why nudge

Download Book Why Nudge in PDF format. You can Read Online Why Nudge here in PDF, EPUB, Mobi or Docx formats.

Why Nudge

Author : Cass R. Sunstein
ISBN : 9780300197860
Genre : Business & Economics
File Size : 82. 46 MB
Format : PDF
Download : 922
Read : 1093

Get This Book


The best-selling author of Simpler offers an argument for protecting people from their own mistakes.

Nudge

Author : Richard H. Thaler
ISBN : 9783430920032
Genre : Science
File Size : 62. 83 MB
Format : PDF
Download : 582
Read : 318

Get This Book


Nudge – so heißt die Formel, mit der man andere dazu bewegt, die richtigen Entscheidungen zu treffen. Denn Menschen verhalten sich von Natur aus nicht rational. Nur mit einer Portion List können sie dazu gebracht werden, vernünftig zu handeln. Aber wie schafft man das, ohne sie zu bevormunden? Wie erreicht man zum Beispiel, dass sie sich um ihre Altervorsorge kümmern, umweltbewusst leben oder sich gesund ernähren? Darauf gibt Nudge die Antwort. Das Konzept hat bereits viele Entscheidungsträger überzeugt, darunter US-Präsident Barack Obama. Anschaulich und unterhaltsam präsentieren der Wirtschaftsnobelpreisträger Richard Thaler und Cass Sunstein einen neuen Ansatz der Verhaltensökonomie, der schon heute das Denken und Handeln in Politik und Wirtschaft prägt.

Nudge

Author : Richard H. Thaler
ISBN : 3548373666
Genre : Choice (Psychology)
File Size : 51. 75 MB
Format : PDF, ePub, Docs
Download : 754
Read : 1027

Get This Book


Nudge - so heißt die Formel, mit der man andere dazu bewegt, die richtigen Entscheidungen zu treffen. Denn Menschen verhalten sich von Natur aus nicht rational. Nur mit einer Portion List können sie dazu gebracht werden, vernünftig zu handeln. Aber wie schafft man das, ohne sie zu bevormunden? Wie erreicht man zum Beispiel, dass sie sich um ihre Altervorsorge kümmern, umweltbewusst leben oder sich gesund ernähren? Darauf gibt Nudge die Antwort.

Nudge

Author : Richard H. Thaler
ISBN : 3430200814
Genre : Alltag - Entscheidungsverhalten - Verbesserung
File Size : 44. 66 MB
Format : PDF, Docs
Download : 220
Read : 1275

Get This Book



Nudge

Author : Mark Egan
ISBN : 9781351352567
Genre : Psychology
File Size : 58. 48 MB
Format : PDF
Download : 876
Read : 1250

Get This Book


When it was published in 2008, Richard Thaler and Cass Sunstein’s Nudge: Improving Decisions about Health, Wealth, and Happiness quickly became one of the most influential books in modern economics and politics. Within a short time, it had inspired whole government departments in the US and UK, and others as far afield as Singapore. One of the keys to Nudge’s success is Thaler and Sunstein’s ability to create a detailed and persuasive case for their take on economic decision-making. Nudge is not a book packed with original findings or data; instead it is a careful and systematic synthesis of decades of research into behavioral economics. The discipline challenges much conventional economic thought – which works on the basis that, overall, humans make rational decisions – by focusing instead on the ‘irrational’ cognitive biases that affect our decision making. These seemingly in-built biases mean that certain kinds of economic decision-making are predictably irrational. Thaler and Sunstein prove themselves experts at creating persuasive arguments and dealing effectively with counter-arguments. They conclude that if governments understand these cognitive biases, they can ‘nudge’ us into making better decisions for ourselves. Entertaining as well as smart, Nudge shows the full range of reasoning skills that go into making a persuasive argument.

How Far To Nudge

Author : Peter John
ISBN : 9781786430557
Genre : Business & Economics
File Size : 81. 21 MB
Format : PDF, ePub
Download : 771
Read : 869

Get This Book


This book addresses the wave of innovation and reforms that has been called the nudge or behavioural public policy agenda, which has emerged in many countries since the mid-2000s. Nudge involves developing behavioural insights to solve complex policy problems, such as unemployment, obesity and the environment, as well as improving the delivery of policies by reforming standard operating procedures. It reviews the changes that have taken place, in particular the greater use of randomised evaluations, and discusses how far nudge can be used more generally in the policy process. The book argues that nudge has a radical future if it develops a more bottom up approach involving greater feedback and more engagement with citizens.

Human Agency And Behavioral Economics

Author : Cass R. Sunstein
ISBN : 9783319558073
Genre : Business & Economics
File Size : 63. 50 MB
Format : PDF
Download : 823
Read : 864

Get This Book


This Palgrave Pivot offers comprehensive evidence about what people actually think of “nudge” policies designed to steer decision makers’ choices in positive directions. The data reveal that people in diverse nations generally favor nudges by strong majorities, with a preference for educative efforts – such as calorie labels - that equip individuals to make the best decisions for their own lives. On the other hand, there are significant arguments for noneducational nudges – such as automatic enrollment in savings plans - as they allow people to devote their scarce time and attention to their most pressing concerns. The decision to use either educative or noneducative nudges raises fundamental questions about human freedom in both theory and practice. Sunstein's findings and analysis offer lessons for those involved in law and policy who are choosing which method to support as the most effective way to encourage lifestyle changes.

Nudge

Author : Richard H Thaler
ISBN : 9780141976105
Genre : Business & Economics
File Size : 73. 4 MB
Format : PDF, Kindle
Download : 775
Read : 767

Get This Book


NO.1 INTERNATIONAL BESTSELLER From Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, Nudge is the book that changed the way we think about decision-making. Nudge is about choices - how we make them and how we can make better ones. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples and original research, the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. 'How often do you read a book that is both important and amusing, both practical and deep? ... A must-read for anyonewho wants to see both our minds and our society working better' Daniel Kahneman, author of Thinking, Fast and Slow 'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world' Steven D. Levitt, co-author of Freakonomics

Leading The Inclusive City

Author : Hambleton, Robin
ISBN : 9781447311850
Genre : Political Science
File Size : 79. 97 MB
Format : PDF, ePub, Mobi
Download : 107
Read : 551

Get This Book


Cities are often seen as helpless victims in a global flow of events and many view growing inequality in cities as inevitable. This engaging book rejects this gloomy prognosis and argues that imaginative place-based leadership can enable citizens to shape the urban future in accordance with progressive values – advancing social justice, promoting care for the environment and bolstering community empowerment. This international and comparative book, written by an experienced author, shows how inspirational civic leaders are making a major difference in cities across the world. The analysis provides practical lessons for local leaders and a significant contribution to thinking on public service innovation for anyone who wants to change urban society for the better.

Phishing For Fools

Author : George A. Akerlof
ISBN : 9783843713658
Genre : Business & Economics
File Size : 79. 62 MB
Format : PDF, ePub
Download : 846
Read : 441

Get This Book


Seit Adam Smith ist eine der zentralen Thesen der Wirtschaftswissenschaften, dass freie Märkte und freier Wettbewerb die besten Voraussetzungen für allgemeinen Wohlstand sind. Die Wirtschaftsnobelpreisträger George Akerlof und Robert Shiller argumentieren dagegen, dass Märkte nicht von sich aus gutartig sind und sich auch nicht immer die besten Produkte durchsetzen. Die Autoren behandeln in diesem Buch erstmals die zentrale Rolle von Manipulation und Täuschung in der Wirtschaft. Anhand von zahlreichen Fallbeispielen zeigen sie, wie wir verleitet werden, mehr Geld auszugeben, als wir haben; wie wir von Werbung stärker beeinflusst werden, als wir glauben; warum wir oft zu viel bezahlen und wie massiv die Politik durch Wirtschaft beeinflusst wird. Was ist besonders? Zwei Wirtschaftsnobelpreisträger widerlegen die These der selbstregulierenden Märkte. Wer liest? • Alle, die sich für Verhaltensökonomie, freie Marktwirtschaft oder Wirtschaftstheorie interessieren

Top Download:

Best Books