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Direct Selling 101

Author : Vicki Fitch
ISBN : 9781642790085
Genre : Business & Economics
File Size : 43. 15 MB
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Direct Selling 101 is a step-by-step guide to #RockThatDream in the direct sales industry. The most lucrative job in the world with the lowest barrier to entry is the direct sales industry and this first book in Vicki Fitch’s series is designed to not only reveal the how-to of the direct sales industry, but how to do it profitably without losing who you are or your priorities in the process. Vicki’s fun analogies and focused understanding of how to make money in this industry is broken down into simple steps that make it not only doable but simple to achieve success. With Direct Selling 101, readers gain confidence in who they are while increasing their sales, scheduling, and recruiting for them and their team while living the life of their dreams.

Remarkable Retail

Author : Steve Dennis
ISBN : 9781928055938
Genre : Business & Economics
File Size : 31. 28 MB
Format : PDF, ePub
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Physical retail isn’t dead—but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to bounce back from the covid-19 downturn and thrive in the years to come. Digital technology has profoundly altered the competitive landscape for retailers. Although the shutdown of 2020 didn’t cause this trend, it has dramatically accelerated it, collapsing retailers’ transformation timeline into a matter of months, not years. In Remarkable Retail, industry thought leader Steve Dennis argues that it’s no longer enough merely to offer convenience, decent prices, or an okay shopping experience. Even very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable. In most retail categories, digital channels are now central to the consumer’s journey, but that doesn’t mean people aren’t also shopping in stores; they’re just using them differently, often browsing in one channel and buying in the other. The line between digital and physical stores has been virtually erased; The customer is the channel. Retailers who resist this fact are doomed to perish. The future belongs to those who find new ways to create a remarkable, harmonized customer experience at every touchpoint. Although we saw some high-profile retail brands become casualties of the pandemic, it turns out many of those had underlying conditions, while retailers who had already embarked upon the road to remarkable not only survived but actually emerged in better health than before. Packed with illuminating case studies from some of modern retail’s biggest success stories, quick pivots and impressive rebounds, Remarkable Retail presents eight essential strategies for visionary leaders who are prepared to reimagine their way of doing business. A remarkable retailer is digitally enabled, human centered, harmonized, mobile, personal, connected, memorable, and radical. In an age where consumers have short attention spans, myriad options, and a digitally integrated relationship with every brand, Remarkable Retail is your crucial roadmap to creating a powerful retail experience that keeps your customers coming back for more.

Leverage Innovation Capability Application Of Total Innovation Management In China S Smes Study

Author : Qingrui Xu
ISBN : 9789814449977
Genre : Business & Economics
File Size : 44. 31 MB
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Innovation is widely recognized as a major source of modern productivity growth. Indeed, it is seen as constituting a central process of economic advancement in industrialized countries. Despite this, a considerable gap still exists in knowledge and technological capability between industrialized countries and the more dynamic developing countries such as China. Small and medium sized enterprises (SMEs) are a major contributor to China's economy and SME's contribution to China's GDP is close to 60%.This book studies the strategy and mechanism of leveraging innovation capability in China's SMEs by applying the theory of Total Innovation Management (TIM), which is the new paradigm of managing innovation in enterprises developed by the Research Center for “Innovation and Development” (shortly RCID) of Zhejiang University, China. According to Eric von Hippel, MIT, RCID is the Top 10 Innovation Management research institutes in the world.Leverage Innovation Capability probes the strategy and mechanism of leverage the innovation capability in the firm, especially in China's SMEs. It analyzes how the SMEs utilize all the innovation elements in the firm, including Strategy innovation, Tech innovation, marketing innovation, organization innovation, culture innovation, innovation networking, learning and knowledge management, high involvement innovation, cooperation innovation, etc. to leverage innovation capability.

5 Fundamentals For The Wholesale Distribution Branch Manager Second Edition

Author : Jim Ambrose
ISBN : 9781934014325
Genre :
File Size : 47. 10 MB
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Behind Her Brand Direct Sales Edition

Author : Teresa Garrison
ISBN : 069259454X
Genre :
File Size : 32. 87 MB
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These women have focused their careers on supporting those in the direct sales industry. They have witnessed both devastating failures as well as monumental successes. The insights they share, from their view of the industry, will assist you to connect more successfully with your team, your leadership, your corporate office and most importantly with your customers. Let them help you to streamline your efforts, based on their experience working with the industry's top leaders, to excel your growth and income. The best kept secrets are not always surprises. These women work with leaders from many of the top Direct Sales Companies and they will be revealing what they find as the common thread, characteristics and habits of those that are most successful and at the top of their field.

Personal Branding For Entrepreneurial Journalists And Creative Professionals

Author : Sara Kelly
ISBN : 9781315437569
Genre : Business & Economics
File Size : 89. 26 MB
Format : PDF
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Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.

Weavermag Volume 8 November Edition Monomousumi Services

Author : Mousumi Kundu
ISBN :
Genre : Antiques & Collectibles
File Size : 88. 56 MB
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About Weaver: Weaver is an International Digital Magazine available in the printed form on demand. The USP of the magazine is to give readers an exciting blend of information and real-life experiences of experts. Weaver also creates a sea of opportunities for the corporate houses. Weaver Magazine is a platform that allows your brand or products to reach a wider community. We, through the “Weaver” showcase your real value before the readers through your success stories, interviews and objectives in broader senses. Any small, medium or big corporate houses are welcome to collaborate to make their perfect branding through the real leads. One of the most significant ways to do so is to sponsor a contest to support a social cause. Get noticed with us to leapfrog your business!

Global Brand Management

Author : Laurence Minsky
ISBN : 9780749483616
Genre : Business & Economics
File Size : 31. 75 MB
Format : PDF
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In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.

The World S Greatest Brands

Author : Nick Kochan
ISBN : 9781349141142
Genre : Business & Economics
File Size : 87. 48 MB
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The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique is tough. Why do Kellogg's or Barbie still remain the consumer's friend? Why should a computer name or a sporting logo win favour with consumers worldwide? The World's Greatest Brands asks such key questions of over 350 of the world's leading brands. Explanations of a brand's history, its management and exploitation will appeal to the expert and the consumer. Anecdotes and analysis are combined to explain the science and art that have contributed to great branding case histories. Also included here is branding consultancy Interbrand's ranking of the world's 100 most powerful brands along with their assessment of brand owners' skills and winning techniques. This is a unique compilation on a subject with a fascination for all consumers. No-one who enjoys the benefits of great brands can fail to enjoy and profit from this book.

I Am My Brand

Author : Kubi Springer
ISBN : 9781472971890
Genre : Business & Economics
File Size : 85. 17 MB
Format : PDF, Mobi
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Shortlisted for the 2020 Business Book Awards I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories – coupled with the author's expertise – will support readers on their own journey to brand success and self-empowerment in work and life. The book is written in a down-to-earth style, with light entertainment and real-life anecdotes, providing insights into how to create, package and grow your personal brand. Written by one of the most influential female brand builders in the UK, I Am My Brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today's male dominated business world.

100 Great Businesses And The Minds Behind Them

Author : Emily Ross
ISBN : PSU:000053377425
Genre : Business enterprises
File Size : 23. 64 MB
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100 GREAT BUSINESSES AND THE MINDS BEHIND THEM is special because rather than pretending there is only one way to run a business, it looks at a diverse collection of business people and their businesses and how they make their enterprises work. From daring, risk-loving entrepreneurs such as Richard Branson and Aussie Home Loans John Symond, through to the conservative creator of Liquid Paper Bette Nesmith Graham and Warren Buffett to driven individuals such as Manolo Blahnik, Enjo's Barb de Corti and James Dyson, this book is an accessible collection of true stories from Australia and around the world, that offer inspiration, ideas and lessons on the principles of successful business. Quirky characteristics of the entrepreneurs are shared and turning points in the life of the businesses when great products meet viable business plans are detailed. It is a book with lasting lessons on the art of making your business a success. Where better to look for business advice than from the world's best?

Billboard

Author :
ISBN :
Genre :
File Size : 52. 22 MB
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In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Jump Start Your Marketing Brain

Author : Doug Hall
ISBN : 1578603560
Genre : Business & Economics
File Size : 33. 68 MB
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This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initiatives that will deliver sustained success. What makes this book's teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and business-to-business marketing, not "guru opinions." After reading Jump Start Your Marketing Brain, readers will know how to more effectively and efficiently market and sell their brand, their services, their products, and even themselves!

Gluten Free Cereal Products And Beverages

Author : Elke Arendt
ISBN : 0080557767
Genre : Technology & Engineering
File Size : 58. 9 MB
Format : PDF
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Gluten-Free Cereal Products and Beverages is the only book to address gluten-free foods and beverages from a food science perspective. It presents the latest work in the development of gluten-free products, including description of the disease, the detection of gluten, and the labeling of gluten-free products as well as exploring the raw materials and ingredients used to produce gluten-free products. Identifying alternatives to the unique properties of gluten has proven a significant challenge for food scientists and for the 1% of the world’s population suffering from the immune-mediated entropathy reaction to the ingestion of gluten and related proteins, commonly known as Celiac Disease. This book includes information on the advances in working with those alternatives to create gluten free products including gluten-free beer, malt and functional drinks. Food scientists developing gluten-free foods and beverages, cereal scientists researching the area, and nutritionists working with celiac patients will find this book particularly valuable. Written by leading experts, presenting the latest developments in gluten-free products Addresses Coeliac Disease from a food science perspective Presents each topic from both a scientific and industrial point of view

Tattoos Not Brands

Author : Clint White
ISBN : 9781954676282
Genre : Business & Economics
File Size : 86. 80 MB
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“A must-read for anyone who is looking to grow a business, organization, or movement. Full of smart practical guidance that reverberates universally—from luxury goods to social impact and everything in between.” — Avenue Magazine “…illuminates one of the most misunderstood aspects of launching a company and should allow countless entrepreneurs to sleep better at night.” — Scott Stedman, serial entrepreneur and author of Mouse, a novel. (Greenleaf Book Group) Whether you’re a budding entrepreneur, an established small business, a social media influencer, a marketer at a large corporation—or somewhere in-between—the idea of being a “brand“ is considered essential to the development of a solid marketing strategy. But what if it’s not? In Tattoos, Not Brands: An Entrepreneur’s Guide to Smart Marketing and Business Building, media innovator Clint White turns branding on its head. He shows how his flexible “tattoo” approach to consumer engagement is a better choice for most business and organizations. Unlike market-driven brands, tattoos are mission driven. They’re personal, relatable, and nimble enough to evolve with consumer needs—and they don’t break the bank. They get consumers talking enthusiastically on and offline about how your product or service makes a difference in their lives. Drawing upon research, psychology, and decades of experience, Tattoos, Not Brands offers an innovative approach to marketing. It includes simple steps to prepare for success and identify the approach to marketing that will best work for you and your product or service. After all, you're a tattoo, not a brand. And that’s a very good thing!

Digital Marketing All In One For Dummies

Author : Stephanie Diamond
ISBN : 9781119560234
Genre : Business & Economics
File Size : 84. 83 MB
Format : PDF, ePub
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Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more! Use targeted, measurable marketing strategies to promote brands and products Increase brand awareness, customer acquisitions, and audience engagement Measure what your online traffic is worth and improve ROI on digital marketing Develop a solid digital marketing plan and put it to work for your brand From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.

Marketing Communications

Author : PR Smith
ISBN : 9780749498658
Genre : Business & Economics
File Size : 38. 34 MB
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"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave Chaffey, Co-founder and Content Director, Smart Insights This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for - to be able to implement genuinely integrated marketing campaigns. This new, seventh edition combines professional and academic expertise to ground big picture theory into real-world case studies, drawing from cutting-edge global companies like Snapchat and Spotify, that will teach students the why behind the how. With increased focus on social media and the latest digital technologies, this new edition will teach students: - How AI, the Internet of Things, Big Data, AR/VR and marketing automation can be used successfully in campaigns - The opportunity and risks of social media - How to navigate ethical and data management challenges - How to use the current preferred digital marketing tools and technology Covering the key themes of customer engagement, experience and journey, this book will allow students to become truly confident working in an environment of ongoing technological transformation.

Get Your Book Selling On Kickstarter

Author : Russell P. Nohelty
ISBN : 9781635660708
Genre : Business & Economics
File Size : 40. 21 MB
Format : PDF, ePub, Docs
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In this book you’ll find: Why using crowdfunding is an important avenue for authors and how authors are currently using it Choosing the right project for Kickstarter and designing your campaign Budgeting your campaign for profitability (and why it’s critical for your success!) The types of messages you should send to your audience vs. cold traffic How to run ads to your Kickstarter project Delivering your rewards for your Kickstarter project Keeping momentum going after Kickstarter

Handbook Of Advances In Marketing In An Era Of Disruptions

Author : Atul Parvatiyar
ISBN : 9789352808182
Genre : Business & Economics
File Size : 31. 78 MB
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We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality. This book is dedicated to Professor Jagdish N. Sheth and honours his sustained contribution as a management thinker, scholar, academician and corporate adviser in an illustrious career spanning over five decades.

Direct Online Sales

Author : Wilko Klaassen
ISBN : 9781458392718
Genre : Business & Economics
File Size : 45. 61 MB
Format : PDF, ePub
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Manufacturers of branded durable goods that use the internet to sell direct to the consumer may benefit from increased strategic advantage and financial performance, outweighing the ""channel conflict"" or negative sales cannibalization. The manufacturer is then able to more effectively balance channel control, strengthen the brand and establish direct consumer relations. An added benefit, as shown by research, is improved retail service levels, resulting in overall increase of the added value in the channel. The understanding of manufacturer on-line sales engagement and opportunities has not been previously extensively researched. This paper outlines the key issues of online direct sales, the role of the single brand store and brings together the latest theoretical models. Based on the research and insight gained from consumers and professionals a decision framework is presented that can be used to understand and analyze the potential of Direct Sales and suggests the manufacturer level of online engagement.

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