ads fads and consumer culture advertising s impact on american character and society

Download Book Ads Fads And Consumer Culture Advertising S Impact On American Character And Society in PDF format. You can Read Online Ads Fads And Consumer Culture Advertising S Impact On American Character And Society here in PDF, EPUB, Mobi or Docx formats.

Ads Fads And Consumer Culture

Author : Arthur Asa Berger, San Francisco State University
ISBN : 9781442206700
Genre : Social Science
File Size : 25. 74 MB
Format : PDF
Download : 746
Read : 814

Get This Book


Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. This new edition features up-to-date examples and new theoretical material, including expanded discussions of a number of topics, such as Weber's study of religion and its role in consumption, the role of the unconscious and emotion in shaping consumer behavior, the way brands shape the behavior of 'mall girls,' sexuality and advertising, and Maslow's theory of needs. The book also comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.

Material Culture In America

Author : Helen Sheumaker
ISBN : 9781576076477
Genre : Social Science
File Size : 80. 41 MB
Format : PDF
Download : 647
Read : 704

Get This Book


Presents more than two hundred alphabetic entries that cover the history of American material culture, including such topics as adolescence, mourning, graphic design, Art Deco, and gay consumerism.

American Consumer Culture And Its Society From F Scott Fitzgerald S 1920s Modernism To Bret Easton Ellis 1980s Blank Fiction

Author : Johannes Malkmes
ISBN : 9783842855663
Genre : Language Arts & Disciplines
File Size : 75. 3 MB
Format : PDF, ePub, Mobi
Download : 573
Read : 560

Get This Book


Die vorliegende Studie stellt eine kritische Auseinandersetzung mit der amerikanischen Konsumkultur des 20. Jahrhunderts dar. Dabei wird ein Schwerpunkt auf die historische Entwicklung von der Ständegesellschaft des späten 18. und frühen 19. Jahrhunderts bis hin zur Klassengesellschaft des 20. Jahrhunderts gelegt, da dieser epochale Wandel in bisherigen vergleichbaren literaturwissenschaftlichen Diskussionen zur Konsumkultur trotz seiner themenbezogenen Relevanz keine adäquate Berücksichtigung fand. Der Begriff der Konsumkultur als interdisziplinäres Problem wird nicht als gegeben verstanden und ausführlich definiert. Die soziokulturelle Entwicklung wird im Rahmen von F. Scott Fitzgeralds The Great Gatsby (1925) und Bret Easton Ellis American Psycho (1991) nachvollzogen, da beide Werke ihre Hauptdarsteller anhand ihrer sozialen Herkunft, ihrer sozialen Milieus und ihres Konsums als stereotypische Vertreter der jeweiligen Epoche charakterisieren und versinnbildlichen. In beiden Werken wird der jeweilige kulturelle Hintergrund – das amerikanische Jazz Age sowie die Reagan Administration mit ihrer Yuppie Kultur – äußerst kritisch abgehandelt. Eine vergleichende Analyse beider Werke in Bezug auf die gravierende Entwicklung ihrer literarischen Darstellung von Konsum im Verlauf des 20. Jahrhunderts unter kritischer Berücksichtigung des jeweiligen volkswirtschaftlichen, politischen und gesellschaftlichen Hintergrunds wurde in dieser Form noch nicht veröffentlicht. Ein Fokus dieser Arbeit betrifft die Zwischenkriegszeit in Jahren von 1920 bis 1930, da diese Dekade maßgebend war für den epochalen Wandel der amerikanischen Klassen- hin zu einer Konsumgesellschaft und des amerikanischen Lebensstils zum Ende der 1980er Jahre. Detailliert betrachtet werden in diesem Zusammenhang konkrete Konsumverstärker wie fortschreitende Technologien, Entwicklungen zu Mode- und Freizeitbranchen, finanzielle Marktentwicklungen und der geografische Wandel. Die Entstehung der World Trade Organisation symbolisiert letztendlich den Sieg von Demokratie und amerikanisierter, globaler Konsumkultur. Anhand der genannten Werke wird nicht nur der Umgang mit Konsum interpretiert, sondern auch dessen Versprechen, die propagierende Darstellung des amerikanischen Traumes, die eine gravierende Veränderung hin zum kapitalistischen Materialismus aufzeigt.

Ads Fads And Consumer Culture

Author : Arthur Asa Berger
ISBN : 0742554430
Genre : Business & Economics
File Size : 40. 90 MB
Format : PDF, Mobi
Download : 440
Read : 832

Get This Book


Now in its third edition, the popular Ads, Fads, and Consumer Culture is a cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features up-to-date examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing - and comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.

Visual Communication From Theory To Practice

Author : Jonathan Baldwin
ISBN : 9782940373093
Genre : Art
File Size : 48. 65 MB
Format : PDF, Docs
Download : 677
Read : 800

Get This Book


Visual Communication presents a series of theoretical essays that explore themes in graphic design, and work from a number of designers in response to these themes.

Literary Movements For Students

Author : David Galens
ISBN : IND:30000094618075
Genre : Literary Criticism
File Size : 68. 58 MB
Format : PDF, Docs
Download : 181
Read : 1146

Get This Book


'Literary Movements for Students' is designed to meet the needs of researchers studying literary movements and the specific works representative of various movements. Entries provide in-depth historical background information on each movement as well as m

Television Studies

Author : Toby Miller
ISBN : 0851708951
Genre : Performing Arts
File Size : 25. 35 MB
Format : PDF, ePub, Docs
Download : 885
Read : 1136

Get This Book


This work outlines the theories and approaches to the study of television in an accessible form for students. It is divided into four sections - forms of knowledge, audiences, gender and race. It discusses many television texts including "Star Trek", "Kung Fu" and "Sesame Street".

Choice

Author :
ISBN : UCSC:32106017683878
Genre : Best books
File Size : 57. 51 MB
Format : PDF, Mobi
Download : 198
Read : 680

Get This Book



Culture Trauma And Conflict

Author : Nico Carpentier
ISBN : STANFORD:36105123389590
Genre : History
File Size : 84. 58 MB
Format : PDF
Download : 736
Read : 857

Get This Book


War has been pervasive in the 20th century and the 21st century seems to hold little promise of improvement. War is still one of the world's most destructive forces, which on a daily basis touches the lives of millions of people. To increase our understanding of the pervasiveness and destructiveness of the institution of war, we need to mobilize all possible frameworks of knowledge. Cultural War Studies has an important role to play in adding to this knowledge, by putting the critical vocabulary of Cultural Studies to good use to analyze the constructions that push us towards a glorified killing of fellow human beings and then try to make us forget the intensity and durability of the trauma. The first part of this book focuses on the diversity of media that generate meanings and definitions of past and contemporary wars. These chapters are not restricted to the more traditional analyses of media content, but utilize these media products to reflect on the contemporary cultural condition(s) in the U.S.A. and Europe. The second part of the book moves (at least partially) away from media representations and focuses on torture and incarceration. Although in this part the materiality of war and conflict is very present, these analyses again show the importance of the constructions of enemy identities and of (the acceptability of) violent practices. The third and final part of the book is related to memory and trauma. A series of 20th century conflicts and wars are revisited to demonstrate the cultural durability of war and the interconnection of these wars with present-day discourses and practices through the dialectics of remembering, commemorating and forgetting.

Book Review Digest

Author : H.W. Wilson Company
ISBN : UOM:39015057977368
Genre : Books
File Size : 77. 52 MB
Format : PDF, ePub, Docs
Download : 892
Read : 1109

Get This Book



Top Download:

Best Books