why people buy motivation research and its successful application rebel reads

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Why People Buy

Author : Louis Cheskin
ISBN : 1632460327
Genre : Business & Economics
File Size : 33. 6 MB
Format : PDF
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In this 1959 classic, Louis Cheskin presents his insights into human motivation as expressed in purchasing decisions.

Rebel Talent

Author : Francesca Gino
ISBN : 9780062694645
Genre : Business & Economics
File Size : 25. 53 MB
Format : PDF, ePub, Mobi
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The world’s best chef. An airline caption who brought his flight to safety in a daring water landing. A magician known for his sensational escape acts. A computer scientist who founded a world-renowned animation studio. What do all of these people have in common? They love their jobs, they break the rules, and the world is better off for it. They are rebels. From an early age, we are taught to be rule followers, and the pressure to fit in only increases as we age. But conformity comes at a steep price for our careers and personal lives. When we mindlessly accept rules and norms rather than questioning and constructively rebelling against them, we ultimately end up stuck and unfulfilled. As leaders, we are less effective and respected. As employees, we are more likely to be overlooked for top assignments and promotions. As partners and friends, we are checked out and unhappy. Francesca Gino has been studying rebels in life and in the workplace for more than 15 years. She has discovered that rebels—those who practice “positive deviance” at work-- are harder to manage, but they are good for the bottom line: their passion, drive, curiosity, and creativity raise the entire organization to a new level. And she has found that at home, rebels are more engaged partners, parents, and friends. Packed with strategies for embracing rebellion at work and in life, and illuminating case studies ranging from the world of fine dining to fast food chains to corporations such as Google and Pixar, Rebel Talent encourages all of us to rebel against what’s comfortable, so that we can thrive.

Color For Profit

Author : Louis Cheskin
ISBN : 1632460343
Genre : Art
File Size : 45. 1 MB
Format : PDF, ePub
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Published in 1951, Louis Cheskin's groundbreaking Color For Profit initiated a scientific approach to color and design. Cheskin's philosophy rotated around three core concepts: good taste has little to do with how well a design sells; asking customers what they think of a package design is not a useful way to measure effectiveness; and colors have symbolic meanings. Among some of Cheskin's noteworthy accomplishments were: The creation of the Gerber Baby Changing the color of margarine from white to yellow The development of the Marlboro Man and Marlboro packaging from what was previously considered a "women's" cigarette Uncovering the preference of American consumers for circles over triangles on packaging Predicting the flop of the Edsel automobile The market research underlying the introduction of the Ford Mustang and the Lincoln Continental

Build It

Author : Glenn Elliott
ISBN : 9781119390077
Genre : Business & Economics
File Size : 79. 43 MB
Format : PDF, ePub, Mobi
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The current way of treating people at work has failed. Globally, only 30% of employees are engaged in their jobs, and in this fast-paced world that's just not enough. The world's best companies understand this, and have been quietly treating people differently for nearly two decades. Now you can learn their secrets and discover The Engagement Bridge™ model, proven to build bottom line value for companies through sustainable employee engagement. Companies with the best cultures generate stock market returns of twice the general market and enjoy half the employee turnover of their peers. Their staff innovate more, deliver better customer service and, hands-down, beat the competition. These companies outperform and disrupt their markets. They break the rules of traditional HR, they rebel against the status quo. Build it has found these rebels and the rulebreakers. From small startups to global powerhouses, this book shows that courage, commitment, and a people-centric mindset, rather than money and resources, are what you need to turn an average business into a category leader. The book follows the clear and proven Engagement Bridge™ model, developed from working with thousands of leading companies worldwide on their own employee engagement journeys. The practical model highlights the areas that leaders need to examine in order to build a highly engaged company culture and provides a framework for success. Build it is packed with tips, tools and real-life examples from employers including NASDAQ, Unilever, IBM, KPMG, 3M, and McDonald's to help you start doing this not tomorrow, but today. Readers will learn: How employee engagement helps companies perform The key factors that drive engagement, and how they work together What the world's most rebellious companies have done to break the rules of traditional HR and improve engagement How to implement The Engagement BridgeTM model to boost productivity, innovation, and better decision-making Unique in this category, Build it is written from two sharply different perspectives. Glenn Elliott is a multi-award winning Entrepreneur of the Year, CEO and growth investor. He talks candidly about the mistakes and missteps he has made whilst building Reward Gateway into a $300m category leader in employee engagement technology. Debra Corey brings 30 years experience in senior level HR roles at global companies such as Gap, Quintiles, Honeywell and Merlin Entertainments. She shares the practical tools and case studies that can kickstart your employee engagement plan, bringing her own pragmatic and engaging style to each situation.

The Four Tendencies

Author : Gretchen Rubin
ISBN : 9781524760915
Genre : Psychology
File Size : 87. 6 MB
Format : PDF
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"Bestselling author Gretchen Rubin (The Happiness Project; Better Than Before) reveals the surprising truth about the four hidden personality types that drive everything we do. Learn how to understand yourself better--and also how to influence others more effectively"--

Books In Print

Author :
ISBN : UOM:39015022394178
Genre : American literature
File Size : 88. 41 MB
Format : PDF, Mobi
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Books in print is the major source of information on books currently published and in print in the United States. The database provides the record of forthcoming books, books in-print, and books out-of-print.

Books In Print Supplement

Author :
ISBN : STANFORD:36105025417838
Genre : American literature
File Size : 53. 39 MB
Format : PDF
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Slave Rebellion In Brazil

Author : João José Reis
ISBN : 0801852501
Genre : History
File Size : 30. 99 MB
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"In the course of explaining the causes and context of the uprising, Reis provides a fascinating social history of urban life and the African community in a city that was (and is) one of the most important centers of African culture in the Americas." -- American Historical Review

Rebels At Work

Author : Lois Kelly
ISBN : 9781491903919
Genre : Business & Economics
File Size : 53. 94 MB
Format : PDF, ePub, Docs
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Ready to stand up and create positive change at work, but reluctant to speak up? True leadership doesn’t always come from a position of power or authority. By teaching you skills and providing practical advice, this handbook shows you how to engage your coworkers and bosses and bring your ideas forward so that they are heard, considered, and acted upon. Authors Carmen Medina and Lois Kelly—once rebels themselves—reveal ways to navigate your workplace, avoid common mistakes and traps, and overcome the fears that may be holding you back. You can achieve more success and less frustration, help your organization do better work, and—most important—find more meaning and joy in what you do.

Market Rebels

Author : Hayagreeva Rao
ISBN : 1400829747
Genre : Business & Economics
File Size : 56. 53 MB
Format : PDF, ePub, Mobi
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Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licensing laws. Ford exploited the popularity of the car by using new mass-production technologies. Rao argues that market rebels also establish new niches and new cultural styles. If it were not for craft brewers who crusaded against "industrial beer" and proliferated brewpubs, there would be no specialty beers in America. But for nouvelle cuisine activists who broke the stranglehold of Escoffier's classical cuisine in France, there would have been little hybridization and experimentation in modern cooking. Market rebels also thwart radical innovation. Rao demonstrates how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents. Read Market Rebels to learn how activists succeed when they construct "hot causes" that arouse intense emotions, and exploit "cool mobilization"--unconventional techniques that engage audiences in collective action. You will realize how the hands that move markets are the joined hands of market rebels. Some images inside the book are unavailable due to digital copyright restrictions.

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