bottega veneta

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Bottega Veneta

Author : Thomas Maier
ISBN : 9780847846030
Genre : Design
File Size : 45. 73 MB
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This richly illustrated book features some of today's brightest visionaries working in fashion photography, interpreting Bottega Veneta's modernist aesthetic and material elegance. In 2005, Bottega Veneta's creative director, Tomas Maier, launched the “Art of Collaboration”—a project that invites a world-renowned photographer or contemporary artist to collaborate with Maier on the Italian brand's campaign for each season. With more than 500 photographs, this richly illustrated book chronicles each collaboration since 2005. Divided by each seasonal campaign from 2005 to 2015, this sumptuous feast for the eyes documents the collaborations between Maier and today's most creative and seminal photographers and artists, including Lord Snowdon, Patrick Demarchelier, Annie Leibovitz, Peter Lindbergh, Steven Meisel, Robert Longo, Bruce Weber, Nan Goldin, Nick Knight, Philip-Lorca diCorcia, and more. These creative individuals translate Bottega Veneta's cool, understated, no-logo elegance into exquisite and beautifully cinematic campaigns season after season. Maier, whose résumé includes positions at Sonia Rykiel and Hermès, joined Bottega Veneta in 2001 as creative director and was charged with resuscitating the once storied but almost bankrupt brand. His brilliant and understated design sensibility, a mix of restraint and passion that has become the hallmark of the Bottega Veneta line, would ultimately restore financial success while catapulting the brand to the very top of the fiercely competitive luxury-goods world.

The Protection Of Non Traditional Trademarks

Author : Irene Calboli
ISBN : 9780198826576
Genre : Law
File Size : 46. 76 MB
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This volume offers a detailed analysis of the issues related to the protection of non-traditional marks. In recent years, the domain of trademark law and the scope of trademark protection has grown exponentially. Today, a wide variety of non-traditional marks, including colour, sound, smell, and shape marks, can be registered in many jurisdictions. However, this expansion of trademark protection has led to heated discussions and controversies about the impact of the protection of non-traditional marks on freedom of competition and, more generally, on socially valuable use of these or similar signs in unrelated non-commercial contexts. These tensions have also led to increasing litigation in this area across several jurisdictions. This book provides an overview of the debate and state of the law surrounding non-traditional marks at the international, regional, and national level. In particular, this book addresses relevant international treaties administered by the World Intellectual Property Organization (WIPO) and the Agreement on Trade-Related Aspects to Intellectual Property Rights (TRIPS) as well as several regional and national legislations and leading judicial decisions in order to examine current law and practice culminating in critical reflections and suggestions on the topic. This is an open access title available under the terms of a CC BY-NC-ND 3.0 licence. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations.

Gucci Brands

Author : Source Wikipedia
ISBN : 1230536450
Genre :
File Size : 78. 53 MB
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Pages: 18. Chapters: Alexander McQueen (brand), Balenciaga, Bottega Veneta, Frida Giannini, Gucci, Oscar de la Renta, Sergio Rossi, Stella McCartney, Tomas Maier, Yves Saint Laurent (brand). Excerpt: Alexander McQueen is a luxury fashion house founded by designer Alexander McQueen (1969-2010). Its current creative director is Sarah Burton. An Alexander McQueen dress from his last show, on display at the Victoria and Albert Museum, London, in 2010. A display from "Savage Beauty," a retrospective of Alexander McQueen designs at the Metropolitan Museum of Art, New York City, 2011.Alexander McQueen was founded by designer McQueen in 1992. It was the suggestion of Isabella Blow that McQueen use his middle name for the label. The house's early collections developed its reputation for controversy and shock tactics (earning the title "l'enfant terrible" and "the hooligan of English fashion"), with trousers aptly named "bumsters" and a collection entitled Highland Rape. Alexander McQueen staged lavish, unconventional, runway shows, such as a recreation of a shipwreck for his spring 2003 collection, spring 2005's human chess game and the Fall 2006 show, Widows of Culloden, which featured a life-sized hologram of supermodel Kate Moss dressed in yards of rippling fabric. During his time as head designer, McQueen was awarded the title "British Designer of the Year" four times between 1996 and 2003; he was also awarded the CBE and named International Designer of the Year by the Council of Fashion Designers in 2003. In December 2000, the Gucci Group acquired 51% of his company and appointed him as Creative Director before launching stores in London, Milan, New York, Los Angeles and Las Vegas. In October 31, 2011, Alexander McQueen opens its first store in Beijing with a runway show. Following the take over, the brand's catwalk presentations were...

The Best Things In Life Begin With The Letter B

Author : Aenghus Chisholme
ISBN : 9780987272072
Genre : Self-Help
File Size : 70. 90 MB
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Retail Market Study 2016

Author : Marc-Christian Riebe
Genre :
File Size : 75. 1 MB
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The Retail Market Study 2016 of The Location Group is the one and only study of its kind. With 155 of the most notable international cities of the fashion and retail world on more than 1,000 pages. Over 1,300 retailers, 1,030 shopping streets and 550 shopping malls were analyzed. So far the study reached more than 300,000 readers worldwide.

Handbags A Love Story

Author : Monica Botkier
ISBN : 9780062428363
Genre : Design
File Size : 89. 51 MB
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In this sumptuous full-color compendium, award-winning designer Monica Botkier celebrates seventy of the most coveted bags of the past seventy-five years, from Chanel, Dior, Gucci, Hermès, Yves Saint Laurent, Louis Vuitton, and other international couture houses, as well as top bag designers such as Anya Hindmarch and Nancy Gonzalez. Exquisitely crafted luxury handbags are an obsession. The look, the feel of soft leather, that new bag smell that induces a swoon—a gorgeous handbag does more than complete a look, it telegraphs taste and chic, and it inspires envy, whether it’s an Hermès Birkin, a quilted Chanel Boy bag with its signature gold chain, or a Céline Mini Luggage Tote. Award-winning handbag designer Monica Botkier pays homage to these gorgeous objects of desire and the top couture houses and artists that have designed and produced them from the end of World War II to today. Handbags: A Love Story showcases the creations of designers such as Azzedine Alaïa, Balenciaga, Bottega Veneta, Céline, Chanel, Chloé, Christian Dior, Mark Cross, Fendi, Salvatore Ferragamo, Givenchy, Goyard, Gucci, Hermès, Anya Hindmarch, Judith Leiber, Olympia Le-Tan, Loewe, Mansur Gavriel, Stella McCartney, Alexander McQueen, Miu Miu, Moschino, Mulberry, Prada, Yves Saint Laurent, Valentino, Roger Vivier, Louis Vuitton, and more. This magnificent, eye-catching anthology tells the story of seventy bags in 200 stunning photographs and vintage and contemporary advertisements and illustrations, as well as quotes, anecdotes, and interviews with designers, stylists, and editors. Each entry offers a concise yet in-depth look at a specific bag and its history—from a celebrity muse, such as Jane Birkin, to collaborations such as the graffiti-splattered bags Marc Jacobs and Stephen Sprouse created for Louis Vuitton. An informative, entertaining exploration of how "It Bags" have influenced fashion, culture, and feminine identity, Handbags: A Love Story touches on a wide-range of subjects, such as how a bag is constructed and handbags on the silver screen. With an elegant full-color silkscreened cloth case and a thick acetate four-color jacket; two long, wide satin markers, and two-color endpapers, this gorgeous tribute is an essential accessory for handbag fanatics, fashion lovers, and pop culture enthusiasts.

Brand Management And Marketing Of Luxury Goods

Author : Lucie Scholz
ISBN : 9783954891931
Genre : Business & Economics
File Size : 50. 16 MB
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The marketing of luxury brands is a highly complex and difficult task and differs strongly from the management of ordinary brands. At the heart of the difficulty lies a paradox: To increase sales and at the same time to preserve exclusivity. A luxury brand has to be anchored in the heads of as many people as possible and be desired but it must remain inaccessible to most of them. The more a luxury brand or good gets actually purchased, the more it loses ist aura of exclusivity, ist attractiveness and ist 'dream value'.The purpose of this book is to analyze the specificities of the management and marketing of luxury brands in comparison to ordinary brands. The analysis will mainly focus on the four elements of the marketing mix, namely product, place, price and promotion. A detailed analysis of the four elements will disclose the particularities of luxury brands and present the requirements of successful luxury brand management which is able to overcome the difficulties resulting from the mentioned paradox.

Trademark Copyright Disputes

Author : Gregory J. Battersby
ISBN : 9780735535152
Genre : Law
File Size : 73. 91 MB
Format : PDF
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Trademark and Copyright Disputes: Litigation Forms and Analysis provides timesaving, practice-proven forms, checklists, and analysis that help you handle your next intellectual property dispute with ease. Organized in the sequence of a litigation process, starting with the complaint and ending with appeals, you'll find commentaries covering virtually every area of copyright and trademark litigation in federal court and before other administrative bodies, such as ICANN arbitration, and International Trademark Commission actions. Trademark and Copyright Disputes: Litigation Forms and Analysis includes a CD-ROM that contains: Sample complaints for trademark, copyright, cybersquatting, and International Trade Commission (ITC) actions Sample answers, counterclaims and affirmative defenses for trademark, copyright, trade secrets, cybersquatting litigation, and ITC actions Sample motion ranging from Motions to Dismiss to Motions for Sanctions/Attorney's Fees Discovery sample forms, such as interrogatories and protective orders Trial forms such as jury instructions Forms for appeal such as Notice of Appeal and Petition for Certiorari

Luxury Strategy In Action

Author : J. Hoffmann
ISBN : 9780230361546
Genre : Business & Economics
File Size : 26. 30 MB
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Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.

The End Of Copycat China

Author : Shaun Rein
ISBN : 9781118926727
Genre : Business & Economics
File Size : 32. 67 MB
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China's changing course, and sustainable success requires ashift in strategy The End of Copycat China helps business executives andinvestors understand how China's economy is shifting from one basedon heavy investment to one on services and consumption by providinginsight that help shape effective strategy. Drawing from over50,000 interviews with entrepreneurs, venture capitalists, privateequity investors, private Chinese companies, and multinationals,this book describes how Chinese firms are increasingly focused oninnovation rather than copying what worked in America and howconsumers are evolving with their hopes, dreams and aspirations.China's growth model of the last three decades is becomingincreasingly ineffective, as relying on heavy investment andexports is becoming less and less feasible. Fifty percent ofChina's growth in 2013 stemmed from consumption, the government isestablishing a Free Trade zone in Shanghai and ending the dominanceof state-owned enterprises. This book provides a roadmap forcompanies and investors looking to navigate these changes andcapture emerging trends, with deep insight and practical guidanceon what innovation looks like in the new China. Survey the development of innovation taking place in China'seconomy, from an insider's perspective Consider the changes that must take place to shore up thebroken growth model Examine the consumer trends emerging in the midst of rapidmarket evolution Understand how China's rise will impact its neighbors likeJapan, Vietnam, Indonesia, and Cambodia China's dramatic shift toward consumption presents a tremendousopportunity for foreign business, but traditional tactics areoutdated at best, financially fatal at worst, as local competitorsfocus on innovation and move up the value chain and as consumerslook for new brands and categories to spend money on. Newstrategies are needed to keep pace with the changing regulatory andconsumer environments, and "business as usual" won't get very far.The End of Copycat China is the business guide to thisemerging market, with expert guidance from the inside.

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