consumer behaviour

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Consumer Behaviour

Author : Robert East
ISBN : 9781473987272
Genre : Business & Economics
File Size : 37. 48 MB
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Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science. The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinking in marketing and to take into consideration not just the individual but also the marketing environment. New examples and research findings have been included with special attention paid to the digital environment, including online consumer behaviour and research. Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour.

Consumer Behaviour

Author : Ray Wright
ISBN : 1844801381
Genre : Business & Economics
File Size : 81. 44 MB
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Consumer Behaviour is more relevant than ever for todaya s business and marketing students, and this new text provides readers with the most up-to-date tools and resources they need to pass their exams. Ray Wrighta s accessible writing style takes readers through the key concepts and theories of Consumer Behaviour in a lively manner, interspersed with examples from a variety of industries and companies. Consumer Behaviour is the ideal text for those studying the subject within marketing or business degrees and diplomas, as well as MBAa s, postgraduate marketing degrees and professional courses.

Consumer Behaviour

Author : C.L. Tyagi
ISBN : 8126903309
Genre : Consumer behavior
File Size : 76. 85 MB
Format : PDF, ePub
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The Book, Consumer Behaviour, Is Written In Easy Language And Lucid Style. It Examines The Importance Of Understanding Consumer Behaviour And Tools And Techniques Available For Doing So. The Book Highlights Consumers Motivation, Goals, Incentives And Uncertainties. It Studies Differences Between New And Repeat Buyers And Covers Market Segmentation, Evaluation Of Consumer Attitudes And Buyers Behaviour In The Marketplace. All Marketing Students, Executives And Managers Especially Those With Marketing Responsibilities Or Interest Will Find This Book Most Ideal And Useful.The Book Has Been Written As A Textbook Primarily For Students Pursuing B.B.A., M.B.A., D.B.M. And Marketing Courses. Marketing Executives, Managers And General Readers Can Also Appraise Themselves Of The Subject.

Consumer Behaviour

Author : M. Khan
ISBN : 9788122415315
Genre :
File Size : 37. 19 MB
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The Book Presents A Comprehensive Coverage Of The Subject With Examples From The Indian Scenario. The Book Stresses On Consumer Decision-Making And Clearly Explains The Five Stages Of Problem Recognition, Information Search, Evaluation Of Alternatives, Purchase And Post-Purchase Behaviour. It Also Explains Outlet Selection And Purchase.The External Environment And Its Influence On Decision-Making Is Highlighted. These Are Demographical, Political, Cultural And Technological Factors. Along With These, The Internal Determinants Of Beliefs, Attitudes, Personality, Memory And Values Have Also Been Discussed In This Book.Contemporary Developments Like E-Consumer Behaviour And Consumer Delight In Place Of Consumer Satisfaction Have Also Been Discussed.Relevant Case Studies And Review Exercises Are Additional Highlights Of This Book. With Its Clear Style And Systematic Approach, This Book Would Be Extremely Useful For Students Of Marketing Management. Management Consultants And Professionals Would Also Find This Book To Be A Valuable Reference Source.In The Second Edition Of The Book Some Useful Information Has Been Added. This Contains A Small Case. Other Examples Of Marketing Strategies And Marketing Implications Have Been Added. One Extra Chapter On Changing Consumer Behaviour Has Been Added. The Book Will Be Found Of Great Help To All Who Are Interested In Getting A Knowledge Of Consumer Behaviour.

Global Consumer Behavior

Author : Chantal Ammi
ISBN : 9781118614846
Genre : Business & Economics
File Size : 37. 15 MB
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Globalization is a leading force for industry worldwide, especiallythe new technology sector. This presents both problems andopportunities in the emergence of a new type of consumer and theeffects of globalization on industry in terms of culture,economics, marketing, and social issues at every scale from localto global. The main aim of the book is to enhance the reader’sknowledge – especially from a multidisciplinary perspectiverather than from an individual functional perspective – ofinternational consumer behaviour. It also explores the role ofglobalization in the evolving world of the new technology sectorand provides an overview of the development of internationalconsumer behavior from historical, geographical and socialperspectives, while focusing on new technology products andservices. Professionals, students and researchers working in the fields ofnew technologies and information and communication technologies(ICT) as well as specialists of marketing and management are thetarget audience for this book. At the same time, the bookwill be pitched at a level so as to also appeal to a more generalreadership interested in globalization.

Basics Marketing 01 Consumer Behaviour

Author : Hayden Noel
ISBN : 9781350034662
Genre : Business & Economics
File Size : 28. 79 MB
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Basics Marketing 01: Consumer Behaviour examines the relationship between consumers and culture, and the impact of current trends on consumer behaviour. It explores the different ways in which consumers around the world respond to marketing strategies, examining the interpretation of new stimuli using existing knowledge, and how both new and remembered knowledge combine to influence purchasing behaviour. Finally, there is a detailed examination of the influence of ethnicity, religion, class, age and gender on consumers' actions and the importance of understanding the challenges and diversity of a global marketplace.

Consumer Behaviour Includes Online Buying Trends

Author : Dinesh Kumar
ISBN : 0198095929
Genre :
File Size : 22. 13 MB
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This is a comprehensive textbook designed to meet the requirements of post graduate management students specializing in marketing. While dealing with the consumption choices and behaviour of individuals from socio-cultural and psychological point of view, it also describes contemporary concepts such as online buying behaviour and consumer engagement marketing which promises to change the face of marketing forever.

Contemporary Issues In Marketing And Consumer Behaviour

Author : Elizabeth Parsons
ISBN : 9780750687393
Genre : Business & Economics
File Size : 63. 56 MB
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Covers various buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; and, the green and the global consumer. This book locates the development of both marketing ideas and applications within the wider global, social and economic contexts.

Consumer Behaviour

Author : Vishwajeet Prasad
ISBN : 8190867571
Genre :
File Size : 82. 83 MB
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Consumer Behaviour 2nd

Author : Satish K Batra
ISBN : 8174466444
Genre : Consumer behavior
File Size : 66. 28 MB
Format : PDF, Kindle
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We are all consumers living in a society. The most important concern for marketers is to influence consumer behaviour in a desired manner. This book attempts to answer the big question, "Why do people behave the way they do as consumers of all sorts of goods and services?" This focus of this book is to acquaint management students with a managerial understanding and insight of our behaviour as consumers. Students, who aspire to become marketing managers, brand managers, sales managers, or want to take up a career in advertising etc., need to acquire the knowledge and skills which would be critically useful to them in these careers. The text is comprehensive with relatively recent research inputs from scholars describing various behavioural concepts and theories that are believed to be fundamentally useful for developing an understanding of consumer behaviour. Wherever possible, to clarify the concepts, it has been endeavoured to use Indian examples to make it more relevant to Indian conditions and easier for students to understand. In this new edition, all the topics have been revised, and some moderately updated, with more recent or relevant material on the subject to make the text richer and more useful. Overall, the book would be quite useful and will meet the requirements of students pursuing management studies and specializing in marketing.

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