copy righter

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Copy Righter

Author : Ian Atkinson
ISBN : 9781907794261
Genre : Business & Economics
File Size : 42. 28 MB
Format : PDF, ePub
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The written word is making a comeback!For years we have been told the world is becoming more “visual”. That everyone has a shorter attention span. That a picture “speaks a thousand words”. But look at social media. Blogs. Tweets. Reader’s comments. People are starting to read again! Books on Kindle, magazines on the iPad. Advertising on more places than there are places. There’s never been a better time to discover how to influence people using nothing more than the words on a page or screen. This book will show you how. An invaluable, modern guide to copywriting, it reveals how anyone can learn to write for business in a way that is brand-literate, media-savvy, utterly engaging...and irresistibly persuasive.

The Airlines

Author : Jean-Louis Baroux
ISBN : 9781910649305
Genre : Business & Economics
File Size : 78. 43 MB
Format : PDF, Docs
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Jean-Louis Baroux has been working in the airlines industry for over 40 years. In this hard-hitting book, he presents the inside story of the airlines and examines why it is mainly low-cost airlines which are profi table. Baroux looks at the sometimes peculiar practices adopted by the big carriers and argues that they have lost touch with their clients and passengers, which is one of the main reasons why they have become largely unprofi table. In analyzing the way air transport is really managed, Baroux’s hope is to help the sector rediscover its roots. For, as Baroux argues, “the people in charge of air travel have taken away the pleasure of fl ying, and it was not even done to make money. They have taught the consumers that their product is worthless, since nobody is paying the same rate. In other words, they have destroyed the value of their product. And they are amazed that the customers are no longer prepared to pay prices which they can live on. Blaming the environment, the price of oil, volcanic eruptions or whatever is not enough to explain the collapse. They did it themselves”.

Implosion

Author : Andy Law
ISBN : 9781907794926
Genre : Business & Economics
File Size : 75. 70 MB
Format : PDF, Mobi
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The Internet is behaving in a way that is aff ecting everything we do. And it is making us think about things in a way we never previously thought. The Internet is contrary and the opposite of previous inventions. It has, oddly, a reverse polarity of discovery in which seeking to know more about what and who we already know (think Facebook, Twitter, Google) is more valid than learning new things. This is the “implosion” that this book examines. It then goes on to assess the great impact this “reverse polarity” will have on society and business. The creation of the Internet, the most signifi cant invention for many generations, is driving culture inwards instead of outwards (unlike many of history’s other prestigious cultural innovations). It is an implosive force, annihilating and creating simultaneously. And it will change forever the way society and business communicates. This book off ers a controversial insight into where we are heading and predicts an exciting future that is just a few clicks away.

If At First You Don T Succeed

Author : Brent Bowers
ISBN : 9780385517614
Genre : Business & Economics
File Size : 78. 9 MB
Format : PDF, Kindle
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At age nine, Cameron Johnson started an Internet company. Pete Amico quit his job on his first day because he didn’t feel like taking orders from his boss. Greg Herro built a successful business selling diamonds made from the carbon extracted from ashes. If any of these people remind you of yourself, you just might have the kind of personality to take the small business world by storm. In If at First You Don't Succeed..., Brent Bowers, the small-business editor for the New York Times reveals the eight patterns that highly successful entrepreneurs share – and what we can learn from them. Brent Bowers, in covering small business for decades at the Wall Street Journal and the New York Times, has chronicled the rise and fall of hundreds of start-ups. In If at First You Don’t Suceed…, he analyzes the common characteristics shared by dozens of successful small-business owners and their companies. Drawing on extensive interviews and research, as well as on the experiences and expertise of business consultants, venture capitalists, academics, and the entrepreneurs themselves, he describes the key traits that successful entrepreneurs have in common. Among them: • The ability to spot and seize opportunities • An overwhelming urge to be in charge coupled with a gift for leadership • The flexibility to come up with creative, out-of the-box solutions to problems or obstacles • Incredible energy and tenacity in the pursuit of their goals • Unwavering faith in their business • The ability to take smart risks • The ability to bounce back from setbacks and see failure as just one step on the path to ultimate success For anyone thinking about starting a business, or attempting a start-up a second or third time, this book offers invaluable lessons and insights. From the Hardcover edition.

8 Patterns Of Highly Effective Entrepreneurs

Author : Brent Bowers
ISBN : 9780307481085
Genre : Business & Economics
File Size : 66. 69 MB
Format : PDF, ePub, Mobi
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“As unique as it is valuable, [8 Patterns of Highly Effective Entrepreneurs] achieves where so many business books fail. It provides practical advice for individuals . . . [I]t delivers what few business books ever aspire to achieve—wisdom regarding business and decision making, within a special context: start-up firms.” —From the Foreword by Carl Schramm, president and CEO, Ewing Marion Kauffman Foundation At age seven, Cameron Johnson sold tomatoes door-to-door from his family’s farm. Pete Amico quit his job on his first day because he didn’t feel like taking orders from his boss.Greg Herro built a successful business selling diamonds made from the carbon extracted from ashes. If any of these people remind you of yourself, you just might have the kind of personality to take the small business world by storm. In 8 Patterns of Highly Effective Entrepreneurs, Brent Bowers reveals the eight patterns that highly successful entrepreneurs share—and what we can learn from them. In covering small business for decades at the Wall Street Journal and the New York Times, Bowers has chronicled the rise and fall of hundreds of start-ups. In this book, he draws on extensive interviews and research, as well as on the experiences and expertise of business consultants, venture capitalists, academia, and the entrepreneurs themselves, to describe the key characteristics shared by dozens of successful small-business owners and their companies. Among them: The ability to spot and seize opportunities An overwhelming urge to be in charge coupled with a gift for leadership The flexibility to come up with creative, out-of-the-box solutions to problems or obstacles Incredible energy and tenacity in the pursuit of their goals Unwavering faith in their business The ability to take smart risks The ability to bounce back from setbacks and see failure as just one step on the path to ultimate success This book offers invaluable lessons and insights for anyone thinking about starting a business or attempting a start-up a second or third time. From the Trade Paperback edition.

Inventions And Their Management

Author : Alf Keyser Berle
ISBN : UOM:39015065119193
Genre : Copyright
File Size : 26. 21 MB
Format : PDF
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Printers Ink

Author :
ISBN : UCAL:B3127518
Genre : Advertising
File Size : 81. 37 MB
Format : PDF, ePub
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The Creative Problem Solver

Author : Ian Atkinson
ISBN : 9781292016214
Genre : Self-Help
File Size : 63. 1 MB
Format : PDF
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Problem solving tools to solve any business challenge. Using proven, innovative techniques from some major players in the business world, this is the go-to book for every professional who wants to find better answers to their business challenges.

Guide To Greek Art

Author : Darrell Arlynn Amyx
ISBN : UCSC:32106008916501
Genre : Art, Greek
File Size : 42. 95 MB
Format : PDF, ePub, Docs
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Fiction Writer S Market 1983 84

Author : Jean Fredette
ISBN : 0898791081
Genre : Fiction
File Size : 85. 42 MB
Format : PDF, ePub, Docs
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