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Conquer Digital Marketing

Author : Nabeel Ahmad
ISBN : 9798584898687
Genre : Business & Economics
File Size : 66. 15 MB
Format : PDF
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Digital marketing was once a small part of marketing, now it is marketing. Every part of our modern lives revolves around technology: we interact through apps, work from computers and connect to one another via social media. With this evolution has come the digital marketing revolution, and how we consume marketing has changed forever. Nabeel Ahmad is a digital marketing savant and is regarded as one of the top authorities in the marketing industry. He has built up a digital media empire and has been recognised as one of the top marketing experts in the world by International Business Times. In this once in a lifetime opportunity, the award-winning CEO of Skyray Ventures will offer us a glimpse into his mind as he educates us on the world of digital marketing. He will reveal the techniques he used to build his business empire and will teach you how you can take your business to the next level with relevant and engaging marketing. In this book, Nabeel will demystify the obscure world of digital marketing, explaining modern marketing trends and practices, teaching you how to use your own unique selling points to promote your business and how to reach the right customers. His 8-tactic program will guide you through the process of beginning your digital journey, from pitching to blogging, influencer marketing to affiliate marketing, he will impart his wisdom upon you to ensure you can achieve the success you deserve.

Story Driven Digital Marketing

Author : Tawhid Pritam
Genre : Education
File Size : 40. 88 MB
Format : PDF, ePub, Mobi
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This book includes, what is Digital Marketing? And what is Digital Marketing Strategies? How to beat out your competition and become the go-to choice for your target audience? And how to start websites, create products, and sell them to the targeted market? If you study digital marketing skills in the Book, you can start an online business yourself if you want.

Digital Marketing With Drupal

Author : Jose Fernandes
ISBN : 9781801075855
Genre : Computers
File Size : 45. 63 MB
Format : PDF, ePub
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Supercharge your digital marketing services by building your knowledge to become a skilled digital marketer with the power of Drupal Key FeaturesApply proven marketing techniques using real-world examples of a Drupal development agency and an e-commerce storeDiscover a checklist of nearly 300 must-do activities to ensure that no task is overlookedIntegrate Drupal with other third-party marketing applications and systemsBook Description Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success. What you will learnExplore the most successful digital marketing techniquesCreate your digital marketing plan with the help of Drupal's digital marketing checklistSet up, manage, and administer all the marketing components of a Drupal websiteDiscover how to increase the traffic to your Drupal websiteDevelop and implement an e-commerce marketing strategy for your Drupal Commerce storeManage your daily marketing activities using DrupalGet started with customizing your consumers' digital experienceFind out what's next for Drupal and digital marketingWho this book is for This book is for Drupal site builders, digital marketers managing Drupal websites marketing and communication, digital or Drupal agency owners, marketing consultants, and anyone managing a Drupal website or e-commerce store. Basic knowledge of Drupal architecture and marketing concepts and related techniques is necessary.

Handbook Of Research On Digital Marketing Innovations In Social Entrepreneurship And Solidarity Economics

Author : Saiz-Alvarez, Jose Manuel
ISBN : 9781522589402
Genre : Business & Economics
File Size : 43. 59 MB
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Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.

Digital Marketing And Consumer Engagement Concepts Methodologies Tools And Applications

Author : Management Association, Information Resources
ISBN : 9781522551881
Genre : Business & Economics
File Size : 28. 57 MB
Format : PDF
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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Internet Marketing Methods Revealed

Author : Miguel Todaro
ISBN : 9781601382658
Genre : Business & Economics
File Size : 78. 12 MB
Format : PDF, Docs
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This is a carefully-tested, well-crafted, and complete tutorial on a subject vital to Web developers and marketers. This book teaches the fundamentals of online marketing implementation, including Internet strategy planning, the secrets of search engine optimization (SEO), successful techniques to be first on Google and Yahoo! search engines, vertical portals, effective online advertising, and innovative e-commerce development. This book will help you understand the e-business revolution as it provides strong evidence and practical direction in a friendly and easy-to-use self-study guide. Respected author and educator Miguel Todaro has created a complete introduction to Internet marketing that is informative, clear, and insightful. The book is the result of several years of research and deep professional experience implementing online solutions for major corporations. Written in an instructive way, you will find fundamental concepts explained along with detailed diagrams. Many short examples illustrate just one or two concepts at a time, encouraging you to master new topics by immediately putting them to use. Finally, you will learn and understand why large and mid-size corporations in North America have redistributed more than $15 billion of their advertising budgets from traditional promotional activities to Internet marketing initiatives. Discover why online users spent more than $112 billion last year (U.S. and Canada) and how you can be part of this successful business highway that is redefining the future of the world's digital economy. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

Retail Marketing And Branding

Author : Jesko Perrey
ISBN : 0470979771
Genre : Business & Economics
File Size : 58. 12 MB
Format : PDF
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Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360° communication. IT specialists are peddling one-to-one marketing tools and integrated customer data warehousing solutions. Should retailers care about any of this? The authors of this book firmly believe that they should — but in an environment of accelerating change, even veterans of the retail trade are looking for guidance on how to embrace the challenges thrown up by the evolving retail marketing landscape: How do I combine traditional and new marketing vehicles? How can I stay on top of what my customers want? How can I reach them efficiently? Do they still look at leaflets, or should I shift local marketing funds to social media? How can I leverage unique retail touch points, such as the POS, for value creation? Successful retail management might once have been about ‘just doing it’, but that is no longer the case. This book offers retail professionals practical and robust ways to improve the performance of their marketing function and align marketing investments with business objectives. This book consolidates the know-how of more than 30 practitioners in the field, created and refined over many years together with leading international companies. It covers some of the latest and most sophisticated approaches to the subject, yet it is anything but a theoretical treatise. The authors' hands-on approach and the wealth of case examples make it an essential guide for all consumer-minded retailers. (from the Foreword by Dr Klaus Behrenbeck, Director, McKinsey & Company, Inc., Leader Consumer Industries & Retail Group, Europe)

Marketing In The Moment

Author : Michael Tasner
ISBN : 9780133889987
Genre : Business & Economics
File Size : 79. 86 MB
Format : PDF
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Now fully updated, Marketing in the Moment, Second Edition is today's complete, practical, no-fluff desk reference to next generation social, mobile, and digital marketing. Drawing on his extensive experience working with companies of all sizes, Michael Tasner helps you move beyond hype and high-level strategy to proven tactics and successful ground-level execution. Tasner assesses and distills each of today's most valuable options, helping you identify and leverage your own best opportunities. Tasner reveals which new marketing technologies deliver the best results (and which hardly ever pay for themselves)... how to complete digital marketing projects faster and at lower cost... how to build realistic, focused action plans for the next three, six, and twelve months. This edition's coverage includes: New ways to profit from emerging "Web 3.0" platforms and interaction methods An all-new chapter on Pinterest, Instagram, and emotion-driven "picture marketing" How to leverage high-value Google Hangouts video marketing New SEO marketing tactics to supercharge your content marketing Practical solutions for marketing on tablets and Android devices The latest "laws" of mobile marketing How to create mobile marketing apps fast How to audit and optimize your current web/digital marketing programs Cost-saving "open source" techniques that leverage others' hard work And much more… Thousands of entrepreneurs, business owners, technologists, executives, and marketing professionals have already benefited from the first edition of this book. Now, it's even more valuable. Whatever and wherever you sell, Marketing in the Moment, Second Edition will help you build leads, traffic, sales, market share - and profits!

Commonsense Direct Digital Marketing

Author : Drayton Bird
ISBN : 0749447605
Genre : Business & Economics
File Size : 49. 50 MB
Format : PDF, ePub
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Drayton Bird's Commonsense Direct and Digital Marketing is not only seen as the authority on direct marketing execution but is also widely appreciated for its engaging, non-nonsense style. The latest edition takes the book into new territory -- the field of digital marketing. It gives the marketer the tools, techniques and structures needed to produce effective and profitable marketing across the direct marketing spectrum, from simple letter to focused web-based campaigns. For anyone involved in direct marketing, this book provides not just the structure for success but also an energizing insight into the techniques behind some of the world's most successful direct marketing campaigns.

Business Innovation

Author : Jonathan Reuvid
ISBN : 9781787197916
Genre : Business & Economics
File Size : 32. 81 MB
Format : PDF, ePub, Docs
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Innovation generally refers to changing processes or creating more effective processes, products and ideas. For businesses, this could mean implementing new ideas, creating dynamic products or improving your existing services. Innovation can increase the likelihood of your business succeeding. Bringing innovation into your business can help you save time and money, and give you the competitive advantage to grow and adapt your business in the marketplace. This book will give you the insight from industry professionals that have been there and sold the t-shirt. They will help define your objectives, create, market and monetise your IP.

How To Rule The Internet And Make Money On Every Click

Author : Seema Gupta
ISBN : 9789354793622
Genre : Business & Economics
File Size : 42. 94 MB
Format : PDF, ePub, Mobi
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Grab the unlimited pool of opportunities online and make a decent buck by learning the tricks of the trade of digital entrepreneurship.

Advances In Digital Marketing And Ecommerce

Author : Francisco J. Martínez-López
ISBN : 9783030765200
Genre : Business & Economics
File Size : 20. 90 MB
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This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

Digital Marketing

Author : Yoram (Jerry) Wind
ISBN : 9780471008750
Genre : Business & Economics
File Size : 65. 16 MB
Format : PDF
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The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.

Digital Marketing

Author : Md Jahidul Islam
ISBN : 9783748788478
Genre : Drama
File Size : 20. 81 MB
Format : PDF
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It is ironic that I am living. I am thirsty and the blood in my veins has got thicker; it can hardly crawl to all of me. I am losing control over my body; it is playing dead here and there. Perhaps, my soul is angry at my physical being; my body, and it wishes to leave forthwith. Alas! I must have done pretty badly to gods that they had me sent here; in the family of consciously fear-breathing peasants. They breath little and brisk; for they have forgotten the very idea of abundance. They are afraid that the air might just deplete away. Oh, I reckon! Their souls have been enslaved; chained to self-inflicted humiliation and convinced of being a low cast reptile. Oh God, why have you sent me here; my soul is nobler. I surpass their peasantry, Oh God, you have sent me wrongly! Qasim was cursing everything that he had inherited; the list was not long though. He was a bright young boy, who was smarter than other children of his age. It was 12 years ago when Qasim was pinned down in this damp hut of the poor slum. He had always thought that he had descended into this mire from much nobler heavens. May he had done some wrong that displeased gods, at least it was what Qasim believed. The slum included hundreds of poorly built huts and tents erected with rags and sticks. The fireplaces and stoves put in open near their lowly abodes. It seemed as if the world was inhabited by the people of different times; all at once in manifestation. Each age preserved by eternity for the purpose of record and realization. Though, the slum was notorious in one way, for in it lived the nomads of mountainous terrains. The slum was a century old and it was a legend, that they had their souls were in charge; they would break their bodies but would never bear to be belittled. They were ill known for their arrogance and stubbornness But the time passed, the newer generations grew fond of the ideas of comfort, luxury, and leisure. Sooner, the body manipulated and distracted to the very artifacts that its souls had warned about. The bodily form grew stronger and the arrogance receded. They had become aware of the soft silk, a full stomach, and sweet fragrance. So, they sold in the bits of their soul for chunks of luxury. Their souls seem now rather enchained. The slum was now inflated by the half-blood opportunists; half-blood was from their ancestors. By evening, they will gather and celebrate the holy feast of awakening. They would be baptized by the holy wine, to sedate their moaning souls. This was the epidemic that had struck the entire slum; save one. The one hut that remained was of Mukhtar Khan's own; the father of Qasim. Mukhtar Khan was a hardworking man who would toil hard to get some bread with butter. He was a strong-headed man who would prefer to pet his soul rather than his body. But he had troubles at home; he could not bear to look at the hungry faces that he was responsible to feed. He carried it along while he went to work and more often had returned with the same burden; with added interest. Qasim, on the other hand, was still wondering why his father was such an arrogant man. He either does not find a job or loses it in a week or two; what a looser he had made of himself. Qasim could notice his neighborhood prospering and that the other children would buy clothes every summer, how lucky of them he would think. Qasim was upset and he would pity his fate and curse those who brought him into this mess. He always believed that his parents deserved it. One day, Mukhtar Khan returned home with the burden of unanswered responsibilities. He had not found any labor for wages, since past three days. The family had been waiting for some food since last night. He looked at the stove, which was desolated and seemed waiting to be lit for ages. Mukhtar Khan entered the hut and sat down in one corner and started weeping. Ghazala, Qasim's mother, knew what had happened. She went over to her husband and comforted him.

Digital Marketing

Author : Toni Yunanto, S.Pd, M.M
Genre :
File Size : 86. 1 MB
Format : PDF, ePub
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Learn how to master Digital Marketing from the basic.

Introduction To Digital Marketing 101

Author : Cecilia Figueroa
ISBN : 9789389328189
Genre : Business & Economics
File Size : 54. 34 MB
Format : PDF
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Skyrocket your business goals with this hands on guide DESCRIPTION Social media marketing has stemmed from people’s communication habits. Nowadays, social networking platforms are essential in practice, even in marketing. To understand the changes and transformations the field of marketing has undergone until now, it is important to know its origin. This complete guide will help you start selling and marketing your business by teaching you both SEO/SEM and web usability. You will learn the analytical part of Google Analytics and online advertising through Google AdWords. This book will introduce you to Web 2.0, and at the end of it, you may also want to make a career change to digital marketing! ● Have you ever wondered how you can work smart with products that offer a range of essential applications for businesses? ● What are the prerequisites for a successful business? ● What will happen if your company does not use digital marketing for your business? ● Do you know what are the newest and best technologies, applications, web tools, and virtual customer relationship management products that your competitors are using right now to work smarter and more efficiently? KEY FEATURES ● Online advertising ● Online marketing campaigns ● Mail marketing ● Website marketing ● Opt-in email ● Mobile marketing ● Marketing data ● Digital strategy ● Consumer marketing WHAT WILL YOU LEARN ● Design, organize, and monitor strategies. ● Optimize your website SEO. ● Create, manage, and evaluate Google Ads campaigns, and display advertising and payment campaigns. ● Integrate mobile marketing and mail marketing campaigns. ● Use Google Analytics. ● Improve the accessibility and usability of a website and UX. ● Stand out on LinkedIn. ● Apply Big data and machine learning to digital marketing. WHO THIS BOOK IS FOR Anyone who, for personal, academic, and/or professional reasons, wants to learn the basics of digital marketing. It is also a good start for marketers who would like to know their audiences and define strategies that best suit them. Table of Contents 1. Define your audience: Marketing plan & value proposition. 2. Content strategy: Key process to improve content creation. 3. Use social media for your business. 4. Social ads: Make people think and talk. 5. SEO for beginners: Title, URL, & CTR 6. Search engine marketing (SEM): Position your brand in the market (PPC & paid search) 7. Display advertising to target your audience: Facebook, target audience, keywords, & search terms. 8. Create a campaign with email marketing: Segmentation, email automatization, split test, A/B testing, & optimization. 9. Analyze what people do in your website: Google Analytics & Big data. 10. Launch your career in digital marketing: Digital Marketing jobs, LinkedIn, networking, Big data, machine learning, & elevator pitch

The Future Of Artificial Intelligence In Digital Marketing

Author : Maria Johnsen
ISBN : 9781976001062
Genre : Business & Economics
File Size : 40. 47 MB
Format : PDF, ePub
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Not long ago, Artificial Intelligence (AI) only existed in the realm of science fiction. Today, it’s a reality and is only growing more prominent each day, spreading across both every imaginable industry and countries around the world. But what is the number one AI modern person interacting with on a daily basis? The Internet. While search engine technology has been around for a few years, page-rank algorithms have been revolutionized by the introduction of AI technologies. Because this trend will continue into the foreseeable future, and become increasingly more important as the years go on, any digital marketer, small business owner, or social media user needs to know how it all works—and how you can use it to your advantage. In The Future of Artificial Intelligence in Digital Marketing, you will dive into the details of artificial intelligence (AI) and how it has dramatically affected digital marketing. Documenting the advancement of AI digital marketing, The Future of Artificial Intelligence in Digital Marketing offers proven solutions to mastering digital processes and search engines. The importance of applying empathic machines in digital marketing can’t be overstated—nor can the benefits of using humanized AI digital marketing. Revolutionize your digital marketing world with The Future of Artificial Intelligence in Digital Marketing.

Online Marketing Success Stories

Author : René V. Richards
ISBN : 9780910627658
Genre : Business & Economics
File Size : 27. 17 MB
Format : PDF, ePub, Mobi
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Standing out in the turmoil of today's Internet marketplace is a major challenge. There are many books and courses on Internet marketing; this is the only book that will provide you with insider secrets. We asked the marketing experts who make their living on the Internet every day -- and they talked. Online Marketing Success Stories will give you real-life examples of how successful businesses market their products online. The information is so useful that you can read a page and put the idea into action -- today! With e-commerce expected to reach $40 billion and online businesses anticipated to increase by 500 percent through 2010, your business needs guidance from today's successful Internet marketing veterans. Learn the most efficient ways to bring consumers to your site, get visitors to purchase, how to up-sell, oversights to avoid, and how to steer clear of years of disappointment. We spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today's most successful e-commerce marketers. This book not only chronicles their achievements, but is a compilation of their secrets and proven successful ideas. If you are interested in learning hundreds of hints, tricks, and secrets on how to make money (or more money) with your Web site, then this book is for you. Instruction is great, but advice from experts is even better, and the experts chronicled in this book are earning millions. This new exhaustively researched book will provide you with a jam-packed assortment of innovative ideas that you can put to use today. This book gives you the proven strategies, innovative ideas, and actual case studies to help you sell more with less time and effort.

How To Run A Pop Up Restaurant Or Supper Club

Author : Abigail Alldis
ISBN : 9781472119094
Genre : Business & Economics
File Size : 65. 21 MB
Format : PDF, Kindle
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This book is packed with everything amateur chefs need to know about delivering a pop-up restaurant. Including tips from the country’s leading pop-up restaurateurs, the authors reveal everything from creating a menu, publicizing the event, dressing your venue, to running an organized kitchen. Discover how to: Theme your evening, and pick a fool-proof menu Organize front of house, and keep your customers happy Price your event and get free publicity Avoid licensing and health-and-safety pitfalls Guarantee your first pop-up is a roaring success Peppered with case studies from novices and professionals, you’ll learn from other chefs’ successes (and near-successes!) so your own evening runs without a hitch.

Visionary Marketing

Author : Ritesh Chaube
Genre : Business & Economics
File Size : 87. 60 MB
Format : PDF
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As a longtime fan of business books, I realized that there is a huge problem. There are tons of books out there on business advice. But, all of them throw information at readers in bits and pieces. These book address one small specific area of business without tying it correctly into the big picture or considering the effects of their localized advice on the larger business. This is huge problem that no one is taking the effort to address. Until now. This book changes everything. This book ties everything into the big picture and makes groundbreaking information accessible to everyday people who face real business problems. All of this in a format that is easy to read and easy to understand. Hello, my name is Ritesh and I was fortunate to attend the #1 Business School in the World for Marketing: Kellogg School of Management. This book will unleash a visionary approach to marketing using everything I have learned through continued education, research, and years of professional experience. What is different about companies that succeed wildly compared to those that don’t? Is success in business largely luck or is it possible to significantly tilt the odds in your favor? This book answers these important questions. This book cuts through the noise and confusion abound in the business world and presents an actionable playbook that details how to lay the foundation for a winning business. A winning business that grows vigorously on minimal marketing and leaves the completion in the dust.

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