color messages and meanings

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Color Messages Meanings

Author : Leatrice Eiseman
ISBN : 0971401063
Genre : Art
File Size : 61. 82 MB
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• Features up-to-date color combination guidelines • Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalents There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions. This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.

The Story Of Colour

Author : Gavin Evans
ISBN : 9781782436911
Genre : History
File Size : 56. 45 MB
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Why is green the colour of envy? Why is black 'evil'? Why is white pure? Why do we 'feel blue' or 'see red'? Why do colours have different meanings for different cultures? When we look at or talk about a colour in a particular setting, we are as likely to see its cultural or symbolic meaning as the shade itself. Why? Sometimes our grasp of a colour relates to the random way we define it. Light blue is called 'blue' but, over the last century or two, light red has become pink, whereas in Russia light blue and dark blue are separate colours. Does language play a part in our perception of colours? In most cases, the origins of why we view a colour in a certain way goes back hundreds, if not thousands, of years. Blue was not always a boy's colour; pink was not always a girl's. Indeed, less than one hundred years ago, in the West, it was the other way round. This book offers a lively, anecdotal treatment of the cultural mysteries of colour, and focuses on the way we respond to colours, the significance we give them - and how these things change over time and from place to place. It tells the story of how we have come to view the world through lenses passed down to us by art, science, politics, fashion, sport and, not least, prejudice.

Messages Signs And Meanings

Author : Marcel Danesi
ISBN : 1551302500
Genre : Language Arts & Disciplines
File Size : 35. 63 MB
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Messages, Signs, and Meanings can be used directly in introductory courses in semiotics, communications, media, or culture studies. Additionally, it can be used as a complementary or supplementary text in courses dealing with cognate areas of investigation (psychology, mythology, education, literary studies, anthropology, linguistics). The text builds upon what readers already know intuitively about signs, and then leads them to think critically about the world in which they live - a world saturated with images of all kinds that a basic knowledge of semiotics can help filter and deconstruct. The text also provides opportunities for readers to do "hands-on" semiotics through the exercises and questions for discussion that accompany each chapter. Biographical sketches of the major figures in the field are also included, as is a convenient glossary of technical terms. The overall plan of the book is to illustrate how message-making and meaning-making can be studied from the specific vantage point of the discipline of semiotics. This third edition also includes updated discussions of information technology throughout, focusing especially on how meanings are now negotiated through such channels as websites, chat rooms, and instant messages.

When The Headline Is You

Author : Jeff Ansell
ISBN : 0470875593
Genre : Business & Economics
File Size : 21. 9 MB
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Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include: A behind-the-scenes look at how news is made Complete guidelines to creating compelling messages Specific messaging formulae for building trust when the news is bad Step-by-step strategies for managing hostile or relentless questions Insider tips on how to identify and handle misleading questions An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.

Module 2 Graphics And Visual Communication For Managers

Author : James O'Rourke
ISBN : 9780324584189
Genre : Business & Economics
File Size : 55. 51 MB
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GRAPHICS AND VISUAL COMMUNICATION FOR MANAGERS, Second Edition, offers practical and useful advice on how to work with graphics and visuals in reports, briefings, and proposals. It also offers direct instruction on how to integrate graphic aids into spoken presentations and public speeches. There are dozens of illustrations, drawings, and graphs included throughout the text. This text integrates the latest research on visual communication with the best managerial practices in a wide range of businesses that provides the latest information available. It explains the details involved in crafting graphic images that tell a story clearly, crisply, and with powerful visual impact. Using a step-by-step approach, it demonstrates how to create PowerPoint files that support and enhance a presentation without dominating or overpowering the content of a talk. And it offers an inside look at how the best graphic design shops create images that support business objectives and make management communication more effective. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Principles Of Data Mining And Knowledge Discovery

Author : Tapio Elomaa
ISBN : 3540440372
Genre : Computers
File Size : 60. 21 MB
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Handbook Of Research On Discourse Behavior And Digital Communication Language Structures And Social Interaction

Author : Taiwo, Rotimi
ISBN : 9781615207749
Genre : Education
File Size : 69. 24 MB
Format : PDF
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A compendium of over 50 scholarly works on discourse behavior in digital communication.

Life Is Full Of Sweet Spots

Author : Mary O’Connor
ISBN : 9781458208019
Genre : Self-Help
File Size : 42. 41 MB
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Explore and connect with the niches and nuances of the earth, the sea and sky, our bodies, minds and souls—the places where joy resides. Come away with new understanding of life and how its beauty and powers make us inwardly hum, how gardening or stargazing, touching something wild, listening to the sounds of silence, learning and loving, just simply being, all feed our emotional wellness and craving for joy. • Meet and read the personal reflections of over 40 artists and individuals from 20 states, Canada and Australia who share the ways and places in which they found fulfillment or simple contentment in life. • Find nuggets of insight, supportive research and notable quotes that will help illuminate your own sweet spots of life. • Stretch your mind and nurture your creativity through more than 150 listings and links to actual places, activities and resources for turning the discovery of joy into an everyday affair.

The Geometry Of Meaning

Author : Peter Gärdenfors
ISBN : 9780262319591
Genre : Language Arts & Disciplines
File Size : 76. 33 MB
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In The Geometry of Meaning, Peter Gärdenfors proposes a theory of semantics that bridges cognitive science and linguistics and shows how theories of cognitive processes, in particular concept formation, can be exploited in a general semantic model. He argues that our minds organize the information involved in communicative acts in a format that can be modeled in geometric or topological terms -- in what he terms conceptual spaces, extending the theory he presented in an earlier book by that name. Many semantic theories consider the meanings of words as relatively stable and independent of the communicative context. Gärdenfors focuses instead on how various forms of communication establish a system of meanings that becomes shared between interlocutors. He argues that these "meetings of mind" depend on the underlying geometric structures, and that these structures facilitate language learning. Turning to lexical semantics, Gärdenfors argues that a unified theory of word meaning can be developed by using conceptual spaces. He shows that the meaning of different word classes can be given a cognitive grounding, and offers semantic analyses of nouns, adjectives, verbs, and prepositions. He also presents models of how the meanings of words are composed to form new meanings and of the basic semantic role of sentences. Finally, he considers the future implications of his theory for robot semantics and the Semantic Web.

Leonardo Da Vinci

Author : Leonardo (da Vinci)
ISBN : OCLC:1078138643
Genre :
File Size : 25. 13 MB
Format : PDF
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