why nudge

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Why Nudge

Author : Cass R. Sunstein
ISBN : 9780300197860
Genre : Business & Economics
File Size : 56. 93 MB
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The best-selling author of Simpler offers an argument for protecting people from their own mistakes.

Nudge

Author : Richard H. Thaler
ISBN : 9781101655092
Genre : Business & Economics
File Size : 75. 90 MB
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From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink and Daniel Kahneman’s Thinking Fast and Slow New York Times bestseller Named a Best Book of the Year by The Economist and the Financial Times Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice. More than 750,000 copies sold

How Far To Nudge

Author : Peter John
ISBN : 9781786430557
Genre :
File Size : 42. 64 MB
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This book addresses the wave of innovation and reforms that has been called the nudge or behavioural public policy agenda, which has emerged in many countries since the mid-2000s. Nudge involves developing behavioural insights to solve complex policy problems, such as unemployment, obesity and the environment, as well as improving the delivery of policies by reforming standard operating procedures. It reviews the changes that have taken place, in particular the greater use of randomised evaluations, and discusses how far nudge can be used more generally in the policy process. The book argues that nudge has a radical future if it develops a more bottom up approach involving greater feedback and more engagement with citizens.

Human Agency And Behavioral Economics

Author : Cass R. Sunstein
ISBN : 9783319558073
Genre : Business & Economics
File Size : 69. 33 MB
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This Palgrave Pivot offers comprehensive evidence about what people actually think of “nudge” policies designed to steer decision makers’ choices in positive directions. The data reveal that people in diverse nations generally favor nudges by strong majorities, with a preference for educative efforts – such as calorie labels - that equip individuals to make the best decisions for their own lives. On the other hand, there are significant arguments for noneducational nudges – such as automatic enrollment in savings plans - as they allow people to devote their scarce time and attention to their most pressing concerns. The decision to use either educative or noneducative nudges raises fundamental questions about human freedom in both theory and practice. Sunstein's findings and analysis offer lessons for those involved in law and policy who are choosing which method to support as the most effective way to encourage lifestyle changes.

The Art Of The Nudge

Author : John Geraci
ISBN : 1943164134
Genre :
File Size : 61. 26 MB
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The Art of the Nudge (TATN) is a step by step framework to: N - (K)now what you want to do or accomplish, and more importantly, WHY? U - Understand the current story being told by you and others in your organization. D - Develop a new story that empowers people and ignites their passion to take Action G - Give and tell this story often enough to inspire others to act with their maximum potential. E - Evaluate progress, celebrate success, and continue to Nudge or adapt.Within the framework of The Art of the Nudge, you will learn to believe in the untapped potential and power of your brain with some key pictures: The Iceberg, Superhighways and Dirt Roads, and the Elephant and Rider.Visualizing our TATN Framework as a car, we will introduce you to some key components and complementary tools: Personality Profiles as the tires, Story Gathering as the engine, and Nudges as the gas pedal, to help you powerfully utilize the framework.

The Economics Of Nudge

Author : Cass R. Sunstein
ISBN : 1138938572
Genre :
File Size : 89. 74 MB
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The Healthy Workplace Nudge

Author : Rex Miller
ISBN : 9781119480235
Genre : Business & Economics
File Size : 35. 45 MB
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Discover how healthy buildings, culture, and people lead to high profits Organizations and employees now spend an average of $18,000 per year per employee for health costs, a 61% increase in 10 years. Every indicator projects these costs will double before 2030. This is an unsustainable path. These costs are the tip to an even bigger iceberg, the hidden costs of time out of the office, distraction, disengagement, and turnover. The Healthy Workplace Nudge explains the findings of research on 100 large organizations that have tackled the problems of employee health costs and disengagement in five fresh ways: Well-being leads to health and high performance Wake up to the fact that 95% of traditional wellness programs fail to improve health or lower costs Behavioral economics has become a new powerful tool to nudge healthy behavior Healthy buildings are now cost effective and produce your strongest ROI to improving health Leaders who develop healthy cultures achieve sustainable high performance and employee wellbeing In addition to proving highly effective, these approaches represent a fraction of the cost sunk into traditional wellness and engagement programs. The book explains how to create a workplace that is good for people, releases them to what they do best and enjoy most, and produces great and profitable work. • Find actionable strategies and tactics you can put into use today • Retain happy, productive talent • Cut unnecessary spending and boost your bottom line • Benefit from real-world research and proven practice If you’re a leader who cares about the health and happiness of your employees, a human resource professional, or a professional who develops, designs, builds, or outfits workplace environments to improve employee health and wellbeing, this is one book you’ll want to have on hand.

Inside The Nudge Unit

Author : David Halpern
ISBN : 9780753551387
Genre : Psychology
File Size : 35. 3 MB
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Dr David Halpern, behavioural scientist and head of Number 10's Behavioural Insights Team, or the 'Nudge Unit', invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.

The Ethics Of Influence

Author : Cass R. Sunstein
ISBN : 9781316790854
Genre : Political Science
File Size : 90. 62 MB
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In recent years, 'nudge units' or 'behavioral insights teams' have been created in the United States, the United Kingdom, Germany, and other nations. All over the world, public officials are using the behavioral sciences to protect the environment, promote employment and economic growth, reduce poverty, and increase national security. In this book, Cass R. Sunstein, the eminent legal scholar and best-selling co-author of Nudge (2008), breaks new ground with a deep yet highly readable investigation into the ethical issues surrounding nudges, choice architecture, and mandates, addressing such issues as welfare, autonomy, self-government, dignity, manipulation, and the constraints and responsibilities of an ethical state. Complementing the ethical discussion, The Ethics of Influence: Government in the Age of Behavioral Science contains a wealth of new data on people's attitudes towards a broad range of nudges, choice architecture, and mandates.

Simpler

Author : Cass R. Sunstein
ISBN : 9781476726601
Genre : Biography & Autobiography
File Size : 67. 61 MB
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Draws on behavioral psychology and economics to trace U.S. policy changes that reflect smarter and simpler government practices while preserving freedom of choice in areas ranging from mortgages and student loans to food labeling and health care.

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