writing for the web teach yourself

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Writing For The Web Teach Yourself

Author : Robert Ashton
ISBN : 9781444181319
Genre : Reference
File Size : 77. 34 MB
Format : PDF, ePub
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Like it or not, the internet has become integral to every aspect of our lives, with smart phones, tablet computers and wifi enabling us to communicate easily and instantly. Whether you're a rising star in the corporate world or a silver surfer, to make an impact online you have to be able to write clearly, convincingly and in a way that emphasises your character too. Best-selling business author Robert Ashton and internet native Jess Juby will help you communicate more objectively and effectively online, both at work and at home.

Writing For The Web

Author : Lynda Felder
ISBN : 9780321794437
Genre : Computers
File Size : 49. 47 MB
Format : PDF
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With Writing for the Web, you'll learn everything you need to know to create effective Web content using words, pictures, and sound. Follow along as instructor and writer Lynda Felder combines easy-to-follow guidelines with photographs, lists, and tables to illustrate the key concepts behind writing nonlinear, interactive stories; creating succinct and clear copy; and working compelling images, motion graphics, and sound into your content. Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But only Writing for the Web explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast. This clearly written guide provides a fun and practical approach to Web writing that busy students and writers will be eager to learn and explore. Uses concise, straight-to-the-point style to illustrate techniques for writing sharp and focused Web copy, coupled with compelling visuals and sound Focuses on writing practices and guidelines, with exercises and prompts developed and tested by the author Features clear design, with plenty of pictures and visual elements, and a friendly and knowledgeable voice Take your learning even further with Lynda's companion book: The Web Writer's Toolkit: 365 prompts, collaborative exercises, games, and challenges for effective online content. For more tips, exercises, and suggestions for teachers, check out the book's Web site at www.write4web.com.

Teach Yourself Visually Web Design

Author : Rob Huddleston
ISBN : 9781118036396
Genre : Computers
File Size : 20. 27 MB
Format : PDF
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The mechanics of Web design made easy for visual learners An effective Web site combines good graphic design principles with a functional user interface. This colorful, step-by-step guide shows visual learners how to plan, develop, and publish a site, all with easy-to-follow lessons. Each task is illustrated with screen shots accompanied by numbered steps. You’ll learn all the tools and techniques for creating great-looking Web sites that users will love. Good Web design incorporates basic graphic design principles as well as the techniques required to make a site easy to navigate and user-friendly Those who learn best when someone shows them how will quickly get up to speed with the full-color screen shots and step-by-step illustrations in this visual guide Covers planning a site, creating eye-popping content with popular Adobe tools, building in functionality with HTML and CSS, testing the site, taking it live, and keeping it up to date Companion Web site features code and design examples for experimentation If you find learning easier when someone shows you how to do something, you’ll quickly learn to build Web sites with Teach Yourself VISUALLY Web Design.

Web Words That Work

Author : Michael Miller
ISBN : 9780133354096
Genre : Business & Economics
File Size : 84. 66 MB
Format : PDF, Docs
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Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before! Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you’ve got! • The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner • Keep it short, keep it simple! • Think like your readers, fire them up, and get them to act! • Write text that search engines and humans will both love • Be absolutely clear! Squeeze all the confusion out of your content • Make sure you know just enough grammar and punctuation • Combine text and visuals to make them both work better • Choose the right delivery formats • Integrate your copy into an existing web page design • Work well with web designers and developers Detailed, expert guidance for writing: • Web pages • Online articles • Blog posts • Social media updates • Web ads • Email promos & newsletters • Online press releases • Online help & FAQs • Smartphone & tablet content • Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.

Complete Write A Novel Course

Author : Will Buckingham
ISBN : 9781473600508
Genre : Language Arts & Disciplines
File Size : 46. 67 MB
Format : PDF, Mobi
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LEARN HOW TO WRITE A NOVEL WITH THIS COMPLETE, PRACTICAL COURSE. Designed to take you from the moment you first put pen to paper right through to the process of contacting publishers (or uploading an ebook file) and promoting your book, this is the most important book on writing that you'll ever read. It introduces you to the craft of fiction writing, the art of words and the way in which to use them. It gives you inspiration, ideas and practical advice. It gives you the background and the skills you'll need to succeed. Unlike other books on the market, however, it also helps you begin to critique your own work, meaning that at every step of the writing process you'll be producing the best art you can. There are plenty of other essential writing tools in this book, as well, including techniques for overcoming writer's block; with nearly a quarter of the book focussing on how to get published, how to publish yourself, which courses you do - and don't - need, the nuts and bolts of competitions and festivals and the importance of social media, this really is the most comprehensive companion to the subject available. ABOUT THE SERIES The Teach Yourself Creative Writing series helps aspiring authors tell their story. Covering a range of genres from science fiction and romantic novels, to illustrated children's books and comedy, this series is packed with advice, exercises and tips for unlocking creativity and improving your writing. And because we know how daunting the blank page can be, we set up the Just Write online community at tyjustwrite, for budding authors and successful writers to connect and share.

Sams Teach Yourself Google Analytics In 10 Minutes

Author : Michael Miller
ISBN : 0132120771
Genre : Business & Economics
File Size : 60. 94 MB
Format : PDF, Kindle
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Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it! 10 minutes is all you need to learn how to… Quickly create a Google Analytics account and add Google Analytics to your site Define goals and measure how well your site is achieving them Track visitors from search engines, pay-per-click advertising, email, and other sources Discover the pages your visitors view, how long they stay, and where they exit Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files Identify your best and worst content, and fix poorly performing pages Improve your site by tracking error pages and broken links Measure AdWords traffic, position, and e-commerce performance Manage Google Analytics through the Dashboard Customize Google Analytics to work more effectively with your site Capture more accurate information by filtering out internal traffic Choose the right reports and data, understand them, and act on what you learn

Complete Creative Writing Course

Author : Chris Sykes
ISBN : 9781471805547
Genre : Language Arts & Disciplines
File Size : 52. 48 MB
Format : PDF, ePub, Docs
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LEARN HOW TO WRITE CREATIVELY WITH THIS COMPREHENSIVE AND PRACTICAL COURSE. The only comprehensive Creative Writing title on the market that goes beyond introducing the basic genres to offering a complete journey along the writing path, including material on editing, redrafting and polishing a piece of work. Featuring the unique Workshop exercises to encourage readers to hone their work rather than just progressing through a number of exercises. Takes the reader from complete beginner or committed amateur to the point you've completed, edited and redrafted your work and are ready for publication. ABOUT THE SERIES The Teach Yourself Creative Writing series helps aspiring authors tell their story. Covering a range of genres from science fiction and romantic novels, to illustrated children's books and comedy, this series is packed with advice, exercises and tips for unlocking creativity and improving your writing. And because we know how daunting the blank page can be, we set up the Just Write online community at tyjustwrite, for budding authors and successful writers to connect and share.

Sams Teach Yourself Web Publishing With Html And Css In One Hour A Day

Author : Laura Lemay
ISBN : 9780672331367
Genre : Computers
File Size : 88. 67 MB
Format : PDF
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Sams Teach Yourself Web Publishing with HTML and CSS in One Hour a Day, Sixth Edition is the latest edition of the original worldwide bestseller. The entire book has been thoroughly revised and refined to include new detailed coverage of HTML5, the next major revision of the core language of the World Wide Web, HTML. Work on the HTML5 specification is still ongoing, but parts of HTML5 are already being implemented in new versions of Microsoft Internet Explorer, Mozilla Firefox, Safari and Opera.

Teach Yourself Visually Adobe Muse

Author : Rob Huddleston
ISBN : 9781118333204
Genre : Computers
File Size : 22. 31 MB
Format : PDF
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Sams Teach Yourself C Web Programming In 21 Days

Author : Philip Syme
ISBN : 0672322358
Genre : Computers
File Size : 22. 89 MB
Format : PDF, ePub, Docs
Download : 366
Read : 1054

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Learn how to how to use C# for Internet programming with the hands-on techniques and clear explanations. This book discusses some C# features that allow rapid development of solutions such as garbage collection, simplified type declarations, and scalability support. The book explains key concepts in a simple and practical manner. Web Forms and Web Controls usher in an elegant way to make dynamic Web pages. The book covers these topics with how-to code examples and projects. One of the newest developments in Internet programming is the use of XML and the SOAP communication protocol. .NET Web Services harness these two technologies, and is covered in later sections of the book.

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