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Color Messages Meanings

Author : Leatrice Eiseman
ISBN : 0971401063
Genre : Art
File Size : 76. 75 MB
Format : PDF
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• Features up-to-date color combination guidelines • Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalents There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions. This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.

Visual Research Methods In Fashion

Author : Julia Gaimster
ISBN : 9781474263801
Genre : Design
File Size : 46. 9 MB
Format : PDF, ePub
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The ability to analyze and interpret visual information is essential in fashion. However, students tend to struggle with the concept of visual research, as well as with the application of that research. Visual Research Methods in Fashion provides students with techniques, tools and inspiration to master their visual research skills and make the research that they undertake more effective. Illustrated with real-life examples from practitioners in the industry, academics and students, it focuses on the global nature of the industry and the need to develop ideas relevant to the market.

Messages Signs And Meanings

Author : Marcel Danesi
ISBN : 1551302500
Genre : Language Arts & Disciplines
File Size : 36. 21 MB
Format : PDF, Docs
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Messages, Signs, and Meanings can be used directly in introductory courses in semiotics, communications, media, or culture studies. Additionally, it can be used as a complementary or supplementary text in courses dealing with cognate areas of investigation (psychology, mythology, education, literary studies, anthropology, linguistics). The text builds upon what readers already know intuitively about signs, and then leads them to think critically about the world in which they live - a world saturated with images of all kinds that a basic knowledge of semiotics can help filter and deconstruct. The text also provides opportunities for readers to do "hands-on" semiotics through the exercises and questions for discussion that accompany each chapter. Biographical sketches of the major figures in the field are also included, as is a convenient glossary of technical terms. The overall plan of the book is to illustrate how message-making and meaning-making can be studied from the specific vantage point of the discipline of semiotics. This third edition also includes updated discussions of information technology throughout, focusing especially on how meanings are now negotiated through such channels as websites, chat rooms, and instant messages.

Photoshop Cs4 The Missing Manual

Author : Lesa Snider
ISBN : 0596554362
Genre : Computers
File Size : 35. 49 MB
Format : PDF, ePub
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Photoshop is the world's most widely used photo-editing and graphics program. But with all its fantastic new features and options, the CS4 version can bewilder even the most seasoned professional. That's where Photoshop CS4: The Missing Manual comes in: packed with tips, tricks, and lots of practical advice, this visually rich four-color guidebook teaches you everything you need to know to edit photos and create beautiful documents in Photoshop. Whether you're an absolute beginner or a power user ready to try some advanced techniques, author and graphics pro Lesa Snider King offers crystal-clear, jargon-free instructions to help you take advantage of these powerful tools -- not only how they work, but when you should use them. You'll quickly get up to speed on new CS4 features such as: Photoshop's completely revamped workspace Smoother image display and quick zoom, including the new pixel grid view New Masks and Adjustments panels The Vibrance adjustment layer Hand-painting adjustments and using graduated filters in Camera Raw Enhanced Adobe Bridge And much more. You'll also find out which features work well, and which aren't worth your time. Written with the clarity, humor, and objective scrutiny that are hallmarks of the Missing Manual series, Photoshop CS4: The Missing Manual is the friendly, thorough resource you need. Why settle for anything less? "Lesa did a great job on the book, and in my mind, it is the new Photoshop Bible."-- Scott Kelby, Photoshop Insider

Cmf Design

Author : Liliana Becerra
ISBN : 9789491727795
Genre : Architecture
File Size : 28. 56 MB
Format : PDF, ePub
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In this first book about the rather young discipline, the author consolidated its key principles, so that they can be consulted, referenced and utilised by both design students and professionals. Only when the perfect balance between visual beauty and functional performance is achieved, can a product provide a consistent and successful user experience. The discipline of CMF design focuses on designing and specifying colours, materials and finishes to support both functional and emotional attributes of products. The work of the CMF designer combines aesthetics and practical knowledge of materials and technologies with intangible human perceptions of value. This area of design expertise is increasingly in demand. Consumer product manufacturers have an enhanced awareness of its great potential for diversifying product portfolios at relatively low costs, while still maintaining a similar or the same product shape, functionality or tooling. It can work as a key avenue to create a sense of novelty and higher value propositions. From a marketing perspective, CMF design is a valuable tool when it comes to positioning products, collections and categories according to market tiers and consumer segmentations. Introducing the CMF process and detailing the areas of colour, material and finish design, this book serves as a valuable source of information about this emerging professional discipline and its fundamental principles.

Design For Media

Author : Di Hand
ISBN : 9781317864011
Genre : Social Science
File Size : 81. 34 MB
Format : PDF, Mobi
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This essential guide provides you with a tailored introduction to the design techniques and production practices employed in the media industry. It presents clear and relevant explanations of how to design and produce any type of print and online publication to a professional standard, from pre-planning through to going to press or online. In providing the context, principles and thinking behind design over time, alongside the key practical techniques and know-how, this resource will enable you to present information clearly and effectively. Key features: Provides a complete resource, explaining the background, theory and application of design as well as the ‘how to’ Tutorials and exercises demonstrate how to create clean, attractive and well-targeted designs Supported by a comprehensive gallery of examples and case studies Highly illustrated throughout Colour ‘How to’ sections explain in detail how to create layouts and work with type, pictures and colour successfully Design for Media is a core resource for students and professionals in journalism, PR, advertising, design and across the media and creative sectors.

Patterns In Interior Environments

Author : Patricia Rodemann
ISBN : 0471241628
Genre : Architecture
File Size : 33. 83 MB
Format : PDF
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Patterns in Interior Environments Perception, Psychology, and Practice It's no secret that patterns and combinations of patterns in an interior design can produce a broad variety of physical, emotional, and psychological responses in those who view them-from cheerfulness and a desire to get things done to agitation or lethargy. Few interior designers, however, have a strong grasp of how and why these responses are produced and which types of patterns are most likely to evoke a specific reaction. Even less is known about pattern preferences among different demographic groups. Most studies available on these subjects are purely academic, largely theoretical, or devoid of any reference to practical application. Patterns in Interior Environments is the first book to present significant original research on pattern preferences and responses with a view toward practical application by working design professionals. It offers a wealth of clear and accessible information in an easy-to-use format that will help designers better understand and respond to their clients' needs. Supplemented with hundreds of illustrations of pattern designs and patterns within room settings, this revolutionary new resource: * Interprets and explains technical information about the psycho-physical and psychological effects of different types of patterns and public perceptions of them * Includes recent research findings identifying pattern preferences of different demographic groups * Specifies appropriate pattern types for various activities, including selling, learning, healing, relaxing, eating, negotiating, performing complex tasks, and more For residential and commercial interior designers, Patterns in Interior Environments is a powerful tool for reducing the time and frustration involved in finding patterns to meet client requirements.

Basic Languages Messages And Meanings

Author : Harry A. Greene, Kate Ashley Loomis, Norma W. Biedenharn, Pauline C. Davis
ISBN :
Genre :
File Size : 89. 59 MB
Format : PDF, Kindle
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Messages Meanings And Symbols

Author : Charles T. Meadow
ISBN : 9781461669678
Genre : Social Science
File Size : 66. 16 MB
Format : PDF
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A deep and penetrating exploration of the key concepts of information and communications sciences by one of its founders, this book covers everything in its subject that you want to know more about including the bedrock topics of signs, symbols, information, and communication, all considered from an historical and foundational perspective that is satisfying to the beginning student and worthwhile for practitioners of long standing. All the major players are given their role, from Shannon and Weaver to Tim Berners-Lee, with Marshall McLuhan an engaging participant.

Exploring Feelings

Author : Tony Attwood
ISBN : 9781932565225
Genre : Psychology
File Size : 52. 50 MB
Format : PDF, Mobi
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Winner of a 2008 Teachers' Choice Award! Anxiety can be debilitating for anyone, but it can be especially confusing for a child. Learning about emotions helps children recognize connections between thinking and feeling, and helps them identify the physiological effects of anxiety on the body (sweating, increased heart rate, crying, etc.). This book provides a guide for caregivers and then the workbook section allows children to identify situations that make them anxious and learn how to perceive the situation differently. Helpful topics include: Overview of the Exploring Feelings Program Introduction to Cognitive Behaviour Therapy Modifications to Conventional Cognitive Behaviour Therapy Affective Education Cognitive Restructuring Comic Strip Conversations The Emotional Toolbox Additional Tools for the Toolbox Social Stories Research Evidence on the Effectiveness of Exploring Feelings

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