writing broadcast news shorter sharper stronger a professional handbook

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Writing Broadcast News Shorter Sharper Stronger A Professional Handbook

Author : Mervin Block
ISBN : 1608714179
Genre : Political Science
File Size : 66. 54 MB
Format : PDF, ePub
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The ability to write well is an applicant's most prized skill, according to surveys of broadcast news directors. To ensure that your students' writing skills are well honed, there is no better handbook to turn to than this newly updated third edition of Writing Broadcast News. Mervin Block- who has written for the best in the business- offers timeless advice, guiding both first-year students and seasoned professionals through the essentials of writing for the ear. With countless scripts collected from writing workshops in newsrooms across the country, this resource is studded with insightful - and at times entertaining - comments, suggestions and much-needed corrections. Readers will find Block's clear and incisive voice coming through in the expanded "Top Tips of the Trade" and the "Dozen Deadly Sins"-reminding us that mistakes can be our best teachers. New "WordWatcher" boxes highlight the challenges in writing for print versus broadcast.

Writing Broadcast News

Author : Mervin Block
ISBN : 1566250846
Genre : Performing Arts
File Size : 69. 39 MB
Format : PDF, Kindle
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"A masterly work . . . the best." -Adj. Prof. David C. Frailey, Southern Merhodist University Thoroughly revised & greatly expanded, this new edition is even more helpful than the classic first edition. The 1997 revision of Writing Broadcast News - Shorter, Sharper, Stronger is 40 percent longer - & even richer & smoother. Best of all, it is readable - & enjoyable. And, for writers who apply its expert tips, profitable. Writing Broadcast News (1997) was written for working newspeople, & it has been widely accepted in the broadcasting industry as a professional handbook. Many college teachers have adopted it as a textbook.

Becoming A Public Relations Writer

Author : Ronald D. Smith
ISBN : 9781317302988
Genre : Business & Economics
File Size : 63. 14 MB
Format : PDF, ePub, Mobi
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Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere—from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fifth edition has been updated to reflect significant developments in the public relations field, including: New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing. Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media. Expansion of a chapter on websites, blogs and wikis. Expansion of the chapter on direct mail and online appeals. Updated examples of actual pieces of public relations writing. A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations. Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.

The Basics Of Media Writing

Author : Scott A. Kuehn
ISBN : 9781506308098
Genre : Language Arts & Disciplines
File Size : 60. 91 MB
Format : PDF, ePub, Docs
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The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them “starting points” to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.

Journalism

Author : Jo A. Cates
ISBN : 1563083744
Genre : Language Arts & Disciplines
File Size : 75. 18 MB
Format : PDF
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This critically annotated guide to reference literature of print and broadcast journalism features more than 800 descriptive and evaluative annotations. Nearly 90% of the entries are new or substantially revised, and there is a new chapter on commercial databases and Internet sources.

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