brandwashed

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Brandwashed

Author : Martin Lindstrom
ISBN : 9780749465254
Genre : Business & Economics
File Size : 66. 80 MB
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Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Lindstrom reveals eye opening details such as : how advertisers and marketers target children at an alarmingly young age - starting when they are still in the womb, what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares, the first ever evidence proving how addicted we all are to our iPhones and our Blackberrys, and how certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive, and much, much more.

Brandwashed

Author : Martin Lindström
ISBN : 9780385531733
Genre : Business & Economics
File Size : 80. 88 MB
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Reveals pervasive marketing practices used by some of the world's largest companies to manipulate consumers and argues that guerilla market techniques intentionally tap the public's deepest fears, vulnerabilities, and dreams.

Brandwashed

Author : Bestsellers - Books USA Press
ISBN :
Genre :
File Size : 59. 88 MB
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Public Documents Of The State Of Connecticut

Author : Connecticut
ISBN : HARVARD:LI11IG
Genre : Connecticut
File Size : 66. 87 MB
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Report

Author :
ISBN : UIUC:30112048271537
Genre : Agriculture
File Size : 62. 74 MB
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Vols. 41- 1916/17- include the Station's Bulletin and other of Its publications which are also issued separately.

Report

Author : Connecticut Agricultural Experiment Station
ISBN : PSU:000019072883
Genre : Agriculture
File Size : 22. 68 MB
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Annual Report Of The Connecticut Agricultural Experiment Station

Author : Connecticut Agricultural Experiment Station
ISBN : WISC:89044347839
Genre : Agriculture
File Size : 84. 9 MB
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The Budget Report Of The State Board Of Finance And Control To The General Assembly Session Of 1929 1937

Author : Connecticut. Board of Finance and Control
ISBN : UOM:39015067977119
Genre : Budget
File Size : 81. 82 MB
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Budget report for 1929/31 deals also with the operations of the fiscal year ended June 30, 1928 and the estimates for the fiscal year ending June 30, 1929.

Report Of The State Entomologist Of Connecticut For The Year

Author : Connecticut. Office of State Entomologist
ISBN : MINN:31951D02473922G
Genre :
File Size : 59. 75 MB
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Small Data

Author : Martin Lindstrom
ISBN : 9781466892590
Genre : Business & Economics
File Size : 28. 91 MB
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Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You’ll learn... • How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound. • How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround. • How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution. • How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries. • How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year. • How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.

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