content marketing for lawyers how attorneys can use social media strategies to attract more clients and become legal thought leaders

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Content Marketing For Lawyers

Author : Michele Ruiz
ISBN : 0692604286
Genre :
File Size : 37. 72 MB
Format : PDF, Mobi
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To fully leverage the power of social media for your legal marketing you need one indispensable ingredient: Content Need to attract more clients? Want to be a top-referred lawyer? Struggling with billing time and business development? Imagine growing your book of business--wihout leaving your office! With the ease of today's technology, social media platforms, and content marketing, it's not that hard. It's simply a mindshift and the right kind of "know-how" Here's the best part: Using the secrets of top journalist, you can easily and effectively create compelling content like a pro. YOU'LL LEARN HOW TO: Get your message to your target clients is is an understandable and engaging way so you become THE trusted, preferred and referred attorney Easily create attention-grabbing content your target clients need Stand out among the plethora of other firms In the marketplace Use branded content like blogs, videos, eBooks, Slideshares, Case Studies, White Papers, Webinars/Webcast, Podcast, Photos, Virtual Educational Events and more to attract more clients Implement time-saving strategies that won't take away from your billable hours Engage your social media savvy clients to increase your client retention rates Avoid marketing missteps and top mistakes lawyers make when using social media

Fundamentals Of Law Office Management

Author : Pamela Everett-Nollkamper
ISBN : 9781285687179
Genre : Law
File Size : 50. 31 MB
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FUNDAMENTALS OF LAW OFFICE MANAGEMENT, Fifth Edition delivers the skills and knowledge you need to keep a law office running smoothly. In addition to an overview of the legal industry and the many roles paralegals play, the book takes an in-depth look at how legal environments differ from other businesses, including the ethical issues you may face. Discussions on law-specific office functions, such as managing the client funds account, timekeeping, docketing, and maintaining a law library help you understand the scope of a legal practice, while chapters on technology, client relations, and billing reveal the business side. Practical and skills-focused, FUNDAMENTALS OF LAW OFFICE MANAGEMENT, Fifth Editiont provides ample, in-text learning features, such as key words, ethics alerts, side bars, tech tips, and the latest Web references, along with supplemental, online tools for hands-on practice. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Business Development And Marketing For Lawyers

Author : Justin Grensing
ISBN : 9781456617165
Genre : Business & Economics
File Size : 67. 10 MB
Format : PDF, ePub, Docs
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Attorneys learn a lot in law school, but one important thing they don't learn much about is marketing. In today's opportunity-laden marketing environment attorneys have many outlets to choose from-which can be both a benefit and a challenge. This book provides an overview of marketing and its implications for attorneys in solo, small, mid-size or even large firm environments. You will learn about the elements of the promotion mix, advantages and disadvantages of each; how to generate publicity and media coverage; the importance of your web site and how to maximize it for effectiveness; how to use social media effectively; developing marketing plans and best practices in business development and networking. Importantly, this book offers a strategic approach to marketing focusing not on "one-off" tactics, but on developing strategies to drive desired outcomes. The practical approach taken will provide you with many key takeaways and action items that you can immediately implement to grow your practice.

Mktg

Author : Charles W. Lamb
ISBN : 9781305631823
Genre : Business & Economics
File Size : 78. 39 MB
Format : PDF
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4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Choice

Author :
ISBN : UCSC:32106017982452
Genre : Academic libraries
File Size : 37. 89 MB
Format : PDF, ePub, Docs
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The Journey Of Not Knowing

Author : Julie Benezet
ISBN : 9780997813913
Genre : Business & Economics
File Size : 65. 26 MB
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The Journey of Not Knowing: How 21st Century Leaders Can Chart a Course Where There Is None By Julie Benezet The Journey of Not Knowing is a fast paced, entertaining read that gets to the heart of a critical state in today’s business climate and society overall: the constantly changing, ambiguous 21st Century and the uncharted waters ahead. This book will inspire leaders of any size organization to come to grips with the scariness of the unknown while it advances a new approach to leadership that leverages the discomfort of the new as a powerful source of inspiration rather than a deterrent to building a better future. Written by former Amazon executive, coach and lawyer Julie Benezet, the book combines storytelling, business experience and human psychology to create a roadmap through the ambiguity of building something better in the context of the realities of humans in organizational life. The book tells a story of a day in the life at Arrow, Inc., a fictional company. It follows the defended behaviors throughout that day of its eight very recognizable leadership team members as they work first to avoid and then finally to solve the mystery of why a client fired them. The reward of the discovery is a critical piece of new business and substantial personal growth. To get there, each of team members must face their past, present and future. The memorable characters in the book are persons with whom the readers may cringingly identify. The book creates a framework them to confront their own resistance to change, and tools to start them on their way toward pursuing new possibilities for their lives once they can confront and embrace the scariness of the unknown. The author opens the book with a description of an experience at Amazon that led to her belief about leadership and the unknown. It ends with a primer on the Journey of Not Knowing? leadership model, using the Arrow story to illustrate its principles. The Journey of Not Knowing forms the core of a leadership program that been attended by executives from around the world over the past five years. (www.journeyofnotknowing.com)

Encyclopedia Of Business Information Sources

Author : Linda D. Hall
ISBN : 0787697036
Genre : Business & Economics
File Size : 76. 1 MB
Format : PDF, Mobi
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Each updated edition of this detailed resource identifies nearly 35,000 live, print and electronic sources of information listed under more than 1,100 alphabetically arranged subjects -- industries and business concepts and practices. Edited by business information expert James Woy.

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