, Mind Candy Apps have changed the way we communicate, shop, play, interact and travel and their phenomenal popularity has presented possibly the biggest business opportunity in history. In How to Build a Billion Dollar App, serial tech entrepreneur George Berkowski gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success. Berkowski draws exclusively on the inside stories of the billion-dollar app club members, including Instagram, Whatsapp, Snapchat, Candy Crush and Uber to provide all the information you need to create your own spectacularly successful mobile business. He guides you through each step, from an idea scribbled on the back of an envelope, through to finding a cofounder, building a team, attracting (and keeping) millions of users, all the way through to juggling the pressures of being CEO of a billion-dollar company (and still staying ahead of the competition). If you've ever dreamed of quitting your nine to five job to launch your own company, you're a gifted developer, seasoned entrepreneur or just intrigued by mobile technology, How to Build a Billion Dollar App will show you what it really takes to create your own billion-dollar, mobile business.

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