ad critique how to deconstruct ads in order to build better advertising

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Ad Critique

Author : Nancy R. Tag
ISBN : 9781412980531
Genre : Business & Economics
File Size : 62. 94 MB
Format : PDF, ePub
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Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.

Controversies In Contemporary Advertising

Author : Kim Bartel Sheehan
ISBN : 9781483315430
Genre : Language Arts & Disciplines
File Size : 48. 58 MB
Format : PDF, Mobi
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Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Creative Strategy In Advertising

Author : Bonnie L. Drewniany
ISBN : 9781285415475
Genre : Business & Economics
File Size : 65. 37 MB
Format : PDF, ePub, Mobi
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CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Sexualized Media Messages And Our Children Teaching Kids To Be Smart Critics And Consumers

Author : Jennifer W. Shewmaker
ISBN : 9781440833342
Genre : Psychology
File Size : 57. 95 MB
Format : PDF, Mobi
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This provocative book takes a look at children's consumption of sexualized media messages while providing parents, teachers, and professionals with strategies for abating their influence. • Provides a quick overview of previous works in child development, communication, and education • Discusses four mediating variables influencing children's values: culture of celebrity, family factors, gender, and community systems • Includes an "In Their Voices" section featuring specific responses from children, adolescents, parents, and professionals • Covers television, movies, music, and other media • Demonstrates the impact of both positive and negative media messages

English Teaching Forum

Author :
ISBN : WISC:89099558140
Genre : English language
File Size : 60. 83 MB
Format : PDF, Kindle
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Computer Mediated Literacy Practices Through Communities Of Practice

Author : Thomas Joseph Reinartz
ISBN : MINN:31951P00786315Z
Genre : Communication and technology
File Size : 33. 65 MB
Format : PDF
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African American Review

Author :
ISBN : OSU:32435083727354
Genre : African American arts
File Size : 37. 26 MB
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As the official publication of the Division on Black American Literature and Culture of the Modern Language Association of America, African American review promotes an exchange among writers and scholars in the arts, humanities, and social sciences who hold diverse perspectives of African American literature and culture.


Author :
ISBN : OSU:32435077133585
Genre : English language
File Size : 88. 99 MB
Format : PDF, ePub, Docs
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Elusive Consumption

Author : Karin M. Ekström
ISBN : UOM:39015061092428
Genre : Social Science
File Size : 32. 52 MB
Format : PDF, ePub, Docs
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In the context of rising consumerism and globalization, books on consumption are numerous. These tend to be firmly rooted in particular disciplines, however--sociology, anthropology, business or cultural studies--and as a result often present a limited view. Charged with the mission of unraveling what consumption means and how it operates, the world's leading experts were flown to a private location in Sweden to "battle it out." This pioneering book represents the outcome. Ranging from the "little black dress" to children's computer games, Elusive Consumption challenges our very understanding of consumerism and provides a state-of-the-art view of the highly commercialized society we inhabit today. Some might have it that consumers are unwitting pawns, completely lacking in agency. Others might argue that consumer choices are empowering and subtly shape production. Richard Wilk, Colin Campbell, John F. Sherry, Richard Elliott, Russell Belk, and Daniel Miller--who offers the most persuasive argument in this battle royal?

Deconstructing Evidence Based Practice

Author : Dawn Freshwater
ISBN : 9780415336734
Genre : Medical
File Size : 73. 16 MB
Format : PDF
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This book deconstructs the concept of evidence-based practice (EBP) in order to strip it back to basics and then move towards a clearer understanding of it. The authors argue that there is little evidence that EBP results in better patient care and looks at other explanations for the rapid proliferation of EBP. Once unpicked, case-studies are used to examine the application of EBP in clinical practice.

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