why we buy the science of shopping updated and revised for the internet the global consumer and beyond

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Why We Buy

Author : Paco Underhill
ISBN : 9781416595243
Genre : Business & Economics
File Size : 43. 72 MB
Format : PDF, ePub
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A revised edition of a best-selling work on America's consumer culture makes observations about the retail practices of other cultures, describes the latest trends in online retail, and makes recommendations for how major companies can dramatically improve customer service practices. Original.

Why We Buy

Author : Paco Underhill
ISBN : 9781416561743
Genre : Business & Economics
File Size : 90. 32 MB
Format : PDF
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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.

Why We Buy

Author : Paco Underhill
ISBN : 1439500215
Genre : Business & Economics
File Size : 54. 14 MB
Format : PDF, Mobi
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An expert on shopping behavior and motivation offers an analysis of consumers' tastes and habits, discussing why point-of-sale purchases are still the most significant, and why Internet shopping will not replace the mall.

Social Psychology Of Consumer Behavior

Author : Michaela Wanke
ISBN : 9781136642845
Genre : Psychology
File Size : 37. 25 MB
Format : PDF, ePub, Mobi
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The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an informed, up-to-date overview, from an original integrative perspective. The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests. While the range of topics is rather broad – including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation – each chapter is focused on one specific theoretical or methodological perspective and thereby gives a comprehensive and penetrative account of the relevant issues and the respective research. The volume provides an invaluable resource to students, researchers, and instructors in social psychology, consumer psychology, consumer behavior, and marketing.

Call Of The Mall

Author : Paco Underhill
ISBN : 0743235924
Genre : Business & Economics
File Size : 28. 85 MB
Format : PDF, Kindle
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Profiling malls as powerful intersections of American consumer marketing, the media, and street culture, an examination of malls as reflections of commercial and social culture considers what does and does not work in a mall setting and what malls mean to everyday people. Reprint. 50,000 first printing.

Game Retailer Guide

Author : Lloyd Brown
ISBN : 1935050184
Genre :
File Size : 47. 66 MB
Format : PDF, Docs
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Written by a veteran game store owner, the Game Retailer Guide is a how-to industry manual that contains everything you need to know in order to start and run a successful game-selling business. Topics the Game Retailer Guide covers include: * Administration & Planning * Building and Equipping the Store * Competitive Analysis * Products and Services * Marketing & Advertising * Operations * Financials * Advanced Lessons * Growth If you want to make your living in a field you can enjoy every day, the Game Retailer Guide is the ideal resource and its topics start from the thought, "I'd like to sell games for a living."

Shopper Marketing

Author : Markus Ståhlberg
ISBN : 9780749464721
Genre : Business & Economics
File Size : 32. 84 MB
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Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.

Buyology

Author : Martin Lindstrom
ISBN : 0385528299
Genre : Business & Economics
File Size : 79. 88 MB
Format : PDF, ePub
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How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores: Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products? Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves? Can “Cool” brands, like iPods, trigger our mating instincts? Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product? Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars? Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds.

Retail S Seismic Shift

Author : Michael Dart
ISBN : 9781250142856
Genre : Business & Economics
File Size : 29. 25 MB
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Compared to 25 years ago, today’s retail experience is a world apart. Almost anything can be ordered, delivered and picked up rapidly, often customized to personal preferences at no extra cost. The smartphone has created a world of limitless consumer expectation and logistical possibility. So how much further can it go? What will the retail experience look like in ten, twenty, or even fifty years–and how should companies, big and small, be preparing? Amazon may still loom large, say industry experts Robin Lewis and Michael Dart, but now they’ll actually be profitable, as mobile shopping becomes the norm. More importantly, the primacy of access over ownership, and experience over material goods, will force retailers to transform their offerings. Demographic trends, like the glut of seniors and the declining marriage rate, and societal trends, like income polarization and continued urbanization, will have surprising effects on which brands and products take center stage. And the double-edged sword of technology will be fully apparent: no more cards or cash, but pervasive fear of fraud and surveillance from the dark Web and the rise of A.I.. In their previous book, The New Rules of Retail, Lewis and Dart predicted nearly every defining characteristic of today’s marketplace–and the industry snapped it up in two editions. Now, in Retail's Seismic Shift, they do the same for the next era, where retailers will have to be ready for anything.

Store Design And Visual Merchandising Second Edition

Author : Ebster Claus
ISBN : 9781631571138
Genre : Business & Economics
File Size : 29. 64 MB
Format : PDF, Docs
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The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.

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