copywriter s handbook

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The Copywriter S Handbook

Author : Robert W. Bly
ISBN : 1429900156
Genre : Business & Economics
File Size : 89. 4 MB
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The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy

The Adweek Copywriting Handbook

Author : Joseph Sugarman
ISBN : 9781118428795
Genre : Business & Economics
File Size : 34. 33 MB
Format : PDF, ePub, Mobi
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

The Copywriter S Handbook Everything You Need To Know About Copywriting

Author : Gail Bishop
ISBN : 9781329523197
Genre : Business & Economics
File Size : 52. 84 MB
Format : PDF, Kindle
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What No One Will Tell You Copywriting can be a very lucrative field and is for many writers out there today. If you are a good writer, you should be able to pick up copywriting. The key behind copywriting is that you must understand that you're writing in a different style and to a different audience. GRAB YOUR COPY TODAY!

Copywriter S Handbook

Author : Nat G. Bodian
ISBN : UCAL:B4363912
Genre : Advertising copy
File Size : 65. 5 MB
Format : PDF, Mobi
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Gabay S Copywriters Compendium

Author : J. Jonathan Gabay
ISBN : 9780750683203
Genre : Business & Economics
File Size : 77. 34 MB
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Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts. - Provides a "Top 25 Rules" section for a number of key topics, such as how to brainstorm, how to write innovative copy, and how to think creatively - Has been carefully designed to ensure the material can be accessed quickly and easily - Easy to read layout will assist copywriters in finding appropriate help at any particular moment

The Online Copywriter S Handbook

Author : Robert Bly
ISBN : 0658020994
Genre : Language Arts & Disciplines
File Size : 81. 67 MB
Format : PDF, Kindle
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The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.

Citizen Soldier Handbook 101 Ways Every American Can Fight Terrorism

Author : Michael Mandaville
ISBN : 9781598586718
Genre : Political Science
File Size : 49. 78 MB
Format : PDF
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"Citizen Soldier Handbook: 101 Ways for Every American to Fight Terrorism" is a How-To Guide for Americans to fight the greatest threat to Western Civilization - Radical Islam. Terrorists declared every man, woman and child to be a target. We have no choice but to become Citizen Soldiers. The Handbook's Five sections - Morale, Intelligence, Physical Training, Mental Training and Action - encourage Americans of all backgrounds, ages, and skills to do their part against Radical Islam. The Citizen Soldier Handbook is a Call to Arms in the spirit of Citizen Soldiers - at Lexington and Concord firing the 'Shot Heard Round the World' - brighten the glow of Freedom from the Torch of Liberty. --- ..". Citizen Soldier Handbook puts this power into the citizen's hands with knowledge about the threat of Radical Islam, how to empower yourself and how to use media to stop the threat of Radical Islam in the age of Information Warfare. This book will inspire you...." -John Ziegler Radio Show Host & Author "The Death of Free Speech" "We are engaged in a great war of Ideas - Freedom versus Tryanny, Democracy versus Islamic Totalitarianism. The weapon of ... is Information. As a writer, I understand the power of Ideas, Information and Humor. The Citizen-Soldier Handbook will help and inspire you, your friends, family, coworkers, fellow Americans to get the word out in dozens of ways." -Burt Prelutsky Former WGA President & Author "Conservatives Are from Mars, Liberals Are from San Francisco: 101 Reasons I'm Happy I Left the Left" "The Citizen-Soldier Handbook is an invaluable resource... at once an exhaustively researched compendium of strategies and a stirring reaffirmation of the meaning of citizenship, it is a clarion call to action in a time when too many have been lulled into a false sense of complacency." -Harry Stein - Author of "How I Accidentally Joined the Vast Right-Wing Conspiracy (and Found Inner Peace)' and is a Contributing Editor to "City Journal" ..".this is more than a handbook. It is a call to action. In this age of information and internet warfare, everyone can be a Citizen Soldier and everyone can join the fight. The Citizen Soldier Handbook will show you the way." -Brandon L. Millett Chairman and Co-Founder, "The GI Film Festival," Washington D.C. The Citizen Soldier Handbook's Five Sections has 101 Actions (even more if you include subheadings ) urging Americans to take action in their Lives, Communities and the World to fight Radical Islam. Morale - Believe in the Greatness of America and Fight For Her Intelligence - Learn about Radical Islam, its Roots, Adherents, Beliefs and Dangers Physical Training - As Physical Beings, We Must Be in Shape to Take Action Mental Training - Steel Yourself for the Mission Ahead. Take Action - Take Action With Suggestions, Ideas, Techniques, Methods and Resources, Organizations and More.... This Book is a Match to Light The Torch of Freedom that You - America's Citizen Soldier - Must Hold High to Stop the Encroaching Darkness. The Fight Is Yours."

Making Money With Your Computer At Home

Author : Paul Edwards
ISBN : 0874777364
Genre : Home-based businesses
File Size : 31. 31 MB
Format : PDF
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The pursuit of national independence and national prestige are explored in this stimulating collection of essays.

Advertising Resource Handbook

Author : Keith Adler
ISBN : IND:30000000697015
Genre : Business & Economics
File Size : 49. 29 MB
Format : PDF, ePub, Docs
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A Guide To Information Sources For The Preparation Editing And Production Of Documents

Author : Dorothy Anderson
ISBN : UOM:39015028702804
Genre : Reference
File Size : 88. 64 MB
Format : PDF, Docs
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